Catalina Marketing Charitable Foundation
Catalina Marketing Charitable Foundation is a private foundation based in St. Petersburg, Florida. Its 2025 grants went to organizations including educational institutions and foundations, disability services, mental health and domestic-violence organizations, and other nonprofits.
Catalina Marketing Charitable Foundation at a glance
In short: Catalina Marketing Charitable Foundation gave $149K across 94 grants in 2025 (avg $2K), top state Florida. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $149,049
- +3.9% vs 2024
- Grants made (2025)
- 94
- -25.4% vs 2024
- Average grant
- $1,586
- +39.3% vs 2024
- Median grant
- $1,000
- Total assets
- $1,410,995
- -5.4% vs 2024
- Primary geography
- Florida (43% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated September 2026.
How to apply to Catalina Marketing Charitable Foundation
- How to Apply
-
Contact Janice Nevills. No specific form is listed, and the foundation reports no restrictions on awards.
- Contact
Application contact: Janice Nevills
Mailing address: 200 Carillon Parkway, St Petersburg, FL 33716
Phone: (727) 579-5000
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Catalina Marketing Charitable Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Scholarship America ($20K). Together the top 10 received $64K.
Grant Size Distribution
536 grants across all recorded years
The most common grant size was under $50K: 535 grants of 536 (100%).
Geographic Focus
Where this funder awards grants
The 2025 grants went to recipients in multiple states. Florida received the largest share of grant dollars (43%), followed by Michigan (15%), Illinois (11%), Ohio (9%), and Nevada (4%).
Grant Distribution by State
Share of 2025 grant dollars across all 94 itemized grants.
States
Cities
How Catalina Marketing Charitable Foundation gives
- 27% of 2025 grantees were also funded in 2024. Method
- Giving fell 30% from 2022 to 2025. Method
- In 2025 it paid out 178% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $143K (2024) to $212K (2022). In 2025 it made 94 grants totaling $149K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Scholarship America Detroit, MI | Restricted Use | $20,000 |
| To Write Love on Her Arms (TWLOHA) Melbourne, FL | Restricted Use | $9,625 |
| Office of Advancement Saint Petersburg, FL | Restricted Use | $5,000 |
| Cincinnati Therapeutic Riding Horsemanship Milford, OH | Restricted Use | $5,000 |
| Pinellas Education Foundation Largo, FL | Restricted Use | $5,000 |
| North Carolina A&T State University Greensboro, NC | Restricted Use | $3,750 |
| The Howard University New York, NY | Restricted Use | $3,750 |
| Famu Foundation Inc Tallahassee, FL | Restricted Use | $3,750 |
| Tuskegee University Tuskegee, AL | Restricted Use | $3,750 |
| Wheelchairs 4 Kids Tarpon Springs, FL | Restricted Use | $3,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $1,410,995 | $99,595 | $179,353 | $149,049 | 94 | $156,843 | $72,421 | $88,325 |
| 2024 | $1,490,753 | $64,179 | $172,971 | $143,458 | 126 | $151,384 | $37,854 | $86,952 |
| 2023 | $1,599,545 | $67,598 | $179,780 | $151,614 | 156 | $155,049 | $24,810 | $87,194 |
| 2022 | $1,711,727 | $131,152 | $236,568 | $212,147 | 159 | $214,242 | $77,691 | $102,465 |
| 2021 | $1,817,142 | $106,008 | $228,177 | $204,065 | 1 | — | $67,940 | $109,982 |
| 2020 | $1,939,308 | $76,650 | $228,656 | $206,130 | 1 | — | $39,856 | $103,434 |
Under IRS private-foundation payout rules, Catalina Marketing Charitable Foundation reported a distributable amount of $88K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation’s own mission is not stated in the available information. Its grants show support for organizations working in varied areas. For example, Tuskegee University describes its mission as providing postsecondary educational opportunities and contributing to society through research and development. Wheelchairs 4 Kids says it improves the lives of children with physical disabilities by providing equipment and modifications at no charge to families. Other 2025 grantees describe work in areas including student achievement, youth education, and efforts to end domestic violence and sexual assault.
Grantmaking
In 2025, the foundation made 94 grants totaling $149,049. Awards ranged from $25 to $20,000, with a median grant of $1,000. The largest grant listed was $20,000 to Scholarship America. Other notable grants included $9,625 to To Write Love on Her Arms and $5,000 each to the Office of Advancement, Cincinnati Therapeutic Riding Horsemanship, and Pinellas Education Foundation.
The foundation’s 2023 filing states that it does not restrict giving to preselected organizations. It lists Janice Nevills as the contact, says there is no specific application form at this time, and reports no restrictions on awards.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Michael Huffmaster as chairman; Michael Springer, Moira Hinson, and Derek Lott as board members; Jim Flanigan as treasurer; and Janice Nevills as secretary.
Catalina Marketing Charitable Foundation is led by Michael Huffmaster, Chairman since 2024 (on filings since 2020); none of the 6 officers listed in 2025 report compensation.
Officers on the 2025 filing
Michael Huffmaster
Chairman
Board Member → Chairman, 2024
On filings since 2020
0.5 hrs/week
No compensation reported
Jim Flanigan
Treasurer
On filings since 2020
0.5 hrs/week
No compensation reported
Moira Hinson
Board Member
On filings since 2020
0.5 hrs/week
No compensation reported
Derek Lott
Board Member
On filings since 2024
0.5 hrs/week
No compensation reported
Janice Nevills
Secretary
On filings since 2024
0.5 hrs/week
No compensation reported
Michael Springer
Board Member
On filings since 2024
0.5 hrs/week
No compensation reported
Former officers (8)
- Former: Avi Schaffer (2024) — Board Member
- Former: David Glogoff (2020–2023) — Chairman
- Former: Jessica Mendez (2020–2023) — Secretary
- Former: Marshall Stanton (2020–2023) — Board Member
- Former: Michael Bailey (2020–2023) — Board Member
- Former: Wesley Bean (2020–2023) — Board Member
- Former: Joy Linsday (2022–2023) — Board Member
- Former: Anna Lasseter (2020–2021) — Board Member
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Catalina Marketing Charitable Foundation
How much does Catalina Marketing Charitable Foundation give each year?
Catalina Marketing Charitable Foundation gave $149K across 94 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $143K across 126 grants.
What is Catalina Marketing Charitable Foundation's typical grant size?
Catalina Marketing Charitable Foundation's median grant in 2025 was $1,000, and its average grant was $1,586, across 94 grants on its 2025 IRS Form 990-PF.
Where does Catalina Marketing Charitable Foundation give grants?
Catalina Marketing Charitable Foundation's top state is Florida, with 43% of the grant dollars itemized on its 2025 IRS Form 990-PF. The next largest states were Michigan (15%) and Illinois (11%). The most frequent recipient cities were Chicago, IL (13 grants), Tampa, FL (8 grants), St Petersburg, FL (7 grants) and Land Olakes, FL (3 grants).
Does Catalina Marketing Charitable Foundation give general operating support?
Not in 2025: none of the 94 grants with a stated purpose on Catalina Marketing Charitable Foundation's 2025 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Restricted Use" (94 grants).
Who are Catalina Marketing Charitable Foundation's largest grantees?
Catalina Marketing Charitable Foundation's largest 2025 grantees include Scholarship America ($20,000), To Write Love on Her Arms (TWLOHA) ($9,625) and Office of Advancement ($5,000), according to its 2025 IRS Form 990-PF. Together they received 23% of its itemized 2025 grant dollars.
How large is Catalina Marketing Charitable Foundation?
Catalina Marketing Charitable Foundation reported $1.4M in total assets on its 2025 IRS Form 990-PF. It paid out $157K in qualifying distributions that year, against a required minimum of $88K (roughly 5% of its investment assets).
What does Catalina Marketing Charitable Foundation fund?
The foundation’s own mission is not stated in the available information. Its grants show support for organizations working in varied areas. See mission & focus areas ↑
How do I apply for a grant from Catalina Marketing Charitable Foundation?
Contact Janice Nevills. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Catalina Marketing Charitable Foundation's EIN?
Catalina Marketing Charitable Foundation's EIN (Employer Identification Number) is 33-0489905. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2020 (received by the IRS December 21, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS January 22, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS May 9, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS November 30, 2023)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS November 14, 2024)
- Updated Form 990-PF for fiscal year 2025 (received by the IRS March 3, 2026)
- IRS filings on file for fiscal years 2020–2025
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Cite this profile
Grantable. (2026). Catalina Marketing Charitable Foundation funder profile. GrantGraph. Retrieved October 11, 2026, from https://grantable.co/funders/catalina-marketing-charitable-foundation-morg_a38c9d4d74ec415cb2f189e18a47fc03
BibTeX
@misc{grantable_330489905_2026,
author = {{Grantable}},
title = {{Catalina Marketing Charitable Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/catalina-marketing-charitable-foundation-morg_a38c9d4d74ec415cb2f189e18a47fc03},
note = {Accessed 2026-10-11. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Catalina Marketing Charitable Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
Catalina Marketing Charitable Foundation down — hundreds of funders to go?