Born This Way Foundation logo

Born This Way Foundation

Public charity · Grantmaker New York, NY EIN: 45-2752227 Website

Born This Way Foundation is a public charity based in New York, New York, formed in 2011. Co-founded and led by Lady Gaga and her mother, Cynthia Bissett Germanotta, the foundation supports young people’s mental health and wellbeing through grantmaking, programs, research, and partnerships.

Born This Way Foundation at a glance

In short: Born This Way Foundation gave $915K across 25 grants in 2024 (avg $37K), top state California. Source: 2024 IRS Form 990.

Annual giving (2024)
$914,782
+202.0% vs 2023
Grants made (2024)
25
+525.0% vs 2023
Average grant
$36,591
-51.7% vs 2023
Median grant
$30,000
Total assets
$9,021,963
-6.1% vs 2023
Primary geography
California (22% of itemized 2024 grant dollars)
Latest 990 filing
Form 990, 2024 View filing

Data from IRS Form 990, 2024; updated September 2026.

How to apply to Born This Way Foundation

Review Cycle
The stated deadline for 2025 Kindness in Community Fund nominations was June 30, 2025.
Deadline
The stated deadline for 2025 Kindness in Community Fund nominations was June 30, 2025.
Contact

Mailing address: PO Box 97, New York, NY 10272
Phone: (301) 951-9090
Website: https://bornthisway.foundation

Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.

Who Born This Way Foundation funds

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

Aliento Education Fund: $75KAliento Education Fund$75KCenterlink: $71KCenterlink$71KArt Mentorship Program: $60KArt Mentorship Program$60K#Halfthestory: $55K#Halfthestory$55KThe Laurel Foundation: $50KThe Laurel Foundation$50KWe Are Family: $50KWe Are Family$50KCor Inc: $50KCor Inc$50KHopelab Foundation Inc: $50KHopelab Foundation Inc$50KCentre LGBT: $40KCentre LGBT$40KLetters to Strangers: $40KLetters to Strangers$40K

The largest 2024 recipient was Aliento Education Fund ($75K). Together the top 10 received $541K.

Grant Size Distribution

69 grants across all recorded years

42<$50K26$50–100K$100–250K1$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 42 grants of 69 (61%).

Geographic Focus

Where this funder awards grants

The Kindness in Community Fund has supported organizations in multiple countries. The foundation reported that its 2024 fund distributed grants across 10 countries, and that in 2025 it invested $5 million in 55 youth-centered organizations across 11 countries. The 2025 nomination page lists eligible countries including the United States, United Kingdom, Australia, Brazil, Canada, and several European, African, and Asian countries. It also invites nominations from other countries to keep on file for possible future funding.

The 2024 filing’s grant dollars were most concentrated among recipients in California (22%), Florida (9%), Pennsylvania (9%), Arizona (8%), and Georgia (8%). The Channel Kindness Awards have a separate geographic restriction: applicants must live in the Las Vegas metropolitan area, and projects must take place within the applicant’s geographic area.

Grant Distribution by State

25states

Share of 2024 grant dollars across all 25 itemized grants.

Cities

New YorkHoustonWashingtonAtlantaDallasLas VegasLos AngelesBirminghamBrooklynDecaturFort LauderdaleMiamiSan FranciscoAstoriaBostonBoynton BeachCalabasasChadds FordChathamClaremont

How Born This Way Foundation gives

  • Giving grew 702% from 2021 to 2024. Method

From the foundation's IRS Form 990 filings. Methodology.

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$500K$1M$1.5MTotal only2020 11 grants2021 29 grants2022 4 grants2023 25 grants2024

From 2020 to 2024, annual grant giving ranged from $16K (2020) to $1.2M (2022). In 2024 it made 25 grants totaling $915K.

Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Aliento Education Fund Phoenix, AZGeneral Support$75,000
Centerlink Fort Lauderdale, FLCollaborating on the Be There Certificate$71,000
Art Mentorship Program Portland, ORGeneral Support$60,000
#Halfthestory Western Springs, ILGeneral Support$55,000
The Laurel Foundation Pasadena, CAGeneral Support$50,000
We Are Family North Charleston, SCGeneral Support$50,000
Cor Inc Sandy Springs, GAGeneral Support$50,000
Hopelab Foundation Inc San Francisco, CAGeneral Support$50,000
Centre LGBT State College, PAGeneral Support$40,000
Letters to Strangers Claremont, CAGeneral Support$40,000
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2024$9,021,963$6,032,453$6,939,064$914,78225$200,654
2023$9,611,826$7,129,796$3,591,699$302,8824$-32,739
2022$5,801,021$5,342,823$4,912,613$1,243,30729$66,027
2021$6,093,510$3,549,153$3,262,674$114,03611$76,213
2020$5,773,916$4,562,590$2,701,532$15,603Total only$128,146

"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

The foundation’s mission is to empower and inspire young people to build a kinder, braver world that supports their mental health. Its Kindness in Community Fund prioritizes organizations that are informed or led by young people, practice community, inclusion, and equity, and provide free and accessible mental health resources.

Examples of 2024 grantees illustrate the range of organizations supported. Aliento Education Fund describes its work serving undocumented, DACA, and mixed immigration-status families; CenterLink says it strengthens, supports, and connects LGBTQ community centers; and Letters to Strangers describes itself as a youth-run nonprofit working to destigmatize mental illness and increase access to treatment. Other grantees describe work supporting LGBTQ+ young people, youth digital wellbeing, and safe housing for young people.

Grantmaking

In its 2024 filing, the foundation reported 25 grants totaling $914,782. Grants ranged from $15,000 to $75,000, with a median of $30,000. Separately, the foundation reported that its Kindness in Community Fund distributed over $2.8 million to 65 organizations across 10 countries in 2024, supporting resources including clinical care, education, and safe spaces.

Among the largest grants reported for 2024 were $75,000 to Aliento Education Fund, $71,000 to CenterLink, $60,000 to Art Mentorship Program, $55,000 to #HalfTheStory, and $50,000 each to The Laurel Foundation, We Are Family, COR Inc, and HopeLab Foundation.

The Kindness in Community Fund’s nomination process invites young people to nominate organizations. The foundation says it gives greater weight to nominations from young people ages 15–24. Eligible organizations include tax-exempt organizations, nonprofits, NGOs, and similar organizations focused on mental health that meet the fund’s stated criteria. The 2025 nomination page says responses are no longer being accepted.

The foundation also partners with Peace First on the Channel Kindness Awards, which recognize applicants ages 13–24 living in the Las Vegas metropolitan area. Four winners are selected throughout the year; each receives $500, and the foundation donates an additional $500 to a nonprofit supported by the project. Applicants under 18 need parental consent.

Leadership & Key People

Leadership team and compensation from IRS filings

The 2024 filing lists Cynthia Germanotta as director and president; Alexander Roque as director and secretary; and Tamika L. Tremaglio as director and treasurer. Other listed directors are Charles B. Ortner, Sean F. Cassidy, and Stefani Germanotta. The filing also lists Rachel Martin as chief operating officer; Getenesh M. Yilma as vice president of content and brand; Gary A. Aide as vice president of programs and impact; and Claudia Fernandes as vice president of research and evaluation. The foundation’s website identifies Lady Gaga and Cynthia Bissett Germanotta as co-founders.

Born This Way Foundation is led by Cynthia Germanotta, Director & President on every filing since 2020; 8 of 13 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Cynthia Germanotta

    Director & President

    On filings since 2020

    40 hrs/week

    $264K (2020) → $294K (2024)

  • Alexander Roque

    Director & Secretary

    On filings since 2020

    1 hr/week

    No compensation reported

  • Charles B. Ortner

    Director

    On filings since 2020

    1 hr/week

    No compensation reported

  • Sean F. Cassidy

    Director

    On filings since 2020

    5 hrs/week

    No compensation reported

  • Stefani Germanotta

    Director

    On filings since 2020

    5 hrs/week

    No compensation reported

  • Tamika L. Tremaglio

    Director & Treasurer

    Board Treasurer & Director → Treasurer & Director, 2023

    On filings since 2020

    1 hr/week

    No compensation reported

  • Gary A. Aide

    Vice President, Programs & Impact

    Director of Programs & Impact → Vice President, Programs & Impact, 2024

    On filings since 2021

    40 hrs/week

    $120K (2021) → $154K (2024)

  • Getenesh M. Yilma

    Vice President, Content & Brand

    Digital Director → Director of Content & Brand, 2023

    Director of Content & Brand → Vice President, Content & Brand, 2024

    On filings since 2021

    40 hrs/week

    $117K (2021) → $156K (2024)

  • Shadille Estepan

    Senior Manager & Communications

    On filings since 2023

    40 hrs/week

    $100K (2023) → $114K (2024)

  • Claudia Fernandes

    Vice President, Research & Evaluation

    New on the 2024 filing

    40 hrs/week

    $152K (2024)

  • Joshua Meredith

    Chief of Staff

    New on the 2024 filing

    40 hrs/week

    $106K (2024)

  • Megan Bradley

    Senior Manager & Partnerships

    New on the 2024 filing

    40 hrs/week

    $120K (2024)

  • Rachel Martin

    Chief Operating Officer

    New on the 2024 filing

    40 hrs/week

    $251K (2024)

Former officers (4)
  • Former: Maya Enista Smith (2020–2023) — Former Executive Director
  • Former: Rachel Martin Coo (2023) — Director of Campaigns
  • Former: Susan G. Horrell (2020–2022) — Director of Partnerships
  • Former: Shanice S. Peterson (2021–2022) — Director of Administrator & Finance

Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Cynthia Germanotta — Director, President: $294KCynthia GermanottaDirector, President$294KRachel Martin — Chief Operating Officer: $251KRachel MartinChief Operating Officer$251KGetenesh M Yilma — VP, Content and Brand: $156KGetenesh M YilmaVP, Content and Brand$156KGary a Aide — VP, Programs and Impact: $154KGary a AideVP, Programs and Impact$154KClaudia Fernandes — VP, Research and Evaluation: $152KClaudia FernandesVP, Research and Evaluation$152KMegan Bradley — Senior Manager, Partnerships: $120KMegan BradleySenior Manager, Partnerships$120KShadille Estepan — Senior Manager, Communications: $114KShadille EstepanSenior Manager, Communications$114KJoshua Meredith — Chief of Staff: $106KJoshua MeredithChief of Staff$106K

The highest reported compensation on the 2024 filing was $294K, to Cynthia Germanotta (Director, President). 8 officers or directors reported compensation on that filing.

Frequently asked questions about Born This Way Foundation

How much does Born This Way Foundation give each year?

Born This Way Foundation gave $915K across 25 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $303K across 4 grants.

What is Born This Way Foundation's typical grant size?

Born This Way Foundation's median grant in 2024 was $30,000, and its average grant was $36,591, across 25 grants on its 2024 IRS Form 990.

Where does Born This Way Foundation give grants?

Born This Way Foundation's top state is California, with 22% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were Florida (9%) and Pennsylvania (9%).

Does Born This Way Foundation give general operating support?

Yes: 96% of Born This Way Foundation's 2024 grants with a stated purpose (24 of 25) were for general or operating support, per its 2024 IRS Form 990.

Who are Born This Way Foundation's largest grantees?

Born This Way Foundation's largest 2024 grantees include Aliento Education Fund ($75,000), Centerlink ($71,000) and Art Mentorship Program ($60,000), according to its 2024 IRS Form 990. Together they received 23% of its itemized 2024 grant dollars.

How large is Born This Way Foundation?

Born This Way Foundation reported $9.0M in total assets on its 2024 IRS Form 990. Its revenue that year was $6.0M.

What does Born This Way Foundation fund?

The foundation’s mission is to empower and inspire young people to build a kinder, braver world that supports their mental health. See mission & focus areas ↑

How do I apply for a grant from Born This Way Foundation?

Born This Way Foundation has no public application process in the sources Grantable reviewed. Check bornthisway.foundation for current guidelines, or contact the foundation directly before submitting a request.

What is Born This Way Foundation's EIN?

Born This Way Foundation's EIN (Employer Identification Number) is 45-2752227. IRS Form 990 filing data is available on this page for 2020–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.

Data update history

(6)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS November 11, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS November 14, 2022)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS October 26, 2023)
  4. Updated Form 990 for fiscal year 2023 (received by the IRS November 8, 2024)
  5. Updated Form 990 for fiscal year 2024 (received by the IRS November 12, 2025)
  6. IRS filings on file for fiscal years 2020–2024

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Cite this profile

Grantable. (2026). Born This Way Foundation funder profile. GrantGraph. Retrieved October 15, 2026, from https://grantable.co/funders/born-this-way-foundation-morg_350d49d5f5e94d138519b66201c8ac1d

BibTeX
@misc{grantable_452752227_2026,
  author       = {{Grantable}},
  title        = {{Born This Way Foundation funder profile}},
  howpublished = {GrantGraph},
  year         = {2026},
  url          = {https://grantable.co/funders/born-this-way-foundation-morg_350d49d5f5e94d138519b66201c8ac1d},
  note         = {Accessed 2026-10-15. Data licensed CC BY 4.0}
}

The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.

Figures come from Born This Way Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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