Friends of PBS Wisconsin Inc
To support educational, cultural and community broadcasting services of pbs Wisconsin. Includes but not limited to the following purposes: 1. To support the educational, cultural and community broadcasting services of pbs Wisconsin, a public broadcasting service operated jointly by the Wisconsin educational communications board and the university of Wisconsin board of regents-university of Wisconsin - madison, each an agency of the state of Wisconsin. 2. To establish development services and other activities which complement and/or assist the broadcasting activities described above. 3. To engage in other activities and programs ancillary to and in support of the foregoing. 4. To support the economic sustainability, evolution and growth of public media in Wisconsin. 5. To raise funds and invest in, receive, hold, use and dispose of property of all kinds as may be necessary or desirable to carry into effect the purposes stated above.
Friends of PBS Wisconsin Inc at a glance
In short: Friends of PBS Wisconsin Inc gave $13.2M across 4 grants in 2025 (avg $3.3M), mostly in Wisconsin. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $13,230,911
- +11.5% vs 2024
- Grants made (2025)
- 4
- +33.3% vs 2024
- Average grant
- $3,307,728
- -16.4% vs 2024
- Median grant
- $1,475,500
- Total assets
- $37,063,745
- +16.7% vs 2024
- Primary geography
- Wisconsin (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Friends of PBS Wisconsin Inc funds
How this funder distributes its grants
Top Recipients
Top 4 recipients in 2025
The largest 2025 recipient was University of Wisconsin - Madison ($10.0M). Together the top 4 received $13.2M.
Grant Size Distribution
13 grants across all recorded years
The most common grant size was in the $1–5M range: 5 grants of 13 (38%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 4 itemized grants.
States
Cities
How Friends of PBS Wisconsin Inc gives
- Giving grew 41% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $7.4M (2019) to $13.2M (2025). In 2025 it made 4 grants totaling $13.2M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| University of Wisconsin - Madison Madison, WI | The purpose of the grant is to provide wha-tv (operating as pbs Wisconsin, under license from the university of Wisconsin board of regents) with general support and to support specific projects in accordance with the friends of pbs Wisconsin, inc. Mission statement. | $9,979,911 |
| Wisconsin Public Broadcasting Foundation Inc Madison, WI | The purpose of the grant is to provide Wisconsin public broadcasting foundation, inc. (WPBF) (operating as pbs Wisconsin under license from the Wisconsin educational communication board) with general support and to support specific projects in accordance with the friends of pbs Wisconsin, inc. Mission statement. | $2,517,000 |
| Boettcher Trinklein Television Inc Hartland, WI | The purpose of the grant is to provide boettcher trinklein television, inc. With support for specific production projects, in accordance with the friends of pbs Wisconsin, inc. Mission statement. | $434,000 |
| Wisconsin Educational Communications Board Madison, WI | The purpose of the grant is to provide general and broadcast interconnect support. | $300,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $37,063,745 | $19,702,099 | $17,865,698 | $13,230,911 | 4 | $1,002,323 |
| 2024 | $31,773,175 | $16,747,266 | $16,715,536 | $11,870,366 | 3 | $873,957 |
| 2023 | $29,081,875 | $15,224,581 | $14,639,447 | $10,367,219 | 2 | $519,485 |
| 2022 | $26,799,003 | $16,138,945 | $13,358,508 | $9,379,536 | 2 | $655,817 |
| 2021 | $27,097,713 | $15,840,853 | $11,017,741 | $7,704,142 | 2 | $380,551 |
| 2019 | $16,685,466 | $13,399,610 | $10,939,608 | $7,354,853 | 2 | $276,460 |
About Friends of PBS Wisconsin Inc
Based on IRS filings
Friends of PBS Wisconsin Inc is a public charity focused on Arts, Culture & Humanities, based in Madison, WI. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $37.1M in total assets. In 2025, it awarded 4 grants totaling $13.2M. Net investment income was $1.0M.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Friends of PBS Wisconsin Inc is led by Eric Greiling, Executive Director on every filing since 2019; 1 of 18 officers listed in 2025 is compensated.
Officers on the 2025 filing
Eric Greiling
Executive Director
On filings since 2019
40 hrs/week
$49K (2019) → $67K (2025)
Kyle Lafond
President
Director → Vice President, 2022
Vice President → President, 2024
On filings since 2019
5 hrs/week
No compensation reported
Marc Perry
Director
On filings since 2019
1 hr/week
No compensation reported
Eve Galanter
Director
On filings since 2021
1 hr/week
No compensation reported
Lisa O'Flyng
Director
On filings since 2021
1 hr/week
No compensation reported
Sujhey Beisser
Director
On filings since 2021
1 hr/week
No compensation reported
Oscar Mireles
Director
On filings since 2022
1 hr/week
No compensation reported
Tom Fisk
Director
On filings since 2022
1 hr/week
No compensation reported
Julie Steinert
Director
On filings since 2024
1 hr/week
No compensation reported
Stephen Plum
Director
On filings since 2024
1 hr/week
No compensation reported
Tracey Robertson
Director
On filings since 2024
1 hr/week
No compensation reported
Jennifer Gauthier
Director
New on the 2025 filing
1 hr/week
No compensation reported
Lee Caraher
Director
New on the 2025 filing
1 hr/week
No compensation reported
Martha Vukelich-Austin
Director
New on the 2025 filing
1 hr/week
No compensation reported
Terry Kaldhusdal
Director
New on the 2025 filing
1 hr/week
No compensation reported
Paula Bonner
Vice President
Director → Secretary, 2021
Secretary → Vice President, 2024
On filings since 2019
5 hrs/week
No compensation reported
Jennifer McClure
Secretary
Director → Secretary, 2024
On filings since 2023
2 hrs/week
No compensation reported
Randy Van Rooyen
Treasurer
Director → Treasurer, 2025
On filings since 2024
2 hrs/week
No compensation reported
Former officers (25)
- Former: Brian Koopman (2019–2024) — Director
- Former: Jon Miskowski (2019–2024) — Executive Officio Board Member
- Former: Reed Hall (2019–2024) — Immediate Past President
- Former: Roberta Filicky-Peneski (2019–2024) — Director
- Former: Karen Michel (2021–2024) — Director
- Former: Chris Borland (2022–2024) — Director
- Former: Regina Millner (2022–2024) — Director
- Former: Georgina Caraher (2024) — Director
- Former: Nicholas Mischler (2024) — Treasurer
- Former: Elizabeth Kirchstein (2019–2023) — Director
- Former: Jan Botz (2019–2023) — Immediate Past President
- Former: Masood Akhtar (2019–2023) — Director
- Former: Nick Mischler (2019–2023) — Director
- Former: Patricia Stoffers (2019–2023) — Director
- Former: Reid Rayome (2019–2023) — Director
- Former: Steve Plum (2021–2023) — Director
- Former: Patty Stoffers (2021–2022) — Director
- Former: Greg Dombrowski (2019–2021) — Director
- Former: Jeanette Roberts (2019–2021) — Immediate Past President
- Former: Annette Miller (2019) — Director
- Former: Michael Falbo (2019) — Director
- Former: Nancy Lee Carter (2019) — Director
- Former: Terry Heinrichs (2019) — Director
- Former: Walter A. Koskinen (2019) — Director
- Former: Warren Dorn (2019) — Secretary
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $67K, to Eric Greiling (Executive Director).
Frequently asked questions about Friends of PBS Wisconsin Inc
How much does Friends of PBS Wisconsin Inc give each year?
Friends of PBS Wisconsin Inc gave $13.2M across 4 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $11.9M across 3 grants.
What is Friends of PBS Wisconsin Inc's typical grant size?
Friends of PBS Wisconsin Inc's median grant in 2025 was $1,475,500, and its average grant was $3,307,728, across 4 grants on its 2025 IRS Form 990.
Where does Friends of PBS Wisconsin Inc give grants?
Friends of PBS Wisconsin Inc gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were Madison, WI (3 grants).
Does Friends of PBS Wisconsin Inc give general operating support?
Yes: 75% of Friends of PBS Wisconsin Inc's 2025 grants with a stated purpose (3 of 4) were for general or operating support, per its 2025 IRS Form 990.
How large is Friends of PBS Wisconsin Inc?
Friends of PBS Wisconsin Inc reported $37.1M in total assets on its 2025 IRS Form 990. Its revenue that year was $19.7M.
What is Friends of PBS Wisconsin Inc?
Friends of PBS Wisconsin Inc is a public charity focused on Arts, Culture & Humanities, based in Madison, WI. It holds $37.1M in total assets as of 2025.
What is Friends of PBS Wisconsin Inc's EIN?
Friends of PBS Wisconsin Inc's EIN (Employer Identification Number) is 23-7300462. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2019 (received by the IRS June 10, 2020)
- Updated Form 990 for fiscal year 2021 (received by the IRS December 21, 2021)
- Updated Form 990 for fiscal year 2022 (received by the IRS December 2, 2022)
- Updated Form 990 for fiscal year 2023 (received by the IRS January 17, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS March 19, 2025)
- Updated Form 990 for fiscal year 2025 (received by the IRS April 1, 2026)
- IRS filings on file for fiscal years 2019–2025
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