School Breakfast Grants (Kellogg Company Partnership)

School Breakfast Grants (Kellogg Company Partnership)

Status: Past program (2017-2018 school year)

Geographic Scope: Nationwide

Funder: Kellogg Company and Kellogg Company Fund

Focus Areas:

Pilot or expand National School Breakfast Programs

Increase breakfast access for more students

Provide nutritious start to school day

Implement alternative breakfast models

Program Scale:

40 school districts funded

More than 175 schools in 2017-2018

Cumulative impact (since 2009): 1,744 schools helped

Served more than 23 million new breakfasts

Benefited 153,770 hungry or undernourished students

Average breakfast participation increase: 39%

What They Fund:

Equipment for breakfast programs

Program implementation costs

Alternative breakfast models:

- Breakfast in the classroom
- Grab 'n go breakfast

Program Rationale:

Less than half (48%) of students participating in National School Lunch Program also participated in school breakfast (2016)

30.4 million lunch participants vs. 14.7 million breakfast participants

Research shows children with breakfast do better in school, improved metabolism, energy, and focus

Additional Support: AFHK provides technical assistance to help schools overcome barriers to breakfast participation

Kellogg's Global Initiative: "Breakfasts for Better Days" launched 2013

Fighting hunger and feeding potential globally

To date: 1.9 billion servings of cereal and snacks provided

Contact: ActionforHealthyKids.org/Kellogg