Ad Impact Inc
Ad Impact Inc is a private foundation, based in Sarasota, FL. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $108.5M in total assets. In 2025, it awarded 6 grants totaling $4.0M. Net investment income was $7.1M.
Ad Impact Inc at a glance
In short: Ad Impact Inc gave $4.0M across 6 grants in 2025 (avg $671K), mostly in New York. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $4,023,792
- +19.2% vs 2024
- Grants made (2025)
- 6
- +50.0% vs 2024
- Average grant
- $670,632
- -20.5% vs 2024
- Median grant
- $380,301
- Total assets
- $108,545,267
- +18.6% vs 2024
- Primary geography
- New York (58% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated September 2026.
Who Ad Impact Inc funds
How this funder distributes its grants
Top Recipients
Top 6 recipients in 2025
The largest 2025 recipient was Hamilton College ($2.3M). Together the top 6 received $4.0M.
Grant Size Distribution
15 grants across all recorded years
The most common grant size was in the $1–5M range: 6 grants of 15 (40%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 6 itemized grants.
Cities
How Ad Impact Inc gives
- Giving grew 24% from 2022 to 2025. Method
- In 2025 it paid out 85% of its IRS minimum distribution (the 5% rule). Foundations have until the end of the next year to meet it. Method
From the foundation's IRS Form 990-PF filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $1.2M (2019) to $4.0M (2025). In 2025 it made 6 grants totaling $4.0M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Hamilton College Clinton, NY | Aspirational Design; the Hamilton Fund | $2,330,000 |
| The Bay Park Conservancy Inc Sarasota, FL | General Support | $808,146 |
| Mayo Clinic Rochester, MN | Center for Regenerative Biotherapeutics | $507,375 |
| Sarasota Memorial Healthcare Foundation Sarasota, FL | General Support | $253,226 |
| Fenwick High School Oak Park, IL | Class of 1965 Endowed Scholarship Fund | $100,045 |
| The Community Foundation of Sarasota County Sarasota, FL | Season of Sharing Sarasota County | $25,000 |
Ready to take the next step with Ad Impact Inc?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $108,545,267 | $11,751,737 | $4,379,280 | $4,023,792 | 6 | $4,028,802 | $7,062,039 | $4,712,287 |
| 2024 | $91,559,051 | $10,455,391 | $3,669,229 | $3,375,876 | 4 | $3,379,837 | $3,343,590 | $4,023,233 |
| 2023 | $77,104,033 | $5,770,075 | $3,537,427 | $3,340,685 | 3 | $3,344,830 | $2,053,036 | $3,393,758 |
| 2022 | $64,878,409 | $2,384,895 | $3,481,847 | $3,241,979 | 1 | $3,245,540 | $927,023 | $3,346,656 |
| 2021 | $79,142,440 | $13,200,026 | $2,557,923 | $2,298,092 | 1 | $2,301,403 | $3,236,944 | $3,242,664 |
| 2020 | $60,935,872 | $12,573,798 | $1,656,275 | $1,633,389 | 1 | — | $3,722,108 | $2,289,130 |
| 2019 | $44,836,888 | $10,671,072 | $1,336,970 | $1,233,880 | 2 | — | $1,125,777 | $1,647,945 |
Under IRS private-foundation payout rules, Ad Impact Inc reported a distributable amount of $4.7M for 2025 — the minimum it must pay out in qualifying distributions.
Leadership & Key People
Officers and directors from IRS filings
Ad Impact Inc is led by Ag Lafley, President on every filing since 2019; none of the 3 officers listed in 2025 report compensation.
Officers on the 2025 filing
Ag Lafley
President
On filings since 2019
1 hr/week
No compensation reported
David Payne
Director
On filings since 2019
1 hr/week
No compensation reported
Diana Shaheen
Vice President, Secretary & Treasurer
Vice President & Secretary → Vice President, Secretary & Treasurer, 2024
On filings since 2019
1 hr/week
No compensation reported
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Ad Impact Inc
How much does Ad Impact Inc give each year?
Ad Impact Inc gave $4.0M across 6 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $3.4M across 4 grants.
What is Ad Impact Inc's typical grant size?
Ad Impact Inc's median grant in 2025 was $380,301, and its average grant was $670,632, across 6 grants on its 2025 IRS Form 990-PF.
Where does Ad Impact Inc give grants?
Ad Impact Inc gives mostly in New York: 58% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were Florida (27%) and Minnesota (13%). The most frequent recipient cities were Sarasota, FL (3 grants).
Does Ad Impact Inc give general operating support?
Yes: 33% of Ad Impact Inc's 2025 grants with a stated purpose (2 of 6) were for general or operating support, per its 2025 IRS Form 990-PF.
Who are Ad Impact Inc's largest grantees?
Ad Impact Inc's largest 2025 grantees include Hamilton College ($2,330,000), The Bay Park Conservancy Inc ($808,146) and Mayo Clinic ($507,375), according to its 2025 IRS Form 990-PF. Together they received 91% of its itemized 2025 grant dollars.
How large is Ad Impact Inc?
Ad Impact Inc reported $108.5M in total assets on its 2025 IRS Form 990-PF. It paid out $4.0M in qualifying distributions that year, against a required minimum of $4.7M (roughly 5% of its investment assets). Falling short in one year is not a violation: foundations have until the end of the next year to meet the minimum.
What is Ad Impact Inc's EIN?
Ad Impact Inc's EIN (Employer Identification Number) is 81-4562993. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings.
Data update history
(8)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2019 (received by the IRS April 3, 2020)
- Updated Form 990-PF for fiscal year 2020 (received by the IRS March 15, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS March 23, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS May 15, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS March 29, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS May 13, 2025)
- Updated Form 990-PF for fiscal year 2025 (received by the IRS March 26, 2026)
- IRS filings on file for fiscal years 2019–2025
Live grants for the work Ad Impact Inc funds
Philanthropy, Voluntarism & Grantmaking Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Ad Impact Inc's focus areas in our free grants database
Similar Funders
Funders with grantees in common, and similar funders in Florida
Manatee Community Foundation Inc
Bradenton, FL
The foundation funds nonprofits and community projects in areas including animal welfare, health and human services, education, and arts and culture for youth, with broader support also reported for civic, environmental, and other community needs. Its 2025 grants had a median of $15,000, though awards ranged widely; competitive grants begin with an LOI through its Grants Portal, while full applications are by invitation. The profile does not state whether unsolicited requests are accepted outside these processes.
Assets
$69.1M
Grants
131
Total Given
$4.5M
Craig and Ana Weatherley Foundation
Wilmington, DE
Assets
$1.7M
Grants
4
Total Given
$43K
The Chicago Community Trust
Chicago, IL
The Chicago Community Trust funds eligible nonprofits working to narrow the wealth gap and meet urgent needs, with priorities including economic mobility, education, jobs, homeownership, and community development in metropolitan Chicago and Cook County. Its 2025 grants had a median of $26,500, though amounts varied widely; the profile does not state whether it accepts unsolicited requests.
Assets
$7.1B
Grants
4,316
Total Given
$1.2B
Charles & Margery Barancik Foundation Inc
Sarasota, FL
The Charles & Margery Barancik Foundation supports education, humanitarian causes, arts and culture, the environment, and medical research, primarily in Florida, especially the Sarasota region. In 2025 it made 217 grants, ranging from $1,000 to $2,420,486, with a median of $12,000. It funds only preselected organizations and does not accept unsolicited requests.
Assets
$575.3M
Grants
217
Total Given
$29.1M
Gulf Coast Community Foundation Inc
Venice, FL
Gulf Coast Community Foundation funds arts and culture, civic and economic development, education, the environment, health and human services, and disaster response, with grants generally serving Sarasota and Charlotte counties, DeSoto County, Boca Grande, Lakewood Ranch, and Longboat Key, Florida. In 2025, grants ranged from $5,030 to $2,101,739, with a median of $16,251; Community Grants are capped at $25,000 per nonprofit per fiscal year. It accepts letters of inquiry for Community Grants; Catalytic and Initiative Grants are by invitation.
Assets
$533.7M
Grants
651
Total Given
$45.0M
The Community Foundation of Sarasota CO Inc
Sarasota, FL
The Community Foundation of Sarasota County funds nonprofit programs in areas including education, health care, basic needs, animal welfare, arts, and community capacity building. Its programmatic grants average $10,000–$25,000 and support organizations serving Sarasota, Manatee, Charlotte, and DeSoto counties; the profile does not state whether it accepts unsolicited requests.
Assets
$518.5M
Grants
540
Total Given
$41.2M
More similar funders
More Funders in Florida
The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open
Figures come from Ad Impact Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
Ad Impact Inc down — hundreds of funders to go?