Heyday logo

Heyday

Public charity · Grantmaker Berkeley, CA EIN: 94-3268357 Website

Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We seek to build community by advancing public awareness of ideas that matter.

Heyday at a glance

Total assets
$2,892,344
+4.0% vs 2024
Revenue (2025)
$2,485,629
-0.5% vs 2024
Net investment income (2025)
$16,387
+69.6% vs 2024
Expenses (2025)
$2,478,838
-1.8% vs 2024
Latest 990 filing
Form 990, 2025 View filing

Data from IRS Form 990, 2025; updated September 2026.

Who Heyday funds

How this funder distributes its grants

Grant Size Distribution

1 grant across all recorded years

<$50K$50–100K1$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was in the $100–250K range: 1 grant of 1 (100%).

Geographic Focus

Where this funder awards grants

Grant Distribution by State

1state

States

Cities

Auburn

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$100K$200K$300K0 grants2019 0 grants2020 0 grants2021 1 grant2022 0 grants2023 0 grants2024 0 grants2025

In 2022 it made 1 grant totaling $206K.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Wild Wonder Foundation Auburn, CAFiscal sponsoree support$205,880
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2025$2,892,344$2,485,629$2,478,838——$16,387
2024$2,782,021$2,497,177$2,525,537——$9,662
2023$2,963,008$2,442,470$2,531,376———
2022$2,983,825$2,760,306$2,740,928$205,8801—
2021$2,302,946$2,725,467$2,254,737——$103
2020$2,111,683$2,251,217$2,197,928———
2019$1,754,593$1,890,629$2,038,466———

About Heyday

Based on IRS filings

Heyday is a public charity focused on Arts, Culture & Humanities, based in Berkeley, CA. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $2.9M in total assets. Net investment income was $16K.

Leadership & Key People

Officers and directors from IRS filings

Heyday is led by Megan Vered, Board Chair since 2025 (on filings since 2019); 2 of 16 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Megan Vered

    Board Chair

    Board Member → Board Chair, 2025

    On filings since 2019

    1 hr/week

    No compensation reported

  • Steve Wasserman

    Publisher

    Executive Director → Publisher & Executive Director, 2020

    Publisher & Executive Director → Publisher, 2021

    On filings since 2019

    40 hrs/week

    $129K (2019) → $139K (2025)

  • Gayle Wattawa

    General Manager

    On filings since 2021

    40 hrs/week

    $98K (2021) → $125K (2025)

  • Brian Kenny

    Vice Chair & Secretary

    Board Member → Vice Chair & Secretary, 2020

    On filings since 2019

    1 hr/week

    No compensation reported

  • Catherine Kanner

    Board Member

    On filings since 2019

    1 hr/week

    No compensation reported

  • Don Franzen

    Board Member

    Board Member → Treasurer, 2020

    Treasurer → Board Member, 2021

    On filings since 2019

    1 hr/week

    No compensation reported

  • Steve Wax

    Board Member

    Board Chair → Board Member, 2025

    On filings since 2019

    1 hr/week

    No compensation reported

  • Whitney Green

    Treasurer

    Treasurer → Board Member, 2020

    Board Member → Treasurer, 2021

    On filings since 2019

    1 hr/week

    No compensation reported

  • Zachary Karabell

    Board Member

    On filings since 2019

    1 hr/week

    No compensation reported

  • Bruce Goldsmith

    Board Member

    On filings since 2020

    1 hr/week

    No compensation reported

  • Deborah L Sanchez

    Board Member

    On filings since 2021

    1 hr/week

    No compensation reported

  • John Ptak

    Board Member

    On filings since 2021

    1 hr/week

    No compensation reported

  • John Donatich

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Marilee Enge

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Timothy Don

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • VR Ferose

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

Former officers (8)
  • Former: Marty Price (2020–2024) — Board Member
  • Former: Rose Soza War Soldier (2021–2024) — Board Member
  • Former: Ferose V R (2023–2024) — Board Member
  • Former: Tina Jones Williams (2023–2024) — Vice Chair
  • Former: Kevin Rivette (2024) — Board Member
  • Former: Megan Thygeson (2024) — Board Member
  • Former: Lisbeth Hasse (2019–2021) — Board Member
  • Former: Andree Abecassis (2019) — Secretary

Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Steve Wasserman — Publisher: $139KSteve WassermanPublisher$139KGayle Wattawa — General Manager: $125KGayle WattawaGeneral Manager$125K

The highest reported compensation on the 2025 filing was $139K, to Steve Wasserman (Publisher). 2 officers or directors reported compensation on that filing.

Frequently asked questions about Heyday

How large is Heyday?

Heyday reported $2.9M in total assets on its 2025 IRS Form 990. Its revenue that year was $2.5M.

What is Heyday?

Heyday is a public charity focused on Arts, Culture & Humanities, based in Berkeley, CA. It holds $2.9M in total assets as of 2025.

Where does Heyday operate?

Heyday has awarded grants in California.

What is Heyday's EIN?

Heyday's EIN (Employer Identification Number) is 94-3268357. IRS Form 990 filing data is available on this page for 2019–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(4)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2022 (received by the IRS August 23, 2023)
  2. Added Form 990 for fiscal year 2019 (received by the IRS July 23, 2020)
  3. Added Form 990 for fiscal year 2025 (received by the IRS June 30, 2026)
  4. IRS filings on file for fiscal years 2020–2024

Explore Open Grants

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The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open

Figures come from Heyday's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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