Vibrancy Grant Program

The Vibrancy Grant Program supports small businesses located in downtown Greensboro to improve services, expand commercial opportunities, and enhance the visual appeal of storefronts.

Funding Source: Funded by Duke Energy Foundation ($25,000) with matching funds from Downtown Greensboro Inc. (additional $25,000), totaling $50,000 to support approximately 20 small businesses at $2,500 each.

Geographic Scope: Downtown Greensboro Business Improvement District (BID)

Eligible Applicants: Small businesses located downtown

Eligible Grant Expenditures

New Technology for Sales Efficiency:

• Investments in new point-of-sale systems and other electronic equipment
• Expanding advertising and digital marketing efforts
• Increasing social media presence
• Programs aimed at workforce development and job creation

Investments to Expand Services and Commerce:

• Modifying physical spaces to improve functionality
• Material and construction costs
• Tools, furniture, fixtures, and equipment (tables, chairs, display counters)
• Signage and billboard expenses
• Sourcing goods and services from local suppliers

Storefront Beautification:

• Interior and exterior painting
• Awnings
• Lighting fixtures
• Outdoor seating or gathering areas
• Planters
• Projects that improve appearance or curb appeal

Program Status: Multiple rounds of awards have been announced. First round winners announced in November 2025. Second round winners announced with 10 additional businesses receiving $2,500 each.

Contact Information:

• Downtown Greensboro Inc
• 532 South Elm Street
• Greensboro, NC
• Phone: (336) 379-0060
• Website: downtowngreensboro.org

Application Process

Application Period: Second round application period opened November 4 with final grant awards announced by December 3

Submission: Applications available online at downtowngreensboro.org/about-us/development-programs/

Required Information: Applicants must describe how grant funds will be used in one of the eligible expenditure categories

For more information: Contact Downtown Greensboro Inc. at (336) 379-0060 or visit downtowngreensboro.org/about-us/development-programs/