Sugar Bowl
Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of Louisiana, for the [ ] purpose of generating tourism via amateur athletics.
Sugar Bowl at a glance
In short: Sugar Bowl gave $12.5M across 9 grants in 2025 (avg $1.4M), mostly in Louisiana. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $12,493,380
- +3858.6% vs 2024
- Grants made (2025)
- 9
- +28.6% vs 2024
- Average grant
- $1,388,153
- +2978.9% vs 2024
- Median grant
- $100,000
- Total assets
- $88,902,730
- +3.8% vs 2024
- Primary geography
- Louisiana (98% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Sugar Bowl funds
How this funder distributes its grants
Top Recipients
Top 9 recipients in 2025
The largest 2025 recipient was Southeastern Conference ($5.8M). Together the top 9 received $12.5M.
Grant Size Distribution
44 grants across all recorded years
The most common grant size was under $50K: 18 grants of 44 (41%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 9 itemized grants.
Cities
How Sugar Bowl gives
- Giving held roughly steady from 2022 to 2025 (+8%). Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $316K (2024) to $21.5M (2023). In 2025 it made 9 grants totaling $12.5M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Southeastern Conference New Orleans, LA | To support the conference via a payment in association with the cfp quarterfinal at the allstate sugar bowl. | $5,750,000 |
| Big 12 Conference Inc New Orleans, LA | To support the conference via a payment in association with the cfp quarterfinal at the allstate sugar bowl. | $5,750,000 |
| The Greater New Orleans Foundation New Orleans, LA | To support the foundation's tragedy fund aimed at victims assistance and public safety following the bourbon street terrorist attack on january 1, 2025. | $500,000 |
| College Football Playoff Foundation Irving, TX | To support the foundation's mission of helping k-12 educators in creating positive outcomes for U.S. students. Also, to support the foundation's efforts in relief of the pasadena wildfires. | $245,880 |
| New Schools for New Orleans New Orleans, LA | To help fund new schools for new orleans' teacher recruitment, recognition, and retention efforts. | $100,000 |
| Black College Football Hall of Fame Atlanta, GA | To sponsor the legacy bowl, an hbcu post-season all-star football game. | $62,500 |
| Kelly Gibson Foundation Mandeville, LA | To sponsor the tommy moore junior golf tournament and to provide scholarships to deserving youth golfers. | $40,000 |
| Louisiana Soccer Association Baton Rouge, LA | To sponsor four lsa youth soccer tournaments held around the state of Louisiana. | $22,500 |
| Southern Yacht Club New Orleans, LA | To sponsor the optimist mid-winter regatta, the great oaks regatta, and the soiland cup. | $22,500 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $88,902,730 | $25,304,699 | $24,265,166 | $12,493,380 | 9 | $2,847,413 |
| 2024 | $85,640,137 | $26,970,426 | $20,597,232 | $315,600 | 7 | $3,022,835 |
| 2023 | $69,510,500 | $35,105,912 | $34,079,787 | $21,515,000 | 11 | $4,270,124 |
| 2022 | $66,510,603 | $18,207,173 | $20,355,304 | $11,616,000 | 11 | $3,408,207 |
| 2021 | $77,028,466 | $10,828,287 | $6,150,308 | $631,000 | 6 | $2,022,340 |
| 2019 | $72,969,844 | $18,671,678 | $22,801,822 | $11,924,000 | 19 | $4,178,392 |
About Sugar Bowl
Based on IRS filings
Sugar Bowl is a public charity focused on Recreation & Sports, based in New Orleans, LA. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $88.9M in total assets. In 2025, it awarded 9 grants totaling $12.5M. Net investment income was $2.8M.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Sugar Bowl is led by Jeffrey L. Hundley, Chief Executive Officer since 2024 (on filings since 2023); 7 of 32 officers listed in 2025 are compensated.
Officers on the 2025 filing
Jeffrey L. Hundley
Chief Executive Officer
Chief Operating Officer → Chief Executive Officer, 2024
On filings since 2023
55 hrs/week
$836K (2023) → $1M (2025)
Walter F. Becker Jr.
President
Vice President → President-Elect, 2024
President-Elect → President, 2025
On filings since 2021
5 hrs/week
No compensation reported
Lloyd N. Frischhertz
Executive Committee Chair
President-Elect → President, 2023
President → Executive Committee Chair, 2024
On filings since 2019
5 hrs/week
No compensation reported
Austin Martin
Senior Director of Operations
On filings since 2022
40 hrs/week
$103K (2022) → $154K (2025)
Ryan Bartholomew
Director of Marketing & Fan Experience
New on the 2025 filing
40 hrs/week
$134K (2025)
John Sudsbury
Vice President & Communications
Director of Communications → Senior Director of Communications, 2021
Senior Director of Communications → Vice President & Communications, 2025
On filings since 2019
40 hrs/week
$174K (2019) → $230K (2025)
Tim Shay
Vice President & Finance
Controller → Senior Director of Finance, 2021
Senior Director of Finance → Vice President & Finance, 2025
On filings since 2019
40 hrs/week
$149K (2019) → $211K (2025)
Derek Morel
Executive Vice President for Sales & Marketing
On filings since 2021
40 hrs/week
$265K (2021) → $325K (2025)
Jeff Rossi
Chief Operating Officer
On filings since 2024
55 hrs/week
$81K (2024) → $348K (2025)
Brian A. Jackson
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Brian Capitelli
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Dorothy Dottie Reese
President-Elect
Treasurer → Vice President, 2024
Vice President → President-Elect, 2025
On filings since 2019
5 hrs/week
No compensation reported
Hudson A. Higgins
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
James P. Waldron
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Jason W. Loerzel
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
John A. Jay Batt
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Monique G. Morial
Executive Committee Member
Executive Committee Member → Executive Committee Chair, 2022
Executive Committee Chair → Executive Committee Member, 2023
On filings since 2019
1 hr/week
No compensation reported
Ralph Capitelli
Executive Committee Member
President → Executive Committee Chair, 2023
Executive Committee Chair → Executive Committee Member, 2024
On filings since 2019
1 hr/week
No compensation reported
Raymond J. Jeandron III
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Richard C. Briede
Executive Committee Member
President-Elect → President, 2024
President → Executive Committee Member, 2025
On filings since 2019
1 hr/week
No compensation reported
Riley Busenlener
Vice President
Secretary → Treasurer, 2024
Treasurer → Vice President, 2025
On filings since 2019
5 hrs/week
No compensation reported
Stanley J. Cohn
Executive Committee Member
On filings since 2019
1 hr/week
No compensation reported
Sam Zurik III
Treasurer
Executive Committee Member → Secretary, 2024
Secretary → Treasurer, 2025
On filings since 2021
5 hrs/week
No compensation reported
W. Scott Duggins
Secretary
Executive Committee Member → Secretary, 2025
On filings since 2021
5 hrs/week
No compensation reported
Marlin N. Gusman Jr.
Executive Committee Member
On filings since 2022
1 hr/week
No compensation reported
Allison Briede Badon
Executive Committee Member
On filings since 2023
1 hr/week
No compensation reported
Thomas Beron
Executive Committee Member
On filings since 2023
1 hr/week
No compensation reported
Caroline C. Zatarain
Executive Committee Member
On filings since 2024
1 hr/week
No compensation reported
Jay H. Kern
Executive Committee Member
On filings since 2024
1 hr/week
No compensation reported
Kurt W. Fromherz
Executive Committee Member
On filings since 2024
1 hr/week
No compensation reported
Anne Teague Landis
Executive Committee Member
New on the 2025 filing
1 hr/week
No compensation reported
Gregory M. Bowser
Executive Committee Member
New on the 2025 filing
1 hr/week
No compensation reported
Former officers (23)
- Former: G. Charles Chuck Lapeyre (2019–2024) — Executive Committee Member
- Former: Risa Hall (2021–2024) — Senior Director of Administration & Major Events
- Former: Betsy Becker Laborde (2022–2024) — Executive Committee Member
- Former: Camille Whitworth (2022–2024) — Executive Committee Member
- Former: John L. Moss Jr. (2022–2024) — Executive Committee Member
- Former: Jonathan Friedman (2022–2024) — Executive Committee Member
- Former: Noel Rivers III (2019–2023) — Executive Committee Member
- Former: T. Carey Wicker III (2019–2023) — Executive Committee Member
- Former: Ashley M. Zito (2021–2023) — Executive Committee Member
- Former: Cappy Meyer Johnson (2021–2023) — Executive Committee Member
- Former: Oscar M. Mac Gwin IV (2021–2023) — Executive Committee Member
- Former: Jeff Hundley (2019–2022) — Chief Executive Officer
- Former: Joseph M. Dardis (2019–2022) — Executive Committee Member
- Former: Conrad Meyer V (2021–2022) — Executive Committee Member
- Former: Jenny L. Tripkovich (2021–2022) — Executive Committee Member
- Former: William J. Kearney IV (2021–2022) — Executive Committee Member
- Former: Cecil Blache (2019–2021) — Executive Committee Member
- Former: Renny Simno (2019–2021) — Executive Committee Member
- Former: Roderick K. West (2019–2021) — Executive Committee Chairman
- Former: Dennis J. Waldron (2019) — Executive Committee Member
- Former: Holly Carter Gordon (2019) — Executive Committee Member
- Former: Micharl O. Read (2019) — Executive Committee Member
- Former: Paul J. Hoolahan (2019) — Chief Executive Officer
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $1.0M, to Jeffrey L Hundley (Chief Executive Officer). 7 officers or directors reported compensation on that filing.
Frequently asked questions about Sugar Bowl
How much does Sugar Bowl give each year?
Sugar Bowl gave $12.5M across 9 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $316K across 7 grants.
What is Sugar Bowl's typical grant size?
Sugar Bowl's median grant in 2025 was $100,000, and its average grant was $1,388,153, across 9 grants on its 2025 IRS Form 990.
Where does Sugar Bowl give grants?
Sugar Bowl gives mostly in Louisiana: 98% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were New Orleans, LA (5 grants).
Does Sugar Bowl give general operating support?
Not in 2025: none of the 9 grants with a stated purpose on Sugar Bowl's 2025 IRS Form 990 were described as general or operating support.
Who are Sugar Bowl's largest grantees?
Sugar Bowl's largest 2025 grantees include Southeastern Conference ($5,750,000), Big 12 Conference Inc ($5,750,000) and The Greater New Orleans Foundation ($500,000), according to its 2025 IRS Form 990. Together they received 96% of its itemized 2025 grant dollars.
How large is Sugar Bowl?
Sugar Bowl reported $88.9M in total assets on its 2025 IRS Form 990. Its revenue that year was $25.3M.
What is Sugar Bowl?
Sugar Bowl is a public charity focused on Recreation & Sports, based in New Orleans, LA. It holds $88.9M in total assets as of 2025.
What is Sugar Bowl's EIN?
Sugar Bowl's EIN (Employer Identification Number) is 72-0272830. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2021 (received by the IRS May 16, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 4, 2022)
- Updated Form 990 for fiscal year 2023 (received by the IRS May 14, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 11, 2024)
- Added Form 990 for fiscal year 2019 (received by the IRS April 22, 2020)
- Added Form 990 for fiscal year 2025 (received by the IRS May 15, 2026)
- IRS filings on file for fiscal years 2021–2024
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Browse active grant opportunities in Sugar Bowl's focus areas in our free grants database
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