Ad Impact Inc

Private foundation · Grantmaker Sarasota, FL EIN: 81-4562993

Ad Impact Inc is a private foundation, based in Sarasota, FL. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $108.5M in total assets. In 2025, it awarded 6 grants totaling $4.0M. Net investment income was $7.1M.

Key facts about Ad Impact Inc

In short: Ad Impact Inc gave $4.0M across 6 grants in 2025 (avg $671K), mostly in New York. Source: 2025 IRS Form 990-PF.

EIN
81-4562993
Latest 990 filing
Form 990-PF, 2025
Annual giving (2025)
$4,023,792
Grants made (2025)
6
Average grant
$670,632
Median grant
$380,301
Total assets
$108,545,267
Primary geography
New York (58% of itemized 2025 grant dollars)

Data from IRS Form 990-PF, 2025; updated September 2026.

Financial Overview

From 2025 IRS Form 990-PF · View filing

Total Assets

$108.5M

+18.6% YoY

Annual Giving

$4.0M

+19.2% YoY

Grant Count

6

+50.0% YoY

Avg Grant Size

$671K

-20.5% YoY

Under IRS private-foundation payout rules, Ad Impact Inc reported a distributable amount of $4.7M for 2025 — the minimum it must pay out in qualifying distributions.

How Ad Impact Inc gives

  • Giving grew 24% from 2022 to 2025. Method
  • In 2025 it paid out 85% of its IRS minimum distribution (the 5% rule). Foundations have until the end of the next year to meet it. Method

From the foundation's IRS Form 990-PF filings. Methodology.

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

4states

Share of 2025 grant dollars across all 6 itemized grants.

Cities

SarasotaVeniceClintonRochesterOak Park

Giving Over Time

Total grant dollars and number of grants per year

$0$2M$4M$6M2 grants2019 1 grant2020 1 grant2021 1 grant2022 3 grants2023 4 grants2024 6 grants2025

From 2019 to 2025, annual grant giving ranged from $1.2M (2019) to $4.0M (2025). In 2025 it made 6 grants totaling $4.0M.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 6 recipients in 2025

Hamilton College: $2.3MHamilton College$2.3MThe Bay Park Conservancy Inc: $808KThe Bay Park Conservancy Inc$808KMayo Clinic: $507KMayo Clinic$507KSarasota Memorial Healthcare Foundation: $253KSarasota Memorial HealthcareFoundation$253KFenwick High School: $100KFenwick High School$100KThe Community Foundation of Sarasota County: $25KThe Community Foundation ofSarasota County$25K

The largest 2025 recipient was Hamilton College ($2.3M). Together the top 6 received $4.0M.

Grant Size Distribution

15 grants across all recorded years

1<$50K$50–100K2$100–250K1$250–500K5$500K–1M6$1–5M$5M+

The most common grant size was in the $1–5M range: 6 grants of 15 (40%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Hamilton College Clinton, NYAspirational Design; the Hamilton Fund$2,330,000
The Bay Park Conservancy Inc Sarasota, FLGeneral Support$808,146
Mayo Clinic Rochester, MNCenter for Regenerative Biotherapeutics$507,375
Sarasota Memorial Healthcare Foundation Sarasota, FLGeneral Support$253,226
Fenwick High School Oak Park, ILClass of 1965 Endowed Scholarship Fund$100,045
The Community Foundation of Sarasota County Sarasota, FLSeason of Sharing Sarasota County$25,000

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$5M$10M$15M2019 2020 2021 2022 2023 2024 2025
Metric202520242023
Total Assets$108,545,267$91,559,051$77,104,033
Revenue$11,751,737$10,455,391$5,770,075
Expenses$4,379,280$3,669,229$3,537,427
Qualifying Distributions$4,028,802$3,379,837$3,344,830
Net Investment Income$7,062,039$3,343,590$2,053,036
Distributable Amount$4,712,287$4,023,233$3,393,758

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990-PF for fiscal year 2019 (received by the IRS April 3, 2020)
  2. Updated Form 990-PF for fiscal year 2020 (received by the IRS March 15, 2021)
  3. Updated Form 990-PF for fiscal year 2021 (received by the IRS March 23, 2022)
  4. Updated Form 990-PF for fiscal year 2022 (received by the IRS May 15, 2023)
  5. Updated Form 990-PF for fiscal year 2023 (received by the IRS March 29, 2024)
  6. Updated Form 990-PF for fiscal year 2024 (received by the IRS May 13, 2025)
  7. Updated Form 990-PF for fiscal year 2025 (received by the IRS March 26, 2026)
  8. IRS filings on file for fiscal years 2019–2025

Leadership & Key People

Officers and directors from IRS filings

Ad Impact Inc is led by Ag Lafley, President on every filing since 2019; none of the 3 officers listed in 2025 report compensation.

Officers on the 2025 filing

  • Ag Lafley

    President

    On filings since 2019

    1 hr/week

    No compensation reported

  • David Payne

    Director

    On filings since 2019

    1 hr/week

    No compensation reported

  • Diana Shaheen

    Vice President, Secretary & Treasurer

    Vice President & Secretary → Vice President, Secretary & Treasurer, 2024

    On filings since 2019

    1 hr/week

    No compensation reported

Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Frequently asked questions about Ad Impact Inc

How much does Ad Impact Inc give each year?

Ad Impact Inc gave $4.0M across 6 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $3.4M across 4 grants.

What is Ad Impact Inc's typical grant size?

Ad Impact Inc's median grant in 2025 was $380,301, and its average grant was $670,632, across 6 grants on its 2025 IRS Form 990-PF.

Where does Ad Impact Inc give grants?

Ad Impact Inc gives mostly in New York: 58% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were Florida (27%) and Minnesota (13%). The most frequent recipient cities were Sarasota, FL (3 grants).

Does Ad Impact Inc give general operating support?

Yes: 33% of Ad Impact Inc's 2025 grants with a stated purpose (2 of 6) were for general or operating support, per its 2025 IRS Form 990-PF.

Who are Ad Impact Inc's largest grantees?

Ad Impact Inc's largest 2025 grantees include Hamilton College ($2,330,000), The Bay Park Conservancy Inc ($808,146) and Mayo Clinic ($507,375), according to its 2025 IRS Form 990-PF. Together they received 91% of its itemized 2025 grant dollars.

How large is Ad Impact Inc?

Ad Impact Inc reported $108.5M in total assets on its 2025 IRS Form 990-PF. It paid out $4.0M in qualifying distributions that year, against a required minimum of $4.7M (roughly 5% of its investment assets). Falling short in one year is not a violation: foundations have until the end of the next year to meet the minimum.

What is Ad Impact Inc's EIN?

Ad Impact Inc's EIN (Employer Identification Number) is 81-4562993. IRS Form 990 filing data is available on this page for 2019–2025.

Data last updated September 2026. Sourced from IRS Form 990-PF filings.

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