JP's Peace Love & Happiness Foundation
JP's Peace Love & Happiness Foundation is a private family foundation established in 2011 by billionaire entrepreneur John Paul DeJoria and his family. Based legally in Wilmington, Delaware, with operational activities centered in Austin, Texas, the foundation is a 501(c)(3) organization dedicated to spreading "peace, love & happiness" through investments in people, animal protection, and environmental conservation.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$25.6M
-17.5% YoY
Annual Giving
$7.8M
+3.3% YoY
Grant Count
88
-12.0% YoY
Avg Grant Size
$89K
+17.4% YoY
Under IRS private-foundation payout rules, JP's Peace Love & Happiness Foundation reported a distributable amount of $1.5M for 2024 — the minimum it must pay out in qualifying distributions.
Mission & Focus Areas
The foundation's mission centers on spreading peace, love & happiness by protecting and meeting the needs of humans and animals. Primary funding priorities include:
- Education
- Human Services
- Philanthropy, Voluntarism & Grantmaking
- Animal protection and welfare
- Environmental conservation
The foundation's work is driven by the personal interests and relationships of the DeJoria family, with a particular commitment to making a difference for people and planet through strategic partnerships.
Grantmaking
The foundation operates on an invitation-only basis and does not accept unsolicited grant applications. Grants are awarded to preselected 501(c)(3) organizations through trusted relationships and partnerships.
Grant Range
$25,000 - $7,250,000
How to Apply
**
Ready to take the next step with JP's Peace Love & Happiness Foundation?
Geographic Focus
Where this funder awards grants
The foundation maintains a national scope with a strong emphasis on Austin, Texas. Primary funding regions include Texas, California, and Washington, with grantmaking reaching organizations across multiple states.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Assets & Revenue (2024):
- Total assets: $25,647,835
- Total revenues: $2,705,412
- Total expenses: $8,157,493
- Total liabilities: $3,200
Historical Growth: Total assets have grown from $678,000 in 2011 to approximately $31 million at peak (2023).
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $25,647,835 | $31,096,717 | $37,127,202 |
| Revenue | $2,705,412 | $1,879,557 | $2,444,592 |
| Expenses | $8,157,493 | $7,910,042 | $12,171,632 |
| Qualifying Distributions | $7,999,798 | $7,738,249 | $11,976,804 |
| Net Investment Income | $2,580,437 | $1,740,210 | $2,284,092 |
| Distributable Amount | $1,486,111 | $1,761,295 | $2,234,144 |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
250 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Austin Theatre Alliance ($2,000,000), Church of Biocentrism Inc ($1,738,375), Empower Mali ($546,090).
| Recipient | Purpose | Amount |
|---|---|---|
| AFFINITY HEALTHCARE ADVOCATES INC CLIFFSIDE PK, NJ | General & Unrestricted | $8,000 |
| AIRCRAFT CARRIER HORNET FOUNDATION ALAMEDA, CA | General & Unrestricted | $10,000 |
| ANDREA PROJECT INC AMARILLO, TX | Charitable Event | $3,500 |
| ANDREW GOMEZ DREAM FOUNDATION SANDY, UT | Food 4 Africa Fund | $4,000 |
| ART SPARK TEXAS AUSTIN, TX | General & Unrestricted | $5,000 |
| AUDRAIN AUTOMOBILE MUSEUM INC NEWPORT, RI | General & Unrestricted | $16,800 |
| AUSTIN COMMUNITY FOUNDATION AUSTIN, TX | General & Unrestricted | $2,500 |
| AUSTIN COMMUNITY FOUNDATION AUSTIN, TX | Beautifully Loved 2024 Event Sponsorship Fund | $10,000 |
| AUSTIN FILM FESTIVAL INC AUSTIN, TX | Charitable Event | $15,000 |
| AUSTIN PLASTIC SURGERY FOUNDATION AUSTIN SMILES AUSTIN, TX | Charitable Event | $10,000 |
Leadership & Key People
Leadership team and compensation from IRS filings
Key Personnel:
- John Paul DeJoria — Founder; billionaire entrepreneur and signatory of the Giving Pledge
- Eloise DeJoria — Co-founder; actively engaged in foundation activities
- Constance Dykhuizen — Secretary; manages partnerships and grants ($81,000 compensation, 2024)
- Trustees: Alexis DeJoria, Eloise DeJoria, John Anthony DeJoria
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Alexis DeJoria | Dir | 1 | — |
| Eloise DeJoria | VP | 1 | — |
| John Anthony DeJoria | Dir | 1 | — |
| John Paul DeJoria | Pres, Dir | 1 | — |
| Constance Dykhuizen | Sec, Treas, Executive Dir | 20 | $90,000 |
Recent News & Activity
Recent developments and announcements
The foundation celebrated 15 years of operation in 2026, marking its founding in 2011. Recent initiatives highlighted include partnerships with ConnectHER and Grow Appalachia. In 2025, the foundation made headlines with a $7.25 million gift to Austin's Paramount Theatre, representing one of its largest single grants to date.
Starting the Year Right with New Grant Recipients - Jacques P\xE9pin FoundationSubject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What does JP's Peace Love & Happiness Foundation fund?
The foundation's mission centers on spreading peace, love & happiness by protecting and meeting the needs of humans and animals. Primary funding priorities include: • Education • Human Services • Philanthropy, Voluntarism & Grantmaking • Animal protection and welfare • Environmental conservation The foundation's work is driven by the personal interests and relationships of the DeJoria family, with a particular commitment to making a difference for people and planet through strategic partnership…
How do I apply for a grant from JP's Peace Love & Happiness Foundation?
**Grant Activity:** • Annual giving: approximately $8.0 million (2024) • Total grants distributed: $7,837,231 (2024) • Grant range: $25,000 - $7,250,000 • Number of grants: 74 grants in 2024; 99 grants in 2023 • Organizations supported: More than 160 organizations, initiatives, and nonprofits **Application Process:** The foundation operates on an invitation-only basis and does not accept unsolicited grant applications. Grants are awarded to preselected 501(c)(3) organizations through trusted re…
Where does JP's Peace Love & Happiness Foundation make grants?
The foundation maintains a national scope with a strong emphasis on Austin, Texas. Primary funding regions include Texas, California, and Washington, with grantmaking reaching organizations across multiple states.
What size grants does JP's Peace Love & Happiness Foundation award?
In 2024, JP's Peace Love & Happiness Foundation awarded 88 grants totaling $7.8M — an average of about $89K per grant, based on its IRS Form 990 filings.
How much is JP's Peace Love & Happiness Foundation required to give away each year?
Private foundations must generally distribute about 5% of their assets annually. For 2024, JP's Peace Love & Happiness Foundation reported a distributable amount of $1.5M on its IRS Form 990-PF — the minimum it must pay out in qualifying distributions.
What is JP's Peace Love & Happiness Foundation's EIN?
JP's Peace Love & Happiness Foundation's EIN (Employer Identification Number) is 27-4449810. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in JP's Peace Love & Happiness Foundation's focus areas in our free grants database
Related Funders
Similar funders by location and focus area
Ttee Trustees of Univ of Mass - Art 5
WILMINGTON, DE
Assets
$380K
Grants
1
Total Given
$14K
The Jonsson Foundation
WILMINGTON, DE
Assets
$784K
Grants
3
Total Given
$15K
The Cucci Family Foundation
WILMINGTON, DE
Assets
$579K
Grants
4
Total Given
$45K
Westly Foundation
WILMINGTON, DE
Assets
$4.1M
Grants
55
Total Given
$1.2M
Scott and Jessica McClintock Foundation
WILMINGTON, DE
Assets
$8.9M
Grants
22
Total Given
$392K
The John C Griswold Family Foundation
WILMINGTON, DE
Assets
$13.4M
Grants
68
Total Given
$534K
Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
What could you do with JP's Peace Love & Happiness Foundation on Grantable?
- Assess strategic fit with your organization
- Draft a tailored letter of inquiry
- Find open RFPs from this funder
- Monitor for new funding opportunities
Go from researching JP's Peace Love & Happiness Foundation to a real strategy.