Giving Tuesday Inc
Giving Tuesday Inc is a public charity based in Brooklyn, New York, and the nucleus organization of a global generosity movement. Its website describes a year-round network that works to make generosity part of everyday life through community leadership, storytelling, and the deployment of human, financial, and social capital.
Key facts about Giving Tuesday Inc
In short: Giving Tuesday Inc gave $188K across 13 grants in 2025 (avg $14K), top state Alabama. Source: 2025 IRS Form 990.
- EIN
- 84-2929872
- Latest 990 filing
- Form 990, 2025
- Annual giving (2025)
- $188,000
- Grants made (2025)
- 13
- Average grant
- $14,462
- Median grant
- $12,000
- Total assets
- $11,801,462
- Primary geography
- Alabama (19% of itemized 2025 grant dollars)
Data from IRS Form 990, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$11.8M
-27.6% YoY
Annual Giving
$188K
+1.6% YoY
Grant Count
13
+550.0% YoY
Avg Grant Size
$14K
-84.4% YoY
Mission & Focus Areas
The organization states that its mission is to unleash the power of radical generosity around the world. Its website describes a movement that encourages generosity in many forms, including funds, time, advocacy, and acts of kindness, and supports local impact through networked leadership, strategic communication, and resources for communities.
The 2025 grants list includes awards for Community Accelerator and Data Research. Among the grantees, the Foundation for Appalachian Kentucky says its mission is to foster community collaboration and charitable giving and improve quality of life in eastern Kentucky. Blue Grass Community Foundation says it works to improve quality of life in the Bluegrass region by increasing charitable giving and leading on critical community issues. Central Louisiana Community Foundation says it connects people to priorities they care about and increases charitable giving to advance quality of life in its community.
Grantmaking
In filing year 2025, Giving Tuesday Inc reported 13 grants totaling $188,000. Grant amounts ranged from $12,000 to $20,000, with a median of $12,000. Notable awards included $20,000 each to Brigham Young University and DePaul University for data research, and $20,000 each to East Tennessee Foundation and Foundation for Appalachian Kentucky for community accelerators. Listed $12,000 community-accelerator grants included awards to Black Belt Community Foundation, Blue Grass Community Foundation, Central Louisiana Community Foundation, Community Foundation of East Mississippi, Community Foundation of Northwest Mississippi, Pinebelt Foundation, Tuskegee-Macon Community Foundation, and United Way of Greater Chattanooga.
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Geographic Focus
Where this funder awards grants
The 2025 grant dollars were distributed among recipients in multiple states. The largest reported state shares were Alabama and Mississippi at 19% each, Kentucky and Tennessee at 17% each, and Utah at 11%. Listed 2025 recipients were also located in Illinois and Louisiana.
Grant Distribution by State
Share of 2025 grant dollars across all 13 itemized grants.
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2021 to 2025, annual grant giving ranged from $78K (2022) to $235K (2021). In 2025 it made 13 grants totaling $188K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Brigham Young University ($20K). Together the top 10 received $152K.
Grant Size Distribution
15 grants across all recorded years
The most common grant size was under $50K: 13 grants of 15 (87%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Brigham Young University Provo, UT | Data Research | $20,000 |
| Depaul University Chicago, IL | Data Research | $20,000 |
| East Tennessee Foundation Knoxville, TN | Community Accelerator | $20,000 |
| Foundation for Appalachian Kentucky Hazard, KY | Community Accelerator | $20,000 |
| Black Belt Community Foundation Selma, AL | Community Accelerator | $12,000 |
| Blue Grass Community Foundation Lexington, KY | Community Accelerator | $12,000 |
| Central Louisiana Community Foundation Alexandria, LA | Community Accelerator | $12,000 |
| Community Foundation of E Mississippi Meridian, MS | Community Accelerator | $12,000 |
| Community Foundation of NW Mississippi Hernando, MS | Community Accelerator | $12,000 |
| Pinebelt Foundation Hattiesburg, MS | Community Accelerator | $12,000 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants |
|---|---|---|---|---|
| 2025 | $11,801,462 | $3,656,742 | $8,638,316 | $188,000 (13) |
| 2024 | $16,300,536 | $8,421,917 | $8,068,450 | $185,000 (2) |
| 2023 | $15,929,398 | $11,010,928 | $6,904,138 | $0 (0) |
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $11,801,462 | $16,300,536 | $15,929,398 |
| Revenue | $3,656,742 | $8,421,917 | $11,010,928 |
| Expenses | $8,638,316 | $8,068,450 | $6,904,138 |
| Net Investment Income | $88,589 | $80,548 | $-42,059 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2021 (received by the IRS May 17, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS October 30, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS May 15, 2024)
- Added Form 990 for fiscal year 2025 (received by the IRS May 1, 2026)
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Jeff Bradach as chair, Cecilia Conrad as vice chair, and Jeffrey C. Walker as treasurer. Directors listed were Alexander Nehme, Asim Ijaz Khwaja, Gibril Faal, Gretchen Rubin, Hilary Pennington (through February 2025), Jennifer Risher (as of May 2025), and Jonathan Soros.
Giving Tuesday Inc is led by Asha Curran, CEO & President since 2021 (on filings since 2020); 5 of 20 officers listed in 2025 are compensated.
Officers on the 2025 filing
Asha Curran
CEO & President
President → CEO & President, 2021
On filings since 2020
40 hrs/week
$421K (2021) → $420K (2025)
Jeff Bradach
Chair
Director → Chair, 2025
On filings since 2022
1 hr/week
No compensation reported
Celeste Flores
Senior Director, Us & Canada Hub
Senior Director & Communities → Senior Director, Us & Canada Hub, 2024
On filings since 2021
40 hrs/week
$138K (2021) → $162K (2025)
Hilary Pennington
Director
On filings since 2020
1 hr/week
No compensation reported
Jonathan Soros
Director
On filings since 2020
1 hr/week
No compensation reported
Laurence Belfer
Director
On filings since 2020
1 hr/week
No compensation reported
Rob Reich
Director
Chairman → Chair, 2021
Chair → Director, 2025
On filings since 2020
1 hr/week
No compensation reported
Asim Ijaz Khwaja
Director
On filings since 2021
1 hr/week
No compensation reported
Sara Lomelin
Director
On filings since 2022
1 hr/week
No compensation reported
Shamil Idriss
Director
On filings since 2023
1 hr/week
No compensation reported
Alexander Nehme
Director
On filings since 2024
1 hr/week
No compensation reported
Gibril Faal
Director
On filings since 2024
1 hr/week
No compensation reported
Gretchen Rubin
Director
On filings since 2024
1 hr/week
No compensation reported
Rose Maruru
Director
On filings since 2024
1 hr/week
No compensation reported
Jennifer Risher
Director
New on the 2025 filing
1 hr/week
No compensation reported
Jessica Schneider
COO, Chief of Staff & Secretary
Chief Operating Officer → COO & Secretary, 2024
COO & Secretary → COO, Chief of Staff & Secretary, 2025
On filings since 2021
40 hrs/week
$160K (2021) → $197K (2025)
Shareeza Bhola
Chief Communications Officer
On filings since 2023
40 hrs/week
$108K (2023) → $223K (2025)
Richa Mistry
CFO
On filings since 2024
40 hrs/week
$116K (2025)
Jeffrey C. Walker
Treasurer
On filings since 2020
1 hr/week
No compensation reported
Cecilia Conrad
Vice Chair
Director → Vice Chair, 2025
On filings since 2024
1 hr/week
No compensation reported
Former officers (8)
- Former: Amanda Nguyen (2020–2024) — Director
- Former: Shijuade Kadree (2020–2024) — Director
- Former: ZJ Jallah (2020–2024) — Director
- Former: Anita Gallagher (2021–2024) — Secretary
- Former: Nasra Ismail (2023) — Senior Director, Global S & O
- Former: Caryn Stein (2021–2022) — Chief Communications Officers
- Former: Anita Gallagher-Cerrada Azares (2020) — Secretary
- Former: Arielle Tepper (2020) — Director
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $420K, to Asha Curran (CEO/President). 5 officers or directors reported compensation on that filing.
Contact
Mailing address: 165 Court St 107, Brooklyn, NY 11201
Phone: (917) 765-5477
Website: https://givingtuesday.org
Frequently asked questions about Giving Tuesday Inc
How much does Giving Tuesday Inc give each year?
Giving Tuesday Inc gave $188K across 13 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $185K across 2 grants.
What is Giving Tuesday Inc's typical grant size?
Giving Tuesday Inc's median grant in 2025 was $12,000, and its average grant was $14,462, across 13 grants on its 2025 IRS Form 990.
Where does Giving Tuesday Inc give grants?
Giving Tuesday Inc's top state is Alabama, with 19% of the grant dollars itemized on its 2025 IRS Form 990. The next largest states were Mississippi (19%) and Kentucky (17%).
Does Giving Tuesday Inc give general operating support?
Not in 2025: none of the 13 grants with a stated purpose on Giving Tuesday Inc's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Community Accelerator" (11 grants).
Who are Giving Tuesday Inc's largest grantees?
Giving Tuesday Inc's largest 2025 grantees include Brigham Young University ($20,000), Depaul University ($20,000) and East Tennessee Foundation ($20,000), according to its 2025 IRS Form 990. Together they received 32% of its itemized 2025 grant dollars.
How large is Giving Tuesday Inc?
Giving Tuesday Inc reported $11.8M in total assets on its 2025 IRS Form 990. Its revenue that year was $3.7M.
What does Giving Tuesday Inc fund?
The organization states that its mission is to unleash the power of radical generosity around the world. See mission & focus areas ↑
How do I apply for a grant from Giving Tuesday Inc?
Giving Tuesday Inc has no public application process in the sources Grantable reviewed. Check givingtuesday.org for current guidelines, or contact the foundation directly before submitting a request.
What is Giving Tuesday Inc's EIN?
Giving Tuesday Inc's EIN (Employer Identification Number) is 84-2929872. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching Giving Tuesday Inc by hand.
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