Good Plus Foundation Inc
Good+ Foundation Inc is a public charity based in New York, New York, founded in 2001. It works to dismantle multigenerational poverty by pairing tangible goods with services for under-resourced fathers, mothers, and caregivers. Its work includes donating essential family-care goods, supporting community programs, providing family cash grants through its partner network, and offering practitioner training and technical assistance.
Good Plus Foundation Inc at a glance
In short: Good Plus Foundation Inc gave $14.2M across 67 grants in 2024 (avg $211K), mostly in New York. 33% of 2024 grantees were new. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $14,164,649
- -18.6% vs 2023
- Grants made (2024)
- 67
- +6.3% vs 2023
- Average grant
- $211,413
- -23.5% vs 2023
- Median grant
- $58,892
- Total assets
- $6,585,462
- -28.9% vs 2023
- New grantees (estimate)
- 33% first-time grantees (22 of 67, 2024)
- Primary geography
- New York (59% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Good Plus Foundation Inc
- Contact
Mailing address: 306 W 37Th Street 8Th Floor, New York, NY 10018
Phone: (212) 736-1777
Website: https://goodplusfoundation.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Good Plus Foundation Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was River Fund New York Inc ($4.9M). Together the top 10 received $10.6M.
Grant Size Distribution
311 grants across all recorded years
The most common grant size was under $50K: 132 grants of 311 (42%).
Geographic Focus
Where this funder awards grants
Good+ describes its work as national. Its 2024 grant dollars went to recipients in California (46%), New York (37%), Texas (9%), Ohio (4%), and the District of Columbia (4%). In 2024, it also reported training practitioners in 16 states beyond New York and California.
Grant Distribution by State
Share of 2024 grant dollars across all 67 itemized grants.
States
Cities
Is Good Plus Foundation Inc open to new grantees?
33%
first-time grantees, 2024
In 2024, 22 of 67 grantees (33%) were first-time recipients. First grants averaged $53K; repeat grants $289K. How we count
Medians: $25K first-time, $79K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2019–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2024, annual grant giving ranged from $6.4M (2019) to $17.4M (2023). In 2024 it made 67 grants totaling $14.2M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| River Fund New York Inc Richmond Hill, NY | See Part IV | $4,854,364 |
| World Harvest Charities & Family Svcs Los Angeles, CA | See Part IV | $2,099,045 |
| Shelter Partnership Inc Bell, CA | See Part IV | $714,909 |
| SCO Family of Services Glen Cove, NY | See Part IV | $519,215 |
| Children's Institute Inc Los Angeles, CA | See Part IV | $443,519 |
| Montefiore Medical Center Bronx, NY | See Part IV | $431,566 |
| Food Bank for New York City New York, NY | See Part IV | $417,118 |
| Friends Outside in Los Angeles County Pasadena, CA | See Part IV | $410,649 |
| La County Dept of Public Health La, CA | See Part IV | $353,528 |
| El Nido Family Centers Mission Hills, CA | See Part IV | $339,843 |
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Financial History
Multi-year comparison from IRS filings
Good+ reported that 89 cents of every dollar spent went into programs in 2024.
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $6,585,462 | $16,085,944 | $18,630,040 | $14,164,649 | 67 | $181,204 |
| 2023 | $9,263,667 | $21,859,408 | $21,424,032 | $17,401,665 | 63 | $195,622 |
| 2022 | $7,447,670 | $17,337,400 | $16,163,698 | $12,727,515 | 61 | $105,018 |
| 2021 | $6,013,741 | $13,844,054 | $13,748,997 | $10,753,708 | 56 | $102,391 |
| 2020 | $6,179,214 | $13,851,900 | $14,352,155 | $11,039,320 | 64 | $42,010 |
| 2019 | $6,401,436 | $10,306,240 | $8,967,017 | $6,401,265 | 56 | $167,310 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
Good+ Foundation’s mission is to dismantle multigenerational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family.
Its filing describes programs focused on fathers, mothers, and crisis intervention. The fatherhood initiative seeks to support fathers’ economic self-sufficiency and engagement in children’s development. In 2024, Good+ trained 5,799 social workers, nurse home visitors, caseworkers, and administrators in 16 states beyond New York and California, delivered five keynote addresses and nine virtual workshops, and provided 26 technical assistance sessions. Its programs for mothers include parenting support, prenatal and perinatal health, and community support. In 2024, Good+ donated 1,897,918 items worth more than $12 million to partner organizations and met 99.6% of partners’ requests for critical children’s gear.
The organization supports community partners that serve families. For example, AVANCE describes its work as culturally responsive, two-generation programming for predominantly Latino families; El Nido Family Centers says it provides educational, youth development, health, and therapeutic services to families in low-income Los Angeles County communities; and LIFT describes its mission as investing in parents to build family well-being, financial strength, and social connections. These are the grantees’ stated missions, not Good+ Foundation’s.
Grantmaking
Separately, its Family Cash Grants program provides direct, unrestricted cash to families through Good+’s partner network; the organization reported supporting more than 1,500 families through that program in 2024.
Among the largest 2024 organizational grants were $30,000 to AVANCE Inc., $29,000 to Montefiore Medical Center, $28,000 to El Nido Family Centers, $16,000 to SCO Family of Services, and $14,600 to SHIELDS for Families. Other listed grants included $13,000 to Forestdale Inc., $12,000 to LIFT Inc., and $12,000 to Project Joy. Good+ says partners submit annual impact reports, and existing partners were invited to apply for cash grants. Cash awards were based on review of proposed uses of funds and need.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Jessica Seinfeld as director, founder, and chair; Emmanuel Aidoo as director and treasurer; and Jennifer Franklin as director and secretary. Other directors listed were Ali Wentworth, Amanda Rotkel, Bara Tisch, Beverly Mills, Connie Verducci, Jason Williams, and Jennifer Garcia Allen.
Good+’s 2024 annual report says its CEO departed in November and that Dr. Laurel Parker West, chief program and operations officer, was serving as interim CEO.
Good Plus Foundation Inc is led by Katherine E. Snider, CEO since 2024 (on filings since 2019); 7 of 26 officers listed in 2024 are compensated.
Officers on the 2024 filing
Katherine E. Snider
CEO
Executive Director → Chief Executive Officer, 2020
Chief Executive Officer → CEO, 2024
On filings since 2019
40 hrs/week
$202K (2019) → $309K (2024)
Laurel P. West
Interim CEO
Chief Prgrm & Operations Officer → Chief Progrm & Operations Officer, 2022
Chief Progrm & Operations Officer → Interim CEO, 2024
On filings since 2019
40 hrs/week
$128K (2019) → $218K (2024)
Jessica Seinfeld
Director, Founder & Chair
Director, Founder & President → Director, Founder & Chair, 2021
On filings since 2019
10 hrs/week
No compensation reported
Alan-Michael Graves
Senior Director of Learning & Capacity
On filings since 2022
40 hrs/week
$104K (2022) → $110K (2024)
Shelby E. McClelland
Director of Institutional Giving
New on the 2024 filing
40 hrs/week
$103K (2024)
Ali Wentworth
Director
On filings since 2019
1 hr/week
No compensation reported
Bara Tisch
Director
On filings since 2019
1 hr/week
No compensation reported
Connie Verducci
Director
On filings since 2019
1 hr/week
No compensation reported
Jennifer Franklin
Director & Secretary
On filings since 2019
3 hrs/week
No compensation reported
Jennifer Garcia Allen
Director
On filings since 2019
1 hr/week
No compensation reported
Jennifer Koen
Director
On filings since 2019
1 hr/week
No compensation reported
Kara Moore
Director
On filings since 2019
2 hrs/week
No compensation reported
Leslie Simmons Brille
Director
On filings since 2019
1 hr/week
No compensation reported
Mary Kitchen
Director
On filings since 2019
1 hr/week
No compensation reported
Michael Nissan
Director
On filings since 2019
1 hr/week
No compensation reported
Sarah Michelle Gellar
Director
On filings since 2019
1 hr/week
No compensation reported
Stacey Bendet Eisner
Director
On filings since 2019
1 hr/week
No compensation reported
Veronica Swanson Beard
Director
On filings since 2019
1 hr/week
No compensation reported
Emmanuel Aidoo
Director & Treasurer
Director → Director & Treasurer, 2023
On filings since 2020
3 hrs/week
No compensation reported
Jason Williams
Director
On filings since 2020
1 hr/week
No compensation reported
Amanda Rotkel
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Beverly Mills
Director
New on the 2024 filing
1 hr/week
No compensation reported
Nelle Miller
Director
New on the 2024 filing
1 hr/week
No compensation reported
Abdulai Aidoo
Vice President of Finance & Administrator
Director Finance & Administrator → Director of Finance & Administrator, 2020
Director of Finance & Administrator → Vice President of Finance & Administrator, 2022
On filings since 2019
40 hrs/week
$74K (2019) → $174K (2024)
Jennifer Moore
Vice President of Advancement
New on the 2024 filing
40 hrs/week
$166K (2024)
Ricardo Justiniano
Vice President of National Programs & Operations
New on the 2024 filing
40 hrs/week
$108K (2024)
Former officers (8)
- Former: Danielle Devine (2019–2023) — Director
- Former: Michael Tiedemann (2019–2023) — Director, V Chair & Treasurer
- Former: Cathryn Harding (2022–2023) — Vice President Development
- Former: Tiffany Y. Langston (2021) — Chief Marketing Officer
- Former: Ari Shalam (2019–2020) — Director
- Former: Jennifer Carlston (2019–2020) — Director
- Former: Stefani Greenfield (2019–2020) — Director
- Former: Mary Ellen Miller (2019) — Vice President, Development & Marketing
Data from IRS Form 990 filings, 2019–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $309K, to Katherine E Snider (CEO (Thru 11/1/24)). 7 officers or directors reported compensation on that filing.
Frequently asked questions about Good Plus Foundation Inc
How much does Good Plus Foundation Inc give each year?
Good Plus Foundation Inc gave $14.2M across 67 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $17.4M across 63 grants.
What is Good Plus Foundation Inc's typical grant size?
Good Plus Foundation Inc's median grant in 2024 was $58,892, and its average grant was $211,413, across 67 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Good Plus Foundation Inc that year got $53K on average.
Where does Good Plus Foundation Inc give grants?
Good Plus Foundation Inc gives mostly in New York: 59% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest state was California (39%). The most frequent recipient cities were New York, NY (17 grants), Los Angeles, CA (12 grants), Brooklyn, NY (7 grants) and Bronx, NY (5 grants).
Does Good Plus Foundation Inc give general operating support?
Not in 2024: none of the 67 grants with a stated purpose on Good Plus Foundation Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "See Part IV" (67 grants).
Who are Good Plus Foundation Inc's largest grantees?
Good Plus Foundation Inc's largest 2024 grantees include River Fund New York Inc ($4,854,364), World Harvest Charities & Family Svcs ($2,099,045) and Shelter Partnership Inc ($714,909), according to its 2024 IRS Form 990. Together they received 54% of its itemized 2024 grant dollars.
How large is Good Plus Foundation Inc?
Good Plus Foundation Inc reported $6.6M in total assets on its 2024 IRS Form 990. Its revenue that year was $16.1M.
What does Good Plus Foundation Inc fund?
Good+ Foundation’s mission is to dismantle multigenerational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers, creating an upward trajectory for the whole family. See mission & focus areas ↑
How do I apply for a grant from Good Plus Foundation Inc?
Good Plus Foundation Inc has no public application process in the sources Grantable reviewed. Check goodplusfoundation.org for current guidelines, or contact the foundation directly before submitting a request.
What is Good Plus Foundation Inc's EIN?
Good Plus Foundation Inc's EIN (Employer Identification Number) is 31-1777082. IRS Form 990 filing data is available on this page for 2019–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2019 (received by the IRS August 17, 2020)
- Updated Form 990 for fiscal year 2020 (received by the IRS September 9, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS August 25, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS July 21, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS July 19, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS August 20, 2025)
- IRS filings on file for fiscal years 2019–2024
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Cite this profile
Grantable. (2026). Good Plus Foundation Inc funder profile. GrantGraph. Retrieved October 15, 2026, from https://grantable.co/funders/good-plus-foundation-inc-morg_93c9728a6c484f4a9d20b7823ee9d12b
BibTeX
@misc{grantable_311777082_2026,
author = {{Grantable}},
title = {{Good Plus Foundation Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/good-plus-foundation-inc-morg_93c9728a6c484f4a9d20b7823ee9d12b},
note = {Accessed 2026-10-15. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Good Plus Foundation Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
Good Plus Foundation Inc down — hundreds of funders to go?