California Travel and Tourism Commission
VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$103.6M
-25.4% YoY
Annual Giving
$12.7M
Grant Count
3
Avg Grant Size
$4.2M
About California Travel and Tourism Commission
Based on IRS filings
California Travel and Tourism Commission is a nonprofit organization focused on Community Improvement & Capacity Building, based in SACRAMENTO, CA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $103.6M in total assets. In 2024, it awarded 3 grants totaling $12.7M. Net investment income was $4.3M.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $103,562,622 | $138,737,357 | $109,573,565 |
| Revenue | $159,679,539 | $145,475,467 | $182,972,786 |
| Expenses | $180,152,127 | $149,404,257 | $165,363,971 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $4,342,697 | $2,788,137 | $223,206 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 3 recipients in 2024
Grant Size Distribution
3 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Los Angeles Tourism & Convention Board ($6,705,523), San Francisco Travel Association ($4,842,083), San Diego Tourism Authority ($1,140,805).
| Recipient | Purpose | Amount |
|---|---|---|
| SAN DIEGO TOURISM AUTHORITY SAN DIEGO, CA | GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM) | $1,140,805 |
| LOS ANGELES TOURISM & CONVENTION BOARD HOLLYWOOD, CA | GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM) | $6,705,523 |
| SAN FRANCISCO TRAVEL ASSOCIATION SAN FRANCISCO, CA | GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM) | $4,842,083 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| DAN GORDON | CHAIR (AS OF 07/23) | 1 | — |
| GENE ZANGER | CHAIR (THRU 07/23) | 1 | — |
| JULIE COKER | VICE CHAIR OF MARKETING | 1 | — |
| CARLA MURRAY | VICE CHAIR OF OPERATIONS | 1 | — |
| KEVIN FAT | CHIEF FISCAL OFFICER/TREASURER | 1 | — |
| KEVIN BASS | COMMISSIONER | 1 | — |
| SHUAIB BULHAN | COMMISSIONER | 1 | — |
| JIM BURBA | COMMISSIONER | 1 | — |
| PETER CLARKE | COMMISSIONER | 1 | — |
| RON COHEN | COMMISSIONER | 1 | — |
| JOE D'ALESSANDRO | COMMISSIONER (THRU 04/24) | 1 | — |
| MICHAEL DUNNE | COMMISSIONER | 1 | — |
| SANDRA FLETCHER | COMMISSIONER (AS OF 10/23) | 1 | — |
| ROBERT GLEASON | COMMISSIONER | 1 | — |
| DANIEL HALPERN | COMMISSIONER (AS OF 03/24) | 1 | — |
| JOHN KELLIHER | COMMISSIONER | 1 | — |
| TOM KLEIN | COMMISSIONER | 1 | — |
| REED KANDALAFT | COMMISSIONER | 1 | — |
| WILLIAM LOUGHRAN | COMMISSIONER (THRU 04/24) | 1 | — |
| TERRY MACRAE | COMMISSIONER | 1 | — |
| NOREEN MARTIN | COMMISSIONER (AS OF 04/24) | 1 | — |
| RIPTON MELHADO | COMMISSIONER | 1 | — |
| DEE DEE MYERS | COMMISSIONER | 1 | — |
| SIMA PATEL | COMMISSIONER | 1 | — |
| KEN POTROCK | COMMISSIONER | 1 | — |
| STEPHEN REVETRIA | COMMISSIONER (AS OF 04/24) | 1 | — |
| JOHN SHEPERDSON | COMMISSIONER | 1 | — |
| BOBBIE SINGH-ALLEN | COMMISSIONER | 1 | — |
| TED SELOGIE | COMMISSIONER (AS OF 10/23) | 1 | — |
| KURT STOCKS | COMMISSIONER | 1 | — |
| SCOTT STROBL | COMMISSIONER | 1 | — |
| PAUL TORMEY | COMMISSIONER (THRU 08/23) | 1 | — |
| BENJAMIN WEBSTER | COMMISSIONER | 1 | — |
| SCOTT WHITE | COMMISSIONER | 1 | — |
| CAROLINE BETETA-WHITNEY | PRESIDENT AND CEO | 40 | $1,965,360 |
| MATTHEW SABBATINI-DILEGAME | CHIEF OPERATING OFFICER | 40 | $824,155 |
| LYNN CARPENTER | VICE PRESIDENT OF MARKETING | 40 | $599,256 |
| RYAN BECKER | VICE PRESIDENT OF COMMUNICATIONS | 40 | $388,386 |
| LEONA REED | ASSOCIATE VP OF GLOBAL MARKETING | 40 | $366,575 |
| SCOTT PLAMONDON | LEGAL COUNSEL | 40 | $343,000 |
| JORDAN KERR | DIRECTOR OF FINANCE/CONTROLLER | 40 | $239,250 |
| TERRY MINTON | DIRECTOR OF INFORMATION TECHNOLOGY | 40 | $222,250 |
| ERIKA DIPROFIO - ASSOCIATE | VP OF GLOBAL BRAND ADVERTISING | 40 | $238,278 |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is California Travel and Tourism Commission?
California Travel and Tourism Commission is a nonprofit organization focused on Community Improvement & Capacity Building, based in SACRAMENTO, CA. It holds $103.6M in total assets as of 2024.
How large is California Travel and Tourism Commission?
As of 2024, California Travel and Tourism Commission holds $103.6M in total assets with $159.7M in annual revenue. It awarded 3 grants totaling $12.7M in 2024.
Where does California Travel and Tourism Commission operate?
California Travel and Tourism Commission has awarded grants in California.
What size grants does California Travel and Tourism Commission award?
In 2024, California Travel and Tourism Commission awarded 3 grants totaling $12.7M — an average of about $4.2M per grant, based on its IRS Form 990 filings.
What is California Travel and Tourism Commission's EIN?
California Travel and Tourism Commission's EIN (Employer Identification Number) is 68-0408095. IRS Form 990 filing data is available on this page for 2020–2024.
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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