Dairy Promotion Inc
Dairy Promotion Inc is a 501(c)(6) nonprofit organization based in Kansas City, Kansas. The organization is dedicated to promotion, research, and nutrition education related to dairy products. Its mission and activities are entirely funded by dairy producers. The organization engages in initiatives that enhance the image and awareness of dairy products through various campaigns and educational programs, while also investing in research to further understand the nutritional benefits of dairy and develop innovative ways to promote its consumption.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$569K
-14.2% YoY
Annual Giving
$73.6M
-1.3% YoY
Grant Count
28
+0.0% YoY
Avg Grant Size
$2.6M
-1.3% YoY
Mission & Focus Areas
Dairy Promotion Inc's primary focus includes:
- Promotion and marketing of dairy products
- Research related to dairy and its nutritional benefits
- Nutrition education programs
- Enhancement of the image and awareness of dairy products through campaigns and educational initiatives
Grantmaking
According to the most recent IRS Form 990 filing (2024), Dairy Promotion Inc reported:
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Geographic Focus
Where this funder awards grants
Dairy Promotion Inc's grant-making activities are primarily concentrated in:
- Utah
- Texas
- Illinois
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Most Recent Financial Data (2024):
- Total assets: $568,717
- Total giving: $73,572,782
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $568,717 | $662,920 | $718,446 |
| Revenue | $73,603,579 | $74,634,591 | $74,850,494 |
| Expenses | $73,697,782 | $74,690,117 | $74,717,585 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | — | — | — |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
85 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include National Dairy Board ($27,562,708), Dairy Max ($15,838,857), Empire State Development Corp ($6,296,617).
| Recipient | Purpose | Amount |
|---|---|---|
| ADA - KENTUCKY LOUISVILLE, KY | ADVERTISING PROGRAM | $110,723 |
| ADA - SOUTH DAKOTA PIERRE, SD | ADVERTISING PROGRAM | $409,758 |
| ADADC COLUMBUS (MIDEAST) COLUMBUS, OH | ADVERTISING PROGRAM | $1,622,125 |
| ADADC SYRACUSE (INC) NORTH SYRACUSE, NY | ADVERTISING PROGRAM | $1,401,325 |
| CONNECTICUT MILK HARTFORD, CT | ADVERTISING PROGRAM | $128,401 |
| DAIRY FARMERS INC ALTAMONTE SPRINGS, FL | ADVERTISING PROGRAM | $1,037,700 |
| DAIRY MAX GRAND PRAIRIE, TX | ADVERTISING PROGRAM | $15,838,857 |
| EMPIRE STATE DEVELOPMENT CORP ALBANY, NY | ADVERTISING PROGRAM | $6,296,617 |
| GRANITE STATE PROMOTION AGENCY CONCORD, NH | ADVERTISING PROGRAM | $82,268 |
| IDAHO DAIRY PRODUCTS COMMISSION MERIDIAN, ID | ADVERTISING PROGRAM | $2,412,858 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| KEVIN CODY | ASSISTANT TREASURER | — | — |
| ALEX BACHELOR | ASSISTANT TREASURER | — | — |
| PERRY TJAARDA | CHAIRMAN | — | — |
| JEFF RANEY | SECRETARY/TREASURER | — | — |
| NEIL HOFF | DIRECTOR | — | — |
| TODD HATHORN | VICE CHAIRMAN | — | — |
| RICK PODTBURG | DIRECTOR | — | — |
| KRISTEN COADY | PRESIDENT | — | — |
| JEFF CLARK | ASSISTANT SECRETARY | — | — |
| ALEX PETERSON | DIRECTOR | — | — |
| JENNIFER LEECH | DIRECTOR | — | — |
Frequently Asked Questions
What does Dairy Promotion Inc fund?
Dairy Promotion Inc's primary focus includes: • Promotion and marketing of dairy products • Research related to dairy and its nutritional benefits • Nutrition education programs • Enhancement of the image and awareness of dairy products through campaigns and educational initiatives
How do I apply for a grant from Dairy Promotion Inc?
According to the most recent IRS Form 990 filing (2024), Dairy Promotion Inc reported: • **Total giving:** $73,572,782 • **Total assets:** $568,717 • **Primary funding focus areas:** Education, Philanthropy, Voluntarism & Grantmaking, and Health Care • **Geographic distribution of grants:** Primarily in Utah, Texas, and Illinois • **Typical award range:** $22,143–$27,874,242
Where does Dairy Promotion Inc make grants?
Dairy Promotion Inc's grant-making activities are primarily concentrated in: • Utah • Texas • Illinois
What size grants does Dairy Promotion Inc award?
In 2024, Dairy Promotion Inc awarded 28 grants totaling $73.6M — an average of about $2.6M per grant, based on its IRS Form 990 filings.
What is Dairy Promotion Inc's EIN?
Dairy Promotion Inc's EIN (Employer Identification Number) is 43-1333665. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in Dairy Promotion Inc's focus areas in our free grants database
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Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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