Perspective Media Initiatives Inc logo

Perspective Media Initiatives Inc

Private foundation · Grantmaker New York, NY EIN: 87-4236519 Website

Perspective Media Initiatives Inc is a private foundation based in New York, NY. Its website, under the name Perspective Fund, describes support for documentary storytelling and related initiatives that connect the documentary sector with the broader social justice ecosystem.

Key facts about Perspective Media Initiatives Inc

In short: Perspective Media Initiatives Inc gave $8.0M across 92 grants in 2024 (avg $87K), top state New York. 12% of 2024 grantees were new. Source: 2024 IRS Form 990-PF.

EIN
87-4236519
Latest 990 filing
Form 990-PF, 2024
Annual giving (2024)
$8,013,815
Grants made (2024)
92
Average grant
$87,107
Median grant
$57,500
New grantees (estimate)
12% first-time grantees (6 of 52, 2024)
Total assets
$21,118,322
Primary geography
New York (38% of itemized 2024 grant dollars)
Accepts unsolicited proposals
No
How to apply
The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. Full details ↓
Deadline
The website says there are no deadlines for submitting an inquiry.

Data from IRS Form 990-PF, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology). Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.

Financial Overview

From 2024 IRS Form 990-PF · View filing

Total Assets

$21.1M

+83.0% YoY

Annual Giving

$8.0M

+1.6% YoY

Grant Count

92

+53.3% YoY

Avg Grant Size

$87K

-33.8% YoY

Under IRS private-foundation payout rules, Perspective Media Initiatives Inc reported a distributable amount of $1.1M for 2024 — the minimum it must pay out in qualifying distributions.

Is Perspective Media Initiatives Inc open to new grantees?

12%

first-time grantees, 2024

In 2024, 6 of 52 grantees (12%) were first-time recipients. First grants averaged $83K; repeat grants $163K. How we count

Medians: $88K first-time, $95K repeat.

  • 79% of 2024 grantees were also funded in 2023. Method
  • In 2024 it paid out well above its IRS minimum distribution (the 5% rule). Method

Estimate from itemized grant lists in IRS Form 990-PF filings (2022–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

Perspective says it provides storytellers and journalists with funding, tools, and strategy-driven support for stories about equity and justice that generate action. It aims to support creative work that can expand public understanding, shape culture, or drive systems change, as well as field-building that makes the documentary sector more equitable and sustainable.

For organizational support, the funder prioritizes increasing access and capacity, removing barriers to sustainability, fostering collaboration, centering communities, and strengthening systemic change in the documentary impact field. Its listed grantees illustrate the range of organizations it supports: Firelight Media describes its mission as supporting documentary media by and about communities of color through mentorship, funding, and creative development; Cinema Tropical says it promotes Latin American cinema through exhibition; and Potential Energy Coalition says it uses communications strategies to educate the public about climate change and clean energy.

Grantmaking

In 2024, the foundation reported 92 grants totaling $8,013,815. Grant amounts ranged from $10,000 to $500,000, with a median of $57,500. It reported 60 grants totaling $7,890,238 in 2023 and 35 grants totaling $5,092,259 in 2022.

Review Cycle

The website says there are no deadlines for submitting an inquiry.

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Geographic Focus

Where this funder awards grants

The funder says it has no geographic requirements and evaluates geographic considerations case by case. In 2024, reported grant dollars went primarily to recipients in New York (38%), California (19%), Massachusetts (10%), and Washington, DC (7%); a further 5% was listed with the state unspecified.

Grant Distribution by State

17states

Share of 2024 grant dollars across all 92 itemized grants.

Cities

New YorkBrooklynLos AngelesSan FranciscoNew OrleansDetroitPhiladelphiaWashingtonNewtonWilmingtonAlbanyBronxOaklandBostonChicagoDurhamWatertownAustinCamdenDenver

Giving Over Time

Total grant dollars and number of grants per year

$0$2.5M$5M$7.5M$10M35 grants2022 60 grants2023 92 grants2024

From 2022 to 2024, annual grant giving ranged from $5.1M (2022) to $8.0M (2024). In 2024 it made 92 grants totaling $8.0M.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

Women Make Movies: $530K across 6 grantsWomen Make Movies$530K · 6 grantsRepresent Justice: $520K across 3 grantsRepresent Justice$520K · 3 grantsPotential Energy Coalition Inc: $500KPotential Energy Coalition Inc$500KCenter for Independent Documentary: $450K across 4 grantsCenter for IndependentDocumentary$450K · 4 grantsDoc Society: $425K across 2 grantsDoc Society$425K · 2 grantsCinema Tropical: $385K across 2 grantsCinema Tropical$385K · 2 grantsFirelight Media: $375K across 3 grantsFirelight Media$375K · 3 grantsAllied Media Projects: $355K across 6 grantsAllied Media Projects$355K · 6 grantsAmerican University: $355K across 2 grantsAmerican University$355K · 2 grantsWorking Films: $340K across 3 grantsWorking Films$340K · 3 grants

The largest 2024 recipient was Women Make Movies ($530K across 6 grants). Together the top 10 received $4.2M.

Grant Size Distribution

187 grants across all recorded years

65<$50K48$50–100K51$100–250K17$250–500K6$500K–1M$1–5M$5M+

The most common grant size was under $50K: 65 grants of 187 (35%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Potential Energy Coalition Inc New York, NYGeneral Operating Support$500,000
Cinema Tropical New York, NYMarketing Interventions Fund$350,000
Firelight Media New York, NYWilliam Greaves and Impact Campaign Funds$255,000
Accelerate Change Boston, MAOperating Support$250,000
Denver Film Society Denver, COExposure Lab's Organizational Capacity$250,000
Represent Justice Los Angeles, CAOperating Support ($100,000); Capacity Building ($150,000)$250,000
Represent Justice Los Angeles, CACore Support for Storytelling Programs$250,000
Doc Society Brooklyn, NYGlobal Impact Producers Alliance Project$225,000
American University Washington, DCState of the Documentary Field Study$224,533
Women Make Movies New York, NYMultitude Films General Operating Support$215,000

Financial History

Multi-year comparison from IRS filings

Filing year Assets Revenue Expenses Grant total Grant count
2024 $21,118,322 $20,453,951 $7,834,146 $8,013,815 92
2023 $11,539,425 $15,842,995 $13,172,423 $7,890,238 60
2022 $5,157,905 $10,888,503 $5,802,148 $5,092,259 35
Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$10M$20M$30M2022 2023 2024
Metric202420232022
Total Assets$21,118,322$11,539,425$5,157,905
Revenue$20,453,951$15,842,995$10,888,503
Expenses$7,834,146$13,172,423$5,802,148
Qualifying Distributions$11,023,378$9,458,055$5,730,598
Net Investment Income$942,501$342,995$38,503
Distributable Amount$1,074,081$657,081$355,436

Data update history

When this profile's IRS filing data changed on Grantable

  1. IRS filings on file for fiscal years 2022–2024

Leadership & Key People

Leadership team and compensation from IRS filings

The 2024 filing lists Jacob Taylor as chief executive officer and chair, and Eliana Kraus Piper as chief operating officer and treasurer. Other listed officers and directors are Meskerem Taylor, Jennifer Reynoso, C Frederick Taylor, John Taylor, and Michael Hirschhorn, who is listed as foreign grants officer.

Perspective Media Initiatives Inc is led by Jacob Taylor, Chief Executive Officer & Chair since 2024 (on filings since 2022); 3 of 7 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Jacob Taylor

    Chief Executive Officer & Chair

    Chief Executive Officer & Board Member → Chief Executive Officer & Chair, 2024

    On filings since 2022

    40 hrs/week

    $11K (2023) → $28K (2024)

  • Eliana Kraus Piper

    Chief Operating Officer & Treasurer

    Chief Operating Officer → Chief Operating Officer & Treasurer, 2024

    On filings since 2022

    40 hrs/week

    $98K (2022) → $260K (2024)

  • Michael Hirschhorn

    Foreign Grants Officer

    On filings since 2022

    1 hr/week

    $1K (2023) → $2K (2024)

  • Jennifer Reynoso

    Secretary

    Board Secretary & Board Member → Secretary, 2024

    On filings since 2022

    1 hr/week

    No compensation reported

  • John Taylor

    Board Member

    On filings since 2022

    1 hr/week

    No compensation reported

  • Meskerem Taylor

    Board Member

    On filings since 2022

    1 hr/week

    No compensation reported

  • C. Frederick Taylor

    Board Member

    New on the 2024 filing

    1 hr/week

    No compensation reported

Former officers (2)
  • Former: Fred Taylor (2022–2023) — Board Member
  • Former: Josh Taylor (2022–2023) — Board Member

Data from IRS Form 990 filings, 2022–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Eliana Kraus Piper — Chief Operating Officer, Treasurer: $260KEliana Kraus PiperChief Operating Officer…$260KJacob Taylor — Chief Executive Officer, Chair: $28KJacob TaylorChief Executive Officer, Chair$28KMichael Hirschhorn — Foreign Grants Officer: $2KMichael HirschhornForeign Grants Officer$2K

The highest reported compensation on the 2024 filing was $260K, to Eliana Kraus Piper (Chief Operating Officer, Treasurer). 3 officers or directors reported compensation on that filing.

Contact

Mailing address: 1441 Broadway 5029, New York, NY 10018
Phone: (929) 746-9956
Website: https://www.perspectivefund.org

Frequently asked questions about Perspective Media Initiatives Inc

How much does Perspective Media Initiatives Inc give each year?

Perspective Media Initiatives Inc gave $8.0M across 92 grants in 2024, according to its 2024 IRS Form 990-PF. In 2023 it gave $7.9M across 60 grants.

What is Perspective Media Initiatives Inc's typical grant size?

Perspective Media Initiatives Inc's median grant in 2024 was $57,500, and its average grant was $87,107, across 92 grants on its 2024 IRS Form 990-PF. Organizations receiving their first grant from Perspective Media Initiatives Inc that year got $83K on average.

Where does Perspective Media Initiatives Inc give grants?

Perspective Media Initiatives Inc's top state is New York, with 38% of the grant dollars itemized on its 2024 IRS Form 990-PF. The next largest states were California (19%) and Massachusetts (10%). The most frequent recipient cities were New York, NY (16 grants), Los Angeles, CA (10 grants), Brooklyn, NY (9 grants) and Detroit, MI (6 grants).

Does Perspective Media Initiatives Inc give general operating support?

Yes: 28% of Perspective Media Initiatives Inc's 2024 grants with a stated purpose (26 of 92) were for general or operating support, per its 2024 IRS Form 990-PF.

Who are Perspective Media Initiatives Inc's largest grantees?

Perspective Media Initiatives Inc's largest 2024 grantees include Women Make Movies ($530,000 across 6 grants), Represent Justice ($520,000 across 3 grants) and Potential Energy Coalition Inc ($500,000), according to its 2024 IRS Form 990-PF. Together they received 19% of its itemized 2024 grant dollars.

How large is Perspective Media Initiatives Inc?

Perspective Media Initiatives Inc reported $21.1M in total assets on its 2024 IRS Form 990-PF. It paid out $11.0M in qualifying distributions that year, against a required minimum of $1.1M (roughly 5% of its investment assets).

What does Perspective Media Initiatives Inc fund?

Perspective says it provides storytellers and journalists with funding, tools, and strategy-driven support for stories about equity and justice that generate action. See mission & focus areas ↑

How do I apply for a grant from Perspective Media Initiatives Inc?

The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑

What is Perspective Media Initiatives Inc's EIN?

Perspective Media Initiatives Inc's EIN (Employer Identification Number) is 87-4236519. IRS Form 990 filing data is available on this page for 2022–2024.

Does Perspective Media Initiatives Inc accept unsolicited proposals?

No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑

Data last updated September 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.

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