Serve Incorporated
Serve is a nonprofit advertising agency whose mission is to give underserved charitable causes a stronger voice in the community.
Serve Incorporated at a glance
In short: Serve Incorporated gave $71K across 1 grant in 2024 (avg $71K), mostly in Wisconsin. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $70,927
- +880.6% vs 2023
- Grants made (2024)
- 1
- Average grant
- $70,927
- Median grant
- $70,927
- Total assets
- $208,063
- -7.4% vs 2023
- Primary geography
- Wisconsin (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
How to apply to Serve Incorporated
Open Grants
1 open opportunity from Serve Incorporated
Who Serve Incorporated funds
How this funder distributes its grants
Top Recipients
Top recipient in 2024
The largest 2024 recipient was Street Dreams Soccer Academy ($71K).
Grant Size Distribution
1 grant across all recorded years
The most common grant size was in the $50–100K range: 1 grant of 1 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2024 grant dollars on its one itemized grant.
States
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2024, annual grant giving ranged from $6K (2022) to $71K (2024). In 2024 it made 1 grant totaling $71K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Street Dreams Soccer Academy Milwaukee, WI | General Support | $70,927 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $208,063 | $141,526 | $207,602 | $70,927 | 1 | — |
| 2023 | $224,763 | $214,391 | $166,935 | $7,233 | Total only | $11 |
| 2022 | $170,931 | $237,745 | $230,674 | $6,007 | Total only | $74 |
| 2021 | $164,055 | $155,813 | $97,974 | — | — | — |
| 2020 | $107,273 | $140,067 | $128,225 | — | — | — |
| 2019 | $94,340 | $68,478 | $107,628 | — | — | — |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
About Serve Incorporated
Based on IRS filings
Serve Incorporated is a public charity focused on Community Improvement & Capacity Building, based in Bayside, WI. IRS filing data is available from 2019 through 2024. As of 2024, the organization holds $208K in total assets. In 2024, it awarded 1 grant totaling $71K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Serve Incorporated is led by Lauren Sutter, Executive Director on filings since 2019; 1 of 12 officers listed in 2024 is compensated.
Officers on the 2024 filing
Lauren Sutter
Executive Director
On filings since 2019
40 hrs/week
$5K (2021) → $10K (2024)
Tamalyn Powell
President
On filings since 2019
1 hr/week
No compensation reported
Cynthia Gonzalez
Director
On filings since 2019
1 hr/week
No compensation reported
Dawn Barnett
Director
On filings since 2019
1 hr/week
No compensation reported
John Chisholm
Director
On filings since 2019
1 hr/week
No compensation reported
Lisa Liljegren
Director
On filings since 2019
1 hr/week
No compensation reported
Raquel Filmanowicz
Director
On filings since 2019
1 hr/week
No compensation reported
Darnell Hamilton
Director
On filings since 2023
1 hr/week
No compensation reported
Nick Verbeten
Director
On filings since 2023
1 hr/week
No compensation reported
Deb Mueller
Treasurer
On filings since 2019
1 hr/week
No compensation reported
Gary Mueller
Vice President
On filings since 2019
1 hr/week
No compensation reported
Susen Rasmussen
Secretary
On filings since 2019
1 hr/week
No compensation reported
Former officers (7)
- Former: Bobby Lindsey (2019–2022) — Director
- Former: Joette Rockow (2019–2022) — Director
- Former: Peter Balistreri (2019–2022) — Director
- Former: Peter Richardson (2021–2022) — Director
- Former: Sandie Talbot (2021–2022) — Director
- Former: Elijah Asani (2022) — Director
- Former: Laura Gainor (2019) — Executive Director
Data from IRS Form 990 filings, 2019–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $10K, to Lauren Sutter (Executive DIR.).
Frequently asked questions about Serve Incorporated
How much does Serve Incorporated give each year?
Serve Incorporated gave $71K across 1 grant in 2024, according to its 2024 IRS Form 990. In 2023 it reported $7K in grants paid.
How large is Serve Incorporated?
Serve Incorporated reported $208K in total assets on its 2024 IRS Form 990. Its revenue that year was $142K.
What is Serve Incorporated?
Serve Incorporated is a public charity focused on Community Improvement & Capacity Building, based in Bayside, WI. It holds $208K in total assets as of 2024.
Where does Serve Incorporated operate?
Serve Incorporated has awarded grants in Wisconsin.
What is Serve Incorporated's EIN?
Serve Incorporated's EIN (Employer Identification Number) is 20-0059596. IRS Form 990 filing data is available on this page for 2019–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(5)
When this profile's IRS filing data changed on Grantable
- Added Form 990-EZ for fiscal year 2019 (received by the IRS June 8, 2020)
- Updated Form 990 for fiscal year 2022 (received by the IRS October 30, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS October 10, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS October 31, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work Serve Incorporated funds
Community Improvement & Capacity Building Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Serve Incorporated's focus areas in our free grants database
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The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open
Figures come from Serve Incorporated's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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