Dairy Promotion Inc
Dairy Promotion Inc is a public charity based in Kansas City, Kansas, formed in 1985. It engages in promotion, research, and nutrition education related to dairy products; its filing describes its activities as financed by dairy producers.
Dairy Promotion Inc at a glance
In short: Dairy Promotion Inc gave $75.9M across 28 grants in 2025 (avg $2.7M), top state Illinois. 0% of 2025 grantees were new. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $75,904,005
- +3.2% vs 2024
- Grants made (2025)
- 28
- +0.0% vs 2024
- Average grant
- $2,710,857
- +3.2% vs 2024
- Median grant
- $855,511
- Total assets
- $475,829
- -16.3% vs 2024
- New grantees (estimate)
- 0% first-time grantees (0 of 28, 2025)
- Primary geography
- Illinois (38% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Dairy Promotion Inc
- Contact
Mailing address: 1405 N 98Th Street, Kansas City, KS 66111
Phone: (816) 801-6455
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Dairy Promotion Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was National Dairy Board ($28.4M). Together the top 10 received $67.9M.
Grant Size Distribution
142 grants across all recorded years
The most common grant size was in the $1–5M range: 48 grants of 142 (34%).
Geographic Focus
Where this funder awards grants
The 2025 grant dollars were distributed among recipients in multiple states. The largest reported state shares were Illinois (38%), Texas (22%), New York (11%), Michigan (5%), and Wisconsin (4%).
Grant Distribution by State
Share of 2025 grant dollars across all 28 itemized grants.
States
Cities
Is Dairy Promotion Inc open to new grantees?
0%
first-time grantees, 2025
In 2025, 0 of 28 grantees (0%) were first-time recipients. How we count
- 100% of 2025 grantees were also funded in 2024. Method
- Giving held roughly steady from 2022 to 2025 (+2%). Method
Estimate from itemized grant lists in IRS Form 990 filings (2020–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $73.6M (2024) to $75.9M (2025). In 2025 it made 28 grants totaling $75.9M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| National Dairy Board Chicago, IL | Advertising Program | $28,441,695 |
| Dairy Max Grand Prairie, TX | Advertising Program | $16,485,139 |
| Empire State Development Corp Albany, NY | Advertising Program | $6,584,264 |
| Michigan Dairy Market Program Augusta, MI | Advertising Program | $4,057,139 |
| Wisconsin Milk Marketing Board Madison, WI | Advertising Program | $3,030,949 |
| Idaho Dairy Products Commission Meridian, ID | Advertising Program | $2,791,424 |
| Adadc Columbus (Mideast) Columbus, OH | Advertising Program | $1,920,560 |
| Midwest Dairy Association St. Paul, MN | Advertising Program | $1,558,391 |
| Vermont Dairy Promo Council Montpelier, VT | Advertising Program | $1,537,542 |
| Adadc Syracuse (Inc) North Syracuse, NY | Advertising Program | $1,537,219 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants |
|---|---|---|---|---|---|
| 2025 | $475,829 | $75,936,117 | $76,029,005 | $75,904,005 | 28 |
| 2024 | $568,717 | $73,603,579 | $73,697,782 | $73,572,782 | 28 |
| 2023 | $662,920 | $74,634,591 | $74,690,117 | $74,565,117 | 28 |
| 2022 | $718,446 | $74,850,494 | $74,717,585 | $74,592,586 | 29 |
| 2021 | $585,537 | $75,669,129 | $75,533,319 | $75,408,319 | 29 |
| 2020 | $449,727 | $75,081,569 | $74,945,645 | $74,820,645 | 31 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The organization’s stated mission is “to engage in promotion, research, and nutrition education as they relate to dairy products.” Its program description says its advertising program engages in promotion, research, and nutrition education related to dairy products.
Among the organizations it supported in 2025, the Wisconsin Milk Marketing Board said its mission is to grow demand for Wisconsin milk through programs that enhance the competitiveness of the state’s dairy industry. The Midwest Dairy Association said it works with others to improve consumers’ dairy experience, increase sales, foster innovation, and inspire confidence in dairy products and practices. The Maine Dairy Promotion Board described its work as promoting and protecting the dairy industry by increasing demand, consumption, and sales of dairy products. The Illinois Milk Promotion Board said it collects and distributes dairy check-off funds for nutrition education and dairy promotion.
Grantmaking
In 2025, Dairy Promotion Inc reported 28 grants totaling $75,904,005. Grants ranged from $32,155 to $28,441,695, with a median of $855,510. The largest awards included:
Leadership & Key People
Leadership team and compensation from IRS filings
Officers and directors listed on the 2025 filing:
- Perry Tjaarda — Chairman
- Todd Hathorn — Vice Chairman
- Kristen Coady — President
- Jeff Raney — Secretary/Treasurer
- Kevin Cody — Assistant Treasurer
- Alex Bachelor — Assistant Treasurer
- Jeff Clark — Assistant Secretary
- Randy Mooney — Director
- Neil Hoff — Director
- Rick Podtburg — Director
Dairy Promotion Inc is led by Kristen Coady, President on every filing since 2024; none of the 12 officers listed in 2025 report compensation.
Officers on the 2025 filing
Kristen Coady
President
On filings since 2024
No compensation reported
Perry Tjaarda
Chairman
Director → Chairman, 2024
On filings since 2020
No compensation reported
Neil Hoff
Director
On filings since 2020
No compensation reported
Randy Mooney
Director
Secretary → Director, 2025
On filings since 2020
No compensation reported
Rick Podtburg
Director
On filings since 2020
No compensation reported
Jennifer Leech
Director
On filings since 2024
No compensation reported
Charles Krause
Director
New on the 2025 filing
No compensation reported
Alex Bachelor
Assistant Treasurer
Assistant Tr → Assistant Treasurer, 2022
On filings since 2020
No compensation reported
Jeff Raney
Secretary & Treasurer
Director → Secretary & Treasurer, 2024
On filings since 2020
No compensation reported
Kevin Cody
Assistant Treasurer
Assistant Tr → Assistant Treasurer, 2022
On filings since 2020
No compensation reported
Todd Hathorn
Vice Chairman
Secretary → Secretary & Treasurer, 2022
Secretary & Treasurer → Vice Chairman, 2024
On filings since 2020
No compensation reported
Jeff Clark
Assistant Secretary
On filings since 2024
No compensation reported
Former officers (6)
- Former: Alex Peterson (2024) — Director
- Former: Chris Allen (2020–2023) — President
- Former: Glen Easter (2020–2023) — Vice Chairman
- Former: Larry Hancock (2020–2023) — Chairman
- Former: Colby Troyer (2021–2023) — Assistant Secretary
- Former: John Wilson (2020) — President
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Dairy Promotion Inc
How much does Dairy Promotion Inc give each year?
Dairy Promotion Inc gave $75.9M across 28 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $73.6M across 28 grants.
What is Dairy Promotion Inc's typical grant size?
Dairy Promotion Inc's median grant in 2025 was $855,511, and its average grant was $2,710,857, across 28 grants on its 2025 IRS Form 990.
Where does Dairy Promotion Inc give grants?
Dairy Promotion Inc's top state is Illinois, with 38% of the grant dollars itemized on its 2025 IRS Form 990. The next largest states were Texas (22%) and New York (11%). The most frequent recipient cities were St. Paul, MN (2 grants).
Does Dairy Promotion Inc give general operating support?
Not in 2025: none of the 28 grants with a stated purpose on Dairy Promotion Inc's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Advertising Program" (28 grants).
Who are Dairy Promotion Inc's largest grantees?
Dairy Promotion Inc's largest 2025 grantees include National Dairy Board ($28,441,695), Dairy Max ($16,485,139) and Empire State Development Corp ($6,584,264), according to its 2025 IRS Form 990. Together they received 68% of its itemized 2025 grant dollars.
How large is Dairy Promotion Inc?
Dairy Promotion Inc reported $476K in total assets on its 2025 IRS Form 990. Its revenue that year was $75.9M.
What does Dairy Promotion Inc fund?
The organization’s stated mission is “to engage in promotion, research, and nutrition education as they relate to dairy products.” Its program description says its advertising program engages in promotion, research, and nutrition education related to dairy products. See mission & focus areas ↑
How do I apply for a grant from Dairy Promotion Inc?
Dairy Promotion Inc has no public application process in the sources Grantable reviewed. Contact the foundation directly before submitting a request.
What is Dairy Promotion Inc's EIN?
Dairy Promotion Inc's EIN (Employer Identification Number) is 43-1333665. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS November 15, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 8, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 17, 2025)
- Updated Form 990 for fiscal year 2020 (received by the IRS November 15, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
- Added Form 990 for fiscal year 2025 (received by the IRS May 13, 2026)
- IRS filings on file for fiscal years 2020–2024
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Cite this profile
Grantable. (2026). Dairy Promotion Inc funder profile. GrantGraph. Retrieved October 12, 2026, from https://grantable.co/funders/dairy-promotion-inc-morg_3b493186728e4fa6bb79fe5af68fa750
BibTeX
@misc{grantable_431333665_2026,
author = {{Grantable}},
title = {{Dairy Promotion Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/dairy-promotion-inc-morg_3b493186728e4fa6bb79fe5af68fa750},
note = {Accessed 2026-10-12. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Dairy Promotion Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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