Rooted WI Inc
We envision collaborations rooted in food, land and learning so that people can grow and thrive in healthy, equitable and sustainable neighborhoods.
Rooted WI Inc at a glance
In short: Rooted WI Inc reported $103 in grants paid in 2024 (a total; its filing lists no individual grants). Source: 2024 IRS Form 990.
- Grants paid (2024)
- $103 — reported as a total on the IRS filing, without an itemized list
- -72.6% vs 2023
- Total assets
- $3,714,443
- -9.2% vs 2023
- Revenue (2024)
- $1,047,057
- -20.5% vs 2023
- Net investment income (2024)
- $52,321
- +52.1% vs 2023
- Expenses (2024)
- $1,435,261
- -12.3% vs 2023
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
Who Rooted WI Inc funds
How this funder distributes its grants
Grant Size Distribution
3 grants across all recorded years
The most common grant size was under $50K: 2 grants of 3 (67%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $103 (2024) to $189K (2020). In 2024 it reported $103 in grants paid, as a total without an itemized list.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Resilience Research Center Inc Madison, WI | General Support | $153,900 |
| Center for Community Land Trust Wisconsin Madison, WI | General Support | $20,401 |
| Uw Board of Regents Madison, WI | General Support | $14,741 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $3,714,443 | $1,047,057 | $1,435,261 | $103 | Total only | $52,321 |
| 2023 | $4,092,336 | $1,317,205 | $1,636,121 | $376 | Total only | $34,395 |
| 2022 | $4,190,796 | $1,296,594 | $1,625,981 | $410 | Total only | $5,354 |
| 2021 | $3,633,286 | $971,353 | $1,488,191 | $2,400 | Total only | $772 |
| 2020 | $4,313,523 | $2,689,987 | $1,455,213 | $189,042 | 3 | $43,194 |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
About Rooted WI Inc
Based on IRS filings
Rooted WI Inc is a public charity focused on Environment & Animals, based in Madison, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $3.7M in total assets. In 2024, it reported $103 in grants paid as a total on its IRS filing, without an itemized list. Net investment income was $52K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Rooted WI Inc is led by Hedi Rudd, Co-Executive Director on the 2024 filing; 2 of 15 officers listed in 2024 are compensated.
Officers on the 2024 filing
Hedi Rudd
Co-Executive Director
New on the 2024 filing
40 hrs/week
$72K (2024)
Virginia Hughes
Co-Executive Director
New on the 2024 filing
40 hrs/week
$75K (2024)
Joe Sensenbrenner
President
On filings since 2020
1 hr/week
No compensation reported
Deirdre Garton
Director
On filings since 2020
1 hr/week
No compensation reported
Mary Ellyn Sensenbrenner
Director
On filings since 2021
1 hr/week
No compensation reported
Azure Fudge Hart
Director
On filings since 2023
1 hr/week
No compensation reported
Christopher Kilgour
Director
On filings since 2023
1 hr/week
No compensation reported
Francesca Hong
Director
On filings since 2023
1 hr/week
No compensation reported
Harold Mayer
Director
On filings since 2023
1 hr/week
No compensation reported
Jasmine Banks
Director
New on the 2024 filing
1 hr/week
No compensation reported
Nina Gehan
Director
New on the 2024 filing
1 hr/week
No compensation reported
Polly Dalton
Director
New on the 2024 filing
1 hr/week
No compensation reported
Brigid Elliott-Boger
Treasurer
On filings since 2020
1 hr/week
No compensation reported
Jim Bradley
Vice President
On filings since 2020
1 hr/week
No compensation reported
Nicholas Hayes
Secretary
On filings since 2020
1 hr/week
No compensation reported
Former officers (3)
- Former: Marcia Caton Campbell (2020–2023) — Executive Director
- Former: Hal Mayer (2021–2022) — Director
- Former: Benjamin Futa (2020–2021) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $75K, to Virginia Hughes (Co-Executive Director). 2 officers or directors reported compensation on that filing.
Frequently asked questions about Rooted WI Inc
How much does Rooted WI Inc give each year?
Rooted WI Inc reported $103 in grants paid in 2024 on its 2024 IRS Form 990, as a total without an itemized list of grants. In 2023 it reported $376 in grants paid.
How large is Rooted WI Inc?
Rooted WI Inc reported $3.7M in total assets on its 2024 IRS Form 990. Its revenue that year was $1.0M.
What is Rooted WI Inc?
Rooted WI Inc is a public charity focused on Environment & Animals, based in Madison, WI. It holds $3.7M in total assets as of 2024.
Where does Rooted WI Inc operate?
Rooted WI Inc has awarded grants in Wisconsin.
What is Rooted WI Inc's EIN?
Rooted WI Inc's EIN (Employer Identification Number) is 39-1854762. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS October 12, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS June 29, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS August 10, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 5, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS July 21, 2025)
- IRS filings on file for fiscal years 2020–2024
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