Small Business Marketing Program

Program Type: Tiered marketing support program with optional packages

Geographic Scope: Boone County, Nebraska

Overview:
BCDA offers a tiered marketing program designed to empower local businesses to begin or elevate their current marketing and advertising efforts. The program provides optional packages to support business leaders where they need it most. Business leaders learn how to maximize time spent on marketing and set appropriate budgets for effectiveness and efficiency.

Who Can Benefit:

• Existing businesses in Boone County
• Businesses looking to begin or improve marketing efforts
• Small business owners wearing many hats

Program Areas Covered:

• Identifying core challenges and needs
• Competitive audit and brand audit
• Outlining the right audience and target audience identification
• Developing cohesive strategy
• Creating brand elements
• Training leaders/employees on tools (Canva, Meta Business Suite, etc.)
• Understanding and using analytics
• Local SEO optimization
• Social media strategy
• Content marketing for rural businesses

Marketing Expertise:

• Tina Stokes - Degree in Advertising, 20+ years experience as copywriter and brand strategist
• Dani O'Brien - Small business owner experience, 6+ years helping businesses with website design and marketing strategy, graphic designer, SEO certified

Package Structure:
Each package builds on the previous, with tiered levels of support available

Contact Information:

• Boone County Development Agency (BCDA)
• 233 South 4th Street, Albion, NE 68620
• Phone: (402) 395-3356
• Email: bcdaadmin@boone-county.org

Application Process

Steps to Apply:

1. Free Initial Consultation
   • Contact BCDA office to schedule
   • Primary challenges and needs identified
   • Initial recommendations made
   • Determine which package is right for your business
2. Package Selection
   • Choose appropriate tier based on business needs:
   • Package 1 (Audit + Insights)
   • Package 2 (Mid-level Marketing)
   • Package 3 (Short-Term Mentoring)
3. Implementation
   • Receive training and guidance from BCDA marketing experts
   • Learn to create marketing plan
   • Implement right tactics to meet goals
   • Receive mentorship support (if selected)
4. Ongoing Support
   • Marketing mentor guidance (mentorship option includes answering questions, reviewing materials, providing feedback, helping stay on track)
   • Consistency building support
   • Regular check-ins

Training May Include:

• Using Meta Business Suite
• Creating designs in Canva
• Blog writing
• Facebook Live strategies
• Other applicable tools

Mentorship Option Includes:

• Guide to help adhere to goals and marketing plan
• Answer questions and review materials
• Provide feedback
• Help stay on track with marketing program

Required Information (from inquiry form):

• First and last name
• Business name
• Email and phone number
• Where business markets currently
• Social media handles
• Website (if available)
• Length of business operation
• Business description
• Current marketing struggles
• Marketing goals
• Readiness to invest in marketing
• Package interest

Submission:

• Contact BCDA office to initiate
• Complete inquiry form via website or in-person