Catalina Marketing Charitable Foundation

ST PETERSBURG, FL EIN: 33-0489905

Catalina Marketing Charitable Foundation is a private grantmaking foundation established in 1991 and designated as a 501(c)(3) organization. Based in St. Petersburg, Florida, the foundation operates as a company-sponsored foundation focused on philanthropic giving to nonprofit organizations.

Financial Overview

From 2024 IRS Form 990-PF · View filing

Total Assets

$1.5M

-6.8% YoY

Annual Giving

$143K

-5.4% YoY

Grant Count

126

-19.2% YoY

Avg Grant Size

$1K

+17.1% YoY

Research compiled by Grantable AI from public sources. Last updated April 2026.

Mission & Focus Areas

The foundation supports organizations involved in the following areas:

  • Education
  • Water conservation
  • Health
  • Hunger relief
  • Housing development
  • Athletics
  • Youth business development
  • Children services
  • Human services
  • Environment
  • People with disabilities
  • Arts and culture

Grantmaking

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Geographic Focus

Where this funder awards grants

The foundation primarily supports nonprofit organizations in Florida. Company operations are located across multiple states including Arkansas, California, Georgia, Illinois, Massachusetts, Missouri, New Hampshire, New Jersey, Ohio, Rhode Island, South Carolina, Texas, Vermont, and Washington.

Grant Distribution by State

36states
+28 more states

Cities

AmblerAmericusAnn ArborArlingtonArlington HeightsAtlantaAtlantic BeachAuroraBaltimoreBerkeleyBloomingtonBlue AshBooneBowling GreenBoynton BeachBozemanBrandonBrentwoodCambridgeCharleston

Financial History

Multi-year comparison from IRS filings

Assets & Revenue (FY 2024):

  • Total assets: $1,490,753
  • Total revenue: $64,179
  • Total grants and contributions received: $5,238
  • Investment income and dividends: $42,686
  • Total liabilities: $0
  • Number of employees: 0

Historical Context: The foundation has maintained relatively stable assets over time, with investment income representing a significant portion of annual revenue.

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$65K$130K$195K$260K20202021202220232024
Metric202420232022
Total Assets$1,490,753$1,599,545$1,711,727
Revenue$64,179$67,598$131,152
Expenses$172,971$179,780$236,568
Qualifying Distributions$151,384$155,049$214,242
Net Investment Income$37,854$24,810$77,691
Distributable Amount$86,952$87,194$102,465

Giving Over Time

Total grant dollars and number of grants per year

$0$53K$106K$159K$212K1 grants20201 grants2021159 grants2022156 grants2023126 grants2024

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

HUMANE SOCIETY OF TAMPA …$3KSPCA TAMPA BAY$3KRONALD MCDONALD HOUSE CH…$2KHUMANE SOCIETY PINELLAS$2KHABITAT FOR HUMANITY$2KSOUTHEASTERN GUIDE DOGS$2KSEASIDE SEABIRD SANCTUARY$2KSPECIAL NEEDS COMMUNITY …$1KKEEP PINELLAS BEAUTIFUL …$1KRONALD MCDONALD HOUSE$1K

Grant Size Distribution

152 grants across all recorded years

150<$50K$50–100K2$100–250K$250–500K$500K–1M$1–5M$5M+

Giving History

Grant recipients and amounts by year

No grants recorded for .

Leadership & Key People

Leadership team and compensation from IRS filings

Anna Lasseter is listed as a contact person for the foundation.

Compensation Overview

From 2024 IRS filing

From 2024 filing

NameTitleHoursCompensation
MICHAEL HUFFMASTERCHAIRMAN0.5
MICHAEL SPRINGERBOARD MEMBER0.5
MOIRA HINSONBOARD MEMBER0.5
AVI SCHAFFERBOARD MEMBER0.5
DEREK LOTTBOARD MEMBER0.5
JIM FLANIGANTREASURER0.5
JANICE NEVILLSSECRETARY0.5

Contact Information

  • Address: 200 Carillon Parkway, St. Petersburg, FL 33716
  • Phone: 787-579-5000 (or 727-579-5000)
  • EIN: 33-0489905
  • Tax-exempt status: January 1992

Subject Areas

Focus areas based on grantmaking activity

Related Funders

Similar funders by location and focus area

Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.

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