JP's Peace Love & Happiness Foundation
JP's Peace Love & Happiness Foundation is a private foundation based in Wilmington, Delaware, with activities described by the foundation as based in Austin, Texas and extending around the world through its partners. Founded by John Paul DeJoria and his family in 2011, it supports organizations working to meet human needs and protect animals and the environment.
JP's Peace Love & Happiness Foundation at a glance
In short: JP's Peace Love & Happiness Foundation gave $7.8M across 88 grants in 2024 (avg $89K), top state Texas. 40% of 2024 grantees were new. Source: 2024 IRS Form 990-PF.
- Annual giving (2024)
- $7,837,596
- +3.3% vs 2023
- Grants made (2024)
- 88
- -12.0% vs 2023
- Average grant
- $89,064
- +17.4% vs 2023
- Median grant
- $10,000
- Total assets
- $25,647,835
- -17.5% vs 2023
- New grantees (estimate)
- 40% first-time grantees (31 of 77, 2024)
- Primary geography
- Texas (49% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990-PF, 2024 View filing
Data from IRS Form 990-PF, 2024; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to JP's Peace Love & Happiness Foundation
- Accepts unsolicited proposals
- No
- How to Apply
-
The foundation does not accept unsolicited requests. It makes contributions to preselected charitable organizations and grants only to 501(c)(3) organizations.
- Contact
Mailing address: Foundation Source 501 Silverside Rd, Wilmington, DE 19809-1377
Phone: (800) 839-1754
Website: https://peacelovehappinessfoundation.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who JP's Peace Love & Happiness Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Austin Theatre Alliance ($2.0M across 2 grants). Together the top 10 received $6.5M.
Grant Size Distribution
439 grants across all recorded years
The most common grant size was under $50K: 320 grants of 439 (73%).
Geographic Focus
Where this funder awards grants
The foundation describes its work as based in Austin and says its partners are located around the world. In 2024, the largest shares of grant dollars went to recipients in Texas (49%) and Vermont (22%), followed by Utah (7%), Kentucky (4%), and Florida (3%).
Grant Distribution by State
Share of 2024 grant dollars across all 88 itemized grants.
States
Cities
Is JP's Peace Love & Happiness Foundation open to new grantees?
40%
first-time grantees, 2024
In 2024, 31 of 77 grantees (40%) were first-time recipients. First grants averaged $24K; repeat grants $154K. How we count
Medians: $10K first-time, $22K repeat.
- 49% of 2024 grantees were also funded in 2023. Method
- Giving held roughly steady from 2021 to 2024 (−1%). Method
- In 2024 it paid out 538% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $3.7M (2020) to $11.8M (2022). In 2024 it made 88 grants totaling $7.8M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Austin Theatre Alliance Austin, TX | General & Unrestricted | $2,000,000 |
| Church of Biocentrism Inc Plymouth, VT | General & Unrestricted | $1,738,375 |
| The Safe Alliance Austin, TX | General & Unrestricted | $920,000 |
| Empower Mali Highland, UT | General & Unrestricted | $546,090 |
| Berea College Berea, KY | Funds for Berea College in support of Grow Appalachia | $350,000 |
| Selfless Love Foundation Inc Jupiter, FL | General & Unrestricted | $250,000 |
| Wish for Our Heroes Inc Greenwood, IN | General & Unrestricted | $225,000 |
| Sunrise Community Church Austin, TX | General & Unrestricted | $200,000 |
| JP&D Rescue Ranch Sumas, WA | General & Unrestricted | $110,000 |
| Chrysalis Center Inc Hartford, CT | General & Unrestricted | $100,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2024 | $25,647,835 | $2,705,412 | $8,157,493 | $7,837,596 | 88 | $7,999,798 | $2,580,437 | $1,486,111 |
| 2023 | $31,096,717 | $1,879,557 | $7,910,042 | $7,584,350 | 100 | $7,738,249 | $1,740,210 | $1,761,295 |
| 2022 | $37,127,202 | $2,444,592 | $12,171,632 | $11,840,954 | 77 | $11,976,804 | $2,284,092 | $2,234,144 |
| 2021 | $46,804,242 | $4,479,686 | $8,255,025 | $7,884,720 | 78 | $8,012,699 | $4,287,995 | $2,761,324 |
| 2020 | $50,591,822 | $1,368,566 | $3,962,338 | $3,650,460 | 96 | — | $1,187,654 | $2,711,677 |
Under IRS private-foundation payout rules, JP's Peace Love & Happiness Foundation reported a distributable amount of $1.5M for 2024 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation describes its commitment as spreading “peace, love & happiness” through protecting and meeting the needs of humans and animals. Its stated areas of impact include providing food, shelter, and opportunities for people experiencing homelessness; protecting vulnerable women and children; building resources and community for veterans; preserving animal life; and strengthening food security through sustainable growing and food rescue.
Its 2024 grants show support for a range of organizations. Austin Theatre Alliance says it connects people and strengthens community through performances and arts education. The SAFE Alliance describes its work as addressing child abuse, domestic violence, and sexual assault. Empower Mali says it works to improve education, healthcare, clean water, and clean energy in Mali. Berea College says it transforms the lives of students and families by admitting students of high promise and low means. Selfless Love Foundation says it supports current and former foster youth, while WISH for OUR HEROES says it provides basic needs to military families facing deployment and other strains of military life.
Grantmaking
In 2024, the foundation reported 88 grants totaling $7,837,596. Grant amounts ranged from $365 to $2,000,000, with a median grant of $10,000. Its largest reported grants included $2,000,000 to Austin Theatre Alliance, $1,738,375 to Church of Biocentrism Inc., $920,000 to The SAFE Alliance, and $546,090 to Empower Mali. Other large grants included $350,000 to Berea College, $250,000 to Selfless Love Foundation, and $225,000 to Wish for Our Heroes.
The foundation describes its approach as building intentional relationships with partner organizations. It states that it makes contributions only to preselected charitable organizations, is able to grant only to 501(c)(3) organizations, and does not accept unsolicited grant requests.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists John Paul DeJoria as president and director; Eloise DeJoria as vice president; Alexis DeJoria and John Anthony DeJoria as directors; and Constance Dykhuizen as secretary, treasurer, and executive director. The foundation identifies Dykhuizen as its founding executive director, responsible for managing partnerships and grants.
JP's Peace Love & Happiness Foundation is led by Constance Dykhuizen, Secretary, Treasurer & Executive Director since 2022 (on filings since 2020); 1 of 4 officers listed in 2024 is compensated.
Officers on the 2024 filing
Constance Dykhuizen
Secretary, Treasurer & Executive Director
Secretary, Treasurer & Executive Director → Secretary, Treasurer & Paid Employee, 2021
Secretary, Treasurer & Paid Employee → Secretary, Treasurer & Executive Director, 2022
On filings since 2020
20 hrs/week
$53K (2020) → $90K (2024)
John Paul DeJoria
Director, President & Director
On filings since 2020
1 hr/week
No compensation reported
Alexis DeJoria
Director
On filings since 2020
1 hr/week
No compensation reported
Eloise DeJoria
Vice President
On filings since 2020
1 hr/week
No compensation reported
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $90K, to Constance Dykhuizen (Sec, Treas, Executive Dir).
Frequently asked questions about JP's Peace Love & Happiness Foundation
How much does JP's Peace Love & Happiness Foundation give each year?
JP's Peace Love & Happiness Foundation gave $7.8M across 88 grants in 2024, according to its 2024 IRS Form 990-PF. In 2023 it gave $7.6M across 100 grants.
What is JP's Peace Love & Happiness Foundation's typical grant size?
JP's Peace Love & Happiness Foundation's median grant in 2024 was $10,000, and its average grant was $89,064, across 88 grants on its 2024 IRS Form 990-PF. Organizations receiving their first grant from JP's Peace Love & Happiness Foundation that year got $24K on average.
Where does JP's Peace Love & Happiness Foundation give grants?
JP's Peace Love & Happiness Foundation's top state is Texas, with 49% of the grant dollars itemized on its 2024 IRS Form 990-PF. The next largest states were Vermont (22%) and Utah (7%). The most frequent recipient cities were Austin, TX (34 grants), Los Angeles, CA (7 grants), Pflugerville, TX (3 grants) and Dallas, TX (3 grants).
Does JP's Peace Love & Happiness Foundation give general operating support?
Yes: 65% of JP's Peace Love & Happiness Foundation's 2024 grants with a stated purpose (57 of 88) were for general or operating support, per its 2024 IRS Form 990-PF. Recurring purposes include "Charitable Event" (11 grants).
Who are JP's Peace Love & Happiness Foundation's largest grantees?
JP's Peace Love & Happiness Foundation's largest 2024 grantees include Austin Theatre Alliance ($2,010,000 across 2 grants), Church of Biocentrism Inc ($1,738,375) and The Safe Alliance ($927,733 across 2 grants), according to its 2024 IRS Form 990-PF. Together they received 60% of its itemized 2024 grant dollars.
How large is JP's Peace Love & Happiness Foundation?
JP's Peace Love & Happiness Foundation reported $25.6M in total assets on its 2024 IRS Form 990-PF. It paid out $8.0M in qualifying distributions that year, against a required minimum of $1.5M (roughly 5% of its investment assets).
What does JP's Peace Love & Happiness Foundation fund?
The foundation describes its commitment as spreading “peace, love & happiness” through protecting and meeting the needs of humans and animals. See mission & focus areas ↑
How do I apply for a grant from JP's Peace Love & Happiness Foundation?
The foundation does not accept unsolicited requests. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is JP's Peace Love & Happiness Foundation's EIN?
JP's Peace Love & Happiness Foundation's EIN (Employer Identification Number) is 27-4449810. IRS Form 990 filing data is available on this page for 2020–2024.
Does JP's Peace Love & Happiness Foundation accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(1)
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
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Cite this profile
Grantable. (2026). JP's Peace Love & Happiness Foundation funder profile. GrantGraph. Retrieved October 20, 2026, from https://grantable.co/funders/jp-s-peace-love-and-happiness-foundation-morg_bdc7c3f043c24fa09b87a1462217ebdf
BibTeX
@misc{grantable_274449810_2026,
author = {{Grantable}},
title = {{JP's Peace Love \& Happiness Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/jp-s-peace-love-and-happiness-foundation-morg_bdc7c3f043c24fa09b87a1462217ebdf},
note = {Accessed 2026-10-20. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from JP's Peace Love & Happiness Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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