Pasadena Tournament of Roses Association logo

Pasadena Tournament of Roses Association

PASADENA, CA EIN: 95-1725190 Website
Recreation & Sports

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

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Financial Overview

From 2025 IRS Form 990-PF · View filing

Total Assets

$71.1M

+2.9% YoY

Annual Giving

$90.0M

-25.1% YoY

Grant Count

8

-27.3% YoY

Avg Grant Size

$11.2M

+3.0% YoY

About Pasadena Tournament of Roses Association

Based on IRS filings

Pasadena Tournament of Roses Association is a nonprofit organization focused on Recreation & Sports, based in PASADENA, CA. IRS filing data is available from 2021 through 2025. As of 2025, the organization holds $71.1M in total assets. In 2025, it awarded 8 grants totaling $90.0M. Net investment income was $1.1M.

Focus Areas

Recreation & Sports

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

7states

States

ArizonaCaliforniaIllinoisIndianaKansasMarylandTexas

Cities

AzusaChicagoCity Of IndustryDiamond BarGardenaHawthorneIrvindaleIrvingLacanada FlintridgeLos AngelesNotre DameOverland ParkPasadenaRiversideRosemontSan FranciscoTempeTowson

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$41M$82M$123M$164M20212022202320242025
Metric202520242023
Total Assets$71,085,623$69,066,358$67,987,310
Revenue$120,575,394$148,792,519$111,120,764
Expenses$118,625,177$147,826,111$111,606,978
Qualifying Distributions———
Net Investment Income$1,149,162$285,441$121,344
Distributable Amount———

Giving Over Time

Total grant dollars and number of grants per year

$0$30M$60M$90M$120M7 grants202116 grants202212 grants202311 grants20248 grants2025

Grant Insights

How this funder distributes its grants

Top Recipients

Top 8 recipients in 2025

Big Ten Conference$44.9MPac-12 Conference$44.9MCollege Football Playoff…$150KPasadena Education Found…$25KPasadena Tournament of R…$24KNational Football Founda…$15KNational Football Founda…$6KFlintridge Center$6K

Grant Size Distribution

54 grants across all recorded years

36<$50K3$50–100K7$100–250K$250–500K$500K–1M$1–5M8$5M+

Open Grants

2 open opportunities from Pasadena Tournament of Roses Association

Foundation

Rose Bowl Game Keith Jackson Postgraduate Scholarship

Pasadena Tournament of Roses Association

Amount

$10,000 per recipient

Deadline

March 1, 2027

Annual
Foundation

Tournament of Roses Foundation Grants Program

Pasadena Tournament of Roses Association

Amount

Up to $35,000

Deadline

March 1, 2027

Annual

Giving History

Grant recipients and amounts by year

No grants recorded for .

Leadership & Key People

Officers and directors from IRS filings

Compensation Overview

From 2025 IRS filing

David EadsChief Executive Officer$432KKevin AshChiefAdministrative Office-Rose B…$253KJeffrey AllenChief Financial Officer$251KKevin AsbellChief Operating Officer$213KEric SolomonSr. Director, Strategic Part…$207KJohn HendersonSr Dir…of Operations-Rose Bowl$172KMonique SimsSr. Director, Partner Relati…$165KCarlos IllingworthSr. Director, Community Rela…$164KMandy DenauxSr Direc…Marketing & Communications$161KBrittany GrantSr. Director, Team & VIP Ope…$138KTraci RidlingSr Dire…Procurement & Facilities$130KRamil VillegasDirector, Finance$110KCandace CarlsonDirector, Communications$106KMariela SpillariSr MgrPartner Relations & Events$104K

From 2025 filing

NameTitleHoursCompensation
David EadsChief Executive Officer40$431,854
Kevin AshChiefAdministrative Office-Rose Bowl Game40$253,365
Jeffrey AllenChief Financial Officer40$251,132
Eric SolomonSr. Director, Strategic Partnerships40$206,590
Kevin AsbellChief Operating Officer40$212,853
John HendersonSr Directorof Operations-Rose Bowl40$172,368
Monique SimsSr. Director, Partner Relations40$165,351
Mandy DenauxSr DirectorMarketing & Communications40$160,946
Carlos IllingworthSr. Director, Community Relations40$163,709
Brittany GrantSr. Director, Team & VIP Operations40$138,088
Traci RidlingSr DirectorProcurement & Facilities40$129,838
Ramil VillegasDirector, Finance40$110,096
Candace CarlsonDirector, Communications40$105,524
Mariela SpillariSr MgrPartner Relations & Events40$104,202
Mark LeavensPresident2—
Terry MadiganExecutive Vice President2—
Pam KnappTreasurer2—
Craig WashingtonSecretary2—
Jason MelilloVice President2—
Ruth Martinez-BaenenVice President2—
Greg CusterVice President2—
James CiampaVice President2—
Ed MoralesImmediate Past President2—
Charlotte BlandExecutive Committee2—
Alain CamilingExecutiveCommittee (Left During Year)2—
Steve DardenExecutiveCommittee (Left During Year)2—
Nanette FishExecutive Committee2—
Susan MarascoExecutive Committee2—
Rafael Sanchez IIIExecutive Committee2—
Eve SantillanExecutiveCommittee (Left During Year)2—
Quinn TangExecutive Committee2—
Melissa Baiunco-AugustynDirector2—
Jay BrownDirector (Left During Year)2—
Ernesto CardenasDirector2—
Rushmore CervantesDirector2—
Ronald ChaseDirector2—
Amy GarrityDirector2—
Leigh GluckDirector2—
Ciran HadjianDirector2—
Brian JamesDirector2—
Gary LeonardDirector2—
Dave LinkDirector (Left During Year)2—
Tina LowenthalDirector2—
Stephen MacalaDirector2—
Shannon McConnellDirector2—
Tom McEnteeDirector2—
Kirkland OgawaDirector2—
Kathryn PeriniDirector (Left During Year)2—
Steve PerryDirector (Left During Year)2—
Ronald RodriguezDirector2—
Kirk ThorellDirector2—
Alex AghajanianLife Director (Past President)2—
Sally BixbyLife Director (Past President)2—
Lorne BrownLife Director (Left During Year)2—
Robert CheneyLife Director (Past President)2—
Richard ChinenLife Director (Past President)2—
David DavisLife Director (Left During Year)2—
Laura FarberLife Director (Past President)2—
Don FeddeLife Director (Past President)2—
Gerald FreenyLife Director (Past President)2—
Wilbur GriestLife Director (Left During Year)2—
Gary HaywardLife Director (Past President)2—
Paul HolmanLife Director (Past President)2—
Richard JacksonLife Director (Past President)2—
Scott JenkinsLife Director (Past President)2—
CL Keedy IIILife Director (Past President)2—
Ira Matthiessen IIILife Director (Past President)2—
Robert MillerLife Director (Past President)2—
Ronald OkumLife Director (Past President)2—
Robert RatliffLife Director (Past President)2—
Gary ThomasLife Director (Past President)2—
Jeffrey ThroopLife Director (Past President)2—
Lance TibbetLife Director (Past President)2—
Amy WainscottLife Director (Past President)2—
Elizabeth WrightLife Director (Past President)2—

Subject Areas

Focus areas based on grantmaking activity

Recreation & Sports

Data last updated April 2026. Sourced from IRS Form 990-PF filings.

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