Destination Madison Foundation Inc
Destination Madison Foundation, inc. Is organized and shall be operated exclusively to further the well-being of the greater madison convention & visitors bureau, inc.in connection with and in furtherance thereof, the corporation shall have the following purposes:-to provide information to the residents of and visitors to the greater madison/Dane county area regarding the diverse cultural, educational, scientific, civic and athletic benefits of living and working in the greater madison/Dane county area.-to provide resource support for events hosted by the city of madison and/or the gmcvb that promote and encourage economic development within the greater madison/Dane county area.-to conduct research and disseminate data regarding economic development within the greater madison/Dane county area.-to receive, obtain, control, hold, administer, invest and reinvest and disburse funds and property of any type as may be received by the corporation, either absolutely or in trust.
Destination Madison Foundation Inc at a glance
In short: Destination Madison Foundation Inc gave $39K across 5 grants in 2025 (avg $8K), mostly in Wisconsin. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $39,000
- -77.3% vs 2024
- Grants made (2025)
- 5
- +400.0% vs 2024
- Average grant
- $7,800
- -95.5% vs 2024
- Median grant
- $7,500
- Total assets
- $232,644
- +0.1% vs 2024
- Primary geography
- Wisconsin (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated November 2026.
Who Destination Madison Foundation Inc funds
How this funder distributes its grants
Top Recipients
Top 5 recipients in 2025
The largest 2025 recipient was Central Cross Country Skiing Foundation Inc ($10K). Together the top 5 received $39K.
Grant Size Distribution
11 grants across all recorded years
The most common grant size was under $50K: 8 grants of 11 (73%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 5 itemized grants.
States
Cities
How Destination Madison Foundation Inc gives
- Giving fell 67% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $15K (2020) to $172K (2024). In 2025 it made 5 grants totaling $39K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Central Cross Country Skiing Foundation Inc Verona, WI | Program Support | $10,000 |
| Madtown BMX Deforest, WI | Program Support | $10,000 |
| Centro Hispano Madison, WI | Program Support | $7,500 |
| Mad Town Elite Youth Football Madison, WI | Program Support | $6,000 |
| Madison Metropolitan School District Madison, WI | Program Support | $5,500 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $232,644 | $79,001 | $78,667 | $39,000 | 5 | $7,298 |
| 2024 | $232,310 | $84,504 | $240,156 | $171,541 | 1 | $16,360 |
| 2023 | $393,591 | $186,465 | $196,295 | $110,000 | 2 | $10,421 |
| 2022 | $397,791 | $53,853 | $147,737 | $119,975 | 3 | $2,558 |
| 2021 | $500,025 | $45,548 | $111,784 | $92,784 | Total only | $118 |
| 2020 | $557,911 | $1,712 | $71,607 | $15,391 | Total only | $212 |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
About Destination Madison Foundation Inc
Based on IRS filings
Destination Madison Foundation Inc is a public charity focused on Community Improvement & Capacity Building, based in Madison, WI. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $233K in total assets. In 2025, it awarded 5 grants totaling $39K. Net investment income was $7K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Destination Madison Foundation Inc is led by Ellie Westman Chin, President & CEO on every filing since 2021; none of the 15 officers listed in 2025 report compensation.
Officers on the 2025 filing
Ellie Westman Chin
President & CEO
On filings since 2021
1 hr/week
$204K (2021) → $0 (2025)
Judd Schemmel
Chair
Vice Chair → Chair & Vice Chair, 2024
Chair & Vice Chair → Chair, 2025
On filings since 2023
1 hr/week
No compensation reported
Lynn Hobbie
Trustee
On filings since 2020
0.5 hrs/week
No compensation reported
Tom Ziarnik
Trustee
On filings since 2020
0.5 hrs/week
No compensation reported
Jason Ilstrup
Trustee
On filings since 2023
0.5 hrs/week
No compensation reported
Chris Vogel
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Daniel Hance
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Jason Salus
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Mari Olson
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Molly Fish
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Ranette Maurer
Trustee
New on the 2025 filing
0.5 hrs/week
No compensation reported
Jim Bradley
Secretary & Treasurer
Trustee → Secretary & Treasurer, 2023
On filings since 2020
0.5 hrs/week
No compensation reported
Joel Weitz
Immediate Past Chair
Chair → Chair & Trustee, 2024
Chair & Trustee → Immediate Past Chair, 2025
On filings since 2020
1 hr/week
No compensation reported
Rob Crain
Immediate Past Chair
Trustee → Immediate Past Chair, 2025
On filings since 2023
0.5 hrs/week
No compensation reported
Sandy Morales
Vice Chair
Trustee → Vice Chair & Trustee, 2024
Vice Chair & Trustee → Vice Chair, 2025
On filings since 2023
0.5 hrs/week
No compensation reported
Former officers (16)
- Former: Lauren Birkel (2021–2024) — Trustee
- Former: Gail Ambrosius (2023–2024) — Trustee
- Former: Le Jordan (2024) — Trustee
- Former: Ellsworth Brown (2020–2023) — Secretary & Treasurer
- Former: Julie Peterman (2020–2023) — Trustee
- Former: Greg Frank (2021–2023) — Trustee
- Former: Angela Kinderman (2023) — Trustee
- Former: Derek Morrison (2023) — Trustee
- Former: Jeanette Riechers (2020–2022) — Vice Chair
- Former: Bill Haight (2020) — Trustee
- Former: David Sanks (2020) — Trustee
- Former: Deb Archer (2020) — President & CEO
- Former: Jonathan Bogatay (2020) — Vice Chair
- Former: Rob Zache (2020) — Trustee
- Former: Turina Bakken (2020) — Trustee
- Former: Wayne Glowac (2020) — Trustee
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2021 IRS filing
The highest reported compensation on the 2021 filing was $204K, to Ellie Westman Chin (President/CEO).
Frequently asked questions about Destination Madison Foundation Inc
How much does Destination Madison Foundation Inc give each year?
Destination Madison Foundation Inc gave $39K across 5 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $172K across 1 grant.
What is Destination Madison Foundation Inc's typical grant size?
Destination Madison Foundation Inc's median grant in 2025 was $7,500, and its average grant was $7,800, across 5 grants on its 2025 IRS Form 990.
Where does Destination Madison Foundation Inc give grants?
Destination Madison Foundation Inc gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were Madison, WI (3 grants).
Does Destination Madison Foundation Inc give general operating support?
Not in 2025: none of the 5 grants with a stated purpose on Destination Madison Foundation Inc's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Program Support" (5 grants).
Who are Destination Madison Foundation Inc's largest grantees?
Destination Madison Foundation Inc's largest 2025 grantees include Central Cross Country Skiing Foundation Inc ($10,000), Madtown BMX ($10,000) and Centro Hispano ($7,500), according to its 2025 IRS Form 990. Together they received 71% of its itemized 2025 grant dollars.
How large is Destination Madison Foundation Inc?
Destination Madison Foundation Inc reported $233K in total assets on its 2025 IRS Form 990. Its revenue that year was $79K.
What is Destination Madison Foundation Inc?
Destination Madison Foundation Inc is a public charity focused on Community Improvement & Capacity Building, based in Madison, WI. It holds $233K in total assets as of 2025.
What is Destination Madison Foundation Inc's EIN?
Destination Madison Foundation Inc's EIN (Employer Identification Number) is 20-1127385. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated November 2026. Sourced from IRS Form 990 filings.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2025 (received by the IRS September 22, 2026)
- Updated Form 990 for fiscal year 2020 (received by the IRS November 15, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS September 12, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS May 3, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS July 11, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS September 16, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work Destination Madison Foundation Inc funds
Community Improvement & Capacity Building Open opportunities, soonest deadline first.
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