Holland Area Convention & Visitors
The Holland Area Convention & Visitors bureau mission is to enhance, promote, and market the greater holland area on a year-round basis as a destination for visitors, conventions, meetings, sports, and special events.
Key facts about Holland Area Convention & Visitors
In short: Holland Area Convention & Visitors gave $48K across 3 grants in 2025 (avg $16K), mostly in Michigan. Source: 2025 IRS Form 990.
- EIN
- 38-2642783
- Latest 990 filing
- Form 990, 2025
- Annual giving (2025)
- $47,500
- Grants made (2025)
- 3
- Average grant
- $15,833
- Median grant
- $17,000
- Total assets
- $3,261,712
- Primary geography
- Michigan (100% of itemized 2025 grant dollars)
Data from IRS Form 990, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$3.3M
+10.8% YoY
Annual Giving
$48K
+117.6% YoY
Grant Count
3
Avg Grant Size
$16K
How Holland Area Convention & Visitors gives
- Giving fell 54% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
About Holland Area Convention & Visitors
Based on IRS filings
Holland Area Convention & Visitors is a public charity, based in Holland, MI. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $3.3M in total assets. In 2025, it awarded 3 grants totaling $48K. Net investment income was $83K.
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 3 itemized grants.
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2025, annual grant giving ranged from $22K (2024) to $102K (2022). In 2025 it made 3 grants totaling $48K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 3 recipients in 2025
The largest 2025 recipient was Holland Aquatic Center ($24K). Together the top 3 received $48K.
Grant Size Distribution
7 grants across all recorded years
The most common grant size was under $50K: 4 grants of 7 (57%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Holland Aquatic Center Holland, MI | Swim & Dive Subsidy | $24,000 |
| Holland Tulip Time Festival Holland, MI | Dutch Winterfest | $17,000 |
| HCT Recreation Holland, MI | Softball | $6,500 |
Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $3,261,712 | $2,944,898 | $2,218,778 |
| Revenue | $3,209,568 | $3,230,324 | $2,748,977 |
| Expenses | $2,857,146 | $2,520,676 | $2,603,125 |
| Net Investment Income | $82,742 | $62,340 | $44,569 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS September 22, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS June 24, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS June 24, 2025)
- Added Form 990 for fiscal year 2025 (received by the IRS June 23, 2026)
Leadership & Key People
Officers and directors from IRS filings
Holland Area Convention & Visitors is led by Gwen Auwerda, President since 2025 (on filings since 2020); 2 of 11 officers listed in 2025 are compensated.
Officers on the 2025 filing
Gwen Auwerda
President
At Large → Vice President, 2024
Vice President → President, 2025
On filings since 2020
1 hr/week
No compensation reported
Mario Diaz Jr.
Director
On filings since 2023
1 hr/week
No compensation reported
Nathan Suchecki
Director
On filings since 2024
1 hr/week
No compensation reported
Nick Chadwell
Director
On filings since 2024
1 hr/week
No compensation reported
Darren Duistermars
Director
New on the 2025 filing
1 hr/week
No compensation reported
Linda Hart
Executive Di
Executive Director - → Executive Director, 2021
Executive Director → Executive Di, 2022
On filings since 2020
40 hrs/week
$23K (2020) → $125K (2025)
Abby Warmuth
Secretary
New on the 2025 filing
1 hr/week
$71K (2025)
Leigh Farrell
Treasurer
Director → Treasurer, 2024
On filings since 2020
1 hr/week
No compensation reported
Matt Helmus
Past President
Member-At-Large → President, 2022
President → Past President, 2025
On filings since 2020
1 hr/week
No compensation reported
Grant Hirst
Vice President
Director → At Large, 2024
At Large → Vice President, 2025
On filings since 2023
1 hr/week
No compensation reported
Rose Brown
At Large
Director → At Large, 2024
On filings since 2023
1 hr/week
No compensation reported
Former officers (18)
- Former: Holly Gildner (2022–2024) — Director
- Former: Jack Huisingh (2022–2024) — Director
- Former: Bill Grimes (2020–2023) — Past President
- Former: Ken Arens (2020–2023) — Vice President
- Former: Matt Holmes (2020–2023) — Director
- Former: Erica Cowan (2021–2023) — Director
- Former: Matt Yost (2020–2022) — Past Treasurer
- Former: Prashant Patel (2020–2022) — Director
- Former: Mark Fellwock (2021–2022) — Director
- Former: Jaime Figueroa (2022) — Director
- Former: Tracy Ponstein (2021) — Director
- Former: Christina Banaczak (2020) — Director
- Former: Dan Steines (2020) — Director
- Former: Erica Davidson (2020) — Vice President
- Former: Jay Allen (2020) — Director
- Former: Mark Herman (2020) — Director
- Former: Sally Laukitis (2020) — Executive Director -
- Former: Sandy Harmon (2020) — Past President
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $125K, to Linda Hart (Executive Di). 2 officers or directors reported compensation on that filing.
Frequently asked questions about Holland Area Convention & Visitors
How much does Holland Area Convention & Visitors give each year?
Holland Area Convention & Visitors gave $48K across 3 grants in 2025, according to its 2025 IRS Form 990. In 2024 it reported $22K in grants paid.
What is Holland Area Convention & Visitors's typical grant size?
Holland Area Convention & Visitors's median grant in 2025 was $17,000, and its average grant was $15,833, across 3 grants on its 2025 IRS Form 990.
Where does Holland Area Convention & Visitors give grants?
Holland Area Convention & Visitors gives mostly in Michigan: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were Holland, MI (3 grants).
Does Holland Area Convention & Visitors give general operating support?
Not in 2025: none of the 3 grants with a stated purpose on Holland Area Convention & Visitors's 2025 IRS Form 990 were described as general or operating support.
How large is Holland Area Convention & Visitors?
Holland Area Convention & Visitors reported $3.3M in total assets on its 2025 IRS Form 990. Its revenue that year was $3.2M.
What is Holland Area Convention & Visitors's EIN?
Holland Area Convention & Visitors's EIN (Employer Identification Number) is 38-2642783. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Here's the math on researching Holland Area Convention & Visitors by hand.
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