American Advertising Federation Inc logo

American Advertising Federation Inc

501(c)(6) organization Washington, DC EIN: 13-2581875 Website

American Advertising Federation, inc. Was established to provide leadership and cultivate, promote, and disseminate knowledge and information on issues involving and affecting advertising.

American Advertising Federation Inc at a glance

In short: American Advertising Federation Inc reported $128K in grants paid in 2025 (a total; its filing lists no individual grants). Source: 2025 IRS Form 990.

Grants paid (2025)
$127,750 — reported as a total on the IRS filing, without an itemized list
-68.1% vs 2024
Total assets
$5,887,023
+9.4% vs 2024
Revenue (2025)
$8,774,905
+25.9% vs 2024
Net investment income (2025)
$49,655
+61.6% vs 2024
Expenses (2025)
$8,418,010
+20.9% vs 2024
Latest 990 filing
Form 990, 2025 View filing

Data from IRS Form 990, 2025; updated September 2026.

Who American Advertising Federation Inc funds

Geographic Focus

Where this funder awards grants

Cities

New YorkWashington

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$100K$200K$300K$400K2 grants2020 Total only2021 Total only2022 0 grants2023 Total only2024 Total only2025

From 2020 to 2025, annual grant giving ranged from $30K (2021) to $400K (2024). In 2025 it reported $128K in grants paid, as a total without an itemized list.

Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.

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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2025$5,887,023$8,774,905$8,418,010$127,750Total only$49,655
2024$5,383,120$6,969,669$6,960,597$400,000Total only$30,728
2023$6,285,917$7,266,425$6,362,478——$7,349
2022$4,224,090$8,213,911$5,272,389$152,149Total only$1,300
2021$2,217,542$3,070,319$3,016,593$30,289Total only$-33,963
2020$1,982,884$3,376,147$4,906,286$35,0002$-29,695

"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.

About American Advertising Federation Inc

Based on IRS filings

American Advertising Federation Inc is a public charity, based in Washington, DC. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $5.9M in total assets. In 2025, it reported $128K in grants paid as a total on its IRS filing, without an itemized list. Net investment income was $50K.

Leadership & Key People

Officers and directors from IRS filings

American Advertising Federation Inc is led by Pacheco Steve, President & CEO on every filing since 2024; 6 of 108 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Pacheco Steve

    President & CEO

    On filings since 2024

    1.5 hrs/week

    $606K (2024) → $592K (2025)

  • B. Osborn John

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Bamberger Jack

    Chair

    Vice Chair → Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Bell David

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Campbell David

    American Advertising Awards Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Clark Wendy

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Cooper Iii Frank

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Gammill Christal

    Cog Western Region Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Griffin Jack

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Harper Marcus

    Corporate Cmte. Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Kelleher Kim

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Lewis Lynn

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Lin Helen

    Immediate Past Chair & Chairman's Advisory Council C

    Chair → Immediate Past Chair & Chairman's Advisory Council C, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Marmon Sheila

    Digital Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • McMennamin John

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Meadows Ernest

    Mosaic Council Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Messinger David

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Michelotti Carla

    Government Affairs Chair & Chairman's Advisory Counsel

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Norton Jim

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Price Stephanie

    Council of Governors Chair

    Council of Governors Vice Chair → Council of Governors Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • R. Warren Tiffany

    Chairman's Advisory Council

    Immediate Past Chair & Chairman's Advisory Council C → Chairman's Advisory Council, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Richman Amanda

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Sheets Jeff

    Neec Chair

    Neec Vice Chair*** → Neec Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Stoddart Rich

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Walpert Levy Tara

    Chairman's Advisory Council

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Steffke Shannon

    Cog Central Region Chair

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Telencio Megan

    Cog Eastern Region Chair

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Borges Christian

    Honorary Director

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Houck Bill

    Honorary Director

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Kelly Mike

    Honorary Director

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Rabstejnek Nichols Nancy

    Honorary Director

    Corporate Member - at -Large → Honorary Director, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Lipscomb Adrianne

    Vice President & Creative S

    On filings since 2024

    35 hrs/week

    $127K (2024) → $121K (2025)

  • Rector Clark

    Executive Vice President

    On filings since 2024

    35 hrs/week

    $173K (2024) → $160K (2025)

  • Reeves Dawn R.

    Executive Vice President, Club Services & Member

    On filings since 2024

    35 hrs/week

    $149K (2024) → $149K (2025)

  • Rubin Lisa

    Executive Vice President & Corporate Partnership

    On filings since 2024

    35 hrs/week

    $234K (2024) → $223K (2025)

  • Queen Candance Danielle

    Executive Vice President & Mosaic Center

    New on the 2025 filing

    35 hrs/week

    $148K (2025)

  • Austen Danielle

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Beresford-Hill Chris

    Corporate Member - Agency

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Berner Brian

    Corporate Member - Media

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Boiler John

    Assistant Secretary

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Browning Pearson Heidi

    Corporate Member - Advertiser

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Cooke Brandon

    Secretary

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Cooper Christy

    Corporate Member - Ad Tech

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Cotrupe Courtney

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Doebereiner Kimberly

    Corporate Member - Advertiser

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Edmund Datri James

    President Emeritus

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Farrior Leigh

    Immediate Past Chair

    Council of Governors Chair → Immediate Past Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Ferro Rita

    Corporate Member - Media

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Fishman Danny

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Goetz Jennifer

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Graf Carmen

    Corporate Member - Ad Tech

    Corporate Member - at -Large → Corporate Member - Ad Tech, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Graham Emily

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Hagelstein Bill

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Halvorson Jon

    Corporate Member - Advertiser

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Hanson Chrissie

    Corporate Member - Agency

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Heath Ty

    Corporate Member - Ad Tech

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Herndon Stephanie

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Jolley Lenza

    Council of Governors Vice Chair

    Council of Governors Secretary-Treasurer → Council of Governors Vice Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Kassan Michael

    Corporate Member - at -Large

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Kelley Jacki

    Vice Chair

    Assistant Treasurer → Vice Chair, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Kritzman Steven

    Corporate Member - Media

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Lam Paul

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Lopez Simon

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Manganiello Amy

    Corporate Member - Advertiser

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Martin Ross

    Corporate Cmte. Vice Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Mayernik Joseph

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • McCabe Mick

    Corporate Member - Agency

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • McCuin Bob

    Corporate Member - Media

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • McGee Martin

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • McLean Gordon

    Executive Officio Member

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Millner Jamal

    District

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Narrai Andy

    Treasurer

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Pahade Nick

    Corporate Member - at -Large

    On filings since 2024

    35 hrs/week

    No compensation reported

  • Paull Claire

    Corporate Member - Ad Tech

    Corporate Member - Advertiser → Corporate Member - Ad Tech, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Picard Soche

    Corporate Cmte. Vice Chair

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Roffino Trina

    Corporate Member - Agency

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Rossi Laurel

    Assistant Treasurer

    Corporate Member - Ad Tech → Assistant Treasurer, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Sherman Lisa

    Executive Officio Member

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Snyder Wally

    President Emeritus

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Thigpen Kurt

    Council of Governors Secretary-Treasurer

    District → Council of Governors Secretary-Treasurer, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Turnbull Tyler

    Corporate Member - Agency

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Vargas Valerie

    Corporate Member - Advertiser

    Corporate Member - at -Large → Corporate Member - Advertiser, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Walton Aaron

    Corporate Member - Agency

    Corporate Member - at -Large → Corporate Member - Agency, 2025

    On filings since 2024

    1.5 hrs/week

    No compensation reported

  • Wheeler Robert

    Corporate Member - at -Large

    On filings since 2024

    35 hrs/week

    No compensation reported

  • Woolmington Paul

    Corporate Member - at -Large

    On filings since 2024

    35 hrs/week

    No compensation reported

  • Adlman Evan

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Barrera Ab

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Beaman Bethany

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Brimmer Andrea

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Clayton Caroline

    Corporate Member - Advertiser

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Crawford Chris

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Cronk Jo

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Dao Alexander

    Corporate Cmte. Vice Chair

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Ellis Steven

    Corporate Member - Media

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Gulin-Merle Marie

    Corporate Member - Ad Tech

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • James Greg

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Kerr Redniss Andrea

    Corporate Member - Media

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Lempe Bill

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Linder Ryan

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Natividad Tim

    Corporate Member - Ad Tech

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Paul Elizabeth

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Perry Dave

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Rodriguez Erika

    Ad National

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Sobol Aaron

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Sullivan Catherine

    Corporate Member - at -Large

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Switzer Annie

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Van Kirk Adriane

    District

    New on the 2025 filing

    1.5 hrs/week

    No compensation reported

  • Zupkow Elizabeth

    District

    New on the 2025 filing

    35 hrs/week

    No compensation reported

Former officers (173)
  • Former: Bartley Dk (2024) — Corporate Member - at -Large
  • Former: Benedy Itamar (2024) — Corporate Member - Ad Tech
  • Former: Buschhorn Jenny (2024) — Neec Chair
  • Former: Caldwell David (2024) — District
  • Former: Cooke Christine (2024) — Corporate Member - at -Large
  • Former: Deutz Bridget (2024) — District
  • Former: Di Como Luis (2024) — Corporate Member - Advertiser
  • Former: Flanik Kirsten (2024) — Corporate Member - Agency
  • Former: Harris Patrick (2024) — Corporate Cmte. Vice Chair
  • Former: Jacobs Walker (2024) — Corporate Member - Ad Tech
  • Former: Jones Sarah (2024) — Cog Eastern Region Chair
  • Former: Longericka (2024) — Division
  • Former: Love Tim (2024) — Honorary Director
  • Former: McDonald Chris (2024) — District
  • Former: McEuen Laurel (2024) — District
  • Former: Morton Tom (2024) — Corporate Member - Agency
  • Former: Peters Ariana (2024) — Ad National
  • Former: Riddle Amy (2024) — District
  • Former: Rondelli Katherine L. (2024) — Senior Director of Finance
  • Former: Salley Danielle (2024) — Immediate Past Chair
  • Former: Schnarr Laura (2024) — District
  • Former: Sibley Jessica (2024) — Corporate Member - at -Large
  • Former: Tom Noah (2024) — Division
  • Former: Woody Tom (2024) — Cog Central Region Chair
  • Former: Adrianne Lipscomb (2020–2023) — Vice President & Creative S
  • Former: Amanda Richman (2020–2023) — Chairman's Advisory Counci
  • Former: Andy Narrai (2020–2023) — Treasurer
  • Former: Clark Rector (2020–2023) — Executive Vice President
  • Former: Dawn R. Reeves (2020–2023) — Executive Vice President, Club Services & Member
  • Former: Jacki Kelley (2020–2023) — Assistant Treasurer
  • Former: James Edmund Datri (2020–2023) — President Emeritus
  • Former: Lisa Rubin (2020–2023) — Executive Vice President & Corporate Partnership
  • Former: Lynn Lewis (2020–2023) — Immediate Past Chair & Chair
  • Former: Steve Pacheco (2020–2023) — President & CEO
  • Former: Tara Walpert Levy (2020–2023) — Chairman's Advisory Counci
  • Former: Tiffany R. Warren (2020–2023) — Chair
  • Former: Ayanna Jackson (2021–2023) — Executive Vice President, Mosaic Center & Educa
  • Former: Brandon Cooke (2021–2023) — Secretary
  • Former: Bill Hagelstein (2022–2023) — Corporate Member - At-Large
  • Former: Bill Houck (2022–2023) — Honorary Director
  • Former: Carla Michelotti (2022–2023) — Government Affairs Chair
  • Former: Christal Gammill (2022–2023) — Council of Governors - Dis
  • Former: Christian Borges (2022–2023) — Corporate Cmte. Vice Chair
  • Former: Courtney Cotrupe (2022–2023) — Corporate Member - At-Large
  • Former: Danielle Austen (2022–2023) — Corporate Member - At-Large
  • Former: Danielle Salley (2022–2023) — Council of Governors Chair
  • Former: David Bell (2022–2023) — Chairman's Advisory Counci
  • Former: David Campbell (2022–2023) — American Advertising Awards Chair
  • Former: David Messinger (2022–2023) — Chairman's Advisory Counci
  • Former: Frank Cooper III (2022–2023) — Chairman's Advisory Counci
  • Former: Gordon McLean (2022–2023) — Executive Officio Member
  • Former: Heidi Browning Pearson (2022–2023) — Corporate Member - Adverti
  • Former: Helen Lin (2022–2023) — Vice Chair
  • Former: Jack Bamberger (2022–2023) — Corporate Member - At-Large
  • Former: Jack Griffin (2022–2023) — Chairman's Advisory Counci
  • Former: Jenny Buschhorn (2022–2023) — Neec Chair
  • Former: Jim Norton (2022–2023) — Chairman's Advisory Counci
  • Former: John B. Osborn (2022–2023) — Chairman's Advisory Counci
  • Former: John Boiler (2022–2023) — Assistant Secretary
  • Former: John McMennamin (2022–2023) — Chairman's Advisory Counci
  • Former: Jon Halvorson (2022–2023) — Corporate Member - Adverti
  • Former: Josh Gumulak (2022–2023) — Council of Governors - Dis
  • Former: Kim Kelleher (2022–2023) — Chairman's Advisory Counci
  • Former: Kirsten Flanik (2022–2023) — Corporate Member - Agency
  • Former: Larry Bratley (2022–2023) — Immediate Cog Past Chair
  • Former: Laura Schnarr (2022–2023) — Council of Governors - Dis
  • Former: Leigh Farrior (2022–2023) — Council of Governors Vice Chair
  • Former: Lenza Jolley (2022–2023) — Council of Governors - Dis
  • Former: Lisa Sherman (2022–2023) — Executive Officio Member
  • Former: Marcus Harper (2022–2023) — Corporate Cmte. Chair
  • Former: Melanie Mitchem (2022–2023) — Mosaic Council Chair
  • Former: Michael Kassan (2022–2023) — Corporate Member - At-Large
  • Former: Mike Kelly (2022–2023) — Honorary Director
  • Former: Nancy Rabstejnek Nichols (2022–2023) — Corporate Member - At-Large
  • Former: Nick Pahade (2022–2023) — Corporate Member - At-Large
  • Former: Paul Klein (2022–2023) — Cog Western Region Chair
  • Former: Paul Lam (2022–2023) — Council of Governors - Dis
  • Former: Rich Stoddart (2022–2023) — Chairman's Advisory Counci
  • Former: Rita Ferro (2022–2023) — Corporate Member - Media
  • Former: Ross Martin (2022–2023) — Corporate Member - Agency
  • Former: Sheila Marmon (2022–2023) — Digital Chair
  • Former: Soche Picard (2022–2023) — Corporate Cmte. Vice Chair
  • Former: Stephanie Price (2022–2023) — Council of Governors Secretary-Treasurer
  • Former: Steven Kritzman (2022–2023) — Corporate Member - Media
  • Former: Tim Love (2022–2023) — Honorary Director
  • Former: Tom Morton (2022–2023) — Corporate Member - Agency
  • Former: Trina Roffino (2022–2023) — Corporate Member - Agency
  • Former: Ty Heath (2022–2023) — Corporate Member - Ad Tech
  • Former: Walker Jacobs (2022–2023) — Corporate Member - Ad Tech
  • Former: Wally Snyder (2022–2023) — President Emeritus
  • Former: Wendy Clark (2022–2023) — Chairman's Advisory Counci
  • Former: Albert Rodriguez (2023) — Corporate Member - Media & Corporate Member - At-Large
  • Former: Amy Manganiello (2023) — Corporate Member - Adverti
  • Former: Andy Morris (2023) — Council of Governors - Dis
  • Former: Ann Woodford (2023) — Division III Chair
  • Former: Bob McCuin (2023) — Corporate Member - Media
  • Former: Brian Berner (2023) — Corporate Member - Media
  • Former: Bridget Deutz (2023) — Council of Governors - Dis
  • Former: Carmen Graf (2023) — Corporate Member - Adverti
  • Former: Caroline Buchas (2023) — Division II Chair
  • Former: Carrie Cousins (2023) — Division IV Chair
  • Former: Chris Beresford-Hill (2023) — Corporate Member - At-Large
  • Former: Chris McDonald (2023) — Cog Central Region Chair
  • Former: Chrissie Hanson (2023) — Corporate Member - Agency
  • Former: Christy Cooper (2023) — Coporate Member - Ad Tech
  • Former: Claire Paull (2023) — Corporate Member - Adverti
  • Former: Colleen Stubbs (2023) — Cog Eastern Region Chair
  • Former: Cyrstal Gonzales (2023) — Council of Governors - Dis
  • Former: Danny Fishman (2023) — Corporate Member - At-Large
  • Former: Emily Graham (2023) — Corporate Member - At-Large
  • Former: G. Williams (2023) — Council of Governors - Dis
  • Former: Jacob Poore (2023) — Council of Governors - Dis
  • Former: Jeff Harrison (2023) — Council of Governors - Dis
  • Former: Jeff Sheets (2023) — Neec Vice Chair
  • Former: Jessica Sibley (2023) — Corporate Member - At-Large
  • Former: Jimmy Asa (2023) — Division I Chair
  • Former: Katherine L. Rondelli (2023) — Senior Director of Finance & Operations
  • Former: Kelli Britten (2023) — Council of Governors - Dis
  • Former: Kimberly Doebereiner (2023) — Corporate Member - Adverti
  • Former: Kurt Thigpen (2023) — Council of Governors - Dis
  • Former: Laurel Rossi (2023) — Corporate Member - At-Large
  • Former: Lisa Boyars (2023) — Corporate Member - At-Large
  • Former: Luke Kallis (2023) — Corporate Member - Ad Tech
  • Former: Michael Seay (2023) — Council of Governors - Dis
  • Former: Peter Iliopoulos (2023) — Ad National Chair
  • Former: Richard Thomas (2023) — Corporate Member - At-Large
  • Former: Robert Wheeler (2023) — Corporate Member - At-Large
  • Former: Sandie Hawkins (2023) — Corporate Member - Ad Tech
  • Former: Seth Matlins (2023) — Corporate Member - Media
  • Former: Shelby Smith (2023) — Division V Chair
  • Former: Tim Braz (2023) — Corporate Member - Ad Tech
  • Former: Tyler Turnbull (2023) — Corporate Member - Agency
  • Former: Frankesha Robinson (2020–2022) — Vice President of Information Technology
  • Former: Alexis Quintal (2022) — Division IV Chair
  • Former: Ali Dib (2022) — Corporate Member - Ad Tech
  • Former: Andres Estrada (2022) — Council of Governors - District
  • Former: Beth Fischer (2022) — Council of Governors - District
  • Former: Brian Benedik (2022) — Corporate Member - Advertiser
  • Former: Briana De Veer (2022) — Corporate Member - Advertiser
  • Former: Carter Murray (2022) — Vice Chair
  • Former: Dave Perry (2022) — Cog Central Region Chair
  • Former: Dk Bartley (2022) — Corporate Member - At-Large
  • Former: Farhan Rehmani (2022) — Division I Chair
  • Former: Hayley Romer (2022) — Corporate Member - At-Larger
  • Former: Heather Smith (2022) — Council of Governors - District
  • Former: Jasmine Turner (2022) — Council of Governors - District
  • Former: Jeff Perlman (2022) — Former Chief Operating Officer
  • Former: Jeremi Gorman (2022) — Corporate Cmte. Vice Chair
  • Former: Joey Wallace (2022) — Division III Chair
  • Former: Jonathan Ruhff (2022) — Council of Governors - District
  • Former: Katrina Cukaj (2022) — Corporate Member - Media
  • Former: Khrystyn Huynh (2022) — Division V Chair
  • Former: Lee Brown (2022) — Corporate Member - Media
  • Former: Lisa Conklin (2022) — Council of Governors - District
  • Former: Lisa Ryan Howard (2022) — Corporate Member - Media
  • Former: Mara Clark (2022) — Cog Eastern Region Chair
  • Former: Mary Lee (2022) — Cog Immediate Past Chair
  • Former: Melissa Barnes (2022) — Corporate Member - At-Large
  • Former: Michelle Clarke Payne (2022) — Council of Governors - District
  • Former: Murray Gaylord (2022) — Chairman's Advisory Council
  • Former: Nicole Parlapiano (2022) — Corporate Member - At-Large
  • Former: Patrick Harris (2022) — Corporate Member - Ad Tech
  • Former: Rob Stecklow (2022) — Corporate Member - At-Large
  • Former: Scott Hamula (2022) — Neec Chair
  • Former: Scott Wells (2022) — Corporate Member - Media
  • Former: Sean Finnagen (2022) — Corporate Member - At-Large
  • Former: Shannon Steffke (2022) — Council of Governors - District
  • Former: Stephanie Geno (2022) — Corporate Cmte. Vice Chair
  • Former: Tina Tsang (2022) — Ad National Chair
  • Former: Tobias Roediger (2022) — Council of Governors - District
  • Former: Yolanda Lam (2022) — Digital Vice Chair
  • Former: Constance Frazier (2020–2021) — COO - to
  • Former: See Complete List Attached (2020–2021) — Board Members

Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Pacheco Steve — President & CEO: $592KPacheco StevePresident & CEO$592KRubin Lisa — EVP, Corporate Partnership: $223KRubin LisaEVP, Corporate Partnership$223KRector Clark — Executive Vice President: $160KRector ClarkExecutive Vice President$160KReeves Dawn R — EVP, Club Services, Member: $149KReeves Dawn REVP, Club Services, Member$149KQueen Candance Danielle — EVP, Mosaic Center: $148KQueen Candance DanielleEVP, Mosaic Center$148KLipscomb Adrianne — Vice President, Creative S: $121KLipscomb AdrianneVice President, Creative S$121K

The highest reported compensation on the 2025 filing was $592K, to Pacheco Steve (President & CEO). 6 officers or directors reported compensation on that filing.

Frequently asked questions about American Advertising Federation Inc

How much does American Advertising Federation Inc give each year?

American Advertising Federation Inc reported $128K in grants paid in 2025 on its 2025 IRS Form 990, as a total without an itemized list of grants. In 2024 it reported $400K in grants paid.

How large is American Advertising Federation Inc?

American Advertising Federation Inc reported $5.9M in total assets on its 2025 IRS Form 990. Its revenue that year was $8.8M.

Where does American Advertising Federation Inc operate?

American Advertising Federation Inc has awarded grants in District of Columbia, New York.

What is American Advertising Federation Inc's EIN?

American Advertising Federation Inc's EIN (Employer Identification Number) is 13-2581875. IRS Form 990 filing data is available on this page for 2020–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(6)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS April 9, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS May 13, 2022)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS May 4, 2023)
  4. Updated Form 990 for fiscal year 2024 (received by the IRS February 18, 2025)
  5. Added Form 990 for fiscal year 2025 (received by the IRS May 11, 2026)
  6. IRS filings on file for fiscal years 2020–2024

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The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open

Figures come from American Advertising Federation Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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