Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$2.8M
-6.1% YoY
Revenue
$2.5M
+2.2% YoY
Net Investment Income
$10K
Expenses
$2.5M
-0.2% YoY
About Heyday
Based on IRS filings
Heyday is a nonprofit organization focused on Arts, Culture & Humanities, based in BERKELEY, CA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $2.8M in total assets. Net investment income was $10K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $2,782,021 | $2,963,008 | $2,983,825 |
| Revenue | $2,497,177 | $2,442,470 | $2,760,306 |
| Expenses | $2,525,537 | $2,531,376 | $2,740,928 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $9,662 | — | — |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 0 recipients in 2024
Grant Size Distribution
1 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for 2024.
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Steve Wasserman | Publisher | 40 | $150,262 |
| Gayle Wattawa | General Manager | 40 | $122,982 |
| Steve Wax | Board Chair | 1 | — |
| Brian Kenny | Vice Chair/Secr | 1 | — |
| Tina Jones Williams | Vice Chair | 1 | — |
| Whitney Green | Treasurer | 1 | — |
| Don Franzen | Board Member | 1 | — |
| Bruce Goldsmith | Board Member | 1 | — |
| Zachary Karabell | Board Member | 1 | — |
| John Ptak | Board Member | 1 | — |
| Catherine Kanner | Board Member | 1 | — |
| Ferose V R | Board Member | 1 | — |
| Marty Price | Board Member | 1 | — |
| Megan Thygeson | Board Member | 1 | — |
| Deborah L Sanchez | Board Member | 1 | — |
| Rose Soza War Soldier | Board Member | 1 | — |
| Kevin Rivette | Board Member | 1 | — |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is Heyday?
Heyday is a nonprofit organization focused on Arts, Culture & Humanities, based in BERKELEY, CA. It holds $2.8M in total assets as of 2024.
How large is Heyday?
As of 2024, Heyday holds $2.8M in total assets with $2.5M in annual revenue.
Where does Heyday operate?
Heyday has awarded grants in California.
What is Heyday's EIN?
Heyday's EIN (Employer Identification Number) is 94-3268357. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in Heyday's focus areas in our free grants database
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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