Great Rivers United Way Inc logo

Great Rivers United Way Inc

Public charity · Grantmaker Onalaska, WI EIN: 39-0848188 Website

Great Rivers United Way Inc is a public charity based in Onalaska, Wisconsin, formed in 1954. It brings people and resources together to improve lives and strengthen communities, including through grants to local programs and partnerships addressing community needs.

Great Rivers United Way Inc at a glance

In short: Great Rivers United Way Inc gave $639K across 25 grants in 2025 (avg $26K), mostly in Wisconsin. 36% of 2025 grantees were new. Source: 2025 IRS Form 990.

Annual giving (2025)
$638,833
-27.0% vs 2024
Grants made (2025)
25
-7.4% vs 2024
Average grant
$25,553
-21.2% vs 2024
Median grant
$18,918
Total assets
$3,068,109
+4.3% vs 2024
New grantees (estimate)
36% first-time grantees (9 of 25, 2025)
Primary geography
Wisconsin (97% of itemized 2025 grant dollars)
Latest 990 filing
Form 990, 2025 View filing

Data from IRS Form 990, 2025; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).

How to apply to Great Rivers United Way Inc

Contact

Mailing address: 1855 East Main Street, Onalaska, WI 54650
Phone: (608) 796-1400
Website: https://gruw.org

Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.

Who Great Rivers United Way Inc funds

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2025

Great Rivers 2-1-1: $61KGreat Rivers 2-1-1$61KFamily Promise of the Great Rivers: $45KFamily Promise of the GreatRivers$45KNew Horizons Shelter: $45KNew Horizons Shelter$45KCIA Siab Inc: $43KCIA Siab Inc$43KCASA for Kids Inc: $42KCASA for Kids Inc$42KWafer: $40KWafer$40KCouleecap Inc: $40KCouleecap Inc$40KFamily & Children's Center: $37KFamily & Children's Center$37KHunger Task Force of La Crosse: $31KHunger Task Force of La Crosse$31KSalvation Army: $29KSalvation Army$29K

The largest 2025 recipient was Great Rivers 2-1-1 ($61K). Together the top 10 received $412K.

Grant Size Distribution

135 grants across all recorded years

102<$50K30$50–100K3$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 102 grants of 135 (76%).

Geographic Focus

Where this funder awards grants

The filing describes a six-county area for its community-needs assessment: Houston County, Minnesota, and Buffalo, La Crosse, Monroe, Trempealeau, and Vernon counties in Wisconsin. In 2025, 97% of reported grant dollars went to recipients in Wisconsin and 3% to recipients in Minnesota.

Grant Distribution by State

2states

Share of 2025 grant dollars across all 25 itemized grants.

Cities

La CrosseTomahMadisonOnalaskaSpartaIndependenceLa CrescentWestbyCashtonHokahRushfordWauwatosa

Is Great Rivers United Way Inc open to new grantees?

36%

first-time grantees, 2025

In 2025, 9 of 25 grantees (36%) were first-time recipients. First grants averaged $19K; repeat grants $29K. How we count

Medians: $16K first-time, $30K repeat.

  • 64% of 2025 grantees were also funded in 2024. Method
  • Giving fell 36% from 2022 to 2025. Method

Estimate from itemized grant lists in IRS Form 990 filings (2019–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$500K$1M$1.5M27 grants2019 29 grants2020 28 grants2021 28 grants2022 27 grants2023 27 grants2024 25 grants2025

From 2019 to 2025, annual grant giving ranged from $639K (2025) to $1.5M (2020). In 2025 it made 25 grants totaling $639K.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Great Rivers 2-1-1 Onalaska, WIRestricted Grants$60,672
Family Promise of the Great Rivers Sparta, WIRestricted Grants$45,004
New Horizons Shelter La Crosse, WIRestricted Grants$44,536
CIA Siab Inc La Crosse, WIRestricted Grants$43,062
CASA for Kids Inc Onalaska, WIRestricted Grants$41,923
Wafer La Crosse, WIRestricted Grants$40,000
Couleecap Inc Westby, WIRestricted Grants$39,545
Family & Children's Center La Crosse, WIRestricted Grants$37,186
Hunger Task Force of La Crosse La Crosse, WIRestricted Grants$31,370
Salvation Army La Crosse, WIRestricted Grants$29,000
Your AI grants department

Ready to take the next step with Great Rivers United Way Inc?

Fully replaces Grant database subscriptions Instrumentl · Foundation Directory · GrantStation & similar

Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2025$3,068,109$2,865,577$2,983,918$638,83325$136,289
2024$2,942,381$3,256,724$2,881,909$875,32827$35,744
2023$3,082,102$3,009,173$3,262,976$884,38727$28,833
2022$3,320,949$2,449,809$2,402,144$1,005,13628$4,067
2021$3,290,456$2,415,023$2,417,237$1,112,72428$3,917
2020$3,477,988$2,994,777$2,750,187$1,465,12829$5,386
2019$3,284,443$2,345,029$2,491,798$1,327,46827$5,342

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

The organization states its mission is “to unite people and resources to improve lives and strengthen our communities.” Its vision is for individuals and families in its communities to reach their full potential through education, income stability, and healthy lives.

Its filing describes a fund distribution program in which volunteers, with staff support, review and allocate annual pledge-drive funds to 43 programs at 28 local partner agencies. The programs are expected to address identified community needs, track outcomes, and achieve positive results in community mental wellbeing and basic needs. Other described work includes the Community Care Program, which supports partner agencies employing community health workers in La Crosse, Jackson, and Monroe counties, and data-driven community problem-solving efforts.

The grantees’ own mission statements illustrate the kinds of organizations supported. Family Promise of the Great Rivers describes its work as helping homeless and low-income families achieve sustainable independence through shelter and other services. WAFER says it provides food and works to eliminate hunger; Couleecap says it fights poverty and promotes self-sufficiency, economic development, and social justice. CIA SIAB describes its mission as providing culturally empowering advocacy and holistic support to the Hmoob community.

Grantmaking

In filing year 2025, Great Rivers United Way reported 25 grants totaling $638,833. Grant amounts ranged from $6,965 to $60,672, with a median of $18,918.

Among the largest reported grants were $60,672 to Great Rivers 2-1-1; $45,004 to Family Promise of the Great Rivers; $44,536 to New Horizons Shelter; $43,062 to CIA SIAB; $41,923 to CASA for Kids; $40,000 to WAFER; $39,545 to Couleecap; $37,186 to Family & Children’s Center; $31,370 to Hunger Task Force of La Crosse; $29,000 to Salvation Army; $23,678 to Western Dairyland Economic Opportunity Council; and $22,943 to Karuna.

The filing says restricted-grant recipients undergo pre-screening, including an application explaining the proposed use and outcome measures, a financial review, and verification of Patriot Act compliance and 501(c)(3) status. Community members review this information annually. Recipients are required to verify how funds were used and report actual results compared with proposed results. The filing also says organizations receiving donor-designated funds are pre-screened.

Leadership & Key People

Leadership team and compensation from IRS filings

The 2025 filing lists Holly Blanchard as board chair and Kim Bauer as vice chair. It also lists Todd Anthony, Jerry Arndt, Carolyn Bostruck, Julie Christensen, Shantel Hartzell, Andrea Hauser, Brenda Leahy, and Angela Newman as board members.

Great Rivers United Way Inc is led by Mary Kay Wolf, Executive Director since 2024 (on filings since 2019); 2 of 21 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Mary Kay Wolf

    Executive Director

    Executive Di → Exeuctive Director, 2023

    Exeuctive Director → Executive Director, 2024

    On filings since 2019

    40 hrs/week

    $85K (2019) → $112K (2025)

  • Holly Blanchard

    Board Chair

    Board Member → Board Vice Chair, 2024

    Board Vice Chair → Board Chair, 2025

    On filings since 2022

    1 hr/week

    No compensation reported

  • Amy Hackbarth

    Finance Director

    Treasurer → Finance Director, 2024

    On filings since 2023

    40 hrs/week

    $7K (2024) → $85K (2025)

  • Isaac Zickert

    Board Member

    Board Vice Chair → Board Chair, 2024

    Board Chair → Board Member, 2025

    On filings since 2019

    1 hr/week

    No compensation reported

  • Josh Oeltjen

    Board Member

    On filings since 2020

    1 hr/week

    No compensation reported

  • Angela Newman

    Board Member

    On filings since 2021

    1 hr/week

    No compensation reported

  • Carolyn Bostrack

    Board Member

    On filings since 2021

    1 hr/week

    No compensation reported

  • Julie Christensen

    Board Member

    On filings since 2022

    1 hr/week

    No compensation reported

  • Kim Bauer

    Vice Chair

    Board Member → Vice Chair, 2025

    On filings since 2022

    1 hr/week

    No compensation reported

  • Todd Anthony

    Board Member

    On filings since 2022

    1 hr/week

    No compensation reported

  • Brenda Leahy

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

  • Nick West

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

  • Tonya Wagner

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

  • Andrea Hauser

    Board Member

    On filings since 2024

    1 hr/week

    No compensation reported

  • Jerry Arndt

    Board Member

    On filings since 2024

    1 hr/week

    No compensation reported

  • Shantel Hartzell

    Board Member

    On filings since 2024

    1 hr/week

    No compensation reported

  • Steve Thicke

    Treasurer

    On filings since 2024

    1 hr/week

    No compensation reported

  • Tony Saarem

    Board Member

    On filings since 2024

    1 hr/week

    No compensation reported

  • Aaron Engel

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Amy Kleiber

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Dani Stuhr

    Board Member

    New on the 2025 filing

    1 hr/week

    No compensation reported

Former officers (35)
  • Former: Julie Reynertson (2019–2024) — Board Member
  • Former: Brad Weber (2022–2024) — Board Member
  • Former: Kayleigh Day (2022–2024) — Board Member
  • Former: Jan Henry (2023–2024) — Finance Director
  • Former: Andrew Fjerstad (2019–2023) — Board Member
  • Former: Mike Klauke (2019–2023) — Board Member
  • Former: Randy Nelson (2019–2023) — Board Member
  • Former: Brent Dwyer (2022–2023) — Finance Director
  • Former: Bryan Erdmann (2023) — Board Member
  • Former: Alex Lueck (2019–2022) — Board Member
  • Former: Betsy Morgan (2019–2022) — Board Member
  • Former: Lorie Fredrickson (2019–2022) — Finance
  • Former: Margarita Van Nuland (2019–2022) — Board Member
  • Former: Rob Palmberg (2019–2022) — Board Member
  • Former: Tara Johnson (2019–2022) — Board Member
  • Former: Mary Ellen McCartney (2020–2022) — Board Member
  • Former: Bobbi Schoh (2022) — Treasurer
  • Former: Chief Shawn Kudron (2022) — Board Member
  • Former: Brad Goetz (2019–2021) — Board Past C
  • Former: Cheryl Dutton (2019–2021) — Board Member
  • Former: Donna Bossman (2019–2021) — Board Member
  • Former: Kari Reyburn (2019–2021) — Board Member
  • Former: Neil Kamrowski (2019–2021) — Board Member
  • Former: Todd Rodeberg (2019–2021) — Board Member
  • Former: Tom Miskowski (2019–2021) — Board Member
  • Former: Megan Eddy (2020–2021) — Board Member
  • Former: Cate Hollowitsch (2019–2020) — Board Member
  • Former: Hunter Johnson (2019–2020) — Board Member
  • Former: Jen Rombalski (2019–2020) — Board Member
  • Former: Roger Thornton (2019–2020) — Board Member
  • Former: Eric Erickson (2019) — Board Past C
  • Former: Gary Rudy (2019) — Board Member
  • Former: Katie Drury (2019) — Board Member
  • Former: Matt Boschka (2019) — Board Member
  • Former: Rose Ann Laureto (2019) — Board Member

Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Mary Kay Wolf — Executive Director: $112KMary Kay WolfExecutive Director$112KAmy Hackbarth — Finance Director: $85KAmy HackbarthFinance Director$85K

The highest reported compensation on the 2025 filing was $112K, to Mary Kay Wolf (Executive Director). 2 officers or directors reported compensation on that filing.

Frequently asked questions about Great Rivers United Way Inc

How much does Great Rivers United Way Inc give each year?

Great Rivers United Way Inc gave $639K across 25 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $875K across 27 grants.

What is Great Rivers United Way Inc's typical grant size?

Great Rivers United Way Inc's median grant in 2025 was $18,918, and its average grant was $25,553, across 25 grants on its 2025 IRS Form 990. Organizations receiving their first grant from Great Rivers United Way Inc that year got $19K on average.

Where does Great Rivers United Way Inc give grants?

Great Rivers United Way Inc gives mostly in Wisconsin: 97% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were La Crosse, WI (17 grants), Onalaska, WI (3 grants) and Sparta, WI (2 grants).

Does Great Rivers United Way Inc give general operating support?

Not in 2025: none of the 25 grants with a stated purpose on Great Rivers United Way Inc's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Restricted Grants" (25 grants).

Who are Great Rivers United Way Inc's largest grantees?

Great Rivers United Way Inc's largest 2025 grantees include Great Rivers 2-1-1 ($60,672), Family Promise of the Great Rivers ($45,004) and New Horizons Shelter ($44,536), according to its 2025 IRS Form 990. Together they received 24% of its itemized 2025 grant dollars.

How large is Great Rivers United Way Inc?

Great Rivers United Way Inc reported $3.1M in total assets on its 2025 IRS Form 990. Its revenue that year was $2.9M.

What does Great Rivers United Way Inc fund?

The organization states its mission is “to unite people and resources to improve lives and strengthen our communities.” Its vision is for individuals and families in its communities to reach their full potential through education, income stability, and healthy lives. See mission & focus areas ↑

How do I apply for a grant from Great Rivers United Way Inc?

Great Rivers United Way Inc has no public application process in the sources Grantable reviewed. Check gruw.org for current guidelines, or contact the foundation directly before submitting a request.

What is Great Rivers United Way Inc's EIN?

Great Rivers United Way Inc's EIN (Employer Identification Number) is 39-0848188. IRS Form 990 filing data is available on this page for 2019–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.

Data update history

(7)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2024 (received by the IRS July 21, 2025)
  2. Updated Form 990 for fiscal year 2025 (received by the IRS July 8, 2026)
  3. Updated Form 990 for fiscal year 2019 (received by the IRS July 27, 2020)
  4. Updated Form 990 for fiscal year 2020 (received by the IRS June 29, 2021)
  5. Updated Form 990 for fiscal year 2021 (received by the IRS September 7, 2022)
  6. Updated Form 990 for fiscal year 2022 (received by the IRS June 23, 2023)
  7. Updated Form 990 for fiscal year 2023 (received by the IRS October 29, 2024)

Explore Open Grants

Browse active grant opportunities in Great Rivers United Way Inc's focus areas in our free grants database

Similar Funders

Similar funders in Wisconsin

Thrivent Charitable Impact & Investing

Appleton, WI

Thrivent Charitable Impact & Investing distributes donor-directed and program donations to a broad range of causes and organizations in local, national, and global communities. Its 2024 grants had a median of $11,520 and ranged from $5,006 to $5 million. The profile does not state whether it accepts unsolicited requests.

Philanthropy, Voluntarism & Grantmaking

Assets

$939.7M

Grants

2,565

Total Given

$84.6M

Dane Buy Local Foundation Inc

Madison, WI

Dane Buy Local Foundation supports buy-local education, collaboration, and programs that strengthen locally owned businesses and communities in Dane County and South Central Wisconsin; it also offers scholarships to area high school seniors pursuing post-secondary business or entrepreneurship studies. No typical award amount is stated, and the information does not say whether the Foundation accepts unsolicited funding requests.

Community Improvement & Capacity Building

Assets

$16K

Grants

1

Total Given

$136K

Alliant Energy Foundation Inc

Madison, WI

Assets

$28.5M

Grants

929

Total Given

$2.4M

Greater Milwaukee Foundation Inc

Milwaukee, WI

The Greater Milwaukee Foundation funds nonprofit programs, projects, general operations and capital needs, with priorities including early childhood education, housing, basic needs, health, arts and culture, and scientific research. Its competitive grants primarily serve Milwaukee, Ozaukee, Washington and Waukesha counties; in 2024, the median grant was about $27,800, though awards varied widely. It runs competitive grant cycles, but whether it accepts unsolicited requests is not stated.

Philanthropy, Voluntarism & Grantmaking

Assets

$1.1B

Grants

838

Total Given

$66.8M

Give Back Foundation

Madison, WI

Give Back Foundation distributes donor-designated contributions through workplace giving and other giving platforms to selected 501(c)(3) charities, rather than setting its own cause areas. In 2025, grants had a median of $9,066, with recipient organizations concentrated in Virginia, California, and Washington, D.C.; it does not accept unsolicited requests or work directly with charities.

Assets

$31.3M

Grants

639

Total Given

$40.1M

United Way of Greater Milwaukee & Waukesha County Inc

Milwaukee, WI

United Way of Greater Milwaukee & Waukesha County funds local human services and community programs focused on housing stability, digital access, employment, teen mental wellness, and community resilience. Its 2025 grants ranged from $5,000 to about $2 million, with a median of about $34,000, and most funding went to Wisconsin, especially its four-county region. It requires a Letter of Intent before a full application; the listed 2026–27 Letter of Intent deadline has passed.

Philanthropy, Voluntarism & Grantmaking

Assets

$50.8M

Grants

639

Total Given

$42.7M

More similar funders

More Funders in Wisconsin

Cite this profile

Grantable. (2026). Great Rivers United Way Inc funder profile. GrantGraph. Retrieved October 18, 2026, from https://grantable.co/funders/great-rivers-united-way-inc-morg_19788fef175a4b249ca23de67159645d

BibTeX
@misc{grantable_390848188_2026,
  author       = {{Grantable}},
  title        = {{Great Rivers United Way Inc funder profile}},
  howpublished = {GrantGraph},
  year         = {2026},
  url          = {https://grantable.co/funders/great-rivers-united-way-inc-morg_19788fef175a4b249ca23de67159645d},
  note         = {Accessed 2026-10-18. Data licensed CC BY 4.0}
}

The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.

Figures come from Great Rivers United Way Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

Great Rivers United Way Inc down — hundreds of funders to go?

Want AI to do this for you?