SF New Deal is a San Francisco, California-based public charity founded in 2020. It provides funding and hands-on support to under-resourced small businesses, with programs intended to strengthen neighborhoods and respond to both urgent and long-term business needs.
Key facts about SF New Deal
In short: SF New Deal gave $429K across 15 grants in 2024 (avg $29K), mostly in California. Source: 2024 IRS Form 990 filing.
- EIN
- 85-0498939
- Latest 990 filing
- Form 990 filing, 2024
- Annual giving (2024)
- $429,329
- Grants made (2024)
- 15
- Average grant
- $28,622
- Median grant
- $25,000
- Total assets
- $7,670,092
- Primary geography
- California (100% of itemized 2024 grant dollars)
Data from IRS Form 990 filing, 2024; updated September 2026.
Financial Overview
From 2024 IRS Form 990 filing · View filing
Total Assets
$7.7M
+13.7% YoY
Annual Giving
$429K
-43.1% YoY
Grant Count
15
-28.6% YoY
Avg Grant Size
$29K
-20.4% YoY
How SF New Deal gives
- 0% of 2024 grantees were also funded in 2023. Method
Estimate from itemized grant lists in IRS Form 990 filings (2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
SF New Deal’s stated mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. Its two impact priorities are supporting small business success and increasing neighborhood vibrancy. The organization describes its activities as downtown revitalization, responses to urgent small-business needs in any neighborhood, and piloting solutions and advocating for policy reforms.
Its 2024 grants included support for small businesses and organizations working on downtown revitalization and neighborhood activities. Among the grantees, Oasis Arts says its mission is to support LGBTQ and BIPOC artists through collaboration, development, and mentorship, providing tools and resources for diverse art. Mid-Market Foundation describes its purposes as charitable and educational.
Grantmaking
In filing year 2024, SF New Deal reported 15 grants totaling $429,329. Grants ranged from $20,000 to $50,000, with a median of $25,000. Notable awards included $50,000 to Devils Teeth to help small business; $50,000 to Oasis Arts to “breathe new life into downtown”; $30,600 to The Stud for downtown revitalization; and $28,992 to Downtown Community Benefit District for the same purpose. Other reported awards included $28,737 to United Way Bay Area for resources and assistance, and $26,000 to St. Anthony’s Foundation for activating vacant lots.
Ready to take the next step with SF New Deal?
Geographic Focus
Where this funder awards grants
SF New Deal says it operates throughout San Francisco. Its 2024 filing shows that all reported grant dollars went to recipients in California; listed recipients were primarily in San Francisco, with Taylor Jay Collection in Oakland.
Grant Distribution by State
Share of all 15 itemized 2024 grant dollars.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2023 to 2024, annual grant giving ranged from $429K (2024) to $755K (2023). In 2024 it made 15 grants totaling $429K.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Devils Teeth ($50K). Together the top 10 received $314K.
Grant Size Distribution
36 grants across all recorded years
The most common grant size was under $50K: 24 grants of 36 (67%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Devils Teeth San Francisco, CA | To help small business | $50,000 |
| Oasis Arts San Francisco, CA | To breathe new linfe into downtown | $50,000 |
| The Stud San Francisco, CA | To breathe new linfe into downtown | $30,600 |
| Downtown Community Benefit Di San Francisco, CA | To breathe new linfe into downtown | $28,992 |
| United Way Bay Area San Francisco, CA | To provide resources and assistance | $28,737 |
| St Anthonys Foundation San Francisco, CA | Activating vacant lots | $26,000 |
| Chinese Historical Society San Francisco, CA | Activating vacant lots | $25,000 |
| Chuu Chuu Meat San Francisco, CA | To support small business | $25,000 |
| Da Chang Yuan San Francisco, CA | To support small business | $25,000 |
| Fatasilima Llc San Francisco, CA | To support small business | $25,000 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants reported |
|---|---|---|---|---|
| 2024 | $7,670,092 | $10,162,219 | $9,232,472 | $429,329 across 15 grants |
| 2023 | $6,748,731 | $9,662,132 | $10,137,818 | $754,660 across 21 grants |
| 2022 | $7,285,835 | $1,202,730 | $1,892,299 | 0 grants reported |
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $7,670,092 | $6,748,731 | $7,285,835 |
| Revenue | $10,162,219 | $9,662,132 | $1,202,730 |
| Expenses | $9,232,472 | $10,137,818 | $1,892,299 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $208,014 | $104,453 | $-266 |
| Distributable Amount | — | — | — |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Simon Bertrang as Executive Director; Jenais Zarlin as Chief Impact Officer; Jacob Bindman as Chief Program Officer; Lenore Estrada as President; Jonathan Bass as Treasurer; and Paul Burns as Secretary. Directors listed are Maggie Chao, Katherine Lee, Jenny Wong, and Sujata Srivastava.
SF New Deal is led by Simon Bertrang, Executive Director on every filing since 2022; 3 of 10 officers listed in 2024 are compensated.
Officers on the 2024 filing
Simon Bertrang
Executive Director
On filings since 2022
40 hrs/week
$70K (2022) → $179K (2024)
Lenore Estrada
President
Executive Director & Chair → Chairman, 2022
Chairman → President, 2024
On filings since 2020
2 hrs/week
No compensation reported
Katherine Lee
Director
On filings since 2023
0.5 hrs/week
No compensation reported
Maggie Chao
Director
On filings since 2023
0.5 hrs/week
No compensation reported
Jenny Wong
Director
New on the 2024 filing
0.5 hrs/week
No compensation reported
Sujata Srivastava
Director
New on the 2024 filing
0.5 hrs/week
No compensation reported
Jenais Zarlin
Chief Impact Officer
On filings since 2022
40 hrs/week
$148K (2022) → $172K (2024)
Jacob Bindman
Chief Program Officer
On filings since 2023
40 hrs/week
$161K (2023) → $168K (2024)
Paul Burns
Secretary
Board Member → Secretary, 2022
On filings since 2021
0.5 hrs/week
No compensation reported
Jonathan Bass
Treasurer
Director → Treasurer, 2023
On filings since 2022
0.5 hrs/week
No compensation reported
Former officers (4)
- Former: Ken Shear (2021–2022) — Treasurer
- Former: Simileoluwa Adebajo (2021–2022) — Director
- Former: Kenneth Shear (2020) — Treasurer
- Former: Michael Seibel (2020) — Secretary
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $179K, to Simon Bertrang (Executive Dir.). 3 officers or directors reported compensation on that filing.
Contact
Mailing address: 654 Mission Street, San Francisco, CA 94105
Phone: (415) 480-1185
Website: https://sfnewdeal.org
Frequently asked questions about SF New Deal
How much does SF New Deal give each year?
SF New Deal gave $429K across 15 grants in 2024, according to its 2024 IRS Form 990 filing. In 2023 it gave $755K across 21 grants.
What is SF New Deal's typical grant size?
SF New Deal's median grant in 2024 was $25,000, and its average grant was $28,622, across 15 grants on its 2024 IRS Form 990 filing.
Where does SF New Deal give grants?
SF New Deal gives mostly in California: 100% of the grant dollars itemized on its 2024 IRS Form 990 filing went to recipients there. The most frequent recipient cities were San Francisco, CA (13 grants).
Does SF New Deal give general operating support?
Not in 2024: none of the 15 grants with a stated purpose on SF New Deal's 2024 IRS Form 990 filing were described as general or operating support. Recurring purposes include "To support small business" (5 grants) and "To breathe new linfe into downtown" (5 grants).
Who are SF New Deal's largest grantees?
SF New Deal's largest 2024 grantees include Devils Teeth ($50,000), Oasis Arts ($50,000) and The Stud ($30,600), according to its 2024 IRS Form 990 filing. Together they received 30% of its itemized 2024 grant dollars.
How large is SF New Deal?
SF New Deal reported $7.7M in total assets on its 2024 IRS Form 990 filing. Its revenue that year was $10.2M.
What does SF New Deal fund?
SF New Deal’s stated mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. Its two impact priorities are supporting small business success and increasing neighborhood vibrancy. See mission & focus areas ↑
How do I apply for a grant from SF New Deal?
In filing year 2024, SF New Deal reported 15 grants totaling $429,329. Grants ranged from $20,000 to $50,000, with a median of $25,000. Notable awards included $50,000 to Devils Teeth to help small business; $50,000 to Oasis Arts to “breathe new life into downtown”; $30,600 to The Stud for downtown revitalization; and $28,992 to Downtown Community Benefit District for the same purpose.
What is SF New Deal's EIN?
SF New Deal's EIN (Employer Identification Number) is 85-0498939. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching SF New Deal by hand.
Explore Open Grants
Browse active grant opportunities in SF New Deal's focus areas in our free grants database
Similar Funders
Funders that support many of the same organizations
Silicon Valley Community Foundation
Mountain View, CA
Silicon Valley Community Foundation funds work in areas such as housing, economic security, education, health, the environment, arts and culture, and civic engagement, with Community Action Grants supporting local, community-led organizations in San Mateo and Santa Clara counties. Its 2024 grants had a median of $51,716, though amounts varied widely; applications depend on the program, and SVCF states that it does not accept unsolicited proposals for advised funds.
Assets
$12.3B
Grants
3,576
Total Given
$3.2B
McNabb Foundation
Wilmington, DE
The McNabb Foundation’s website describes support for behavioral health and social services in East Tennessee, while its 2024 grants went to organizations with varied missions, mostly in California. Grants ranged from $500 to $5,000, with a median of $1,000. It does not accept unsolicited requests and gives only to preselected charitable organizations.
Assets
$4.8M
Grants
328
Total Given
$358K
Civic Space Foundation
San Francisco, CA
Civic Space Foundation funds people, organizations, and projects creating civic gathering spaces, public art, and community events, with its Civic Joy Fund focused on San Francisco and broader work intended for communities around the country. Its 2024 grants ranged from $5,150 to $2.06 million, with a median of $50,000. The Civic Seed Fund invites local leaders to apply for coaching and targeted grants; no general unsolicited-request policy is stated.
Assets
$4.8M
Grants
30
Total Given
$4.2M
Tahbazof Family Foundation
Wilmington, DE
The Tahbazof Family Foundation supports poverty relief, education, the environment, medicine, and arts and culture, with no geographic restrictions; its 2025 grants all went to California organizations. Grants typically ranged from $2,000 to $100,000, with a median of $10,000. It does not accept unsolicited requests and makes grants by invitation.
Assets
$13K
Grants
18
Total Given
$390K
The William & Flora Hewlett Foundation
Menlo Park, CA
The William & Flora Hewlett Foundation funds education, climate and conservation, the arts, gender equity, governance, democracy, and philanthropy, with work in the San Francisco Bay Area, the U.S. West, nationally, and internationally. Its 2024 grants had a median of $150,000, though awards ranged from $50 to more than $11 million; it often provides long-term general operating support. It generally does not accept unsolicited requests, except through invited open processes.
Assets
$14.2B
Grants
2,001
Total Given
$625.0M
Community Initiatives
Oakland, CA
Community Initiatives supports fiscally sponsored projects across fields including social justice, the environment, education, health, arts, and human services; its grants are concentrated in California, though it also funds projects elsewhere. In 2025, grants ranged from $5,100 to $16.7 million, with a median of about $19,800. It does not describe an unsolicited grant-request process; prospective fiscal sponsorship projects must submit an inquiry and receive an invitation to apply.
Assets
$75.3M
Grants
101
Total Given
$23.1M
Walter and Elise Haas Fund
San Francisco, CA
The Walter and Elise Haas Fund supports Bay Area organizations advancing economic well-being—including racial and gender wealth equity and nonprofit worker well-being—and social well-being, belonging, and community connection. In 2024, grants ranged from $100 to $500,000, with a median of $30,000; its grantmaking focuses on the Bay Area, particularly Oakland and San Francisco. The information provided does not state whether it accepts unsolicited requests.
Assets
$262.0M
Grants
242
Total Given
$11.6M
Kenneth Rainin Foundation
Oakland, CA
The Kenneth Rainin Foundation funds Bay Area artists and arts organizations, early childhood literacy in Oakland, and IBD research worldwide. Its 2024 grants ranged from $75 to $1.3 million, with a median of $25,000. It does not accept unsolicited requests, though some programs have open application cycles for Letters of Inquiry.
Assets
$642.2M
Grants
294
Total Given
$21.9M
The Zellerbach Family Foundation
San Francisco, CA
The Zellerbach Family Foundation funds arts, immigration, and community development, with grantmaking concentrated in California, especially the Bay Area. Its 2024 grants ranged from $2,500 to $170,000, with a median of $10,000; it generally does not accept unsolicited proposals, except through its Community Arts and Together in Community programs.
Assets
$163.6M
Grants
224
Total Given
$6.0M
California Community Foundation
Los Angeles, CA
The California Community Foundation funds work in education, health, housing, immigration, and other community needs, primarily in Los Angeles County. Its 2025 grants had a median of $50,000, though amounts varied widely; it does not accept unsolicited funding requests.
Assets
$2.3B
Grants
2,174
Total Given
$326.6M
Marin Community Foundation
Novato, CA
Marin Community Foundation funds equity-focused work, including affordable housing, homelessness, community resilience and power, and arts; its Buck Family Fund supports organizations serving Marin County, including those based elsewhere. Its 2025 grants had a median of $25,000 and ranged from $5,050 to $10 million; the profile does not state whether it accepts unsolicited requests.
Assets
$1.3B
Grants
1,573
Total Given
$186.1M
Conrad N Hilton Foundation
Westlake Village, CA
The Conrad N. Hilton Foundation funds nonprofits working to improve lives and alleviate poverty, with initiatives including early childhood development, homelessness, refugees, safe water, and support for foster and opportunity youth. Its work is global, and its 2024 grants had a median award of $76,000. It generally does not accept unsolicited requests, except through its Good Neighbor Program for eligible local nonprofits and Title 1 schools.
Assets
$7.4B
Grants
1,339
Total Given
$287.7M
More Funders in California
SF New Deal down — hundreds of funders to go?