Wisonsin Opportunity Attraction Fund (WI) Grant

The Wisconsin Opportunity Attraction Fund aims to strategically invest in the state's economy by attracting major events and programs. Managed by the Wisconsin Economic Development Corporation, this fund enhances Wisconsin's visibility as a prime destination for travel and business. The program supports eligible entities in securing opportunities through competitive bidding, ultimately driving economic impact and boosting tourism and out-of-state talent attraction. This initiative reflects Wisconsin's commitment to fostering economic growth and community well-being.

NOTE: An interested applicant should contact a WEDC Account Manager to determine if their project is right for the program. See Letter of Inquiry Deadline above. Upon review of the project, and alignment with eligibility criteria, an applicant will be invited to submit their application through Network Wisconsin.
Attracting major events and programs to Wisconsin can help raise awareness of the state’s attributes as a prime destination for travel, business, and living—but attracting these events and programs can be a competitive endeavor among states. In some cases, these opportunities require an investment of funds that will lead to a multiplier effect, as the multiplier program generates economic impact over and above the amount of the up-front investment. In 2023, the state Legislature passed Wisconsin Act 169 directing the Wisconsin Economic Development Corporation (WEDC) to create and administer a fund for this purpose.
Program’s Purpose
The purpose of the Opportunity Attraction Fund Program is to attract major opportunities and events to the State of Wisconsin, to improve perception and increased awareness of Wisconsin as a place to travel and live. The Program provides funds for eligible entities to attract to Wisconsin, or host in Wisconsin, events and opportunities that are secured through competitive bidding against other states or jurisdictions outside of Wisconsin. Events or major opportunities secured through this program should drive economic impact within Wisconsin. Additional benefits may include increased travel and tourism activity within the state, as well as out-of-state talent attraction.