Hawaii Visitors and Convention Bureau
The Hawaii Visitors and Convention Bureau (HVCB) is a nonprofit organization based in Honolulu, Hawaii, designated as a 501(c)(6) business league. Founded in 1903, the organization serves as the tourism marketing entity for the State of Hawaii. HVCB represents the Hawaiian Islands in destination marketing, promoting leisure and business travel, including meetings and conventions. The organization acts as a catalyst for improving and expanding Hawaii's product offerings and experiences while generating economic opportunities through tourism. HVCB operates under contract with the Hawaii Tourism Authority, which oversees global matters concerning the visitor industry.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$17.8M
+1.3% YoY
Revenue
$37.3M
-5.1% YoY
Net Investment Income
$442K
-4.4% YoY
Expenses
$35.8M
-9.1% YoY
Mission & Focus Areas
The mission of the Hawaii Visitors and Convention Bureau is to create sustainable, diversified, leisure and business travel demand for the Hawaiian Islands.
The organization's primary program areas include:
- Destination Marketing: Representing the islands of Hawaii in a competitive destination marketing arena
- Leisure and Business Travel Promotion: Marketing to both leisure travelers and business/convention markets
- Product Development: Acting as a catalyst for improving and expanding Hawaii's wide-ranging product offerings and experiences
- Economic Development: Creating economic opportunities through tourism growth
- Member Services: Supporting a membership base through market research, industry trend reports, education, business listings, cooperative advertising, and networking opportunities
Grantmaking
HVCB has made grants to organizations including The Ironman Foundation, though specific grant amounts and detailed grantmaking policies are not fully detailed in available sources.
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Geographic Focus
Where this funder awards grants
HVCB focuses exclusively on marketing and promoting the Hawaiian Islands as a travel destination.
Grant Distribution by State
Cities
Financial History
Multi-year comparison from IRS filings
2023 Financial Data:
- Total Revenue: $39,327,702
- Total Expenses: $39,411,733
- Total Assets: $17,524,510
- Total Liabilities: $11,600,000
- Employees: 65-68 staff members
Tax Status:
- Tax-exempt since March 1961
- EIN: 99-0040323
- Designated as 501(c)(6) - donations are not tax-deductible
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $17,755,287 | $17,524,510 | $11,836,453 |
| Revenue | $37,307,705 | $39,327,702 | $30,567,365 |
| Expenses | $35,843,967 | $39,411,733 | $29,556,043 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $442,122 | $462,298 | $161,934 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 0 recipients in 2024
Grant Size Distribution
100 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Leadership team and compensation from IRS filings
Key personnel identified include:
- Aaron Sala - Principal Officer
- Tom Mullen - Chief Operating Officer
- Vanessa Hendley - Director, Travel Industry Partnerships
- Robyn Basso - Senior Director, Travel Industry Partnerships
- Marisa Wong - Director, Social Media
- Lee Conching - Director of Client Services
- Shari Lee - Human Resources Director
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| SEAN DEE | CHAIR | 0.5 | — |
| ARTHUR AIU | DIRECTOR | 0.5 | — |
| DUKE AH MOO | APPOINTEE | 0.5 | — |
| JIM BRAMAN | KAUAI CHAPTER CHAIR | 0.5 | — |
| TOM CALAME | DIRECTOR | 0.5 | — |
| CELESTE CONNORS | DIRECTOR | 0.5 | — |
| GREG DICKHENS | DIRECTOR | 0.5 | — |
| BRADLEY DOELL | HAWAII CHAPTER CHAIR | 0.5 | — |
| JOHN FINK | DIRECTOR | 0.5 | — |
| JERRY GIBSON | DIRECTOR | 0.5 | — |
| JOE IBARRA | OAHU CHAPTER CHAIR | 0.5 | — |
| STEPHEN KAAA | FINANCE CHAIR | 0.5 | — |
| JILL LOWRY | KAUAI CHAPTER DIRECTOR | 0.5 | — |
| JONATHAN MCMANUS | DIRECTOR | 0.5 | — |
| AVI MANNIS | DIRECTOR | 0.5 | — |
| JOHAN MARZUKI | APPOINTEE | 0.5 | — |
| SIMEON MIRANDA | OAHU CHAPTER DIRECTOR | 0.5 | — |
| GREGG NELSON | MAUI CHAPTER CHAIR | 0.5 | — |
| MATTHEW PICKETT | HAWAII CHAPTER DIRECTOR | 0.5 | — |
| CHRIS RABANG | MAUI CHAPTER DIRECTOR | 0.5 | — |
| AARON SALA | MARKETING CHAIR, TILL 9/2024 | 0.5 | — |
| SUSIE SAXTEN | DIRECTOR | 0.5 | — |
| DONALD TAKAKI | APPOINTEE/COMPENSATION CHAIR | 0.5 | — |
| AILEEN UTTERDYKE | DIRECTOR | 0.5 | — |
| DENISE YAMAGUCHI | APPOINTEE | 0.5 | — |
| ELLIOT MILLS | PAST CHAIR | 0.5 | — |
| TOM MULLEN | SR VP, COO | 37.5 | $476,683 |
| AARON SALA | PRESIDENT & CEO, FROM 9/2024 | 37.5 | $88,976 |
| JAY TALWAR | SR VP, CMO | 37.5 | $323,126 |
| JOHN REYES | SR VP, MCI SALES | 37.5 | $88,419 |
| BARBARA OKAMOTO | VP, CRM | 37.5 | $69,399 |
| SA TAALA | CORPORATE SECRETARY | 37.5 | $90,373 |
| LYNN WHITEHEAD | VP, MCI GLOBAL SALES | 37.5 | $229,753 |
| KARA IMAI | SR DIRECTOR DIGITAL MARKETING | 37.5 | $196,520 |
| SUSAN KANOHO | EXECUTIVE DIRECTOR, KAUAI | 37.5 | $225,467 |
| ROBYN BASSO | SR DIRECTOR, TRAVEL TRADE | 37.5 | $163,136 |
| SHERRY DUONG | EXECUTIVE DIRECTOR, MAUI | 37.5 | $161,254 |
| JEFFREY ESLINGER | SR DIRECTOR, MARKET INSIGHTS & CRM | 37.5 | $164,010 |
| ADRIENNE NUDO | SR DIRECTOR, CITYWIDE SALES | 37.5 | $193,070 |
| JOHN MONAHAN | FORMER PRESIDENT, CEO | — | $656,027 |
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Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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