Ad Impact Inc
Ad Impact Inc is a private foundation, based in Sarasota, FL. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $108.5M in total assets. In 2025, it awarded 6 grants totaling $4.0M. Net investment income was $7.1M.
Key facts about Ad Impact Inc
In short: Ad Impact Inc gave $4.0M across 6 grants in 2025 (avg $671K), mostly in New York. Source: 2025 IRS Form 990-PF.
- EIN
- 81-4562993
- Latest 990 filing
- Form 990-PF, 2025
- Annual giving (2025)
- $4,023,792
- Grants made (2025)
- 6
- Average grant
- $670,632
- Median grant
- $380,301
- Total assets
- $108,545,267
- Primary geography
- New York (58% of itemized 2025 grant dollars)
Data from IRS Form 990-PF, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990-PF · View filing
Total Assets
$108.5M
+18.6% YoY
Annual Giving
$4.0M
+19.2% YoY
Grant Count
6
+50.0% YoY
Avg Grant Size
$671K
-20.5% YoY
Under IRS private-foundation payout rules, Ad Impact Inc reported a distributable amount of $4.7M for 2025 — the minimum it must pay out in qualifying distributions.
How Ad Impact Inc gives
- Giving grew 24% from 2022 to 2025. Method
- In 2025 it paid out 85% of its IRS minimum distribution (the 5% rule). Foundations have until the end of the next year to meet it. Method
From the foundation's IRS Form 990-PF filings. Methodology.
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 6 itemized grants.
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $1.2M (2019) to $4.0M (2025). In 2025 it made 6 grants totaling $4.0M.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 6 recipients in 2025
The largest 2025 recipient was Hamilton College ($2.3M). Together the top 6 received $4.0M.
Grant Size Distribution
15 grants across all recorded years
The most common grant size was in the $1–5M range: 6 grants of 15 (40%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Hamilton College Clinton, NY | Aspirational Design; the Hamilton Fund | $2,330,000 |
| The Bay Park Conservancy Inc Sarasota, FL | General Support | $808,146 |
| Mayo Clinic Rochester, MN | Center for Regenerative Biotherapeutics | $507,375 |
| Sarasota Memorial Healthcare Foundation Sarasota, FL | General Support | $253,226 |
| Fenwick High School Oak Park, IL | Class of 1965 Endowed Scholarship Fund | $100,045 |
| The Community Foundation of Sarasota County Sarasota, FL | Season of Sharing Sarasota County | $25,000 |
Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $108,545,267 | $91,559,051 | $77,104,033 |
| Revenue | $11,751,737 | $10,455,391 | $5,770,075 |
| Expenses | $4,379,280 | $3,669,229 | $3,537,427 |
| Qualifying Distributions | $4,028,802 | $3,379,837 | $3,344,830 |
| Net Investment Income | $7,062,039 | $3,343,590 | $2,053,036 |
| Distributable Amount | $4,712,287 | $4,023,233 | $3,393,758 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2019 (received by the IRS April 3, 2020)
- Updated Form 990-PF for fiscal year 2020 (received by the IRS March 15, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS March 23, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS May 15, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS March 29, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS May 13, 2025)
- Updated Form 990-PF for fiscal year 2025 (received by the IRS March 26, 2026)
- IRS filings on file for fiscal years 2019–2025
Leadership & Key People
Officers and directors from IRS filings
Ad Impact Inc is led by Ag Lafley, President on every filing since 2019; none of the 3 officers listed in 2025 report compensation.
Officers on the 2025 filing
Ag Lafley
President
On filings since 2019
1 hr/week
No compensation reported
David Payne
Director
On filings since 2019
1 hr/week
No compensation reported
Diana Shaheen
Vice President, Secretary & Treasurer
Vice President & Secretary → Vice President, Secretary & Treasurer, 2024
On filings since 2019
1 hr/week
No compensation reported
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Ad Impact Inc
How much does Ad Impact Inc give each year?
Ad Impact Inc gave $4.0M across 6 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $3.4M across 4 grants.
What is Ad Impact Inc's typical grant size?
Ad Impact Inc's median grant in 2025 was $380,301, and its average grant was $670,632, across 6 grants on its 2025 IRS Form 990-PF.
Where does Ad Impact Inc give grants?
Ad Impact Inc gives mostly in New York: 58% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were Florida (27%) and Minnesota (13%). The most frequent recipient cities were Sarasota, FL (3 grants).
Does Ad Impact Inc give general operating support?
Yes: 33% of Ad Impact Inc's 2025 grants with a stated purpose (2 of 6) were for general or operating support, per its 2025 IRS Form 990-PF.
Who are Ad Impact Inc's largest grantees?
Ad Impact Inc's largest 2025 grantees include Hamilton College ($2,330,000), The Bay Park Conservancy Inc ($808,146) and Mayo Clinic ($507,375), according to its 2025 IRS Form 990-PF. Together they received 91% of its itemized 2025 grant dollars.
How large is Ad Impact Inc?
Ad Impact Inc reported $108.5M in total assets on its 2025 IRS Form 990-PF. It paid out $4.0M in qualifying distributions that year, against a required minimum of $4.7M (roughly 5% of its investment assets). Falling short in one year is not a violation: foundations have until the end of the next year to meet the minimum.
What is Ad Impact Inc's EIN?
Ad Impact Inc's EIN (Employer Identification Number) is 81-4562993. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings.
Here's the math on researching Ad Impact Inc by hand.
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