Reset Ventures Inc
Reset Ventures Inc is a private foundation based in Muskegon, Michigan. Its 2024 filing describes direct charitable activity focused primarily on restoring and rehabilitating the Hackley Building in downtown Muskegon for the benefit of city residents and to highlight the building’s historical influence. The foundation also reported making 11 grants totaling $932,000 in 2024.
Reset Ventures Inc at a glance
In short: Reset Ventures Inc gave $932K across 11 grants in 2024 (avg $85K), mostly in Michigan. Source: 2024 IRS Form 990-PF.
- Annual giving (2024)
- $932,000
- +19.0% vs 2023
- Grants made (2024)
- 11
- -42.1% vs 2023
- Average grant
- $84,727
- +105.6% vs 2023
- Median grant
- $80,000
- Total assets
- $3,062,280
- +119.7% vs 2023
- Primary geography
- Michigan (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990-PF, 2024 View filing
Data from IRS Form 990-PF, 2024; updated October 2026.
How to apply to Reset Ventures Inc
- How to Apply
-
The filing says to submit a written request explaining how it relates to RESET VENTURES’ mission and the community purpose. The filing states that giving is not restricted to preselected organizations and that awards are generally restricted to Muskegon County.
- Review Cycle
- None stated.
- Deadline
- None stated.
- Contact
Application contact: Brad Playford
Mailing address: 700 Terrace Point Drive Suite 200, Muskegon, MI 49440
Phone: (616) 890-9458
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Reset Ventures Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Boys & Girls Club of the Muskegon Lakeshore ($300K). Together the top 10 received $931K.
Grant Size Distribution
48 grants across all recorded years
The most common grant size was under $50K: 29 grants of 48 (60%).
Geographic Focus
Where this funder awards grants
The 2024 filing lists all grant dollars as going to Michigan recipients. The filing says awards are generally restricted to Muskegon County.
Grant Distribution by State
Share of 2024 grant dollars across all 11 itemized grants.
Cities
How Reset Ventures Inc gives
- 55% of 2024 grantees were also funded in 2023. Method
- Giving grew 3007% from 2021 to 2024. Method
- In 2023 it paid out well above its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2021 to 2024, annual grant giving ranged from $30K (2021) to $932K (2024). In 2024 it made 11 grants totaling $932K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Boys & Girls Club of the Muskegon Lakeshore Muskegon, MI | Charitable | $300,000 |
| Jandernoa Entrepreneurial Mentoring Grand Rapids, MI | Charitable | $150,000 |
| Trinity Health Muskegon, MI | Charitable | $110,000 |
| Muskegon Museum of Art Muskegon, MI | Charitable | $106,000 |
| Hackley and Hume Historic Site Muskegon, MI | Charitable | $90,000 |
| Frauenthal Center Muskegon, MI | Charitable | $80,000 |
| Muskegon Community Foundation Muskegon, MI | Charitable | $61,000 |
| West Michigan Symphony Muskegon, MI | Charitable | $25,000 |
| Detroit Public Safety Foundation Detroit, MI | Charitable | $5,000 |
| Living Word Church Muskegon, MI | Charitable | $4,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2024 | $3,062,280 | $3,305,923 | $1,074,314 | $932,000 | 11 | $932,000 | $663,510 | — |
| 2023 | $1,394,151 | $500,047 | $870,544 | $783,000 | 19 | $828,529 | — | $17,201 |
| 2022 | $1,601,230 | $81 | $707,407 | $543,933 | 17 | $549,650 | — | $65,349 |
| 2021 | $2,308,556 | $2,356,881 | $48,325 | $30,000 | 1 | $30,000 | $1,142,890 | — |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation’s filing describes its direct activity as restoration and rehabilitation of the Hackley Building. Its 2024 grants went to organizations working in areas including youth services, entrepreneurial mentoring, health care, arts and culture, community support, public safety, and education.
The grantees describe their work in their own terms: Jandernoa Entrepreneurial Mentoring says it provides quality mentoring to strengthen and enhance West Michigan’s business leaders; Trinity Health says it serves communities as a compassionate and transforming healing presence; West Michigan Symphony says it connects and enriches the community through music and learning activities; and Detroit Public Safety Foundation says it promotes public safety by enhancing the capabilities of Detroit’s police and fire departments.
Grantmaking
In 2024, the foundation gave $932,000 through 11 grants. Grant amounts ranged from $1,000 to $300,000, with a median grant of $80,000.
The largest 2024 awards included $300,000 to Boys & Girls Club of the Muskegon Lakeshore, $150,000 to Jandernoa Entrepreneurial Mentoring, $110,000 to Trinity Health, $106,000 to Muskegon Museum of Art, and $90,000 to Hackley and Hume Historic Site. Other grants included $80,000 to Frauenthal Center and $61,000 to Muskegon Community Foundation.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Brad W. Playford as president, Kyle T. Pett as treasurer, Joseph S. Bush as secretary, and Shannon R. Chester and Kathleen Playford as directors.
Reset Ventures Inc is led by Brad W. Playford, President on every filing since 2020; none of the 5 officers listed in 2024 report compensation.
Officers on the 2024 filing
Brad W. Playford
President
On filings since 2020
No compensation reported
Kathleen Playford
Director
On filings since 2020
No compensation reported
Shannon R. Chester
Director
On filings since 2020
No compensation reported
Joseph S. Bush
Secretary
On filings since 2020
No compensation reported
Kyle T. Pett
Treasurer
On filings since 2020
No compensation reported
Former officers (1)
- Former: Alyssa Panozzo (2020–2021) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Reset Ventures Inc
How much does Reset Ventures Inc give each year?
Reset Ventures Inc gave $932K across 11 grants in 2024, according to its 2024 IRS Form 990-PF. In 2023 it gave $783K across 19 grants.
What is Reset Ventures Inc's typical grant size?
Reset Ventures Inc's median grant in 2024 was $80,000, and its average grant was $84,727, across 11 grants on its 2024 IRS Form 990-PF.
Where does Reset Ventures Inc give grants?
Reset Ventures Inc gives mostly in Michigan: 100% of the grant dollars itemized on its 2024 IRS Form 990-PF went to recipients there. The most frequent recipient cities were Muskegon, MI (9 grants).
Does Reset Ventures Inc give general operating support?
Not in 2024: none of the 11 grants with a stated purpose on Reset Ventures Inc's 2024 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Charitable" (11 grants).
Who are Reset Ventures Inc's largest grantees?
Reset Ventures Inc's largest 2024 grantees include Boys & Girls Club of the Muskegon Lakeshore ($300,000), Jandernoa Entrepreneurial Mentoring ($150,000) and Trinity Health ($110,000), according to its 2024 IRS Form 990-PF. Together they received 60% of its itemized 2024 grant dollars.
How large is Reset Ventures Inc?
Reset Ventures Inc reported $3.1M in total assets on its 2024 IRS Form 990-PF. Its revenue that year was $3.3M.
What does Reset Ventures Inc fund?
The foundation’s filing describes its direct activity as restoration and rehabilitation of the Hackley Building. Its 2024 grants went to organizations working in areas including youth services, entrepreneurial mentoring, health care, arts and culture, community support, public safety, and education. See mission & focus areas ↑
How do I apply for a grant from Reset Ventures Inc?
The filing says to submit a written request explaining how it relates to RESET VENTURES’ mission and the community purpose. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Reset Ventures Inc's EIN?
Reset Ventures Inc's EIN (Employer Identification Number) is 83-3400356. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(1)
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
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Cite this profile
Grantable. (2026). Reset Ventures Inc funder profile. GrantGraph. Retrieved October 13, 2026, from https://grantable.co/funders/reset-ventures-inc-morg_eda11e2b22a746768ce10587642a5e1d
BibTeX
@misc{grantable_833400356_2026,
author = {{Grantable}},
title = {{Reset Ventures Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/reset-ventures-inc-morg_eda11e2b22a746768ce10587642a5e1d},
note = {Accessed 2026-10-13. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Reset Ventures Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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