SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$7.7M
+13.7% YoY
Annual Giving
$429K
-43.1% YoY
Grant Count
15
-28.6% YoY
Avg Grant Size
$29K
-20.4% YoY
About SF New Deal
Based on IRS filings
SF New Deal is a nonprofit organization focused on Human Services, based in SAN FRANCISCO, CA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $7.7M in total assets. In 2024, it awarded 15 grants totaling $429K. Net investment income was $208K.
Focus Areas
Ready to take the next step with SF New Deal?
Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $7,670,092 | $6,748,731 | $7,285,835 |
| Revenue | $10,162,219 | $9,662,132 | $1,202,730 |
| Expenses | $9,232,472 | $10,137,818 | $1,892,299 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $208,014 | $104,453 | $-266 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
36 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Devils Teeth ($50,000), Oasis Arts ($50,000), The Stud ($30,600).
| Recipient | Purpose | Amount |
|---|---|---|
| Chinese Historical Society San Francisco, CA | Activating vacant lots | $25,000 |
| Chuu Chuu Meat San Francisco, CA | To support small business | $25,000 |
| Da Chang Yuan San Francisco, CA | To support small business | $25,000 |
| Devils Teeth San Francisco, CA | To help small business | $50,000 |
| Downtown Community Benefit Di San Francisco, CA | To breathe new linfe into downtown | $28,992 |
| Fatasilima Llc San Francisco, CA | To support small business | $25,000 |
| Mid-Market Foundation Novato, CA | To breathe new linfe into downtown | $20,000 |
| Oasis Arts San Francisco, CA | To breathe new linfe into downtown | $50,000 |
| Sohunan San Francisco, CA | To support small business | $25,000 |
| St Anthonys Foundation San Francisco, CA | Activating vacant lots | $26,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Simon Bertrang | Executive Dir. | 40 | $178,823 |
| Jenais Zarlin | Chief Impact Off. | 40 | $171,556 |
| Jacob Bindman | Chief Program Off. | 40 | $168,122 |
| Lenore Estrada | President | 2 | — |
| Jonathan Bass | Treasurer | 0.5 | — |
| Paul Burns | Secretary | 0.5 | — |
| Maggie Chao | Director | 0.5 | — |
| Katherine Lee | Director | 0.5 | — |
| Jenny Wong | Director | 0.5 | — |
| Sujata Srivastava | Director | 0.5 | — |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is SF New Deal?
SF New Deal is a nonprofit organization focused on Human Services, based in SAN FRANCISCO, CA. It holds $7.7M in total assets as of 2024.
How large is SF New Deal?
As of 2024, SF New Deal holds $7.7M in total assets with $10.2M in annual revenue. It awarded 15 grants totaling $429K in 2024.
Where does SF New Deal operate?
SF New Deal has awarded grants in California.
What size grants does SF New Deal award?
In 2024, SF New Deal awarded 15 grants totaling $429K — an average of about $29K per grant, based on its IRS Form 990 filings.
What is SF New Deal's EIN?
SF New Deal's EIN (Employer Identification Number) is 85-0498939. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in SF New Deal's focus areas in our free grants database
Similar Funders
Funders that support many of the same organizations
Silicon Valley Community Foundation
MOUNTAIN VIEW, CA
Assets
$12.3B
Grants
3,576
Total Given
$3.2B
McNabb Foundation
WILMINGTON, DE
Assets
$4.8M
Grants
328
Total Given
$358K
Civic Space Foundation
SAN FRANCISCO, CA
Assets
$4.8M
Grants
30
Total Given
$4.2M
The San Francisco Foundation
SAN FRANCISCO, CA
Assets
$1.7B
Grants
1,623
Total Given
$189.1M
Tahbazof Family Foundation
WILMINGTON, DE
Assets
—
Grants
16
Total Given
$309K
The William & Flora Hewlett Foundation
MENLO PARK, CA
Assets
$14.2B
Grants
2,001
Total Given
$625.0M
Community Initiatives
OAKLAND, CA
Assets
$74.4M
Grants
84
Total Given
$9.9M
Walter and Elise Haas Fund
SAN FRANCISCO, CA
Assets
$262.0M
Grants
242
Total Given
$11.6M
Morgan Stanley Global Impact Funding Trust Inc
INDIANAPOLIS, IN
Assets
$9.1B
Grants
19,253
Total Given
$1.2B
Kenneth Rainin Foundation
OAKLAND, CA
Assets
$642.2M
Grants
294
Total Given
$21.9M
Vanguard Charitable Endowment Program
SOUTHEASTERN, PA
Assets
$22.2B
Grants
24,269
Total Given
$3.0B
The Zellerbach Family Foundation
SAN FRANCISCO, CA
Assets
$163.6M
Grants
224
Total Given
$6.0M
Data last updated April 2026. Sourced from IRS Form 990-PF filings.
What could you do with SF New Deal on Grantable?
- Assess strategic fit with your organization
- Draft a tailored letter of inquiry
- Find open RFPs from this funder
- Monitor for new funding opportunities