Dallas Convention & Vistiors Bureau

501(c)(6) organization Dallas, TX EIN: 75-2456622

Our mission is to market dallas globally to benefit our community andvisitors.

Dallas Convention & Vistiors Bureau at a glance

Total assets
$26,341,391
-4.9% vs 2024
Revenue (2025)
$25,924,101
-19.2% vs 2024
Net investment income (2025)
$342,923
+236.0% vs 2024
Expenses (2025)
$24,195,195
-25.9% vs 2024
Latest 990 filing
Form 990, 2025 View filing

Data from IRS Form 990, 2025; updated September 2026.

Who Dallas Convention & Vistiors Bureau funds

How this funder distributes its grants

Grant Size Distribution

25 grants across all recorded years

3<$50K4$50–100K7$100–250K6$250–500K2$500K–1M3$1–5M$5M+

The most common grant size was in the $100–250K range: 7 grants of 25 (28%).

Geographic Focus

Where this funder awards grants

Grant Distribution by State

14states
+6 more states

Cities

DallasNew YorkWashingtonAlexandriaAtlantaAustinColorado SpringsCookevilleFort WorthGreenvilleNorthboroughPiscatawayPlanoSalt Lake CitySan DiegoSarasotaScottsdaleSpringfieldTyson

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$10M$20M$30M1 grant2020 0 grants2021 0 grants2022 24 grants2023 1 grant2024 0 grants2025

From 2020 to 2024, annual grant giving ranged from $1.5M (2024) to $24.1M (2020). In 2024 it made 1 grant totaling $1.5M.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
The North Texas FWC Organizing Committee Dallas, TXGeneral Funding$1,500,000
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2025$26,341,391$25,924,101$24,195,195——$342,923
2024$27,696,646$32,068,498$32,647,903$1,500,0001$102,065
2023$24,525,599$31,461,306$30,424,745$7,737,00024$-42,007
2022$22,270,646$48,770,031$45,172,984——$-33,981
2021$16,156,055$23,486,746$23,303,509——$45,641
2020$9,372,783$28,732,606$53,901,870$24,107,3401$29,432

About Dallas Convention & Vistiors Bureau

Based on IRS filings

Dallas Convention & Vistiors Bureau is a public charity, based in Dallas, TX. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $26.3M in total assets. Net investment income was $343K.

Leadership & Key People

Officers and directors from IRS filings

Dallas Convention & Vistiors Bureau is led by Craig Davis, President & CEO since 2024 (on filings since 2021); 12 of 38 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Craig Davis

    President & CEO

    CEO → Director, President & CEO, 2023

    Director, President & CEO → President & CEO, 2024

    On filings since 2021

    40 hrs/week

    $392K (2021) → $673K (2025)

  • Monica Paul

    Executive Director & Dsc

    Executive Director of Dsc → Executive Director, 2024

    Executive Director → Executive Director & Dsc, 2025

    On filings since 2020

    40 hrs/week

    $219K (2020) → $310K (2025)

  • Mary Pat Higgins

    Board Chair

    Director → Chair-Elect, 2023

    Chair-Elect → Board Chair, 2024

    On filings since 2020

    No compensation reported

  • Lacey Cook

    Reg. Director of Sales

    New on the 2025 filing

    40 hrs/week

    $189K (2025)

  • Chris Pilavakis

    Director

    On filings since 2020

    No compensation reported

  • Greg White

    Director

    On filings since 2020

    No compensation reported

  • Mitzi Tally

    Director

    On filings since 2020

    No compensation reported

  • Steve Goldberg

    Director

    On filings since 2020

    No compensation reported

  • Steve Kemble

    Director

    On filings since 2020

    No compensation reported

  • Traci Mayer

    Director

    On filings since 2020

    No compensation reported

  • Teresa Coleman Wash

    Director

    On filings since 2021

    No compensation reported

  • Amy Tharp

    Director

    On filings since 2022

    No compensation reported

  • Chris Heinbaugh

    Director

    On filings since 2022

    No compensation reported

  • Jean Maier Dean

    Director

    On filings since 2022

    No compensation reported

  • Kiyundra Jones

    Director

    On filings since 2022

    No compensation reported

  • Mayur Mike Patel

    Director

    On filings since 2022

    No compensation reported

  • Bruce Roy

    Director

    On filings since 2023

    No compensation reported

  • Jesse Oliver

    Director

    On filings since 2023

    No compensation reported

  • Marnese Barskdale Elder

    Director

    On filings since 2023

    No compensation reported

  • Virgile Rivet

    Director

    On filings since 2023

    No compensation reported

  • Adam Bazaldua

    Director

    On filings since 2024

    No compensation reported

  • April Allen

    Director

    On filings since 2024

    No compensation reported

  • Duane Dankesreiter

    Director

    On filings since 2024

    No compensation reported

  • Ricardo Ortiz

    Director

    On filings since 2024

    No compensation reported

  • Harrison Blair

    Director

    New on the 2025 filing

    No compensation reported

  • Pio Del Castillo

    Director

    New on the 2025 filing

    No compensation reported

  • Stephen D'agostino

    Director

    New on the 2025 filing

    No compensation reported

  • Cheryl Richards

    Senior Vice President & Chief Eoi Officer

    Senior Vice President, Diversity Equity & Inclusion → Senior Vice President, Chief Diversity, Equity & Inclusion Officer, 2024

    Senior Vice President, Chief Diversity, Equity & Inclusion Officer → Senior Vice President & Chief Eoi Officer, 2025

    On filings since 2020

    40 hrs/week

    $213K (2020) → $258K (2025)

  • Donald Brad Kent

    Senior Vice President & Chief Sales Officer

    Chief Sales Officer → Senior Vice President & Sales, 2023

    Senior Vice President & Sales → Senior Vice President & Chief Sales Officer, 2024

    On filings since 2020

    40 hrs/week

    $330K (2020) → $435K (2025)

  • Mark Thompson

    Senior Vice President, Tourism & Operations

    Senior Vice President of Tourism → Senior Vice President, Tourism & Operations, 2023

    On filings since 2020

    40 hrs/week

    $228K (2020) → $313K (2025)

  • Dariela Esquivel

    Board Secretary

    Corporate Board Secretary → Board Secretary, 2022

    On filings since 2021

    40 hrs/week

    $67K (2021) → $108K (2025)

  • Michael Rudowski

    Vice President of Research & I

    Vice President, Research & Insights → Vice President of Research & Insights, 2024

    Vice President of Research & Insights → Vice President of Research & I, 2025

    On filings since 2022

    40 hrs/week

    $151K (2022) → $192K (2025)

  • Jennifer Walker

    Senior Vice President & CMO

    Senior Vice President & Marketing → CMO, 2024

    CMO → Senior Vice President & CMO, 2025

    On filings since 2023

    40 hrs/week

    $316K (2023) → $340K (2025)

  • Herminia Munoz

    Vice President of Sales

    On filings since 2024

    40 hrs/week

    $216K (2024) → $188K (2025)

  • Jennifer Bumbalo

    Vice President of Sales

    New on the 2025 filing

    40 hrs/week

    $206K (2025)

  • Peter Gould

    Vice President Compliance & Legal

    New on the 2025 filing

    40 hrs/week

    $203K (2025)

  • James Smith

    Board Chair Elect

    Director → Board Chair-Elect, 2024

    Board Chair-Elect → Board Chair Elect, 2025

    On filings since 2020

    No compensation reported

  • Kathie Parsons-525

    CFO

    New on the 2025 filing

    40 hrs/week

    No compensation reported

Former officers (78)
  • Former: Jacqueline Rutledge (2023–2025) — CFO · Filing note: Thru 125
  • Former: Andrea Gates (2020–2024) — Director
  • Former: Carrie F. Parsons (2020–2024) — Board Chair
  • Former: Ginger Cade (2020–2024) — Senior Director of Sales
  • Former: John Ackerman (2020–2024) — Director
  • Former: Maria Mendez (2020–2024) — Director
  • Former: Rosa Fleming (2020–2024) — Director
  • Former: Tony Vedda (2020–2024) — Director
  • Former: Gay Donnell Willis (2021–2024) — Director
  • Former: Mohammed Farshori (2022–2024) — Director
  • Former: Samantha Crosby (2022–2024) — Director
  • Former: Heather Walker (2023–2024) — Vice President of Client Services
  • Former: Maria Smith (2023–2024) — Director
  • Former: Patrick Carreno (2023–2024) — Director
  • Former: Jill Larsen (2020–2023) — CFO
  • Former: Michael Koffler (2020–2023) — Chair
  • Former: Jiroko Rosales (2021–2023) — Director
  • Former: Minnie Munoz (2023) — Vice President & Sales
  • Former: Anant Jain (2020–2022) — Director
  • Former: Carolyn Dent (2020–2022) — Director
  • Former: Dave Brown (2020–2022) — Chair
  • Former: Gayla Fussell (2020–2022) — Director of National Accounts
  • Former: Helen Giddings (2020–2022) — Director
  • Former: Joyce Williams (2020–2022) — Director
  • Former: Mark Woelffer (2020–2022) — Director
  • Former: Paula Blackmon (2020–2022) — Director
  • Former: Robbie Douglas (2020–2022) — Director
  • Former: Robert Watson (2020–2022) — Director
  • Former: Deborah Burleson (2022) — Director of National Accounts
  • Former: Adam Medrano (2020–2021) — Director
  • Former: Carol West (2020–2021) — Director
  • Former: Frank Librio (2020–2021) — Chief Marketing Officer
  • Former: Kim Borneman (2020–2021) — Regional Director of Sales
  • Former: Kyle Noonan (2020–2021) — Director
  • Former: Mary Grimley (2020–2021) — Vice President of Sales
  • Former: Phillip Jones (2020–2021) — Former CEO
  • Former: Scott Goldstein (2020–2021) — Director
  • Former: Tony Flores (2020–2021) — Director
  • Former: Andrea Sanders (2020) — Director
  • Former: Arthur Hollingsworth (2020) — Director
  • Former: Betty Manetta (2020) — Director
  • Former: Chad Estis (2020) — Director
  • Former: Craig Lewis (2020) — Director
  • Former: Darren James (2020) — Director
  • Former: Dave Johnson (2020) — Director
  • Former: David Coats (2020) — Interim CEO
  • Former: Dawn McKenney (2020) — Chief Experience Officer
  • Former: Dean Fearing (2020) — Director
  • Former: Diane Morefield (2020) — Director
  • Former: Dusti Groskreutz (2020) — Director
  • Former: Gus Granger (2020) — Director
  • Former: Hattie Hill (2020) — Director
  • Former: Heidi Murray (2020) — Director
  • Former: Jennifer Gates (2020) — Director
  • Former: Jill Magnuson (2020) — Director
  • Former: Jimmy Gaston (2020) — Director
  • Former: John Trevino (2020) — Director
  • Former: Kamal Kaushal (2020) — Director
  • Former: Kevin Gilbert (2020) — Director
  • Former: Kevin Owens (2020) — Director of National Accounts
  • Former: Laura Beitler (2020) — Director
  • Former: Laura Estrada (2020) — Director
  • Former: Lee Boquet (2020) — Director of Information Systems
  • Former: Lily Weiss (2020) — Director
  • Former: Lucian Labarba (2020) — Director
  • Former: Matthew Jones (2020) — CFO
  • Former: Mike Patel (2020) — Director
  • Former: Peg Hall (2020) — Director
  • Former: Rosa Oh (2020) — Director
  • Former: Roz Mallet (2020) — Director
  • Former: Sean Kennerty (2020) — Director
  • Former: Sharon Davis (2020) — Director
  • Former: Sherry Andrus (2020) — Corporate Board Secretary
  • Former: Susan Harris (2020) — Director
  • Former: Tamara Hines (2020) — Director
  • Former: Tyrus Sanders (2020) — Director
  • Former: Wanda Grainer (2020) — Director
  • Former: Wes Caywood (2020) — Director

Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Craig Davis — President & CEO: $673KCraig DavisPresident & CEO$673KDonald Brad Kent — SVP, Chief Sales Officer: $435KDonald Brad KentSVP, Chief Sales Officer$435KJacqueline Rutledge-Thru 125 — CFO: $404KJacqueline…CFO$404KJennifer Walker — SVP, CMO: $340KJennifer WalkerSVP, CMO$340KMark Thompson — SVP, Tourism & Operations: $313KMark ThompsonSVP, Tourism & Operations$313KMonica Paul — Executive Director, DSC: $310KMonica PaulExecutive Director, DSC$310KCheryl Richards — SVP, Chief EOI Officer: $258KCheryl RichardsSVP, Chief EOI Officer$258KJennifer Bumbalo — VP of Sales: $206KJennifer BumbaloVP of Sales$206KPeter Gould — VP Compliance/Lega: $203KPeter GouldVP Compliance/Lega$203KMichael Rudowski — VP of Research & I: $192KMichael RudowskiVP of Research & I$192KLacey Cook — Reg. DIR. of Sales: $189KLacey CookReg. DIR. of Sales$189KHerminia Munoz — VP of Sales: $188KHerminia MunozVP of Sales$188KDariela Esquivel — Board Secretary: $108KDariela EsquivelBoard Secretary$108K

The highest reported compensation on the 2025 filing was $673K, to Craig Davis (President & CEO). 13 officers or directors reported compensation on that filing.

Frequently asked questions about Dallas Convention & Vistiors Bureau

How large is Dallas Convention & Vistiors Bureau?

Dallas Convention & Vistiors Bureau reported $26.3M in total assets on its 2025 IRS Form 990. Its revenue that year was $25.9M.

Where does Dallas Convention & Vistiors Bureau operate?

Dallas Convention & Vistiors Bureau has awarded grants in Arizona, California, Colorado, District of Columbia, Florida, Georgia, Massachusetts, Missouri, New Jersey, New York, Tennessee, Texas, Utah, Virginia.

What is Dallas Convention & Vistiors Bureau's EIN?

Dallas Convention & Vistiors Bureau's EIN (Employer Identification Number) is 75-2456622. IRS Form 990 filing data is available on this page for 2020–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(5)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS May 12, 2021)
  2. Updated Form 990 for fiscal year 2023 (received by the IRS September 23, 2024)
  3. Updated Form 990 for fiscal year 2024 (received by the IRS August 11, 2025)
  4. Added Form 990 for fiscal year 2025 (received by the IRS July 17, 2026)
  5. IRS filings on file for fiscal years 2020–2024

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Cite this profile

Grantable. (2026). Dallas Convention & Vistiors Bureau funder profile. GrantGraph. Retrieved October 19, 2026, from https://grantable.co/funders/dallas-convention-and-vistiors-bureau-morg_65dcd38152044d039e5be4ba913f84a2

BibTeX
@misc{grantable_752456622_2026,
  author       = {{Grantable}},
  title        = {{Dallas Convention \& Vistiors Bureau funder profile}},
  howpublished = {GrantGraph},
  year         = {2026},
  url          = {https://grantable.co/funders/dallas-convention-and-vistiors-bureau-morg_65dcd38152044d039e5be4ba913f84a2},
  note         = {Accessed 2026-10-19. Data licensed CC BY 4.0}
}

The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.

Figures come from Dallas Convention & Vistiors Bureau's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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