Catalina Marketing Charitable Foundation
Catalina Marketing Charitable Foundation is a private grantmaking foundation established in 1991 and designated as a 501(c)(3) organization. Based in St. Petersburg, Florida, the foundation operates as a company-sponsored foundation focused on philanthropic giving to nonprofit organizations.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.5M
-6.8% YoY
Annual Giving
$143K
-5.4% YoY
Grant Count
126
-19.2% YoY
Avg Grant Size
$1K
+17.1% YoY
Under IRS private-foundation payout rules, Catalina Marketing Charitable Foundation reported a distributable amount of $87K for 2024 — the minimum it must pay out in qualifying distributions.
Mission & Focus Areas
The foundation supports organizations involved in the following areas:
- Education
- Water conservation
- Health
- Hunger relief
- Housing development
- Athletics
- Youth business development
- Children services
- Human services
- Environment
- People with disabilities
- Arts and culture
Grantmaking
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Geographic Focus
Where this funder awards grants
The foundation primarily supports nonprofit organizations in Florida. Company operations are located across multiple states including Arkansas, California, Georgia, Illinois, Massachusetts, Missouri, New Hampshire, New Jersey, Ohio, Rhode Island, South Carolina, Texas, Vermont, and Washington.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Assets & Revenue (FY 2024):
- Total assets: $1,490,753
- Total revenue: $64,179
- Total grants and contributions received: $5,238
- Investment income and dividends: $42,686
- Total liabilities: $0
- Number of employees: 0
Historical Context: The foundation has maintained relatively stable assets over time, with investment income representing a significant portion of annual revenue.
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,490,753 | $1,599,545 | $1,711,727 |
| Revenue | $64,179 | $67,598 | $131,152 |
| Expenses | $172,971 | $179,780 | $236,568 |
| Qualifying Distributions | $151,384 | $155,049 | $214,242 |
| Net Investment Income | $37,854 | $24,810 | $77,691 |
| Distributable Amount | $86,952 | $87,194 | $102,465 |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
152 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Humane Society of Tampa Bay ($3,000), Spca Tampa Bay ($2,500), Ronald Mcdonald House Charities of Tampa Bay ($2,000).
| Recipient | Purpose | Amount |
|---|---|---|
| PELOTONIA COLUMBUS, OH | RESTRICTED USE | $100 |
| MIT CAMBRIDGE, MA | RESTRICTED USE | $150 |
| HAWAII COMMUNITY FOUNDATION HONOLULU, HI | RESTRICTED USE | $581 |
| COLLABORATIVE SUPPORT SERVICES INC - CHEF HUI MAUI RELIEF FUND LOS GATOS, CA | RESTRICTED USE | $200 |
| WORLD CENTRAL KITCHEN WASHINGTON, DC | RESTRICTED USE | $250 |
| ASPCA NEW YORK, NY | RESTRICTED USE | $500 |
| RONALD MCDONALD HOUSE CHARITIES OF TAMPA BAY TAMPA, FL | RESTRICTED USE | $2,000 |
| HAWAII PUBLIC SCHOOL FOUNDATION HONOLULU, HI | RESTRICTED USE | $500 |
| NATIONAL MULTIPLE SCLEROSIS SOCIETY NEW YORK, NY | RESTRICTED USE | $100 |
| CLEAR PATH FOR VETERANS CHITTENANGO, NY | RESTRICTED USE | $49 |
Leadership & Key People
Leadership team and compensation from IRS filings
Anna Lasseter is listed as a contact person for the foundation.
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| MICHAEL HUFFMASTER | CHAIRMAN | 0.5 | — |
| MICHAEL SPRINGER | BOARD MEMBER | 0.5 | — |
| MOIRA HINSON | BOARD MEMBER | 0.5 | — |
| AVI SCHAFFER | BOARD MEMBER | 0.5 | — |
| DEREK LOTT | BOARD MEMBER | 0.5 | — |
| JIM FLANIGAN | TREASURER | 0.5 | — |
| JANICE NEVILLS | SECRETARY | 0.5 | — |
Contact Information
- Address: 200 Carillon Parkway, St. Petersburg, FL 33716
- Phone: 787-579-5000 (or 727-579-5000)
- EIN: 33-0489905
- Tax-exempt status: January 1992
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What does Catalina Marketing Charitable Foundation fund?
The foundation supports organizations involved in the following areas: • Education • Water conservation • Health • Hunger relief • Housing development • Athletics • Youth business development • Children services • Human services • Environment • People with disabilities • Arts and culture
How do I apply for a grant from Catalina Marketing Charitable Foundation?
**Grant Activity:** • Total annual giving: $143,458 (fiscal year 2024) • Typical award range: $10–$30,720 • Recent grants include awards to Pinellas Education Foundation ($4,000), Little City for Community Development ($3,000), and To Write Love on Her Arms ($3,000) **Financial Activity (FY 2024):** • Total grants made: $143,458 • Total expenses: $172,971 • Investment income and dividends: $42,686
Where does Catalina Marketing Charitable Foundation make grants?
The foundation primarily supports nonprofit organizations in Florida. Company operations are located across multiple states including Arkansas, California, Georgia, Illinois, Massachusetts, Missouri, New Hampshire, New Jersey, Ohio, Rhode Island, South Carolina, Texas, Vermont, and Washington.
What size grants does Catalina Marketing Charitable Foundation award?
In 2024, Catalina Marketing Charitable Foundation awarded 126 grants totaling $143K — an average of about $1K per grant, based on its IRS Form 990 filings.
How much is Catalina Marketing Charitable Foundation required to give away each year?
Private foundations must generally distribute about 5% of their assets annually. For 2024, Catalina Marketing Charitable Foundation reported a distributable amount of $87K on its IRS Form 990-PF — the minimum it must pay out in qualifying distributions.
What is Catalina Marketing Charitable Foundation's EIN?
Catalina Marketing Charitable Foundation's EIN (Employer Identification Number) is 33-0489905. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in Catalina Marketing Charitable Foundation's focus areas in our free grants database
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Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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