ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM.
Key facts about Sugar Bowl
- EIN
- 72-0272830
- Latest 990 filing
- Form 990-PF, 2024
- Annual giving (2024)
- $315,600
- Grants made (2024)
- 7
- Average grant
- $45,086
- Median grant
- $35,000
- Total assets
- $85,640,137
- Primary geography
- Louisiana (59% of itemized 2024 grant dollars)
Data from IRS Form 990-PF, 2024; updated September 2026.
Who Sugar Bowl funds
By grant dollars, the top recipient states for Sugar Bowl's 7 itemized 2024 grants were Louisiana (59%), Texas (25%) and Georgia (16%). The most frequent recipient cities were New Orleans, LA (2 grants). None of its 7 grants with a stated purpose were described as general or operating support.
How Sugar Bowl gives
- Giving fell 50% from 2021 to 2024. Method
From the foundation's IRS Form 990-PF filings. Methodology.
Next steps with Sugar Bowl
- How to evaluate Sugar Bowl as a funder
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Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$85.6M
+23.2% YoY
Annual Giving
$316K
-98.5% YoY
Grant Count
7
-36.4% YoY
Avg Grant Size
$45K
-97.7% YoY
About Sugar Bowl
Based on IRS filings
Sugar Bowl is a nonprofit organization focused on Recreation & Sports, based in New Orleans, LA. IRS filing data is available from 2021 through 2024. As of 2024, the organization holds $85.6M in total assets. In 2024, it awarded 7 grants totaling $316K. Net investment income was $3.0M.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of all 7 itemized 2024 grant dollars.
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $85,640,137 | $69,510,500 | $66,510,603 |
| Revenue | $26,970,426 | $35,105,912 | $18,207,173 |
| Expenses | $20,597,232 | $34,079,787 | $20,355,304 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $3,022,835 | $4,270,124 | $3,408,207 |
| Distributable Amount | — | — | — |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2021–2024
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 7 recipients in 2024
Grant Size Distribution
35 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest recipients include New Schools for New Orleans ($100,000), College Football Playoff Foundation ($78,100), Black College Football Hall of Fame ($50,000).
| Recipient | Purpose | Amount |
|---|---|---|
| NEW SCHOOLS FOR NEW ORLEANS New Orleans, LA | TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS. | $100,000 |
| COLLEGE FOOTBALL PLAYOFF FOUNDATION Irving, TX | TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. | $78,100 |
| BLACK COLLEGE FOOTBALL HALL OF FAME Atlanta, GA | TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME. | $50,000 |
| KELLY GIBSON FOUNDATION Mandeville, LA | TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS. | $35,000 |
| SOUTHERN YACHT CLUB New Orleans, LA | TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, THE SOILAND CUP, AND THE RHODES 19 NORTH AMERICAN CHAMPIONSHIPS. | $25,000 |
| LOUISIANA SOCCER ASSOCIATION Baton Rouge, LA | TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA. | $22,500 |
| CRESCENT CITY COUNTDOWN Covington, LA | TO SUPPORT TOURISM TO THE NEW ORLEANS AREA FESTIVITIES ON NEW YEAR'S EVE THROUGH A COUNTDOWN AND FIREWORKS DISPLAY. | $5,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 IRS filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Richard C Briede | President | 10 | — |
| Walter F Becker Jr | President-Elect | 5 | — |
| Dorothy Dottie Reese | Vice President | 5 | — |
| Riley Busenlener | Treasurer | 5 | — |
| Sam Zurik III | Secretary | 5 | — |
| Lloyd Frischhertz | Executive Committee Chair | 5 | — |
| Allison Briede Badon | Executive Committee Member | 1 | — |
| John Jay Batt | Executive Committee Member | 1 | — |
| Thomas Beron | Executive Committee Member | 1 | — |
| Ralph Capitelli | Executive Committee Member | 1 | — |
| Stanley J Cohn | Executive Committee Member | 1 | — |
| Jonathan Friedman | Executive Committee Member | 1 | — |
| Kurt W Fromherz | Executive Committee Member | 1 | — |
| Marlin N Gusman | Executive Committee Member | 1 | — |
| Hudson Higgins | Executive Committee Member | 1 | — |
| Brian a Jackson | Executive Committee Member | 1 | — |
| Raymond J Jeandron III | Executive Committee Member | 1 | — |
| Jay H Kern | Executive Committee Member | 1 | — |
| Betsy Becker Laborde | Executive Committee Member | 1 | — |
| G Charles Chuck Lapeyre | Executive Committee Member | 1 | — |
| Jason Loerzel | Executive Committee Member | 1 | — |
| Monique G Morial | Executive Committee Member | 1 | — |
| John L Moss Jr | Executive Committee Member | 1 | — |
| James Waldron | Executive Committee Member | 1 | — |
| Camille Whitworth | Executive Committee Member | 1 | — |
| Caroline C Zatarain | Executive Committee Member | 1 | — |
| Jeffrey L Hundley | Chief Executive Officer | 55 | $877,261 |
| Jeff Rossi | Chief Operating Officer | 55 | $81,250 |
| Derek Morel | Executive VP for Sales & Marketing | 40 | $327,348 |
| John Sudsbury | Senior Director of Communications | 40 | $213,244 |
| Tim Shay | Senior Director of Finance | 40 | $193,040 |
| Risa Hall | Senior Director of Administration & Major Events | 40 | $157,842 |
| Austin Martin | Senior Director of Operations | 40 | $130,938 |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is Sugar Bowl?
Sugar Bowl is a nonprofit organization focused on Recreation & Sports, based in New Orleans, LA. It holds $85.6M in total assets as of 2024.
How large is Sugar Bowl?
As of 2024, Sugar Bowl holds $85.6M in total assets with $27.0M in annual revenue. It awarded 7 grants totaling $316K in 2024.
Where does Sugar Bowl operate?
Sugar Bowl has awarded grants in Alabama, Florida, Georgia, Louisiana, Missouri, Ohio, Texas.
What size grants does Sugar Bowl award?
In 2024, Sugar Bowl awarded 7 grants totaling $316K — an average of about $45K per grant, based on its IRS Form 990 filings.
What is Sugar Bowl's EIN?
Sugar Bowl's EIN (Employer Identification Number) is 72-0272830. IRS Form 990 filing data is available on this page for 2021–2024.
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Data last updated September 2026. Sourced from IRS Form 990-PF filings.