United Way of Santa Cruz County
THE MISSION OF THE UNITED WAY OF SANTA CRUZ COUNTY IS TO IGNITE OUR COMMUNITY TO GIVE, ADVOCATE AND VOLUNTEER SO THAT OUR YOUTH SUCCEED IN SCHOOL AND IN LIFE, OUR RESIDENTS ARE HEALTHY AND OUR FAMILIES ARE FINANCIALLY INDEPENDENT.OUR MOST SIGNIFICANT ACTIVITY IS THE UNITED 4 YOUTH INITIATIVE, A COMMUNITY PARTNERSHIP THAT WORKS TO REDUCE YOUTH POVERTY BY CREATING ENVIRONMENT CHANGES GIVING CHILDREN MORE OPPORTUNITIES FOR LIVING IN A HEALTIER, THRIVING, AND SAFER SANTA CRUZ COUNTY.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$3.3M
+56.1% YoY
Annual Giving
$181K
-24.3% YoY
Grant Count
8
-27.3% YoY
Avg Grant Size
$23K
+4.0% YoY
About United Way of Santa Cruz County
Based on IRS filings
United Way of Santa Cruz County is a nonprofit organization focused on Philanthropy, Voluntarism & Grantmaking, based in CAPITOLA, CA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $3.3M in total assets. In 2024, it awarded 8 grants totaling $181K. Net investment income was $4K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $3,335,669 | $2,136,401 | $1,337,481 |
| Revenue | $5,946,932 | $5,158,561 | $3,528,642 |
| Expenses | $4,895,085 | $4,738,163 | $3,408,283 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $4,164 | $1,611 | $-9,881 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 8 recipients in 2024
Grant Size Distribution
59 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Cradle to Career ($47,500), Community Action Board ($30,000), Live Oak School District ($25,826).
| Recipient | Purpose | Amount |
|---|---|---|
| COMMUNITY ACTION BOARD WATSONVILLE, CA | United For Youth Program | $30,000 |
| COMMUNITY BRIDGES WATSONVILLE, CA | Eviction Relief Funding | $10,000 |
| CRADLE TO CAREER CAPITOLA, CA | UNITED FOR YOUTH PROGRAM | $47,500 |
| LIVE OAK SCHOOL DISTRICT SANTA CRUZ, CA | SWIM CAMP FUNDING | $25,826 |
| SANTA CRUZ COMMUNITY VENTURES WATSONVILLE, CA | WINTER STORM RELIEF/UNDOCU FUND | $11,250 |
| SANTA CRUZ SOCCER CAMP SANTA CRUZ, CA | ORGANIZATION'S MISSION | $20,520 |
| SENIORS COUNCIL APTOS, CA | VITA SUPPORT | $25,000 |
| TWIN FLAMES CREATIVE SPACE SCOTTS VALLEY, CA | SWIM CAMP FUNDING | $11,270 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| KEISHA FROST | President & CEO | 40 | $148,530 |
| Michelle Dodge | Finance Director | 40 | $112,715 |
| Sarah Emmert | Community Org Dir. | 40 | $97,458 |
| FERNANDO GIRALDO | President | 4 | — |
| BINDI GANDHI | Treasurer | 1 | — |
| Beau Wilder | Secretary | 1 | — |
| Chris Maffia | VP Campaign | 2 | — |
| Cynthia Larive | Director | 2 | — |
| Brian Spector | Director | 1 | — |
| Deandre James | Director | 1 | — |
| Hajime Arnold | Director | 1 | — |
| Julia FeldMan | Director | 1 | — |
| Laurie Egan | Director | 1 | — |
| Martine Watkins | Director | 1 | — |
| Matthew Wetstein | Director | 1 | — |
| Morgan Lyng Lukina | Director | 1 | — |
| Osacar Sanchez | Director | 1 | — |
| Patty Winters | Director | 1 | — |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is United Way of Santa Cruz County?
United Way of Santa Cruz County is a nonprofit organization focused on Philanthropy, Voluntarism & Grantmaking, based in CAPITOLA, CA. It holds $3.3M in total assets as of 2024.
How large is United Way of Santa Cruz County?
As of 2024, United Way of Santa Cruz County holds $3.3M in total assets with $5.9M in annual revenue. It awarded 8 grants totaling $181K in 2024.
Where does United Way of Santa Cruz County operate?
United Way of Santa Cruz County has awarded grants in California.
What size grants does United Way of Santa Cruz County award?
In 2024, United Way of Santa Cruz County awarded 8 grants totaling $181K — an average of about $23K per grant, based on its IRS Form 990 filings.
What is United Way of Santa Cruz County's EIN?
United Way of Santa Cruz County's EIN (Employer Identification Number) is 94-1422471. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in United Way of Santa Cruz County's focus areas in our free grants database
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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