Southwest 10TH District American Advertising Federation
To represent its membership and promote the advertising profession
Southwest 10TH District American Advertising Federation at a glance
In short: Southwest 10TH District American Advertising Federation gave $70K across 8 grants in 2025 (avg $9K), mostly in Texas. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $70,000
- +84.2% vs 2024
- Grants made (2025)
- 8
- +100.0% vs 2024
- Average grant
- $8,750
- -7.9% vs 2024
- Median grant
- $10,000
- Total assets
- $313,603
- +5.6% vs 2024
- Primary geography
- Texas (79% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Southwest 10TH District American Advertising Federation funds
How this funder distributes its grants
Top Recipients
Top 7 recipients in 2025
The largest 2025 recipient was University of the Incarnate Word ($15K). Together the top 7 received $60K.
Organizations only. It also paid 1 individual scholarship ($10,000), which are not listed by name.
Grant Size Distribution
12 grants across all recorded years
The most common grant size was under $50K: 12 grants of 12 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 8 itemized grants.
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2024 to 2025, annual grant giving ranged from $38K (2024) to $70K (2025). In 2025 it made 8 grants totaling $70K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| University of the Incarnate Word San Antonio, TX | scholarship | $15,000 |
| University of Texas- Austin Austin, TX | scholarship | $10,000 |
| Texas Christian University Fort Worth, TX | scholarship | $10,000 |
| University of Oklahoma Norman, OK | scholarship | $10,000 |
| 1 individual scholarship Recipients not named | — | $10,000 |
| Southern Methodist University Dallas, TX | scholarship | $5,000 |
| University of Texas- Arlington Arlington, TX | scholarship | $5,000 |
| Arkansas State University State University, AR | scholarship | $5,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $313,603 | $281,174 | $268,897 | $70,000 | 8 | $32,074 |
| 2024 | $297,089 | $220,692 | $189,169 | $38,000 | 4 | $29,961 |
| 2023 | $268,736 | $196,710 | $192,574 | — | — | $14,952 |
| 2022 | $284,598 | $179,380 | $197,158 | — | — | $-4,345 |
| 2021 | $261,420 | $114,058 | $126,196 | — | — | $31,059 |
| 2020 | $299,938 | $89,639 | $102,384 | — | — | $7,953 |
| 2019 | $301,593 | $137,064 | $150,965 | — | — | $26,300 |
About Southwest 10TH District American Advertising Federation
Based on IRS filings
Southwest 10TH District American Advertising Federation is a public charity, based in Plano, TX. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $314K in total assets. In 2025, it awarded 8 grants totaling $70K. Net investment income was $32K.
Leadership & Key People
Officers and directors from IRS filings
Southwest 10TH District American Advertising Federation is led by Kevin Dobbs, Executive Director on every filing since 2019; 1 of 10 officers listed in 2025 is compensated.
Officers on the 2025 filing
Kevin Dobbs
Executive Director
On filings since 2019
5 hrs/week
$33K (2019) → $44K (2025)
Laurel McEuen
Immediate Past Governor
1st Lt Governor → Governor, 2024
Governor → Immediate Past Governor, 2025
On filings since 2022
1 hr/week
No compensation reported
A B Barrera
Governor
2nd Lt Governor → 1st Lt Governor, 2024
1st Lt Governor → Governor, 2025
On filings since 2023
1 hr/week
No compensation reported
Austin Sandy
1st Lt. Governor
2nd Lt Governor → 1st Lt. Governor, 2025
On filings since 2024
1 hr/week
No compensation reported
Candy Pittman
2nd Lt. Governor
New on the 2025 filing
1 hr/week
No compensation reported
Hannah Landry
State Representative
New on the 2025 filing
1 hr/week
No compensation reported
Larry Tucker
State Representative
New on the 2025 filing
1 hr/week
No compensation reported
Madison McQuary
Representative
New on the 2025 filing
1 hr/week
No compensation reported
Michael Halbrook
State Representative
New on the 2025 filing
1 hr/week
No compensation reported
Sabrina Sturtevant
State Representative
New on the 2025 filing
1 hr/week
No compensation reported
Former officers (18)
- Former: Crystal Gonzales (2022–2024) — Immediate Past Governor
- Former: Jody Reynolds (2022–2024) — State Representative
- Former: Kelley Gann (2022–2024) — State Representative
- Former: Kristina Myers (2022–2024) — State Representative
- Former: Laurie Priftis (2022–2024) — State Representative
- Former: Megan Nelson (2023–2024) — Representative
- Former: Stephanie Price (2022–2023) — Immediate Past Governor
- Former: Erika Long (2022) — Representative
- Former: Suzanne La Forgia (2022) — Past Governor
- Former: Amanda Sanchez (2019–2021) — State Representative
- Former: Erin Smith (2019–2021) — State Representative
- Former: Jay Hagins (2019–2021) — Past Governor
- Former: Jeanie Ruedy (2019–2021) — Governor
- Former: Keith Powell (2019–2021) — 1st Lt Governor
- Former: Larry Brantley (2019–2021) — 2nd Lt Governor
- Former: Marissa Deslatte (2019–2021) — Representative
- Former: Melody Harshbarger (2019–2021) — State Representative
- Former: Susan Bramsch (2019–2021) — State Representative
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $44K, to Kevin Dobbs (Executive Director (until 6/30/25)).
Frequently asked questions about Southwest 10TH District American Advertising Federation
How much does Southwest 10TH District American Advertising Federation give each year?
Southwest 10TH District American Advertising Federation gave $70K across 8 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $38K across 4 grants.
What is Southwest 10TH District American Advertising Federation's typical grant size?
Southwest 10TH District American Advertising Federation's median grant in 2025 was $10,000, and its average grant was $8,750, across 8 grants on its 2025 IRS Form 990.
Where does Southwest 10TH District American Advertising Federation give grants?
Southwest 10TH District American Advertising Federation gives mostly in Texas: 79% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The next largest states were Oklahoma (14%) and Arkansas (7%).
Does Southwest 10TH District American Advertising Federation give general operating support?
Not in 2025: none of the 8 grants with a stated purpose on Southwest 10TH District American Advertising Federation's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Scholarship" (8 grants).
Who are Southwest 10TH District American Advertising Federation's largest grantees?
Southwest 10TH District American Advertising Federation's largest 2025 grantees include University of the Incarnate Word ($15,000), University of Texas- Austin ($10,000) and Texas Christian University ($10,000), according to its 2025 IRS Form 990. It also paid 1 individual scholarship ($10,000), which are not listed by name. Together they received 50% of its itemized 2025 grant dollars.
How large is Southwest 10TH District American Advertising Federation?
Southwest 10TH District American Advertising Federation reported $314K in total assets on its 2025 IRS Form 990. Its revenue that year was $281K.
What is Southwest 10TH District American Advertising Federation's EIN?
Southwest 10TH District American Advertising Federation's EIN (Employer Identification Number) is 75-6028680. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(4)
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2019 (received by the IRS January 22, 2020)
- Updated Form 990 for fiscal year 2024 (received by the IRS August 7, 2024)
- Updated Form 990 for fiscal year 2025 (received by the IRS November 14, 2025)
- IRS filings on file for fiscal years 2020–2025
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