Greater Madison Convention & Visitors Bureau Inc logo

Greater Madison Convention & Visitors Bureau Inc

501(c)(6) organization Madison, WI EIN: 39-1174876 Website

Greater Madison Convention & Visitors Bureau, inc.'s mission is to inspire a love of madison. We do this by leading and directing the destination's tourism industry in strategic and dynamic activities. Accomplishing this mission will result in support for our efforts and increased, optimum levels of visitor traffic and maximum generation of visitor dollars for madison and Dane county. The impact of living this mission on a day-to-day basis is summed up by our vision for the destination, our destination partners, and our organization team: madison is a place for all.

Key facts about Greater Madison Convention & Visitors Bureau Inc

In short: Greater Madison Convention & Visitors Bureau Inc gave $14K across 1 grant in 2024 (avg $14K), mostly in Wisconsin. Source: 2024 IRS Form 990.

EIN
39-1174876
Latest 990 filing
Form 990, 2024
Annual giving (2024)
$14,000
Grants made (2024)
1
Average grant
$14,000
Median grant
$14,000
Total assets
$9,967,082
Primary geography
Wisconsin (100% of itemized 2024 grant dollars)

Data from IRS Form 990, 2024; updated September 2026.

Financial Overview

From 2024 IRS Form 990 · View filing

Total Assets

$10.0M

+0.5% YoY

Annual Giving

$14K

+0.0% YoY

Grant Count

1

+0.0% YoY

Avg Grant Size

$14K

+0.0% YoY

About Greater Madison Convention & Visitors Bureau Inc

Based on IRS filings

Greater Madison Convention & Visitors Bureau Inc is a public charity, based in Madison, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $10.0M in total assets. In 2024, it awarded 1 grant totaling $14K. Net investment income was $449K.

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

1state

Share of the 2024 grant dollars on its one itemized grant.

States

Cities

Madison

Giving Over Time

Total grant dollars and number of grants per year

$0$5K$10K$15K0 grants2020 0 grants2021 1 grant2022 1 grant2023 1 grant2024

From 2022 to 2024, annual grant giving ranged from $8K (2022) to $14K (2024). In 2024 it made 1 grant totaling $14K.

Grant Insights

How this funder distributes its grants

Top Recipients

Top recipient in 2024

Destination Madison Foundation: $14KDestination Madison Foundation$14K

The largest 2024 recipient was Destination Madison Foundation ($14K).

Grant Size Distribution

3 grants across all recorded years

3<$50K$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 3 grants of 3 (100%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Destination Madison Foundation Madison, WIYouth Grants$14,000

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Net Investment Income
$0$2.5M$5M$7.5M$10M2020 2021 2022 2023 2024
Metric202420232022
Total Assets$9,967,082$9,919,550$10,029,762
Revenue$7,998,668$7,273,844$6,133,257
Expenses$7,696,283$6,980,105$6,609,622
Net Investment Income$449,216$390,577$-46,244

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2022 (received by the IRS May 3, 2023)
  2. Updated Form 990 for fiscal year 2023 (received by the IRS July 11, 2024)
  3. Updated Form 990 for fiscal year 2024 (received by the IRS September 16, 2025)
  4. IRS filings on file for fiscal years 2020–2024

Leadership & Key People

Officers and directors from IRS filings

Greater Madison Convention & Visitors Bureau Inc is led by Ellie Westman Chin, President & CEO on every filing since 2021; 4 of 35 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Ellie Westman Chin

    President & CEO

    On filings since 2021

    40 hrs/week

    $204K (2021) → $317K (2024)

  • Jane Clark

    Chair

    Secretary → Vice Chair, 2021

    Vice Chair → Chair, 2023

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Brian Borkovec

    Director of Hr & Operations

    On filings since 2023

    40 hrs/week

    $107K (2023) → $107K (2024)

  • Baltazar De Anda Santana

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Eric Rottier

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Judd Schemmel

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Laura Cullen Huibregtse

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Marc Sherry

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Mark Clear

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Noble Wray

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Sandy Morales

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Tyler Leeper

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Joe Loehnis

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Chuck Erickson

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Jason Fields

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Amy Supple

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Bill Tischler

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Caitlin Suemnicht

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Ken Lammersfeld

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Dan Brown

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Halley Jones

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Ken Monteleone

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Lauren Birkel

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Marc Glazer

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Mari Olson

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Tori Gerding

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Tricia Nolan

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Jamie Patrick

    Vice President of Sales, Sports & Serv

    Vice President of Sales, Sports & Services → Vice President of Sales, Sports & Serv, 2024

    On filings since 2021

    40 hrs/week

    $103K (2021) → $155K (2024)

  • Kate Dale

    Executive Vice President of Brand Strategy & Communications

    Vice President of Marketing & Brnad Strategy → Vice President of Marketing & Brand Strategy, 2022

    Vice President of Marketing & Brand Strategy → Executive Vice President of Brand Strategy & Communications, 2024

    On filings since 2021

    40 hrs/week

    $118K (2021) → $142K (2024)

  • Brewer Stouffer

    Vice Chair

    Treasurer → Vice Chair, 2023

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Charles Hoslet

    Officer at Large

    Director → Officer at Large, 2023

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Rob Crain

    Immediate Past Chair

    Vice Chair → Chair, 2021

    Chair → Immediate Past Chair, 2023

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Steve Zanoni

    Secretary

    Director → Secretary, 2021

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Turina Bakken

    Officer at Large

    Director → Officer at Large, 2023

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Joel Plant

    Treasuruer

    Director → Treasuruer, 2023

    On filings since 2022

    4 hrs/week

    No compensation reported

Former officers (25)
  • Former: Greg Frank (2020–2023) — Immediate Past Chair
  • Former: Sheri Carter (2020–2023) — Director
  • Former: Angela Kinderman (2021–2023) — Director
  • Former: Jeff Haupt (2021–2023) — Director
  • Former: Leila Godkin (2022–2023) — Director
  • Former: Le Jordan (2023) — Director
  • Former: Rob Gard (2023) — Director of Public Relations
  • Former: Missy Tracy (2020–2022) — Director
  • Former: Shelia Stubbs (2020–2022) — Director
  • Former: Thomas Dott (2020–2022) — Director
  • Former: Diane Morgenthaler (2020–2021) — Executive Vice President
  • Former: John Leinen (2020–2021) — Vice President of Sales
  • Former: Alison Prange (2020) — Director
  • Former: Charlie Eggen (2020) — Director
  • Former: Chris Armstrong (2020) — Director
  • Former: Deb Archer (2020) — Presdient & CEO
  • Former: Janet Sperstad (2020) — Director
  • Former: Jim Bradley (2020) — Director
  • Former: John Meier (2020) — Director
  • Former: Joseph Boucher (2020) — Director
  • Former: Julie Peterman (2020) — Director
  • Former: Justin Doherty (2020) — Director
  • Former: Lynn Hobbie (2020) — Immediate Past Chair
  • Former: Skip Harless (2020) — Director
  • Former: Zach Brandon (2020) — Director

Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Ellie Westman Chin — President & CEO: $317KEllie Westman ChinPresident & CEO$317KJamie Patrick — VP of Sales, Sports & Serv: $155KJamie PatrickVP of Sales, Sports & Serv$155KKate Dale — EVP of Brand Strategy & Communications: $142KKate DaleEVP of Brand Strategy &…$142KBrian Borkovec — DIR of HR & Operations: $107KBrian BorkovecDIR of HR & Operations$107K

The highest reported compensation on the 2024 filing was $317K, to Ellie Westman Chin (President & CEO). 4 officers or directors reported compensation on that filing.

Frequently asked questions about Greater Madison Convention & Visitors Bureau Inc

How much does Greater Madison Convention & Visitors Bureau Inc give each year?

Greater Madison Convention & Visitors Bureau Inc gave $14K across 1 grant in 2024, according to its 2024 IRS Form 990. In 2023 it gave $14K across 1 grant.

How large is Greater Madison Convention & Visitors Bureau Inc?

Greater Madison Convention & Visitors Bureau Inc reported $10.0M in total assets on its 2024 IRS Form 990. Its revenue that year was $8.0M.

Where does Greater Madison Convention & Visitors Bureau Inc operate?

Greater Madison Convention & Visitors Bureau Inc has awarded grants in Wisconsin.

What is Greater Madison Convention & Visitors Bureau Inc's EIN?

Greater Madison Convention & Visitors Bureau Inc's EIN (Employer Identification Number) is 39-1174876. IRS Form 990 filing data is available on this page for 2020–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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