Willamette Valley Visitors logo

Willamette Valley Visitors

Public charity · Grantmaker Salem, OR EIN: 47-0898679 Website

The Willamette Valley Visitors association (WVVA) is a regional destination management organization focused on promoting responsible tourism and regional economic well-being that benefits residents and visitors alike. Our mission is to enhance the region's vitality by cultivating authentic experiences to support local communities, ensuring the willamette valley's long-term resilience. We are dedicated to fostering the prosperity of the willamette valley as a welcoming and inclusive year-round destination.

Key facts about Willamette Valley Visitors

In short: Willamette Valley Visitors gave $71K across 5 grants in 2025 (avg $14K), mostly in Oregon. Source: 2025 IRS Form 990.

EIN
47-0898679
Latest 990 filing
Form 990, 2025
Annual giving (2025)
$70,915
Grants made (2025)
5
Average grant
$14,183
Median grant
$15,000
Total assets
$226,369
Primary geography
Oregon (100% of itemized 2025 grant dollars)

Data from IRS Form 990, 2025; updated September 2026.

Financial Overview

From 2025 IRS Form 990 · View filing

Total Assets

$226K

+405.7% YoY

Annual Giving

$71K

Grant Count

5

Avg Grant Size

$14K

How Willamette Valley Visitors gives

  • Giving grew 517% from 2022 to 2025. Method

From the foundation's IRS Form 990 filings. Methodology.

About Willamette Valley Visitors

Based on IRS filings

Willamette Valley Visitors is a public charity focused on public and societal benefit, based in Salem, OR. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $226K in total assets. In 2025, it awarded 5 grants totaling $71K. Net investment income was $12.

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

1state

Share of 2025 grant dollars across all 5 itemized grants.

States

Cities

AlbanyEugeneSalemAuroraCarltonCorvallisDundeeMcKenzie BridgeNewbergPortlandVidaWatervilleWillamina

Giving Over Time

Total grant dollars and number of grants per year

$0$50K$100K$150K$200K9 grants2019 4 grants2020 1 grant2021 1 grant2022 0 grants2023 0 grants2024 5 grants2025

From 2019 to 2025, annual grant giving ranged from $12K (2022) to $159K (2019). In 2025 it made 5 grants totaling $71K.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 5 recipients in 2025

Albany Pickleball Club: $25KAlbany Pickleball Club$25KMcKenzie Trail Volunteers: $18KMcKenzie Trail Volunteers$18KVisit Newberg: $15KVisit Newberg$15KCarlton Winemakers Studio: $7KCarlton Winemakers Studio$7KAurora Colony Visitors Association: $6KAurora Colony VisitorsAssociation$6K

The largest 2025 recipient was Albany Pickleball Club ($25K). Together the top 5 received $71K.

Grant Size Distribution

7 grants across all recorded years

7<$50K$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 7 grants of 7 (100%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Albany Pickleball Club Albany, ORTourism$25,000
McKenzie Trail Volunteers McKenzie Bridge, ORTourism$17,915
Visit Newberg Newberg, ORTourism$15,000
Carlton Winemakers Studio Carlton, ORTourism$7,000
Aurora Colony Visitors Association Aurora, ORTourism$6,000

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Net Investment Income
$0$500K$1M$1.5M2019 2020 2021 2022 2023 2024 2025
Metric202520242023
Total Assets$226,369$44,767$986,651
Revenue$1,324,118$1,067,087$835,505
Expenses$1,070,424$973,081$957,175
Net Investment Income$12$7,619$1,383

Data update history

When this profile's IRS filing data changed on Grantable

  1. Added Form 990 for fiscal year 2025 (received by the IRS May 13, 2026)
  2. IRS filings on file for fiscal years 2019–2024

Leadership & Key People

Officers and directors from IRS filings

Willamette Valley Visitors is led by Stephen Hoshaw, President since 2023 (on filings since 2022); 2 of 9 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Stephen Hoshaw

    President

    Board Member → President, 2023

    On filings since 2022

    3 hrs/week

    No compensation reported

  • Dawnielle Tehama

    Prev. Executive

    Executive Director → Prior Executive Director, 2024

    Prior Executive Director → Prev. Executive, 2025

    On filings since 2020

    40 hrs/week

    $35K (2020) → $49K (2025)

  • Victoria Middelstadt

    Executive Di

    New on the 2025 filing

    40 hrs/week

    $18K (2025)

  • Christie Weigel

    Board Member

    Treasurer → Board Member, 2025

    On filings since 2019

    0.5 hrs/week

    No compensation reported

  • Christina Rehklau

    Board Member

    Secretary → President, 2022

    President → Board Member, 2023

    On filings since 2019

    0.5 hrs/week

    No compensation reported

  • Irene Bernards

    Vice President & Secretary

    President → Vice President, 2024

    Vice President → Vice President & Secretary, 2025

    On filings since 2019

    3 hrs/week

    No compensation reported

  • Rebecca Bond

    Board Member

    Vice President & Secretary → Vice President, 2022

    Vice President → Board Member, 2023

    On filings since 2019

    0.5 hrs/week

    No compensation reported

  • Leigh Jensen

    Treasurer

    Board Member → Treasurer, 2025

    On filings since 2023

    3 hrs/week

    No compensation reported

  • Jim Austin

    Board Member

    New on the 2025 filing

    0.5 hrs/week

    No compensation reported

Former officers (6)
  • Former: Samara Phelps (2020–2024) — Treasurer
  • Former: Kitri McGuire (2022–2024) — Board Member
  • Former: Irene Breshears (2020–2023) — Vice President
  • Former: Jeff Knapp (2019–2021) — Board Member
  • Former: Natalie Inouye (2019–2021) — President
  • Former: Jeannine Breshears (2019) — Vice President & Secretary

Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Dawnielle Tehama — Prev. Exec.: $49KDawnielle TehamaPrev. Exec.$49KVictoria Middelstadt — Executive Di: $18KVictoria MiddelstadtExecutive Di$18K

The highest reported compensation on the 2025 filing was $49K, to Dawnielle Tehama (Prev. Exec.). 2 officers or directors reported compensation on that filing.

Frequently asked questions about Willamette Valley Visitors

How much does Willamette Valley Visitors give each year?

Willamette Valley Visitors gave $71K across 5 grants in 2025, according to its 2025 IRS Form 990.

What is Willamette Valley Visitors's typical grant size?

Willamette Valley Visitors's median grant in 2025 was $15,000, and its average grant was $14,183, across 5 grants on its 2025 IRS Form 990.

Where does Willamette Valley Visitors give grants?

Willamette Valley Visitors gives mostly in Oregon: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there.

Does Willamette Valley Visitors give general operating support?

Not in 2025: none of the 5 grants with a stated purpose on Willamette Valley Visitors's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Tourism" (5 grants).

Who are Willamette Valley Visitors's largest grantees?

Willamette Valley Visitors's largest 2025 grantees include Albany Pickleball Club ($25,000), McKenzie Trail Volunteers ($17,915) and Visit Newberg ($15,000), according to its 2025 IRS Form 990. Together they received 82% of its itemized 2025 grant dollars.

How large is Willamette Valley Visitors?

Willamette Valley Visitors reported $226K in total assets on its 2025 IRS Form 990. Its revenue that year was $1.3M.

What is Willamette Valley Visitors?

Willamette Valley Visitors is a public charity focused on public and societal benefit, based in Salem, OR. It holds $226K in total assets as of 2025.

What is Willamette Valley Visitors's EIN?

Willamette Valley Visitors's EIN (Employer Identification Number) is 47-0898679. IRS Form 990 filing data is available on this page for 2019–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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