Know Your Membership Grant Program (Attune & Coopera Diversity and Financial Health Grant)

Know Your Membership Grant Program

Geographic Scope: United States credit union movement

Award Amount: $100,000 total distributed among multiple credit union recipients

Focus Areas:

• Analyze membership demographics
• Understand the roles culture, race, and ethnicity play in financial well-being
• Support diversity, equity, and inclusion (DEI) initiatives
• Address persistent financial inequities faced by people of color

Eligible Applicants:

• Credit unions with 10 or more employees
• Assets between $100 million and $600 million

Coopera Tools

• Ethnicity Segmentation Analysis - Track membership demographics
• Hispanic Opportunity Navigator - Assess credit union's readiness to serve Latinx communities and provides roadmap to success

Attune Services

• Financial health measurement platform access
• Employee and member financial health measurement
• Data-driven insights to steer strategic planning and product development
• Consultation services

Recipients (2021):

1. Canopy Credit Union, Spokane, WA ($198M assets)
2. Central Willamette Credit Union, Albany, OR ($410M assets)
3. Consolidated Community Credit Union, Portland, OR ($417M assets)
4. Education Credit Union, Amarillo, TX ($330M assets)
5. Heartland Credit Union, Hutchinson, KS ($390M assets)
6. Tarrant County's Credit Union, Tarrant County, TX ($106M assets)
7. Wauna Credit Union, Clatskanie, OR ($319M assets)

Contact:

• National Credit Union Foundation
• Phone: 800-356-9655 x4397

Background:
Credit unions were founded to support those most in need, but to do so effectively they must understand who their members are. This grant opens opportunities for smaller credit unions that could not otherwise allocate resources for demographic analysis and financial health assessment.

Application Process

Note: The window to submit grant applications has closed as of the last update. Recipients are notified during the selection period (typically November for grants announced in October).

Eligibility Criteria:

• Credit unions with 10 or more employees
• Assets between $100 million and $600 million

Selection Process:

• Applications reviewed by Foundation
• Recipients notified in November (for fall cycle)

For Current Information:

• Contact National Credit Union Foundation for details on reopened application periods
• Phone: 800-356-9655 x4397