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The Representation Project

Foundation · Grantmaker Sacramento, CA EIN: 45-1611066 Website

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

Key facts about The Representation Project

EIN
45-1611066
Latest 990 filing
Form 990, 2025
Total assets
$270,548

Data from IRS Form 990, 2025; updated September 2026.

Financial Overview

From 2025 IRS Form 990 · View filing

Total Assets

$271K

-62.1% YoY

Revenue

$1.2M

-16.7% YoY

Net Investment Income

$199

-7.4% YoY

Expenses

$1.7M

+18.3% YoY

About The Representation Project

Based on IRS filings

The Representation Project is a nonprofit organization focused on Civil Rights, Social Action & Advocacy, based in Sacramento, CA. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $271K in total assets. Net investment income was $199.

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

1state

States

Cities

Rolling Hills

Giving Over Time

Total grant dollars and number of grants per year

$0$2.5K$5K$7.5K$10K1 grants20200 grants20210 grants20220 grants20230 grants20240 grants2025

Grant Insights

How this funder distributes its grants

Top Recipients

Top 0 recipients in 2025

Grant Size Distribution

0 grants across all recorded years

<$50K$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

Giving History

Grant recipients and amounts by year

No grants recorded for 2025.

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$500K$1M$1.5M$2M202020212022202320242025
Metric202520242023
Total Assets$270,548$713,173$661,120
Revenue$1,239,980$1,488,707$1,254,139
Expenses$1,748,208$1,477,240$1,253,459
Qualifying Distributions———
Net Investment Income$199$215$246
Distributable Amount———

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS April 14, 2021)

Leadership & Key People

Officers and directors from IRS filings

The Representation Project is led by Caroline Heldman, Executive Director on every filing since 2021; 4 of 12 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Caroline Heldman

    Executive Director

    On filings since 2021

    40 hrs/week

    $22K (2021) → $117K (2025)

  • Debra Garber

    CFO & COO

    CFO → COO, 2021

    COO → CFO & COO, 2022

    On filings since 2020

    40 hrs/week

    $108K (2020) → $137K (2025)

  • Jennifer Siebel Newsom

    Founder & CCO

    On filings since 2020

    40 hrs/week

    $152K (2020) → $161K (2025)

  • Camille Servan-Schreiber

    Producer

    New on the 2025 filing

    40 hrs/week

    $146K (2025)

  • Brenda Robinson

    Co-Chair

    Executive Board Member → Member, 2022

    Member → Co-Chair, 2023

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Joanna Rees

    Co-Chair

    Board Chair → Chair, 2022

    Chair → Co-Chair, 2023

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Mollie Ricker

    Treasurer

    On filings since 2020

    1 hr/week

    No compensation reported

  • Susan Boster

    Board Member

    Board Member → Member, 2022

    Member → Board Member, 2023

    On filings since 2020

    1 hr/week

    No compensation reported

  • Kat Gordon

    Secretary

    Member → Secretary, 2023

    On filings since 2022

    1 hr/week

    No compensation reported

  • Anna Malaika Tubbs

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

  • Brian Brokaw

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

  • Emily Liu Foy

    Board Member

    On filings since 2023

    1 hr/week

    No compensation reported

Former officers (2)
  • Former: Elizabeth Hirsh Naftali (2020–2021) — Board Member
  • Former: Nathan Ballard (2020) — Executive Board Member

Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Jennifer Siebel Newsom — Founder & CCO: $161KJennifer Siebel NewsomFounder & CCO$161KCamille Servan-Schreiber — Producer: $146KCamille Servan-SchreiberProducer$146KDebra Garber — CFO & COO: $137KDebra GarberCFO & COO$137KCaroline Heldman — Executive Director: $117KCaroline HeldmanExecutive Director$117K

Frequently asked questions about The Representation Project

How large is The Representation Project?

The Representation Project reported $271K in total assets on its 2025 IRS Form 990. Its revenue that year was $1.2M.

What is The Representation Project?

The Representation Project is a nonprofit organization focused on Civil Rights, Social Action & Advocacy, based in Sacramento, CA. It holds $271K in total assets as of 2025.

Where does The Representation Project operate?

The Representation Project has awarded grants in California.

What is The Representation Project's EIN?

The Representation Project's EIN (Employer Identification Number) is 45-1611066. IRS Form 990 filing data is available on this page for 2020–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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