American Association of Advertising Agencies Inc
The 4as was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. Today the organization serves more than 600 member agencies across 1,200 offices.
American Association of Advertising Agencies Inc at a glance
In short: American Association of Advertising Agencies Inc gave $25K across 1 grant in 2025 (avg $25K), mostly in New York. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $25,000
- +0.0% vs 2024
- Grants made (2025)
- 1
- +0.0% vs 2024
- Average grant
- $25,000
- +0.0% vs 2024
- Median grant
- $25,000
- Total assets
- $21,746,131
- +1.6% vs 2024
- Primary geography
- New York (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated October 2026.
Who American Association of Advertising Agencies Inc funds
How this funder distributes its grants
Top Recipients
Top recipient in 2025
The largest 2025 recipient was The Advertising Council Inc ($25K).
Grant Size Distribution
7 grants across all recorded years
The most common grant size was under $50K: 7 grants of 7 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2025 grant dollars on its one itemized grant.
States
Cities
How American Association of Advertising Agencies Inc gives
- Giving fell 42% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $5K (2021) to $90K (2020). In 2025 it made 1 grant totaling $25K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| The Advertising Council Inc New York, NY | Support of the Advertising Council | $25,000 |
Ready to take the next step with American Association of Advertising Agencies Inc?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $21,746,131 | $19,577,537 | $19,915,645 | $25,000 | 1 | $1,977,222 |
| 2024 | $21,397,392 | $19,455,856 | $18,993,401 | $25,000 | 1 | $1,650,509 |
| 2023 | $24,626,095 | $18,201,629 | $18,404,814 | $35,602 | 2 | $1,060,641 |
| 2022 | $18,840,338 | $16,325,912 | $15,855,341 | $43,000 | 2 | $2,080,183 |
| 2021 | $16,913,177 | $13,505,364 | $13,461,700 | $5,000 | 1 | $991,366 |
| 2020 | $14,512,633 | $14,312,975 | $14,928,149 | $90,000 | 3 | $1,118,023 |
About American Association of Advertising Agencies Inc
Based on IRS filings
American Association of Advertising Agencies Inc is a public charity, based in New York, NY. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $21.7M in total assets. In 2025, it awarded 1 grant totaling $25K. Net investment income was $2.0M.
Leadership & Key People
Officers and directors from IRS filings
American Association of Advertising Agencies Inc is led by Marla Kaplowitz, President & CEO on every filing since 2020; 16 of 52 officers listed in 2025 are compensated.
Officers on the 2025 filing
Marla Kaplowitz
President & CEO
On filings since 2020
40 hrs/week
$807K (2020) → $958K (2025)
Abbey Klaassen
Chair
Vice Chair → Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Steve Williams
Director at Large & Mlc Chair
Director-At-Large | Mlc Chair → Director-At-Large & Mlc Chair, 2024
Director-At-Large & Mlc Chair → Director at Large & Mlc Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Daisy Exposito
Eastern Region Director
On filings since 2020
1 hr/week
No compensation reported
David Angelo
Eastern Region Director
Western Region Director → Eastern Region Director, 2023
On filings since 2020
1 hr/week
No compensation reported
John Gallegos
Western Region Director
On filings since 2020
1 hr/week
No compensation reported
Rob Schwartz
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2020
1 hr/week
No compensation reported
Angela Steele
Director at Large
Eastern Region Director → Director-At-Large, 2023
Director-At-Large → Director at Large, 2025
On filings since 2021
1 hr/week
No compensation reported
Jason Gaikowski
Director at Large Cx Council
Director-At-Large | Cx Council → Director-At-Large & Cx Council, 2024
Director-At-Large & Cx Council → Director at Large Cx Council, 2025
On filings since 2021
1 hr/week
No compensation reported
Jeff King
Central Region Director
On filings since 2021
1 hr/week
No compensation reported
Kate Macnevin
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2021
1 hr/week
No compensation reported
Helen Lin
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2022
1 hr/week
No compensation reported
Kyle Allen
Southern Region Director
Director-At-Large → Southern Region Director, 2023
On filings since 2022
1 hr/week
No compensation reported
Michelle Headley
Southern Region Director
Director-At-Large → Southern Region Director, 2023
On filings since 2022
1 hr/week
No compensation reported
Aaron Walton
Western Region Director
On filings since 2023
1 hr/week
No compensation reported
Joe Maglio
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2023
1 hr/week
No compensation reported
Amber Guild
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2024
1 hr/week
No compensation reported
Angela Tenuta
Central Region Director
On filings since 2024
1 hr/week
No compensation reported
Gina Smith
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2024
1 hr/week
No compensation reported
Karen Hunt
Western Region Director
On filings since 2024
1 hr/week
No compensation reported
Matt Harrington
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2024
1 hr/week
No compensation reported
Shari Day
Southern Region Director
On filings since 2024
1 hr/week
No compensation reported
Tim Maleeny
Director at Large
Director-At-Large → Director at Large, 2025
On filings since 2024
1 hr/week
No compensation reported
Channing Martin
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Chris Boothe
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Erin Riley
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Greg Anderson
Central Region Director
New on the 2025 filing
1 hr/week
No compensation reported
Jorge Plasencia
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Luis Montero
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Paul Woolmington
Eastern Region Director
New on the 2025 filing
1 hr/week
No compensation reported
Tom O'Keefe
Director at Large
New on the 2025 filing
1 hr/week
No compensation reported
Adam Cotumaccio
Chief Operating Officer
COO → Chief Operating Officer, 2023
On filings since 2020
45 hrs/week
$237K (2021) → $439K (2025)
Alison Pepper
Executive Vice President Government Relations
On filings since 2020
45 hrs/week
$201K (2020) → $393K (2025)
James O'Donnell
Executive Vice President Finance & Treasurer
On filings since 2020
45 hrs/week
$226K (2020) → $296K (2025)
Mollie Rosen
Executive Vice President Strategy, Insight & Innovation
Executive Vice President Arm → Executive Vice President Strategy, Insight & Innovation, 2023
On filings since 2020
45 hrs/week
$334K (2020) → $409K (2025)
Juan C. Suarez
Executive Vice President Med Holding Companies & Growth
Senior Vice President, Member Engagement, Development & West → Executive Vice President Med Holding Companies & Growth, 2023
On filings since 2021
45 hrs/week
$172K (2021) → $331K (2025)
Sean McGlade
Senior Vice President, Professional & Org Design
Vice President & Instructional Design → Senior Vice President, Professional & Org Design, 2025
On filings since 2021
45 hrs/week
$148K (2021) → $218K (2025)
Ashwini Karandikar
Executive Vice President Media, Tech & Data
Executive Vice President → Executive Vice President Media, Tech & Data, 2023
On filings since 2022
45 hrs/week
$425K (2022) → $422K (2025)
Ann Rubin
Executive Vice President, Marketing, Committee & Events
On filings since 2023
45 hrs/week
$307K (2024) → $370K (2025)
Kevin Freemore
Senior Vice President Media, Tech & Data
On filings since 2023
45 hrs/week
$215K (2023) → $239K (2025)
Matthew Kasindorf
Senior Vice President, Business Intelligence & Insight
Senior Vice President Business Intelligence & Insight → Senior Vice President, Business Intelligence & Insight, 2025
On filings since 2023
45 hrs/week
$210K (2023) → $239K (2025)
Nicole Rizzo
Senior Vice President, Business Intelligence & Insight
On filings since 2023
45 hrs/week
$133K (2023) → $256K (2025)
Kira Lacks
Vice President, Events & Conferences
On filings since 2024
45 hrs/week
$21K (2024) → $147K (2025)
Rupa Raman
Vice President Marketing & Communications
On filings since 2024
45 hrs/week
$56K (2024) → $159K (2025)
Andrew Goldsmith
Senior Vice President, Member Eng. & Devel. Solutions
New on the 2025 filing
45 hrs/week
$219K (2025)
Cathy Butler
Executive Vice President, Talent, Equity & Lear. Solutions
New on the 2025 filing
45 hrs/week
$243K (2025)
Andrew Graff
Secretary & Treasurer
Eastern Region Director → Secretary & Treasurer, 2025
On filings since 2020
1 hr/week
No compensation reported
Barry Wacksman
Immediate Past Chair
Chair → Immediate Past Chair, 2023
On filings since 2020
1 hr/week
No compensation reported
Christine Fruechte
Vice Chair
Secretary & Treasurer → Vice Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Laura Maness
Vice Chair
Director-At-Large → Vice Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Sharon Napier
Immediate Past Chair
Vice Chair & Chair → Chair, 2024
Chair → Immediate Past Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Vita Harris
Vice Chair
Director-At-Large → Vice Chair, 2024
On filings since 2021
1 hr/week
No compensation reported
Former officers (43)
- Former: Gregory Walker (2020–2025) — Executive Vice President Med Indep. Agencies & Retention · Filing note: Thru 6/2024
- Former: Eric Johnson (2020–2024) — Western Region Director
- Former: Karen Seamen (2020–2024) — Central Region Director
- Former: Mark Bachmann (2020–2024) — Central Region Director
- Former: Richard Ward (2020–2024) — Southern Region Director
- Former: Amani Duncan (2021–2024) — Director-At-Large
- Former: Devika Bulchandani (2021–2024) — Director-At-Large
- Former: Megan Pagliuca (2021–2024) — Director-At-Large
- Former: Mark Campanella (2022–2024) — Senior Vice President, Enterprise Tech & Development
- Former: Christoph Becker (2023–2024) — Director-At-Large
- Former: Tahlisha Williams (2023–2024) — Executive Vice President, Talent, Equity & Lear. Solutions · Filing note: As of 10/2022
- Former: David-Anthony Powell (2024) — Senior Vice President Member Engage, Development & Cent. Reg.
- Former: Kristina Barrett (2024) — Vice President Marketing & Communications
- Former: Robert Duffy (2024) — Vice President, Website Strategy, Content & Op. · Filing note: As of 12/2023
- Former: Charles Foxgrover (2020–2023) — Executive Vice President Creative Technology & Innovation
- Former: Harley Griffiths (2020–2023) — Senior Vice President Member Engage, Development & East. Reg.
- Former: Simon Fenwick (2020–2023) — Executive Vice President Talent, Equity & Inclusion · Filing note: Thru 4/2022
- Former: Brian Nienhaus (2021–2023) — Executive Vice President Med Holding Companies & Growth · Filing note: Thru 1/2023
- Former: Chris Foster (2021–2023) — Director-At-Large
- Former: Bob Morrison (2020–2022) — Southern Region Dr
- Former: Brad Bennett (2020–2022) — Southern Region Dr
- Former: Donna Tobin (2020–2022) — Executive Vice President - Mar Com, Events & Partnerships · Filing note: Thru 4/2021
- Former: Kathy Ring (2020–2022) — Director-At-Large
- Former: Marie-Claire Barker (2020–2022) — Director-At-Large
- Former: Matt Kasindorf (2020–2022) — Senior Vice President
- Former: Mark S. Piazza (2021–2022) — Senior Vice President of New Business Development · Filing note: Thru 2/2022
- Former: Salvatore Conte (2021–2022) — Vice President
- Former: Erin Matts (2020–2021) — Director-At-Large
- Former: Greg Stern (2020–2021) — Past Chair
- Former: Lou Aversano (2020–2021) — Director-At-Large
- Former: Richard O'Brien (2020–2021) — Executive Vice President Government Relations · Filing note: Thru 4/2020
- Former: Susan Credle (2020–2021) — Director-At-Large
- Former: Bill Koenigsberg (2020) — Director-At-Large
- Former: Brad W Brinegar (2020) — Director-At-Large
- Former: Debby Reiner (2020) — Director-At-Large
- Former: Erika Rasmussen (2020) — Senior Vice President
- Former: Gerald McGee (2020) — Executive Vice President Western Region · Filing note: Thru 04
- Former: Liz Ross (2020) — Director-At-Large
- Former: Louis Jones (2020) — Executive Vice President Media & Data Practice
- Former: Margaret Lamparilloth (2020) — Executive Vice President - Mar Com, Events & Partner
- Former: Marsha Appel (2020) — Senior Vice President
- Former: Martin Cass (2020) — Director-At-Large
- Former: Thomas Finneran (2020) — Executive Vice President Management Services · Filing note: Thru
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $958K, to Marla Kaplowitz (President & CEO). 17 officers or directors reported compensation on that filing.
Frequently asked questions about American Association of Advertising Agencies Inc
How much does American Association of Advertising Agencies Inc give each year?
American Association of Advertising Agencies Inc gave $25K across 1 grant in 2025, according to its 2025 IRS Form 990. In 2024 it gave $25K across 1 grant.
How large is American Association of Advertising Agencies Inc?
American Association of Advertising Agencies Inc reported $21.7M in total assets on its 2025 IRS Form 990. Its revenue that year was $19.6M.
Where does American Association of Advertising Agencies Inc operate?
American Association of Advertising Agencies Inc has awarded grants in California, New York.
What is American Association of Advertising Agencies Inc's EIN?
American Association of Advertising Agencies Inc's EIN (Employer Identification Number) is 13-1621786. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated October 2026. Sourced from IRS Form 990 filings.
Data update history
(2)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS February 5, 2021)
- IRS filings on file for fiscal years 2020–2025
Explore Open Grants
Browse active grant opportunities in American Association of Advertising Agencies Inc's focus areas in our free grants database
Similar Funders
Funders with grantees in common
The Arthur M Blank Family Foundation
Atlanta, GA
The Arthur M. Blank Family Foundation funds work in Atlanta’s Westside, democracy, the environment, mental health and well-being, youth development, and founder initiatives, with a focus on Georgia and Montana and some national impact. In 2024, grants ranged from $500 to $20 million, with a median of $50,000. It makes grants by invitation and does not accept unsolicited requests.
Assets
$466.3M
Grants
586
Total Given
$212.1M
The Ellen and Andrew G Celli Foundation
New York, NY
The Ellen and Andrew G Celli Foundation supports community services, affordable housing, arts and other charitable organizations, with 2026 grants ranging from $80 to $45,000 and a median of $1,000. Most funding went to organizations in New York and Massachusetts. It gives only to preselected organizations and does not accept unsolicited requests.
Assets
$378K
Grants
30
Total Given
$124K
J Walter Thompson Company Fund Inc
New York, NY
Assets
—
Grants
1
Total Given
$2.0M
Association of National Advertisers Inc
New York, NY
The ana's mission is to help members become more effective marketers, build stronger brands, and develop a more productive industry.
Assets
$83.8M
Grants
2
Total Given
$60K
Humana Foundation Inc
Louisville, KY
Humana Foundation supports health equity and community-based efforts focused on healthy connections, nutrition, and reducing barriers to health, with a geographic emphasis on Kentucky, Florida, Louisiana, and Texas. Its 2024 filing lists one grant of $15,914,894, so the typical giving level is unclear; Connected Healthy Lives accepts proposals through an online process, while the Health Equity Innovation Fund is invitation-only.
Assets
$393.3M
Grants
1
Total Given
$15.9M
NHL Foundation US Inc
New York, NY
NHL Foundation US supports U.S. organizations using hockey to strengthen communities, with a focus on youth development, health and well-being, equal opportunity, girls’ hockey, military families and first responders, and sports-industry career pathways. Its 2025 grants ranged from $25,000 to $150,000, with a median of $125,000; that year, most funding went to Illinois and Oklahoma, with some to Colorado. It funds only preselected organizations and does not accept unsolicited requests.
Assets
$4.2M
Grants
4
Total Given
$425K
More similar funders
More Funders in New York
The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open
Figures come from American Association of Advertising Agencies Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
American Association of Advertising Agencies Inc down — hundreds of funders to go?