Just Keep Livin Foundation
The Just Keep Livin Foundation is a public charity based in Sherman Oaks, California. Founded by Camila and Matthew McConaughey, it supports after-school fitness and wellness programs for high school students, with activities focused on physical and mental health, exercise, teamwork, gratitude, nutrition, and community service.
Just Keep Livin Foundation at a glance
In short: Just Keep Livin Foundation gave $1.7M across 48 grants in 2024 (avg $35K), top state California. 54% of 2024 grantees were new. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $1,687,114
- +9.4% vs 2023
- Grants made (2024)
- 48
- +17.1% vs 2023
- Average grant
- $35,148
- -6.6% vs 2023
- Median grant
- $32,500
- Total assets
- $16,773,769
- +34.5% vs 2023
- New grantees (estimate)
- 54% first-time grantees (26 of 48, 2024)
- Primary geography
- California (39% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Just Keep Livin Foundation
- Contact
Mailing address: 15303 Ventura Blvd 1600, Sherman Oaks, CA 91403
Phone: (818) 793-5700
Website: https://jklivinfoundation.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Just Keep Livin Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Woodcraft Rangers ($113K). Together the top 10 received $702K.
Grant Size Distribution
238 grants across all recorded years
The most common grant size was under $50K: 202 grants of 238 (85%).
Geographic Focus
Where this funder awards grants
In 2024, grant dollars by recipient state were reported as 39% to California, 26% to Texas, 8% to Louisiana, 6% to Washington, and 6% to Tennessee.
Grant Distribution by State
Share of 2024 grant dollars across all 48 itemized grants.
States
Cities
Is Just Keep Livin Foundation open to new grantees?
54%
first-time grantees, 2024
In 2024, 26 of 48 grantees (54%) were first-time recipients. First grants averaged $29K; repeat grants $43K. How we count
Medians: $23K first-time, $33K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $1.0M (2020) to $6.9M (2021). In 2024 it made 48 grants totaling $1.7M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Woodcraft Rangers Los Angeles, CA | School Program Grant | $112,500 |
| United Way of Metropolitan Dallas Dallas, TX | School Program Grant | $97,500 |
| Green Dot Public Schools Los Angeles, CA | School Program Grant | $78,900 |
| Boys & Girls Clubs of Austin Area Austin, TX | School Program Grant | $70,000 |
| Austin Voices for Education and Youth Austin, TX | School Program Grant | $65,000 |
| Dolls & Dreams Inc Washington DC, WA | School Program Grant | $65,000 |
| Martha O'Bryan Center Nashville, TN | School Program Grant | $65,000 |
| Mycom Cleveland, OH | School Program Grant | $65,000 |
| Inspirenola Charter Schools New Orleans, LA | School Program Grant | $47,500 |
| Communities in School San Antonio San Antonio, TX | School Program Grant | $35,500 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|
| 2024 | $16,773,769 | $8,992,561 | $5,273,463 | $1,687,114 | 48 | $-3,175 | — |
| 2023 | $12,471,896 | $7,496,134 | $4,505,428 | $1,542,220 | 41 | $268,093 | — |
| 2022 | $9,030,447 | $5,272,128 | $4,349,154 | $2,633,358 | 47 | $387,387 | — |
| 2021 | $9,067,228 | $10,310,649 | $8,579,142 | $6,926,215 | 44 | $253,124 | — |
| 2020 | $7,137,789 | $1,918,544 | $2,098,472 | $1,044,302 | 58 | $81,478 | $323,618 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation’s stated mission is to empower high school students with tools to lead active lives and make healthy choices for a better future. Its core program is after-school fitness and wellness programming, including activities in Title I high schools.
In 2024, the foundation also made grants designated for school programs. Its Greenlights Grant Initiative is described as helping school districts access federal funding for safer school environments and student well-being. The foundation’s 2024 filing says grantees must submit reports describing how grant funds were spent and program accomplishments.
Grantees’ own missions illustrate the range of organizations supported. Woodcraft Rangers describes its Nvision after-school program as aiming to reduce risks for children and youth and improve their chances of success in school and life. United Way of Metropolitan Dallas says it works to strengthen access to education, income, and health across North Texas. Martha O’Bryan Center describes its work as empowering people in poverty through work, education, employment, and fellowship. InspireNOLA Charter Schools says it prepares students for college, community, and the world. Other recipients include a high-school booster club supporting educational and athletic programs, a community center serving families, and an education partnership focused on educational equity and wellness.
Grantmaking
In filing year 2024, the foundation reported 48 grants totaling $1,687,114. Awards ranged from $8,000 to $112,500, with a median of $32,500. The largest grants included:
Each of these grants was designated as a school program grant. The filing says grant reports are closely monitored by foundation staff and generally describe spending and program accomplishments.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Matthew McConaughey as founder and CEO, Camila McConaughey as co-founder, and Blaine Lourd as co-CEO. Directors listed are Jim Toth, Rick George, Robin Berman, Maria Guirrezn Watson, and Markeith West. Shannon Mabrey Rotenberg is listed as executive director, and Leon Clayborne as program manager.
Just Keep Livin Foundation is led by Blaine Lourd, Co-Ceo since 2023 (on filings since 2020); 4 of 12 officers listed in 2024 are compensated.
Officers on the 2024 filing
Blaine Lourd
Co-Ceo
See Schedule O → CFO, 2022
CFO → Co-Ceo, 2023
On filings since 2020
4 hrs/week
No compensation reported
Matthew McConaughey
Founder & CEO
President & CEO → Founder & President, 2021
Founder & President → Founder & CEO, 2022
On filings since 2020
2 hrs/week
No compensation reported
Shannon Mabrey Rotenberg
Executive Director
On filings since 2020
40 hrs/week
$183K (2020) → $259K (2024)
Jennifer A. Rizzo
Program Director
On filings since 2021
40 hrs/week
$125K (2021) → $166K (2024)
Jim Toth
Director
On filings since 2020
1 hr/week
No compensation reported
Maria Guirrezn Watson
Director
On filings since 2020
1.5 hrs/week
No compensation reported
Markeith West
Director
On filings since 2020
1.5 hrs/week
No compensation reported
Rick George
Director
On filings since 2020
1 hr/week
No compensation reported
Robin Berman
Director
On filings since 2021
1 hr/week
No compensation reported
Leon A. Clayborne
Program Manager
Program Manager → Program Director, 2022
Program Director → Program Manager, 2024
On filings since 2021
40 hrs/week
$104K (2021) → $153K (2024)
Diana Montenegro
Senior Scholarship Administrator
New on the 2024 filing
40 hrs/week
$113K (2024)
Camila Alves McConaughey
Co-Founder
Director → Co Founder & Director, 2021
Co Founder & Director → Co-Founder, 2022
On filings since 2020
2 hrs/week
No compensation reported
Former officers (2)
- Former: Erica A. Helwick Doyle (2021–2022) — Managing Director
- Former: Kevin Morris (2020–2021) — Secretary
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $259K, to Shannon Mabrey Rotenberg (Executive Director). 4 officers or directors reported compensation on that filing.
Frequently asked questions about Just Keep Livin Foundation
How much does Just Keep Livin Foundation give each year?
Just Keep Livin Foundation gave $1.7M across 48 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $1.5M across 41 grants.
What is Just Keep Livin Foundation's typical grant size?
Just Keep Livin Foundation's median grant in 2024 was $32,500, and its average grant was $35,148, across 48 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Just Keep Livin Foundation that year got $29K on average.
Where does Just Keep Livin Foundation give grants?
Just Keep Livin Foundation's top state is California, with 39% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were Texas (26%) and Louisiana (8%). The most frequent recipient cities were Los Angeles, CA (16 grants), New Orleans, LA (3 grants), Austin, TX (2 grants) and Washington DC, WA (2 grants).
Does Just Keep Livin Foundation give general operating support?
Not in 2024: none of the 48 grants with a stated purpose on Just Keep Livin Foundation's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "School Program Grant" (47 grants).
Who are Just Keep Livin Foundation's largest grantees?
Just Keep Livin Foundation's largest 2024 grantees include Woodcraft Rangers ($112,500), United Way of Metropolitan Dallas ($97,500) and Green Dot Public Schools ($78,900), according to its 2024 IRS Form 990. Together they received 17% of its itemized 2024 grant dollars.
How large is Just Keep Livin Foundation?
Just Keep Livin Foundation reported $16.8M in total assets on its 2024 IRS Form 990. Its revenue that year was $9.0M.
What does Just Keep Livin Foundation fund?
The foundation’s stated mission is to empower high school students with tools to lead active lives and make healthy choices for a better future. Its core program is after-school fitness and wellness programming, including activities in Title I high schools. See mission & focus areas ↑
How do I apply for a grant from Just Keep Livin Foundation?
Just Keep Livin Foundation has no public application process in the sources Grantable reviewed. Check jklivinfoundation.org for current guidelines, or contact the foundation directly before submitting a request.
What is Just Keep Livin Foundation's EIN?
Just Keep Livin Foundation's EIN (Employer Identification Number) is 20-3921057. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(2)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2024 (received by the IRS November 17, 2025)
- IRS filings on file for fiscal years 2020–2024
Explore Open Grants
Browse active grant opportunities in Just Keep Livin Foundation's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Just Keep Livin Foundation funder profile. GrantGraph. Retrieved October 14, 2026, from https://grantable.co/funders/just-keep-livin-foundation-morg_e044ac6b2a7b4285b5ac62dd75be1c5e
BibTeX
@misc{grantable_203921057_2026,
author = {{Grantable}},
title = {{Just Keep Livin Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/just-keep-livin-foundation-morg_e044ac6b2a7b4285b5ac62dd75be1c5e},
note = {Accessed 2026-10-14. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Just Keep Livin Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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