American Advertising Federation Inc
AMERICAN ADVERTISING FEDERATION, INC. WAS ESTABLISHED TO PROVIDE LEADERSHIP AND CULTIVATE, PROMOTE, AND DISSEMINATE KNOWLEDGE AND INFORMATION ON ISSUES INVOLVING AND AFFECTING ADVERTISING.
Financial Overview
From 2024 IRS Form 990-PF
Total Assets
$5.4M
-14.4% YoY
Annual Giving
—
Grant Count
0
Avg Grant Size
—
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Financial History
Multi-year comparison from IRS filings
Revenue
Expenses
Qualifying Distributions
Net Investment Income
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $5,383,120 | $6,285,917 | $4,224,090 |
| Revenue | $6,969,669 | $7,266,425 | $8,213,911 |
| Expenses | $6,960,597 | $6,362,478 | $5,272,389 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $30,728 | $7,349 | $1,300 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 0 recipients in 2024
Grant Size Distribution
2 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
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Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| AUSTEN DANIELLE | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| B OSBORN JOHN | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| BAMBERGER JACK | VICE CHAIR | 1.5 | — |
| BARTLEY DK | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| BELL DAVID | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| BENEDY ITAMAR | CORPORATE MEMBER - AD TECH | 1.5 | — |
| BERESFORD-HILL CHRIS | CORPORATE MEMBER - AGENCY | 1.5 | — |
| BERNER BRIAN | CORPORATE MEMBER - MEDIA | 1.5 | — |
| BOILER JOHN | ASSISTANT SECRETARY | 1.5 | — |
| BORGES CHRISTIAN | HONORARY DIRECTOR | 1.5 | — |
| BROWNING PEARSON HEIDI | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| BUSCHHORN JENNY | NEEC CHAIR | 1.5 | — |
| CALDWELL DAVID | DISTRICT 5 | 1.5 | — |
| CAMPBELL DAVID | AMERICAN ADVERTISING AWARDS CHAIR | 1.5 | — |
| CLARK WENDY | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| COOKE BRANDON | SECRETARY | 1.5 | — |
| COOKE CHRISTINE | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| COOPER CHRISTY | CORPORATE MEMBER - AD TECH | 1.5 | — |
| COOPER III FRANK | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| COTRUPE COURTNEY | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| DEUTZ BRIDGET | DISTRICT 8 | 1.5 | — |
| DI COMO LUIS | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| DOEBEREINER KIMBERLY | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| EDMUND DATRI JAMES | PRESIDENT EMERITUS | 1.5 | — |
| FARRIOR LEIGH | COUNCIL OF GOVERNORS CHAIR | 1.5 | — |
| FARRIOR LEIGH | COUNCIL OF GOVERNORS CHAIR | 1.5 | — |
| FERRO RITA | CORPORATE MEMBER - MEDIA | 1.5 | — |
| FISHMAN DANNY | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| FLANIK KIRSTEN | CORPORATE MEMBER - AGENCY | 1.5 | — |
| GAMMIL CHRISTAL | COG WESTERN REGION CHAIR | 1.5 | — |
| GOETZ JENNIFER | DISTRICT 9 | 1.5 | — |
| GRAF CARMEN | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| GRAHAM EMILY | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| GRIFFIN JACK | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| HAGELSTEIN BILL | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| HALVORSON JON | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| HANSON CHRISSIE | CORPORATE MEMBER - AGENCY | 1.5 | — |
| HARPER MARCUS | CORPORATE CMTE. CHAIR | 1.5 | — |
| HARRIS PATRICK | CORPORATE CMTE. VICE CHAIR (WEST) | 1.5 | — |
| HEATH TY | CORPORATE MEMBER - AD TECH | 1.5 | — |
| HERNDON STEPHANIE | DISTRICT 4 | 1.5 | — |
| HOUCK BILL | HONORARY DIRECTOR | 1.5 | — |
| JACOBS WALKER | CORPORATE MEMBER - AD TECH | 1.5 | — |
| JOLLEY LENZA | COUNCIL OF GOVERNORS SECRETARY-TREASURER | 1.5 | — |
| JONES SARAH | COG EASTERN REGION CHAIR | 1.5 | — |
| KASSAN MICHAEL | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| KELLEHER KIM | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| KELLEY JACKI | ASSISTANT TREASURER | 1.5 | — |
| KELLY MIKE | HONORARY DIRECTOR | 1.5 | — |
| KRITZMAN STEVEN | CORPORATE MEMBER - MEDIA | 1.5 | — |
| LAM PAUL | DISTRICT 13 | 1.5 | — |
| LEWIS LYNN | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| LIN HELEN | CHAIR | 1.5 | — |
| LONGERICKA | DIVISION 5 | 1.5 | — |
| LOPEZ SIMON | DISTRICT 15 | 1.5 | — |
| LOVE TIM | HONORARY DIRECTOR | 1.5 | — |
| MANGANIELLO AMY | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| MARMON SHEILA | DIGITAL CHAIR | 1.5 | — |
| MARTIN ROSS | CORPORATE CMTE. VICE CHAIR (EAST) | 1.5 | — |
| MAYERNIK JOSEPH | DISTRICT 2 | 1.5 | — |
| MCCABE MICK | CORPORATE MEMBER - AGENCY | 1.5 | — |
| MCCUIN BOB | CORPORATE MEMBER - MEDIA | 1.5 | — |
| MCDONALD CHRIS | DISTRICT 6 | 1.5 | — |
| MCEUEN LAUREL | DISTRICT 10 | 1.5 | — |
| MCGEE MARTIN | DISTRICT 11 | 1.5 | — |
| MCLEAN GORDON | EX OFFICIO MEMBER | 1.5 | — |
| MCMENNAMIN JOHN | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| MEADOWS ERNEST | MOSAIC COUNCIL CHAIR | 1.5 | — |
| MESSINGER DAVID | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| MICHELOTTI CARLA | GOVERNMENT AFFAIRS CHAIR; CHAIRMAN'S ADVISORY COUN | 1.5 | — |
| MILLNER JAMAL | DISTRICT 3 | 1.5 | — |
| MORTON TOM | CORPORATE MEMBER - AGENCY | 1.5 | — |
| NARRAI ANDY | TREASURER | 1.5 | — |
| NORTON JIM | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| PACHECO STEVE | PRESIDENT & CEO | 35 | $605,919 |
| PAHADE NICK | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| PAULL CLAIRE | CORPORATE MEMBER - ADVERTISER | 1.5 | — |
| PETERS ARIANA | AD 2 NATIONAL | 1.5 | — |
| PICARD SOCHE | CORPORATE CMTE. VICE CHAIR (CENTRAL) | 1.5 | — |
| PRICE STEPHANIE | COUNCIL OF GOVERNORS VICE CHAIR | 1.5 | — |
| R WARREN TIFFANY | IMMEDIATE PAST CHAIR/CHAIRMAN'S ADVISORY COUNCIL C | 1.5 | — |
| RABSTEJNEK NICHOLS NANCY | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| RICHMAN AMANDA | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| RIDDLE AMY | DISTRICT 7 | 1.5 | — |
| ROFFINO TRINA | CORPORATE MEMBER - AGENCY | 1.5 | — |
| ROSSI LAUREL | CORPORATE MEMBER - AD TECH | 1.5 | — |
| SALLEY DANIELLE | IMMEDIATE PAST CHAIR | 1.5 | — |
| SCHNARR LAURA | DISTRICT 12 | 1.5 | — |
| SHEETS JEFF | NEEC VICE CHAIR*** | 1.5 | — |
| SHERMAN LISA | EX OFFICIO MEMBER | 1.5 | — |
| SIBLEY JESSICA | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| SNYDER WALLY | PRESIDENT EMERITUS | 1.5 | — |
| STODDART RICH | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| THIGPEN KURT | DISTRICT 14 | 1.5 | — |
| TOM NOAH | DIVISION 4 | 1.5 | — |
| TURNBULL TYLER | CORPORATE MEMBER - AGENCY | 1.5 | — |
| VARGAS VALERIE | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| WALPERT LEVY TARA | CHAIRMAN'S ADVISORY COUNCIL | 1.5 | — |
| WALTON AARON | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| WHEELER ROBERT | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| WOODY TOM | COG CENTRAL REGION CHAIR | 1.5 | — |
| WOOLMINGTON PAUL | CORPORATE MEMBER - AT -LARGE | 1.5 | — |
| RUBIN LISA | EVP, CORPORATE PARTNERSHIP | 35 | $234,198 |
| RECTOR CLARK | EXECUTIVE VICE PRESIDENT, | 35 | $173,105 |
| REEVES DAWN R | EVP, CLUB SERVICES, MEMBER | 35 | $149,478 |
| LIPSCOMB ADRIANNE | VICE PRESIDENT, CREATIVE S | 35 | $127,049 |
| RONDELLI KATHERINE L | SENIOR DIRECTOR OF FINANCE | 35 | $122,078 |
Geographic Focus
Where this funder has awarded grants
Grant Distribution by State
District of Columbia $25K (71%)
New York $10K (29%)
States
Cities
New YorkWashington
Data last updated March 2026. Sourced from IRS Form 990-PF filings.
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