Willamette Valley Visitors
The Willamette Valley Visitors association (WVVA) is a regional destination management organization focused on promoting responsible tourism and regional economic well-being that benefits residents and visitors alike. Our mission is to enhance the region's vitality by cultivating authentic experiences to support local communities, ensuring the willamette valley's long-term resilience. We are dedicated to fostering the prosperity of the willamette valley as a welcoming and inclusive year-round destination.
Willamette Valley Visitors at a glance
In short: Willamette Valley Visitors gave $71K across 5 grants in 2025 (avg $14K), mostly in Oregon. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $70,915
- Grants made (2025)
- 5
- Average grant
- $14,183
- Median grant
- $15,000
- Total assets
- $226,369
- +405.7% vs 2024
- Primary geography
- Oregon (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Willamette Valley Visitors funds
How this funder distributes its grants
Top Recipients
Top 5 recipients in 2025
The largest 2025 recipient was Albany Pickleball Club ($25K). Together the top 5 received $71K.
Grant Size Distribution
7 grants across all recorded years
The most common grant size was under $50K: 7 grants of 7 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 5 itemized grants.
States
Cities
How Willamette Valley Visitors gives
- Giving grew 517% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $12K (2022) to $159K (2019). In 2025 it made 5 grants totaling $71K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Albany Pickleball Club Albany, OR | Tourism | $25,000 |
| McKenzie Trail Volunteers McKenzie Bridge, OR | Tourism | $17,915 |
| Visit Newberg Newberg, OR | Tourism | $15,000 |
| Carlton Winemakers Studio Carlton, OR | Tourism | $7,000 |
| Aurora Colony Visitors Association Aurora, OR | Tourism | $6,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $226,369 | $1,324,118 | $1,070,424 | $70,915 | 5 | $12 |
| 2024 | $44,767 | $1,067,087 | $973,081 | — | — | $7,619 |
| 2023 | $986,651 | $835,505 | $957,175 | — | — | $1,383 |
| 2022 | $99,276 | $863,143 | $1,045,468 | $11,500 | 1 | $1,037 |
| 2021 | $387,642 | $967,228 | $1,050,978 | $39,375 | 1 | $1,774 |
| 2020 | $307,003 | $913,260 | $720,903 | $66,670 | 4 | $3,663 |
| 2019 | $40,393 | $962,633 | $1,097,850 | $159,495 | 9 | $205 |
About Willamette Valley Visitors
Based on IRS filings
Willamette Valley Visitors is a public charity focused on public and societal benefit, based in Salem, OR. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $226K in total assets. In 2025, it awarded 5 grants totaling $71K. Net investment income was $12.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Willamette Valley Visitors is led by Stephen Hoshaw, President since 2023 (on filings since 2022); 2 of 9 officers listed in 2025 are compensated.
Officers on the 2025 filing
Stephen Hoshaw
President
Board Member → President, 2023
On filings since 2022
3 hrs/week
No compensation reported
Dawnielle Tehama
Prev. Executive
Executive Director → Prior Executive Director, 2024
Prior Executive Director → Prev. Executive, 2025
On filings since 2020
40 hrs/week
$35K (2020) → $49K (2025)
Victoria Middelstadt
Executive Di
New on the 2025 filing
40 hrs/week
$18K (2025)
Christie Weigel
Board Member
Treasurer → Board Member, 2025
On filings since 2019
0.5 hrs/week
No compensation reported
Christina Rehklau
Board Member
Secretary → President, 2022
President → Board Member, 2023
On filings since 2019
0.5 hrs/week
No compensation reported
Irene Bernards
Vice President & Secretary
President → Vice President, 2024
Vice President → Vice President & Secretary, 2025
On filings since 2019
3 hrs/week
No compensation reported
Rebecca Bond
Board Member
Vice President & Secretary → Vice President, 2022
Vice President → Board Member, 2023
On filings since 2019
0.5 hrs/week
No compensation reported
Leigh Jensen
Treasurer
Board Member → Treasurer, 2025
On filings since 2023
3 hrs/week
No compensation reported
Jim Austin
Board Member
New on the 2025 filing
0.5 hrs/week
No compensation reported
Former officers (6)
- Former: Samara Phelps (2020–2024) — Treasurer
- Former: Kitri McGuire (2022–2024) — Board Member
- Former: Irene Breshears (2020–2023) — Vice President
- Former: Jeff Knapp (2019–2021) — Board Member
- Former: Natalie Inouye (2019–2021) — President
- Former: Jeannine Breshears (2019) — Vice President & Secretary
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $49K, to Dawnielle Tehama (Prev. Exec.). 2 officers or directors reported compensation on that filing.
Frequently asked questions about Willamette Valley Visitors
How much does Willamette Valley Visitors give each year?
Willamette Valley Visitors gave $71K across 5 grants in 2025, according to its 2025 IRS Form 990.
What is Willamette Valley Visitors's typical grant size?
Willamette Valley Visitors's median grant in 2025 was $15,000, and its average grant was $14,183, across 5 grants on its 2025 IRS Form 990.
Where does Willamette Valley Visitors give grants?
Willamette Valley Visitors gives mostly in Oregon: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there.
Does Willamette Valley Visitors give general operating support?
Not in 2025: none of the 5 grants with a stated purpose on Willamette Valley Visitors's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Tourism" (5 grants).
Who are Willamette Valley Visitors's largest grantees?
Willamette Valley Visitors's largest 2025 grantees include Albany Pickleball Club ($25,000), McKenzie Trail Volunteers ($17,915) and Visit Newberg ($15,000), according to its 2025 IRS Form 990. Together they received 82% of its itemized 2025 grant dollars.
How large is Willamette Valley Visitors?
Willamette Valley Visitors reported $226K in total assets on its 2025 IRS Form 990. Its revenue that year was $1.3M.
What is Willamette Valley Visitors?
Willamette Valley Visitors is a public charity focused on public and societal benefit, based in Salem, OR. It holds $226K in total assets as of 2025.
What is Willamette Valley Visitors's EIN?
Willamette Valley Visitors's EIN (Employer Identification Number) is 47-0898679. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(2)
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2025 (received by the IRS May 13, 2026)
- IRS filings on file for fiscal years 2019–2024
Live grants for the work Willamette Valley Visitors funds
Public, Societal Benefit Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Willamette Valley Visitors's focus areas in our free grants database
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Willamette Valley Visitors down — hundreds of funders to go?