SF New Deal
SF New Deal is a San Francisco, California-based public charity founded in 2020. It provides funding and hands-on support to under-resourced small businesses, with programs intended to strengthen neighborhoods and respond to both urgent and long-term business needs.
SF New Deal at a glance
In short: SF New Deal gave $429K across 15 grants in 2024 (avg $29K), mostly in California. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $429,329
- -43.1% vs 2023
- Grants made (2024)
- 15
- -28.6% vs 2023
- Average grant
- $28,622
- -20.4% vs 2023
- Median grant
- $25,000
- Total assets
- $7,670,092
- +13.7% vs 2023
- Primary geography
- California (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
How to apply to SF New Deal
- Contact
Mailing address: 654 Mission Street, San Francisco, CA 94105
Phone: (415) 480-1185
Website: https://sfnewdeal.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who SF New Deal funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Devils Teeth ($50K). Together the top 10 received $314K.
Grant Size Distribution
36 grants across all recorded years
The most common grant size was under $50K: 24 grants of 36 (67%).
Geographic Focus
Where this funder awards grants
SF New Deal says it operates throughout San Francisco. Its 2024 filing shows that all reported grant dollars went to recipients in California; listed recipients were primarily in San Francisco, with Taylor Jay Collection in Oakland.
Grant Distribution by State
Share of 2024 grant dollars across all 15 itemized grants.
States
Cities
How SF New Deal gives
- 0% of 2024 grantees were also funded in 2023. Method
Estimate from itemized grant lists in IRS Form 990 filings (2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2023 to 2024, annual grant giving ranged from $429K (2024) to $755K (2023). In 2024 it made 15 grants totaling $429K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Devils Teeth San Francisco, CA | To help small business | $50,000 |
| Oasis Arts San Francisco, CA | To breathe new linfe into downtown | $50,000 |
| The Stud San Francisco, CA | To breathe new linfe into downtown | $30,600 |
| Downtown Community Benefit Di San Francisco, CA | To breathe new linfe into downtown | $28,992 |
| United Way Bay Area San Francisco, CA | To provide resources and assistance | $28,737 |
| St Anthonys Foundation San Francisco, CA | Activating vacant lots | $26,000 |
| Chinese Historical Society San Francisco, CA | Activating vacant lots | $25,000 |
| Chuu Chuu Meat San Francisco, CA | To support small business | $25,000 |
| Da Chang Yuan San Francisco, CA | To support small business | $25,000 |
| Fatasilima Llc San Francisco, CA | To support small business | $25,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $7,670,092 | $10,162,219 | $9,232,472 | $429,329 | 15 | $208,014 |
| 2023 | $6,748,731 | $9,662,132 | $10,137,818 | $754,660 | 21 | $104,453 |
| 2022 | $7,285,835 | $1,202,730 | $1,892,299 | — | — | $-266 |
| 2021 | $7,967,759 | $5,571,546 | $3,096,403 | — | — | $-1,176 |
| 2020 | $7,069,284 | $6,406,618 | $1,207,418 | — | — | $18 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
SF New Deal’s stated mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. Its two impact priorities are supporting small business success and increasing neighborhood vibrancy. The organization describes its activities as downtown revitalization, responses to urgent small-business needs in any neighborhood, and piloting solutions and advocating for policy reforms.
Its 2024 grants included support for small businesses and organizations working on downtown revitalization and neighborhood activities. Among the grantees, Oasis Arts says its mission is to support LGBTQ and BIPOC artists through collaboration, development, and mentorship, providing tools and resources for diverse art. Mid-Market Foundation describes its purposes as charitable and educational.
Grantmaking
In filing year 2024, SF New Deal reported 15 grants totaling $429,329. Grants ranged from $20,000 to $50,000, with a median of $25,000. Notable awards included $50,000 to Devils Teeth to help small business; $50,000 to Oasis Arts to “breathe new life into downtown”; $30,600 to The Stud for downtown revitalization; and $28,992 to Downtown Community Benefit District for the same purpose. Other reported awards included $28,737 to United Way Bay Area for resources and assistance, and $26,000 to St. Anthony’s Foundation for activating vacant lots.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Simon Bertrang as Executive Director; Jenais Zarlin as Chief Impact Officer; Jacob Bindman as Chief Program Officer; Lenore Estrada as President; Jonathan Bass as Treasurer; and Paul Burns as Secretary. Directors listed are Maggie Chao, Katherine Lee, Jenny Wong, and Sujata Srivastava.
SF New Deal is led by Simon Bertrang, Executive Director on every filing since 2022; 3 of 10 officers listed in 2024 are compensated.
Officers on the 2024 filing
Simon Bertrang
Executive Director
On filings since 2022
40 hrs/week
$70K (2022) → $179K (2024)
Lenore Estrada
President
Executive Director & Chair → Chairman, 2022
Chairman → President, 2024
On filings since 2020
2 hrs/week
No compensation reported
Katherine Lee
Director
On filings since 2023
0.5 hrs/week
No compensation reported
Maggie Chao
Director
On filings since 2023
0.5 hrs/week
No compensation reported
Jenny Wong
Director
New on the 2024 filing
0.5 hrs/week
No compensation reported
Sujata Srivastava
Director
New on the 2024 filing
0.5 hrs/week
No compensation reported
Jenais Zarlin
Chief Impact Officer
On filings since 2022
40 hrs/week
$148K (2022) → $172K (2024)
Jacob Bindman
Chief Program Officer
On filings since 2023
40 hrs/week
$161K (2023) → $168K (2024)
Paul Burns
Secretary
Board Member → Secretary, 2022
On filings since 2021
0.5 hrs/week
No compensation reported
Jonathan Bass
Treasurer
Director → Treasurer, 2023
On filings since 2022
0.5 hrs/week
No compensation reported
Former officers (4)
- Former: Ken Shear (2021–2022) — Treasurer
- Former: Simileoluwa Adebajo (2021–2022) — Director
- Former: Kenneth Shear (2020) — Treasurer
- Former: Michael Seibel (2020) — Secretary
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $179K, to Simon Bertrang (Executive Dir.). 3 officers or directors reported compensation on that filing.
Frequently asked questions about SF New Deal
How much does SF New Deal give each year?
SF New Deal gave $429K across 15 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $755K across 21 grants.
What is SF New Deal's typical grant size?
SF New Deal's median grant in 2024 was $25,000, and its average grant was $28,622, across 15 grants on its 2024 IRS Form 990.
Where does SF New Deal give grants?
SF New Deal gives mostly in California: 100% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The most frequent recipient cities were San Francisco, CA (13 grants).
Does SF New Deal give general operating support?
Not in 2024: none of the 15 grants with a stated purpose on SF New Deal's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "To support small business" (5 grants) and "To breathe new linfe into downtown" (5 grants).
Who are SF New Deal's largest grantees?
SF New Deal's largest 2024 grantees include Devils Teeth ($50,000), Oasis Arts ($50,000) and The Stud ($30,600), according to its 2024 IRS Form 990. Together they received 30% of its itemized 2024 grant dollars.
How large is SF New Deal?
SF New Deal reported $7.7M in total assets on its 2024 IRS Form 990. Its revenue that year was $10.2M.
What does SF New Deal fund?
SF New Deal’s stated mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. Its two impact priorities are supporting small business success and increasing neighborhood vibrancy. See mission & focus areas ↑
How do I apply for a grant from SF New Deal?
SF New Deal has no public application process in the sources Grantable reviewed. Check sfnewdeal.org for current guidelines, or contact the foundation directly before submitting a request.
What is SF New Deal's EIN?
SF New Deal's EIN (Employer Identification Number) is 85-0498939. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(3)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2023 (received by the IRS November 13, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS October 29, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work SF New Deal funds
Human Services Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in SF New Deal's focus areas in our free grants database
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Cite this profile
Grantable. (2026). SF New Deal funder profile. GrantGraph. Retrieved October 19, 2026, from https://grantable.co/funders/sf-new-deal-morg_4ffeb08ab31b4f1296c0439c1d56a399
BibTeX
@misc{grantable_850498939_2026,
author = {{Grantable}},
title = {{SF New Deal funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/sf-new-deal-morg_4ffeb08ab31b4f1296c0439c1d56a399},
note = {Accessed 2026-10-19. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from SF New Deal's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
SF New Deal down — hundreds of funders to go?