Visit Sheboygan Inc
To strategically lead and direct the area's tourism promotion and tourism development initiatives.
Visit Sheboygan Inc at a glance
In short: Visit Sheboygan Inc gave $404K across 6 grants in 2025 (avg $67K), mostly in Wisconsin. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $404,185
- -3.8% vs 2024
- Grants made (2025)
- 6
- +20.0% vs 2024
- Average grant
- $67,364
- -19.8% vs 2024
- Median grant
- $32,500
- Total assets
- $2,118,447
- +13.6% vs 2024
- Primary geography
- Wisconsin (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Visit Sheboygan Inc funds
How this funder distributes its grants
Top Recipients
Top 6 recipients in 2025
The largest 2025 recipient was City of Sheboygan ($200K). Together the top 6 received $404K.
Grant Size Distribution
17 grants across all recorded years
The most common grant size was under $50K: 10 grants of 17 (59%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 6 itemized grants.
States
Cities
How Visit Sheboygan Inc gives
- Giving grew 1517% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $18K (2021) to $785K (2019). In 2025 it made 6 grants totaling $404K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| City of Sheboygan Sheboygan, WI | Develop Outdoor Garden for Soar | $200,000 |
| Weill Center Foundation Sheboygan, WI | Enhance Tourism Through Weill Center Expansion Phase 1 | $90,000 |
| Bookworm Gardens Sheboygan, WI | Enhance Tourism Through River Site | $35,000 |
| Sheboygan County Cycling Kohler, WI | Promote Tourism Through Evergreen Park Phase II | $30,000 |
| Above & Beyond Children's Museum Sheboygan, WI | Enhance tourism through the development of a sheboygan river water table exhibit | $30,000 |
| John Michael Kohler Art Center Sheboygan, WI | Enhance tourism by revitalizing 4 public works of art in the sheboygan downtown area | $19,185 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $2,118,447 | $2,244,053 | $2,187,180 | $404,185 | 6 | $24,549 |
| 2024 | $1,864,808 | $2,019,984 | $2,115,447 | $420,000 | 5 | $25,066 |
| 2023 | $1,942,874 | $1,884,883 | $1,595,253 | $210,000 | 4 | $19,193 |
| 2022 | $1,661,205 | $1,869,650 | $1,459,402 | $25,000 | 1 | $87 |
| 2021 | $1,503,330 | $2,028,618 | $1,033,385 | $17,635 | 1 | $50 |
| 2020 | $951,998 | $1,162,411 | $970,143 | $24,947 | 1 | $586 |
| 2019 | $703,618 | $1,269,115 | $1,483,473 | $784,848 | 2 | — |
About Visit Sheboygan Inc
Based on IRS filings
Visit Sheboygan Inc is a public charity focused on Community Improvement & Capacity Building, based in Sheboygan, WI. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $2.1M in total assets. In 2025, it awarded 6 grants totaling $404K. Net investment income was $25K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Visit Sheboygan Inc is led by Amy Wilson, President & CEO on every filing since 2019; 3 of 13 officers listed in 2025 are compensated.
Officers on the 2025 filing
Amy Wilson
President & CEO
On filings since 2019
40 hrs/week
$91K (2019) → $142K (2025)
Michael Froh
Chairman of the Board
Secretary & Treasurer → Chairman of the Board, 2023
On filings since 2019
1 hr/week
No compensation reported
Shelly Harms
Vice President Marketing & Public Relations
New on the 2025 filing
40 hrs/week
$111K (2025)
Valerie Johnson
CFO
New on the 2025 filing
40 hrs/week
$112K (2025)
Matt Fore
Board Member
Board Director → Board Member, 2023
On filings since 2019
1 hr/week
No compensation reported
Jim Schwinn
Board Member
Board Director → Board Member, 2023
On filings since 2020
1 hr/week
No compensation reported
Bailey Kupfer
Vice Chairperson
On filings since 2023
1 hr/week
No compensation reported
Jami Schultz
Board Member
On filings since 2023
1 hr/week
No compensation reported
Lori Helke
Secretary & Treasurer
On filings since 2023
1 hr/week
No compensation reported
Michelle Moehring
Board Member
On filings since 2023
1 hr/week
No compensation reported
Caitlyn Brotz-McNitt
Board Member
On filings since 2024
1 hr/week
No compensation reported
Delaine Reichert
Board Member
On filings since 2024
1 hr/week
No compensation reported
Ryan Sorenson
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Former officers (8)
- Former: Mayor Ryan Sorenson (2021–2024) — Board Member
- Former: Ann Deuser (2023) — Board Member
- Former: Lisa Adams (2023) — Board Member
- Former: Cameron Bopp (2019–2022) — Board Director
- Former: Chad Pelishek (2019–2022) — Chairman of the Board
- Former: Sue Engler (2019–2022) — Board Director
- Former: Todd Wolf (2021–2022) — Vice Chairman
- Former: Mayor Mike Vandersteen (2019–2020) — Vice President
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $142K, to Amy Wilson (President/CEO). 3 officers or directors reported compensation on that filing.
Frequently asked questions about Visit Sheboygan Inc
How much does Visit Sheboygan Inc give each year?
Visit Sheboygan Inc gave $404K across 6 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $420K across 5 grants.
What is Visit Sheboygan Inc's typical grant size?
Visit Sheboygan Inc's median grant in 2025 was $32,500, and its average grant was $67,364, across 6 grants on its 2025 IRS Form 990.
Where does Visit Sheboygan Inc give grants?
Visit Sheboygan Inc gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were Sheboygan, WI (5 grants).
Does Visit Sheboygan Inc give general operating support?
Not in 2025: none of the 6 grants with a stated purpose on Visit Sheboygan Inc's 2025 IRS Form 990 were described as general or operating support.
Who are Visit Sheboygan Inc's largest grantees?
Visit Sheboygan Inc's largest 2025 grantees include City of Sheboygan ($200,000), Weill Center Foundation ($90,000) and Bookworm Gardens ($35,000), according to its 2025 IRS Form 990. Together they received 80% of its itemized 2025 grant dollars.
How large is Visit Sheboygan Inc?
Visit Sheboygan Inc reported $2.1M in total assets on its 2025 IRS Form 990. Its revenue that year was $2.2M.
What is Visit Sheboygan Inc?
Visit Sheboygan Inc is a public charity focused on Community Improvement & Capacity Building, based in Sheboygan, WI. It holds $2.1M in total assets as of 2025.
What is Visit Sheboygan Inc's EIN?
Visit Sheboygan Inc's EIN (Employer Identification Number) is 81-4995896. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2023 (received by the IRS August 6, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS August 28, 2025)
- Added Form 990 for fiscal year 2019 (received by the IRS June 10, 2020)
- Updated Form 990 for fiscal year 2020 (received by the IRS May 14, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS August 10, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS August 28, 2023)
- Added Form 990 for fiscal year 2025 (received by the IRS August 20, 2026)
Explore Open Grants
Browse active grant opportunities in Visit Sheboygan Inc's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Visit Sheboygan Inc funder profile. GrantGraph. Retrieved October 15, 2026, from https://grantable.co/funders/visit-sheboygan-inc-morg_0a64b63a30d04b84ada70dde336d1d9d
BibTeX
@misc{grantable_814995896_2026,
author = {{Grantable}},
title = {{Visit Sheboygan Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/visit-sheboygan-inc-morg_0a64b63a30d04b84ada70dde336d1d9d},
note = {Accessed 2026-10-15. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Visit Sheboygan Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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