Greater Madison Convention & Visitors Bureau Inc
Greater Madison Convention & Visitors Bureau, inc.'s mission is to inspire a love of madison. We do this by leading and directing the destination's tourism industry in strategic and dynamic activities. Accomplishing this mission will result in support for our efforts and increased, optimum levels of visitor traffic and maximum generation of visitor dollars for madison and Dane county. The impact of living this mission on a day-to-day basis is summed up by our vision for the destination, our destination partners, and our organization team: madison is a place for all.
Greater Madison Convention & Visitors Bureau Inc at a glance
In short: Greater Madison Convention & Visitors Bureau Inc gave $14K across 1 grant in 2024 (avg $14K), mostly in Wisconsin. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $14,000
- +0.0% vs 2023
- Grants made (2024)
- 1
- +0.0% vs 2023
- Average grant
- $14,000
- +0.0% vs 2023
- Median grant
- $14,000
- Total assets
- $9,967,082
- +0.5% vs 2023
- Primary geography
- Wisconsin (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
Who Greater Madison Convention & Visitors Bureau Inc funds
How this funder distributes its grants
Top Recipients
Top recipient in 2024
The largest 2024 recipient was Destination Madison Foundation ($14K).
Grant Size Distribution
3 grants across all recorded years
The most common grant size was under $50K: 3 grants of 3 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2024 grant dollars on its one itemized grant.
States
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2024, annual grant giving ranged from $8K (2022) to $14K (2024). In 2024 it made 1 grant totaling $14K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Destination Madison Foundation Madison, WI | Youth Grants | $14,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $9,967,082 | $7,998,668 | $7,696,283 | $14,000 | 1 | $449,216 |
| 2023 | $9,919,550 | $7,273,844 | $6,980,105 | $14,000 | 1 | $390,577 |
| 2022 | $10,029,762 | $6,133,257 | $6,609,622 | $7,500 | 1 | $-46,244 |
| 2021 | $9,355,214 | $6,354,220 | $4,408,787 | — | — | $64,156 |
| 2020 | $7,711,633 | $4,933,152 | $3,988,891 | — | — | $105,480 |
About Greater Madison Convention & Visitors Bureau Inc
Based on IRS filings
Greater Madison Convention & Visitors Bureau Inc is a public charity, based in Madison, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $10.0M in total assets. In 2024, it awarded 1 grant totaling $14K. Net investment income was $449K.
Leadership & Key People
Officers and directors from IRS filings
Greater Madison Convention & Visitors Bureau Inc is led by Ellie Westman Chin, President & CEO on every filing since 2021; 4 of 35 officers listed in 2024 are compensated.
Officers on the 2024 filing
Ellie Westman Chin
President & CEO
On filings since 2021
40 hrs/week
$204K (2021) → $317K (2024)
Jane Clark
Chair
Secretary → Vice Chair, 2021
Vice Chair → Chair, 2023
On filings since 2020
4 hrs/week
No compensation reported
Brian Borkovec
Director of Hr & Operations
On filings since 2023
40 hrs/week
$107K (2023) → $107K (2024)
Baltazar De Anda Santana
Director
On filings since 2020
2 hrs/week
No compensation reported
Eric Rottier
Director
On filings since 2020
2 hrs/week
No compensation reported
Judd Schemmel
Director
On filings since 2020
2 hrs/week
No compensation reported
Laura Cullen Huibregtse
Director
On filings since 2020
2 hrs/week
No compensation reported
Marc Sherry
Director
On filings since 2020
2 hrs/week
No compensation reported
Mark Clear
Director
On filings since 2020
2 hrs/week
No compensation reported
Noble Wray
Director
On filings since 2020
2 hrs/week
No compensation reported
Sandy Morales
Director
On filings since 2020
2 hrs/week
No compensation reported
Tyler Leeper
Director
On filings since 2020
2 hrs/week
No compensation reported
Joe Loehnis
Director
On filings since 2021
2 hrs/week
No compensation reported
Chuck Erickson
Director
On filings since 2022
2 hrs/week
No compensation reported
Jason Fields
Director
On filings since 2022
2 hrs/week
No compensation reported
Amy Supple
Director
On filings since 2023
2 hrs/week
No compensation reported
Bill Tischler
Director
On filings since 2023
2 hrs/week
No compensation reported
Caitlin Suemnicht
Director
On filings since 2023
2 hrs/week
No compensation reported
Ken Lammersfeld
Director
On filings since 2023
2 hrs/week
No compensation reported
Dan Brown
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Halley Jones
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Ken Monteleone
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Lauren Birkel
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Marc Glazer
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Mari Olson
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Tori Gerding
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Tricia Nolan
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Jamie Patrick
Vice President of Sales, Sports & Serv
Vice President of Sales, Sports & Services → Vice President of Sales, Sports & Serv, 2024
On filings since 2021
40 hrs/week
$103K (2021) → $155K (2024)
Kate Dale
Executive Vice President of Brand Strategy & Communications
Vice President of Marketing & Brnad Strategy → Vice President of Marketing & Brand Strategy, 2022
Vice President of Marketing & Brand Strategy → Executive Vice President of Brand Strategy & Communications, 2024
On filings since 2021
40 hrs/week
$118K (2021) → $142K (2024)
Brewer Stouffer
Vice Chair
Treasurer → Vice Chair, 2023
On filings since 2020
4 hrs/week
No compensation reported
Charles Hoslet
Officer at Large
Director → Officer at Large, 2023
On filings since 2020
2 hrs/week
No compensation reported
Rob Crain
Immediate Past Chair
Vice Chair → Chair, 2021
Chair → Immediate Past Chair, 2023
On filings since 2020
2 hrs/week
No compensation reported
Steve Zanoni
Secretary
Director → Secretary, 2021
On filings since 2020
4 hrs/week
No compensation reported
Turina Bakken
Officer at Large
Director → Officer at Large, 2023
On filings since 2021
2 hrs/week
No compensation reported
Joel Plant
Treasuruer
Director → Treasuruer, 2023
On filings since 2022
4 hrs/week
No compensation reported
Former officers (25)
- Former: Greg Frank (2020–2023) — Immediate Past Chair
- Former: Sheri Carter (2020–2023) — Director
- Former: Angela Kinderman (2021–2023) — Director
- Former: Jeff Haupt (2021–2023) — Director
- Former: Leila Godkin (2022–2023) — Director
- Former: Le Jordan (2023) — Director
- Former: Rob Gard (2023) — Director of Public Relations
- Former: Missy Tracy (2020–2022) — Director
- Former: Shelia Stubbs (2020–2022) — Director
- Former: Thomas Dott (2020–2022) — Director
- Former: Diane Morgenthaler (2020–2021) — Executive Vice President
- Former: John Leinen (2020–2021) — Vice President of Sales
- Former: Alison Prange (2020) — Director
- Former: Charlie Eggen (2020) — Director
- Former: Chris Armstrong (2020) — Director
- Former: Deb Archer (2020) — Presdient & CEO
- Former: Janet Sperstad (2020) — Director
- Former: Jim Bradley (2020) — Director
- Former: John Meier (2020) — Director
- Former: Joseph Boucher (2020) — Director
- Former: Julie Peterman (2020) — Director
- Former: Justin Doherty (2020) — Director
- Former: Lynn Hobbie (2020) — Immediate Past Chair
- Former: Skip Harless (2020) — Director
- Former: Zach Brandon (2020) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $317K, to Ellie Westman Chin (President & CEO). 4 officers or directors reported compensation on that filing.
Frequently asked questions about Greater Madison Convention & Visitors Bureau Inc
How much does Greater Madison Convention & Visitors Bureau Inc give each year?
Greater Madison Convention & Visitors Bureau Inc gave $14K across 1 grant in 2024, according to its 2024 IRS Form 990. In 2023 it gave $14K across 1 grant.
How large is Greater Madison Convention & Visitors Bureau Inc?
Greater Madison Convention & Visitors Bureau Inc reported $10.0M in total assets on its 2024 IRS Form 990. Its revenue that year was $8.0M.
Where does Greater Madison Convention & Visitors Bureau Inc operate?
Greater Madison Convention & Visitors Bureau Inc has awarded grants in Wisconsin.
What is Greater Madison Convention & Visitors Bureau Inc's EIN?
Greater Madison Convention & Visitors Bureau Inc's EIN (Employer Identification Number) is 39-1174876. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(4)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS May 3, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS July 11, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS September 16, 2025)
- IRS filings on file for fiscal years 2020–2024
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Greater Madison Convention & Visitors Bureau Inc down — hundreds of funders to go?