Direct Selling Education Foundation
To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.
Direct Selling Education Foundation at a glance
In short: Direct Selling Education Foundation reported $2K in grants paid in 2024 (a total; its filing lists no individual grants). Source: 2024 IRS Form 990.
- Grants paid (2024)
- $1,500 — reported as a total on the IRS filing, without an itemized list
- -70.0% vs 2023
- Total assets
- $9,480,211
- +2.3% vs 2023
- Revenue (2024)
- $662,585
- +12.7% vs 2023
- Net investment income (2024)
- $351,342
- +99.8% vs 2023
- Expenses (2024)
- $1,183,383
- -9.8% vs 2023
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated October 2026.
How to apply to Direct Selling Education Foundation
Open Grants
1 open opportunity from Direct Selling Education Foundation
Who Direct Selling Education Foundation funds
How this funder distributes its grants
Grant Size Distribution
4 grants across all recorded years
The most common grant size was under $50K: 4 grants of 4 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $2K (2024) to $31K (2020). In 2024 it reported $2K in grants paid, as a total without an itemized list.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| United States Association for Small Business and Entrepreneurship Decatur, IL | Virtual Sales Competition Sponsor | $10,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $9,480,211 | $662,585 | $1,183,383 | $1,500 | Total only | $351,342 |
| 2023 | $9,266,853 | $587,761 | $1,312,205 | $5,000 | Total only | $175,883 |
| 2022 | $9,162,757 | $905,056 | $1,427,835 | $10,000 | 1 | $202,220 |
| 2021 | $11,428,061 | $1,544,540 | $1,308,017 | $7,500 | 1 | $808,818 |
| 2020 | $10,727,401 | $2,034,696 | $1,384,776 | $30,636 | 2 | $1,688,501 |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
About Direct Selling Education Foundation
Based on IRS filings
Direct Selling Education Foundation is a public charity focused on Community Improvement & Capacity Building, based in Washington, DC. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $9.5M in total assets. In 2024, it reported $2K in grants paid as a total on its IRS filing, without an itemized list. Net investment income was $351K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Direct Selling Education Foundation is led by Gary Huggins, Executive Director on every filing since 2020; 3 of 27 officers listed in 2024 are compensated.
Officers on the 2024 filing
Gary Huggins
Executive Director
On filings since 2020
37.5 hrs/week
$236K (2020) → $244K (2024)
Joseph N Mariano
President
On filings since 2020
1 hr/week
No compensation reported
Kevin Guest
Chairman
Director → Chairman, 2023
On filings since 2020
1 hr/week
No compensation reported
Kimblery Harris Bliton
Senior Director & Academic
On filings since 2023
37.5 hrs/week
$153K (2023) → $153K (2024)
Calvin Jolley
Director
On filings since 2020
1 hr/week
No compensation reported
Connie Tang
Director
On filings since 2020
1 hr/week
No compensation reported
Dan Moore
Director
On filings since 2020
1 hr/week
No compensation reported
Gordon Hester
Director
On filings since 2020
1 hr/week
No compensation reported
Helen Brown
Director
On filings since 2020
1 hr/week
No compensation reported
Linda Ferrell
Director
On filings since 2020
1 hr/week
No compensation reported
Robert Cavitt
Director
On filings since 2020
1 hr/week
No compensation reported
Alfredo Bala
Director
On filings since 2022
1 hr/week
No compensation reported
Allyson Sellers
Director
On filings since 2022
1 hr/week
No compensation reported
Kim Drabik
Director
On filings since 2022
1 hr/week
No compensation reported
Mark Stastny
Director
On filings since 2022
1 hr/week
No compensation reported
Ursula Dudley Oglesby
Director
On filings since 2023
1 hr/week
No compensation reported
Ben Riley
Director
New on the 2024 filing
1 hr/week
No compensation reported
Deborah Heisz
Director
New on the 2024 filing
1 hr/week
No compensation reported
Marc Ashley
Director
New on the 2024 filing
1 hr/week
No compensation reported
Mike Collins
Director
New on the 2024 filing
1 hr/week
No compensation reported
Rod Anderson
Director
New on the 2024 filing
1 hr/week
No compensation reported
Ryan Reigle
Director
New on the 2024 filing
1 hr/week
No compensation reported
Tamara A Ingram
Program Manager
On filings since 2020
37.5 hrs/week
$107K (2020) → $114K (2024)
Adolfo Franco
Secretary
On filings since 2020
1 hr/week
No compensation reported
David R Merriman
Treasurer
On filings since 2020
1 hr/week
No compensation reported
Joni Rogers-Kante
Vice Chair
Director → Vice Chair, 2023
On filings since 2020
1 hr/week
No compensation reported
Andrew Schmidt
Vice Chair
Director → Vice Chair, 2023
On filings since 2022
1 hr/week
No compensation reported
Former officers (23)
- Former: Angela Loehr Chrysler (2020–2023) — Past Chair
- Former: Asma Ishaq (2020–2023) — Director
- Former: Jeffrey Reigle (2020–2023) — Imm Past Chair
- Former: Marjorie L Fine (2020–2023) — Director
- Former: Ryan Napierski (2020–2023) — Director
- Former: Victoria L Crittenden (2020–2023) — Director
- Former: Judith Sanchez (2022–2023) — Director
- Former: Tyler Whitehead (2022–2023) — Director
- Former: Al Bala (2023) — Director
- Former: Michael Collins (2023) — Director
- Former: Rob Cavitt (2023) — Director
- Former: Deborah T Ashford (2020–2022) — Counsel
- Former: Kimberly Harris Bliton (2020–2022) — Senior Director & Academic Initiatives
- Former: Britney C Vickery (2020–2021) — Director
- Former: Dan Chard (2020–2021) — Director
- Former: Erik S Johnson (2020–2021) — Director
- Former: John P Parker (2020–2021) — Past Chairman
- Former: John Wyckoff (2020–2021) — Director
- Former: Justin Rose (2020–2021) — Director
- Former: Konrad Mayr (2020–2021) — Director
- Former: Nancy J Laichas (2020–2021) — Chief Marketing Officer
- Former: Orville Thompson (2020–2021) — Director
- Former: Pamela Jones Harbour (2020–2021) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $244K, to Gary Huggins (Executive Director). 3 officers or directors reported compensation on that filing.
Frequently asked questions about Direct Selling Education Foundation
How much does Direct Selling Education Foundation give each year?
Direct Selling Education Foundation reported $2K in grants paid in 2024 on its 2024 IRS Form 990, as a total without an itemized list of grants. In 2023 it reported $5K in grants paid.
How large is Direct Selling Education Foundation?
Direct Selling Education Foundation reported $9.5M in total assets on its 2024 IRS Form 990. Its revenue that year was $663K.
What is Direct Selling Education Foundation?
Direct Selling Education Foundation is a public charity focused on Community Improvement & Capacity Building, based in Washington, DC. It holds $9.5M in total assets as of 2024.
Where does Direct Selling Education Foundation operate?
Direct Selling Education Foundation has awarded grants in Illinois, North Carolina, New York, Wisconsin.
What is Direct Selling Education Foundation's EIN?
Direct Selling Education Foundation's EIN (Employer Identification Number) is 23-7335899. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated October 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS November 12, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 7, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 6, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 4, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS October 14, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work Direct Selling Education Foundation funds
Community Improvement & Capacity Building Open opportunities, soonest deadline first.
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Browse active grant opportunities in Direct Selling Education Foundation's focus areas in our free grants database
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Figures come from Direct Selling Education Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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