Pensacola Sports Association Inc FKA
Pensacola Sports is a Pensacola, Florida-based private foundation that supports sports events, youth and amateur athletics, and sports tourism in the Pensacola area and surrounding region. Its work includes managing athletic events, promoting sports tourism, and administering grants to organizations and groups whose activities align with its mission.
Pensacola Sports Association Inc FKA at a glance
In short: Pensacola Sports Association Inc FKA gave $141K across 26 grants in 2025 (avg $5K), mostly in Florida. 25% of 2025 grantees were new. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $140,620
- -39.0% vs 2024
- Grants made (2025)
- 26
- -23.5% vs 2024
- Average grant
- $5,408
- -20.2% vs 2024
- Median grant
- $1,750
- Total assets
- $3,118,720
- +4.4% vs 2024
- New grantees (estimate)
- 25% first-time grantees (6 of 24, 2025; small sample)
- Primary geography
- Florida (96% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Pensacola Sports Association Inc FKA
- How to Apply
-
The filing lists a preapproved form at PensacolaSports.org and identifies local youth sports involvement as an award restriction. The website provides separate application information for community grants and sports tourism grants.
- Review Cycle
- The filing lists November 1. The website’s sports tourism grant page gives quarterly deadlines: October 10 for events held January through March, January 10 for April through June, April 10 for July through September, and July 10 for October through December.
- Deadline
- The filing lists November 1.
- Contact
Application contact: Laura Mccullers
Mailing address: 1000 College Blvd Building 24, Pensacola, FL 32504
Phone: (850) 475-4960
Website: https://www.pensacolasports.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Pensacola Sports Association Inc FKA funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Pensacola Futbol Club ($13K). Together the top 10 received $74K.
Organizations only. It also paid 3 grants to individuals ($57,640), which are not listed by name.
Grant Size Distribution
128 grants across all recorded years
The most common grant size was under $50K: 126 grants of 128 (98%).
Geographic Focus
Where this funder awards grants
The 2025 filing reports that 96% of grant dollars went to Florida recipients and 4% to California recipients. The funder’s community grant information says applicants must be located in or serve Escambia or Santa Rosa counties in Florida. Its sports tourism grants support events with potential to draw visitors to the area.
Grant Distribution by State
Share of 2025 grant dollars across all 26 itemized grants.
States
Cities
Is Pensacola Sports Association Inc FKA open to new grantees?
25%
first-time grantees, 2025
In 2025, 6 of 24 grantees (25%) were first-time recipients. With only 24 grantees, that is a small sample: one grantee more or less moves the share by about 4 points. First grants averaged $1K; repeat grants $7K. How we count
Medians: $620 first-time, $4K repeat.
- 71% of 2025 grantees were also funded in 2024. Method
- Giving grew 88% from 2022 to 2025. Method
- In 2025 it paid out well above its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2019–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $64K (2023) to $231K (2024). In 2025 it made 26 grants totaling $141K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| 3 grants to individuals Recipients not named | — | $57,640 |
| Pensacola Futbol Club Pensacola, FL | Sports Tourism Grant Award | $12,500 |
| P & T Productions LLC Pensacola, FL | Sports Tourism Grant Award | $12,000 |
| Usssa Beach Elite Pensacola, FL | Sports Tourism Grant Award | $11,500 |
| First Tee Gulf Coast Pensacola, FL | Community Grant Award | $8,500 |
| Emerald Coast Rush Niceville, FL | Sports Tourism Grant Award | $5,500 |
| Emerald Coast Tennis Niceville, FL | Donation | $5,220 |
| The Arc Gateway Foundation Pensacola, FL | Donation | $5,000 |
| University of Southern California Los Angeles, CA | Scholarship | $5,000 |
| Golden Elite Track Club Gonzalez, FL | Community Grant Award | $5,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $3,118,720 | $2,341,326 | $2,231,770 | $140,620 | 26 | $1,863,325 | $105,321 | $91,426 |
| 2024 | $2,986,937 | $2,267,449 | $2,182,262 | $230,567 | 34 | $1,902,058 | $118,372 | $117,020 |
| 2023 | $2,769,978 | $2,016,283 | $1,766,512 | $64,150 | 21 | $1,478,975 | $71,834 | $106,654 |
| 2022 | $2,955,975 | $1,701,820 | $1,794,474 | $74,992 | 26 | $1,457,850 | $25,081 | $108,991 |
| 2021 | $2,881,836 | $2,390,046 | $1,132,493 | $107,327 | 21 | — | $128,963 | $103,858 |
| 2019 | $1,270,253 | $314,024 | $95,807 | $75,300 | 11 | — | $67,910 | $56,948 |
Under IRS private-foundation payout rules, Pensacola Sports Association Inc FKA reported a distributable amount of $91K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated October 2026.
Mission & Focus Areas
Pensacola Sports’ mission is to enhance quality of life, health, well-being, and economic development in Pensacola and surrounding regions through sports, recreation, and tourism promotion. Its website identifies event management, sports tourism promotion, and community development as its three areas of focus.
The funder’s grants include sports tourism awards for events with potential to draw visitors and community grants supporting youth sports, amateur sports, and athletic excellence. Among its 2025 grantees, Pensacola State College Foundation describes its mission as supporting students’ access to affordable, quality education and the growth and development of the college. Pensacola Futbol Club says it serves more than 900 local youth through soccer and athletic development. The Florida High School Athletic Association describes its work as operating, promoting, directing, supervising, and regulating interscholastic athletics among member high schools in Florida.
Grantmaking
In filing year 2025, Pensacola Sports reported 26 grants totaling $140,620. Grant amounts ranged from $100 to $53,640, with a median of $1,750. The largest award listed was $53,640 to Pensacola State College Foundation for a scholarship. Other large awards included $12,500 to Pensacola Futbol Club for a sports tourism grant award, $12,000 to P & T Productions LLC for a sports tourism grant award, and $11,500 to USSSA Beach Elite for a sports tourism grant award. First Tee Gulf Coast received $8,500 for a community grant award.
The filing states that giving is not restricted to preselected organizations and lists involvement in local youth sports as a restriction on awards. It describes an application process using a preapproved form and identifies Laura McCullers as the contact. The funder’s website describes community grants as having an annual application process and sports tourism grants as having quarterly deadlines tied to event start dates.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists William Palmer as president/CEO; Laura McCullers as director of operations; Will Moore as chairman; Daniel Herman as chairman-elect; Michael Capps as vice chair; Hal Major as finance; Katie McPhail as vice chair, TDC affairs; Douglas Bates as past chairman; Brooke Forester as vice chair, sports events; and Michael Clarke as vice chair, facility development.
Pensacola Sports Association Inc FKA is led by William Palmer, President & CEO on every filing since 2023; 2 of 20 officers listed in 2025 are compensated.
Officers on the 2025 filing
William Palmer
President & CEO
On filings since 2023
40 hrs/week
$107K (2023) → $145K (2025)
Will Moore
Chairman
Vice Chair Partnerships → Chairmen-Elect, 2024
Chairmen-Elect → Chairman, 2025
On filings since 2021
2 hrs/week
No compensation reported
Laura McCullers
Director of Operations
On filings since 2021
40 hrs/week
$59K (2021) → $80K (2025)
Bill Hamilton
Member
Director → Member, 2024
On filings since 2019
2 hrs/week
No compensation reported
Hal Major
Finance
Treasurer → Vice Chair Audit, 2024
Vice Chair Audit → Finance, 2025
On filings since 2019
2 hrs/week
No compensation reported
Norm Ross
Member
Director → Member, 2021
On filings since 2019
2 hrs/week
No compensation reported
Rhea Kessler
Member
Director → Member, 2021
On filings since 2019
2 hrs/week
No compensation reported
Brooke Forester
Vice Chair Sports Events
On filings since 2021
2 hrs/week
No compensation reported
Cam Johnson
Member
On filings since 2021
2 hrs/week
No compensation reported
Charles Gheen
Member
On filings since 2021
2 hrs/week
No compensation reported
Daniel Herman
Chairman-Elect
Vice Chair Finance → Chairman-Elect, 2025
On filings since 2021
2 hrs/week
No compensation reported
Douglas Bates
Past Chairman
Chairman-Elect → Chairman, 2024
Chairman → Past Chairman, 2025
On filings since 2021
2 hrs/week
No compensation reported
John Panyko
Member
On filings since 2021
2 hrs/week
No compensation reported
Katie McPhail
Vice Chair Tdc Affairs
Chairperson → Past Chairman, 2022
Past Chairman → Vice Chair Tdc Affairs, 2024
On filings since 2021
2 hrs/week
No compensation reported
Michael Capps
Vice Chair
Member → Vice Chair, 2025
On filings since 2021
2 hrs/week
No compensation reported
Michael Clarke
Vice Chair- Facility Development
Member → Vice Chair- Facility Development, 2024
On filings since 2021
2 hrs/week
No compensation reported
Ted Roy
Member
On filings since 2021
2 hrs/week
No compensation reported
Joe Tyler
Member
On filings since 2023
2 hrs/week
No compensation reported
Megan Frederick
Member
On filings since 2024
2 hrs/week
No compensation reported
Paco Burrell
Member
On filings since 2024
2 hrs/week
No compensation reported
Former officers (35)
- Former: Jack Williams (2019–2024) — Member
- Former: Bryan Lewallyn (2021–2024) — Member
- Former: Dave Scott (2021–2024) — Member
- Former: Harris Turner (2021–2024) — Member
- Former: Jeff Rogers (2021–2024) — Member
- Former: Jim Beran (2021–2024) — Past Chairman
- Former: Jonathan Griffith (2021–2024) — Member
- Former: Kevin Sluder (2021–2024) — Member
- Former: Michael Rhodes (2021–2024) — Member
- Former: Robby Rushing (2021–2024) — Vice Chair Legal Affairs
- Former: Shenna Payne (2021–2024) — Member
- Former: Mitesh Patel (2023–2024) — Member
- Former: Patti Mohan (2023–2024) — Member
- Former: Brent Scott (2021–2023) — Vice Chair Sports Marketing
- Former: Jared Martin (2021–2023) — Member
- Former: Scott Grissett (2021–2023) — Member
- Former: Ti McConnell (2021–2023) — Member
- Former: Donovan Whibbs (2019–2022) — Member
- Former: Anthony Porterfield (2021–2022) — Member
- Former: Janet Olliff (2021–2022) — Member
- Former: Mark Taylor (2021–2022) — Member
- Former: Ray Palmer (2021–2022) — President & CEO
- Former: John Hutchinson (2019–2021) — Member
- Former: Brian Cooper (2021) — Member
- Former: Rick Johnson (2021) — Past Chairman
- Former: Ron Pulley (2021) — Member
- Former: Steve Meyer (2021) — Member
- Former: Blair Crooke (2019) — Director
- Former: Charlie Sherrill (2019) — Director
- Former: Chris Hart (2019) — Director
- Former: Cindi Bear Bonner (2019) — Director
- Former: Greg Whibbs (2019) — Director
- Former: Jackie Gheen (2019) — Director
- Former: Jake Renfroe III (2019) — Secretary
- Former: Shirley Cronley (2019) — Director
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $145K, to William Palmer (President/CEO). 2 officers or directors reported compensation on that filing.
Frequently asked questions about Pensacola Sports Association Inc FKA
How much does Pensacola Sports Association Inc FKA give each year?
Pensacola Sports Association Inc FKA gave $141K across 26 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $231K across 34 grants.
What is Pensacola Sports Association Inc FKA's typical grant size?
Pensacola Sports Association Inc FKA's median grant in 2025 was $1,750, and its average grant was $5,408, across 26 grants on its 2025 IRS Form 990-PF. Organizations receiving their first grant from Pensacola Sports Association Inc FKA that year got $1K on average.
Where does Pensacola Sports Association Inc FKA give grants?
Pensacola Sports Association Inc FKA gives mostly in Florida: 96% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The most frequent recipient cities were Pensacola, FL (14 grants), Gulf Breeze, FL (3 grants) and Niceville, FL (2 grants).
Does Pensacola Sports Association Inc FKA give general operating support?
Not in 2025: none of the 26 grants with a stated purpose on Pensacola Sports Association Inc FKA's 2025 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Donation" (10 grants), "Sports Tourism Grant Award" (8 grants) and "Scholarship" (5 grants).
Who are Pensacola Sports Association Inc FKA's largest grantees?
Pensacola Sports Association Inc FKA's largest 2025 grantees include Pensacola Futbol Club ($12,500), P & T Productions LLC ($12,000) and Usssa Beach Elite ($11,500), according to its 2025 IRS Form 990-PF. It also paid 3 grants to individuals ($57,640), which are not listed by name. Together they received 26% of its itemized 2025 grant dollars.
How large is Pensacola Sports Association Inc FKA?
Pensacola Sports Association Inc FKA reported $3.1M in total assets on its 2025 IRS Form 990-PF. It paid out $1.9M in qualifying distributions that year, against a required minimum of $91K (roughly 5% of its investment assets).
What does Pensacola Sports Association Inc FKA fund?
Pensacola Sports’ mission is to enhance quality of life, health, well-being, and economic development in Pensacola and surrounding regions through sports, recreation, and tourism promotion. See mission & focus areas ↑
How do I apply for a grant from Pensacola Sports Association Inc FKA?
The filing lists a preapproved form at PensacolaSports.org and identifies local youth sports involvement as an award restriction. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Pensacola Sports Association Inc FKA's EIN?
Pensacola Sports Association Inc FKA's EIN (Employer Identification Number) is 59-2113050. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated October 2026.
Data update history
(3)
When this profile's IRS filing data changed on Grantable
- Added Form 990-PF for fiscal year 2019 (received by the IRS July 2, 2020)
- Added Form 990-PF for fiscal year 2025 (received by the IRS July 20, 2026)
- IRS filings on file for fiscal years 2021–2024
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Cite this profile
Grantable. (2026). Pensacola Sports Association Inc FKA funder profile. GrantGraph. Retrieved October 4, 2026, from https://grantable.co/funders/pensacola-sports-association-inc-fka-morg_28893b723b4a462bb64d7a5699391883
BibTeX
@misc{grantable_592113050_2026,
author = {{Grantable}},
title = {{Pensacola Sports Association Inc FKA funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/pensacola-sports-association-inc-fka-morg_28893b723b4a462bb64d7a5699391883},
note = {Accessed 2026-10-04. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Pensacola Sports Association Inc FKA's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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