It Could Be Me
It Could Be Me is a private foundation, based in Boulder, CO. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $28K in total assets. In 2025, it awarded 5 grants totaling $18K. Net investment income was $73.
It Could Be Me at a glance
In short: It Could Be Me gave $18K across 5 grants in 2025 (avg $4K), mostly in Pennsylvania. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $17,592
- -53.1% vs 2024
- Grants made (2025)
- 5
- +66.7% vs 2024
- Average grant
- $3,518
- -71.9% vs 2024
- Median grant
- $1,057
- Total assets
- $27,819
- -77.2% vs 2024
- Primary geography
- Pennsylvania (57% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated September 2026.
Who It Could Be Me funds
How this funder distributes its grants
Top Recipients
Top 5 recipients in 2025
The largest 2025 recipient was Vision Zero ($10K). Together the top 5 received $18K.
Grant Size Distribution
14 grants across all recorded years
The most common grant size was under $50K: 14 grants of 14 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 5 itemized grants.
Cities
How It Could Be Me gives
- Giving held roughly steady from 2022 to 2025 (+8%). Method
From the foundation's IRS Form 990-PF filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2025, annual grant giving ranged from $16K (2022) to $38K (2024). In 2025 it made 5 grants totaling $18K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Vision Zero Philadelphia, PA | sponsor | $10,000 |
| Wholesome Masters Racing Team Boulder, CO | team sponsor | $5,000 |
| Bicycle Colorado Denver, CO | donation | $1,057 |
| Lifesavers Conference Old Bridge, NJ | sponsorship | $1,000 |
| League of American Bicyclists Washington, DC | Contribution | $535 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income |
|---|---|---|---|---|---|---|---|
| 2025 | $27,819 | $1,346 | $68,888 | $17,592 | 5 | — | $73 |
| 2024 | $122,237 | $104,894 | $113,810 | $37,515 | 3 | $112,920 | $83 |
| 2023 | $131,153 | $75,612 | $58,112 | $19,293 | 2 | $57,733 | $110 |
| 2022 | $113,653 | $75,090 | $38,179 | $16,335 | 4 | $38,179 | $14 |
| 2021 | $77,042 | $91,683 | $22,557 | — | — | $5,315 | — |
| 2020 | $7,616 | $23,199 | $15,583 | — | — | — | — |
Leadership & Key People
Officers and directors from IRS filings
It Could Be Me's 2025 filing lists 9 officers; none of the 9 officers listed in 2025 report compensation.
Officers on the 2025 filing
Bill Plock
Director
On filings since 2020
No compensation reported
Chris Carmichael
Director
On filings since 2020
No compensation reported
John Simmerman
Director
On filings since 2020
No compensation reported
Kebby Holden
Director
On filings since 2020
No compensation reported
Mo Siegel
Director
On filings since 2020
No compensation reported
Rachel Joyce
Director
On filings since 2020
No compensation reported
Mark Sunderland
Treasurer
On filings since 2020
No compensation reported
Peter Piccolo
Vice President
On filings since 2020
No compensation reported
Stuart Mann
Secretary
On filings since 2020
No compensation reported
Former officers (2)
- Former: Maria Willerton (2021–2024) — President
- Former: Triny Willerton (2020) — President
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about It Could Be Me
How much does It Could Be Me give each year?
It Could Be Me gave $18K across 5 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $38K across 3 grants.
What is It Could Be Me's typical grant size?
It Could Be Me's median grant in 2025 was $1,057, and its average grant was $3,518, across 5 grants on its 2025 IRS Form 990-PF.
Where does It Could Be Me give grants?
It Could Be Me gives mostly in Pennsylvania: 57% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were Colorado (34%) and New Jersey (6%).
Does It Could Be Me give general operating support?
Not in 2025: none of the 5 grants with a stated purpose on It Could Be Me's 2025 IRS Form 990-PF were described as general or operating support.
Who are It Could Be Me's largest grantees?
It Could Be Me's largest 2025 grantees include Vision Zero ($10,000), Wholesome Masters Racing Team ($5,000) and Bicycle Colorado ($1,057), according to its 2025 IRS Form 990-PF. Together they received 91% of its itemized 2025 grant dollars.
How large is It Could Be Me?
It Could Be Me reported $28K in total assets on its 2025 IRS Form 990-PF. Its revenue that year was $1K.
What is It Could Be Me's EIN?
It Could Be Me's EIN (Employer Identification Number) is 84-2588339. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings.
Data update history
(2)
When this profile's IRS filing data changed on Grantable
- Added Form 990-PF for fiscal year 2025 (received by the IRS May 14, 2026)
- IRS filings on file for fiscal years 2020–2024
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