Pasadena Tournament of Roses Association
As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.
Pasadena Tournament of Roses Association at a glance
In short: Pasadena Tournament of Roses Association gave $90.0M across 8 grants in 2025 (avg $11.2M), mostly in California. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $89,998,519
- -25.1% vs 2024
- Grants made (2025)
- 8
- -27.3% vs 2024
- Average grant
- $11,249,815
- +3.0% vs 2024
- Median grant
- $24,574
- Total assets
- $71,085,623
- +2.9% vs 2024
- Primary geography
- California (50% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
How to apply to Pasadena Tournament of Roses Association
- Next open deadline
- March 1, 2027 (Rose Bowl Game Keith Jackson Postgraduate Scholarship)
Open Grants
2 open opportunities from Pasadena Tournament of Roses Association
Rose Bowl Game Keith Jackson Postgraduate Scholarship
Pasadena Tournament of Roses Association
Amount
$10,000 per recipient
Deadline
Expected ~March
Based on past cycles
Tournament of Roses Foundation Grants Program
Pasadena Tournament of Roses Association
Amount
Up to $35,000
Deadline
Expected ~March
Based on past cycles
Who Pasadena Tournament of Roses Association funds
How this funder distributes its grants
Top Recipients
Top 8 recipients in 2025
The largest 2025 recipient was Big Ten Conference ($44.9M). Together the top 8 received $90.0M.
Grant Size Distribution
54 grants across all recorded years
The most common grant size was under $50K: 36 grants of 54 (67%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 8 itemized grants.
Cities
How Pasadena Tournament of Roses Association gives
- Giving held roughly steady from 2022 to 2025 (+11%). Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2021 to 2025, annual grant giving ranged from $80.7M (2022) to $120.2M (2024). In 2025 it made 8 grants totaling $90.0M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Big Ten Conference Rosemont, IL | CFP distribution | $44,885,886 |
| Pac-12 Conference San Francisco, CA | CFP distribution | $44,885,886 |
| College Football Playoff Foundation Towson, MD | Disaster relief contribution | $150,000 |
| Pasadena Education Foundation Pasadena, CA | Teacher grants | $25,000 |
| Pasadena Tournament of Roses Foundation Pasadena, CA | Annual contribution | $24,147 |
| National Football Foundation Irving, TX | Event sponsorship | $15,000 |
| National Football Foundation Pasadena City of Industry, CA | Scholarship | $6,400 |
| Flintridge Center Pasadena, CA | Donation | $6,200 |
Ready to take the next step with Pasadena Tournament of Roses Association?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $71,085,623 | $120,575,394 | $118,625,177 | $89,998,519 | 8 | $1,149,162 |
| 2024 | $69,066,358 | $148,792,519 | $147,826,111 | $120,197,699 | 11 | $285,441 |
| 2023 | $67,987,310 | $111,120,764 | $111,606,978 | $84,191,186 | 12 | $121,344 |
| 2022 | $53,077,057 | $106,102,098 | $107,209,649 | $80,745,192 | 16 | $645,541 |
| 2021 | $56,404,903 | $107,454,325 | $105,429,125 | $91,089,867 | 7 | $1,154,802 |
About Pasadena Tournament of Roses Association
Based on IRS filings
Pasadena Tournament of Roses Association is a public charity focused on Recreation & Sports, based in Pasadena, CA. IRS filing data is available from 2021 through 2025. As of 2025, the organization holds $71.1M in total assets. In 2025, it awarded 8 grants totaling $90.0M. Net investment income was $1.1M.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Pasadena Tournament of Roses Association is led by David M. Eads, Chief Executive Officer since 2025 (on filings since 2021); 14 of 75 officers listed in 2025 are compensated.
Officers on the 2025 filing
David M. Eads
Chief Executive Officer
Executive Director & CEO → CEO, 2024
CEO → Chief Executive Officer, 2025
On filings since 2021
40 hrs/week
$333K (2021) → $432K (2025)
Mark Leavens
President
Treasurer → Executive Vice President, 2024
Executive Vice President → President, 2025
On filings since 2021
2 hrs/week
No compensation reported
Eric Solomon
Senior Director & Strategic Partnerships
Senior Director - Strategic Pt → Senior Director - Strategic Partnerships, 2024
Senior Director - Strategic Partnerships → Senior Director & Strategic Partnerships, 2025
On filings since 2021
40 hrs/week
$137K (2021) → $207K (2025)
Carlos Illingworth
Senior Director & Community Relations
Senior Director - Community Re → Senior Director - Community Relations, 2024
Senior Director - Community Relations → Senior Director & Community Relations, 2025
On filings since 2022
40 hrs/week
$143K (2022) → $164K (2025)
Monique Sims
Senior Director & Partner Relations
Senior Director, Partner Relations & Licensing → Senior Director - Partner Relations, 2024
Senior Director - Partner Relations → Senior Director & Partner Relations, 2025
On filings since 2023
40 hrs/week
$129K (2023) → $165K (2025)
Brittany Grant
Senior Director, Team & Vip Operations
Senior Director - Team, Vip Oper & Ations → Senior Director, Team & Vip Operations, 2025
On filings since 2024
40 hrs/week
$134K (2024) → $138K (2025)
Candace Carlson
Director & Communications
New on the 2025 filing
40 hrs/week
$106K (2025)
Ramil Villegas
Director & Finance
New on the 2025 filing
40 hrs/week
$110K (2025)
Alex P. Aghajanian
Life Director
President → Immediate Past President, 2024
Immediate Past President → Life Director, 2025
On filings since 2021
2 hrs/week
No compensation reported
Amy S. Wainscott
Life Director
President → Immediate Past President, 2023
Immediate Past President → Life Director, 2024
On filings since 2021
2 hrs/week
No compensation reported
CL Keedy III
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Dave Link
Director
On filings since 2021
2 hrs/week
No compensation reported
David M. Davis
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Don W. Fedde
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Elizabeth Evans Wright
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Ernesto Cardenas
Director
On filings since 2021
2 hrs/week
No compensation reported
Gary K. Hayward
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Gary L. Thomas
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Gerald K. Freeny
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Ira Matthiessen III
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Jay Brown
Director
On filings since 2021
2 hrs/week
No compensation reported
Jeffrey L. Throop
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Kirkland Ogawa
Director
On filings since 2021
2 hrs/week
No compensation reported
Lance M. Tibbet
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Laura V. Farber
Life Director
Past President → Life Director, 2022
On filings since 2021
2 hrs/week
No compensation reported
Lorne J. Brown
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Melissa Baiunco-Augustyn
Director
On filings since 2021
2 hrs/week
No compensation reported
Paul Holman
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Richard L. Chinen
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Richard W. Jackson
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Robert B. Miller
Life Director
Past President → Life Director - Past President, 2023
Life Director - Past President → Life Director, 2025
On filings since 2021
2 hrs/week
No compensation reported
Robert B. Ratliff
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Robert L. Cheney
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Ronald A. Okum
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Sally M. Bixby
Life Director
On filings since 2021
2 hrs/week
No compensation reported
Steve R. Perry
Director
On filings since 2021
2 hrs/week
No compensation reported
Brian James
Director
On filings since 2022
2 hrs/week
No compensation reported
Tom McEntee
Director
On filings since 2022
2 hrs/week
No compensation reported
Gary Leonard
Director
On filings since 2023
2 hrs/week
No compensation reported
Shannon McConnell
Director
On filings since 2023
2 hrs/week
No compensation reported
Amy Garrity
Director
On filings since 2024
2 hrs/week
No compensation reported
Ciran Hadjian
Director
On filings since 2024
2 hrs/week
No compensation reported
Kirk Thorell
Director
On filings since 2024
2 hrs/week
No compensation reported
Tina Lowenthal
Director
On filings since 2024
2 hrs/week
No compensation reported
Kathryn Perini
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Leigh Gluck
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Ronald Chase
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Ronald Rodriguez
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Rushmore Cervantes
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Scott Jenkins
Life Director
New on the 2025 filing
2 hrs/week
No compensation reported
Stephen Macala
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Wilbur Griest
Life Director
New on the 2025 filing
2 hrs/week
No compensation reported
Jeffrey J. Allen
Chief Financial Officer
On filings since 2021
40 hrs/week
$195K (2021) → $251K (2025)
Kevin Asbell
Chief Operating Officer
Chief Operating Officer Aug-Apr → Chief Operating Officer, 2025
On filings since 2024
40 hrs/week
$62K (2024) → $213K (2025)
John HendersonSr Director
Of Operations-Rose Bowl
New on the 2025 filing
40 hrs/week
$172K (2025)
Kevin AshChief
Administrative Office-Rose Bowl Game
New on the 2025 filing
40 hrs/week
$253K (2025)
Mandy DenauxSr Director
Marketing & Communications
New on the 2025 filing
40 hrs/week
$161K (2025)
Mariela SpillariSr Mgr
Partner Relations & Events
New on the 2025 filing
40 hrs/week
$104K (2025)
Traci RidlingSr Director
Procurement & Facilities
New on the 2025 filing
40 hrs/week
$130K (2025)
Craig Washington
Secretary
Vice President → Secretary, 2025
On filings since 2021
2 hrs/week
No compensation reported
Greg Custer
Vice President
Director → Vice President, 2024
On filings since 2021
2 hrs/week
No compensation reported
James D. Ciampa
Vice President
Director → Vice President, 2025
On filings since 2021
2 hrs/week
No compensation reported
Jason C. Melillo
Vice President
Director → Vice President, 2022
On filings since 2021
2 hrs/week
No compensation reported
Ruth Martinez-Baenen
Vice President
Director → Vice President, 2023
On filings since 2021
2 hrs/week
No compensation reported
Terry Madigan
Executive Vice President
Secretary → Treasurer, 2024
Treasurer → Executive Vice President, 2025
On filings since 2023
2 hrs/week
No compensation reported
Charlotte Bland
Executive Committee
On filings since 2024
2 hrs/week
No compensation reported
Rafael Sanchez III
Executive Committee
On filings since 2024
2 hrs/week
No compensation reported
Alain CamilingExecutive
Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Ed Morales
Immediate Past President
New on the 2025 filing
2 hrs/week
No compensation reported
Eve SantillanExecutive
Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Nanette Fish
Executive Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Pam Knapp
Treasurer
New on the 2025 filing
2 hrs/week
No compensation reported
Quinn Tang
Executive Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Steve DardenExecutive
Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Susan Marasco
Executive Committee
New on the 2025 filing
2 hrs/week
No compensation reported
Former officers (31)
- Former: Edward J. Morales (2021–2024) — President
- Former: John Henderson (2021–2024) — Senior Director - Operations
- Former: Kathy Perini (2021–2024) — Director
- Former: Kevin R. Ash (2021–2024) — CAO - Rose Bowl Game
- Former: Mandy Denaux (2021–2024) — Senior Director - Marketing & Communications
- Former: Pamela S. Knapp (2021–2024) — Secretary
- Former: R. Scott Jenkins (2021–2024) — Life Director
- Former: Wh Griest Jr. (2021–2024) — Life Director
- Former: Regina Major (2022–2024) — Executive Committee
- Former: Steve Arellano (2022–2024) — Executive Committee
- Former: Alain Camiling (2023–2024) — Executive Committee
- Former: Eve Santillan (2023–2024) — Executive Committee
- Former: Steve Darden (2023–2024) — Executive Committee
- Former: Traci Ridling (2024) — Senior Director - Facilities & Procurement
- Former: Alex Young (2021–2023) — Director
- Former: Cecil Griffin (2021–2023) — Executive Committee
- Former: Karen Jong (2021–2023) — Director
- Former: Kenneth H. Burrows (2021–2023) — Life Director
- Former: Russel C. Thyret (2021–2023) — Director
- Former: Tiffany Gardner (2021–2023) — Executive Committee
- Former: Zabrina Alibadbad (2021–2023) — Executive Committee
- Former: Arthur D. Welsh (2021–2022) — Life Director
- Former: Bryan Stewart (2021–2022) — Lead Executive Parade Development
- Former: David Thaxton (2021–2022) — Executive Committee
- Former: Dick E. Ratliff (2021–2022) — Life Director
- Former: Ellen Swagerty (2021–2022) — Director
- Former: John H. Biggar III (2021–2022) — Life Director
- Former: Susie Woo (2021–2022) — Executive Committee
- Former: Terrance Madigan (2021–2022) — Vice President
- Former: Loren V. Klock (2021) — Director
- Former: Ronald L. Conzonire (2021) — Life Director
Data from IRS Form 990 filings, 2021–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $432K, to David Eads (Chief Executive Officer). 14 officers or directors reported compensation on that filing.
Frequently asked questions about Pasadena Tournament of Roses Association
How much does Pasadena Tournament of Roses Association give each year?
Pasadena Tournament of Roses Association gave $90.0M across 8 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $120.2M across 11 grants.
What is Pasadena Tournament of Roses Association's typical grant size?
Pasadena Tournament of Roses Association's median grant in 2025 was $24,574, and its average grant was $11,249,815, across 8 grants on its 2025 IRS Form 990.
Where does Pasadena Tournament of Roses Association give grants?
Pasadena Tournament of Roses Association gives mostly in California: 50% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The next largest state was Illinois (50%). The most frequent recipient cities were Pasadena, CA (3 grants).
Does Pasadena Tournament of Roses Association give general operating support?
Not in 2025: none of the 8 grants with a stated purpose on Pasadena Tournament of Roses Association's 2025 IRS Form 990 were described as general or operating support.
Who are Pasadena Tournament of Roses Association's largest grantees?
Pasadena Tournament of Roses Association's largest 2025 grantees include Big Ten Conference ($44,885,886), Pac-12 Conference ($44,885,886) and College Football Playoff Foundation ($150,000), according to its 2025 IRS Form 990.
How large is Pasadena Tournament of Roses Association?
Pasadena Tournament of Roses Association reported $71.1M in total assets on its 2025 IRS Form 990. Its revenue that year was $120.6M.
What is Pasadena Tournament of Roses Association?
Pasadena Tournament of Roses Association is a public charity focused on Recreation & Sports, based in Pasadena, CA. It holds $71.1M in total assets as of 2025.
What is Pasadena Tournament of Roses Association's EIN?
Pasadena Tournament of Roses Association's EIN (Employer Identification Number) is 95-1725190. IRS Form 990 filing data is available on this page for 2021–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2021 (received by the IRS September 10, 2021)
- Updated Form 990 for fiscal year 2022 (received by the IRS September 13, 2022)
- Updated Form 990 for fiscal year 2023 (received by the IRS September 8, 2023)
- Updated Form 990 for fiscal year 2024 (received by the IRS September 4, 2024)
- Updated Form 990 for fiscal year 2025 (received by the IRS September 15, 2025)
- IRS filings on file for fiscal years 2021–2025
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