Tourism Grant Program

Tourism Grant Program

Status: ACTIVE
Funder: Loudoun County
Amount: Up to US $25,000
Last Updated: March 17, 2026

Summary

The Loudoun County Tourism Grant Program provides funding to support tourism initiatives that align with the county's goals. With increased maximum awards up to $25,000 and waived matching requirements, this program aims to enhance marketing efforts and drive visitor engagement. Eligible applicants include nonprofits and businesses looking to attract regional and national visitors. Unallowable expenses include corporate debts and entertainment costs. This initiative is vital for revitalizing tourism post-pandemic.

Overview

Tourism Grant Program Loudoun County’s FY 2027 budget includes funds that can be allocated to organizations for proposals that provide tourism services or activities consistent with the county’s Restricted Transient Occupancy Tax (RTOT) Funding Policy and the Code of Virginia. This program is designed to support local tourism initiatives and events that drive tourism to Loudoun County. The Board’s RTOT grant program was established to fund events or programs which further the Board’s funding policy: To provide the Loudoun County Board of Supervisors with the opportunity to strategically and proactively impact tourism in Loudoun County through the sustained investment in the provision of core tourism services;To enable targeted investment in high priority tourism projects that advance Loudoun’s strategic tourism objectives; andTo maximize tax relief to the general fund by increasing Restricted Transient Occupancy Tax revenues. The maximum award for FY2027 is $25,000. The amount of funding requested should be clearly presented and explained and should consistently be tied to the anticipated tourism increases throughout the application. Loudoun County’s competitive RTOT grant funds can be designated and spent for any of the following tourism activities: Marketing of events and programs to attract visitors; Initiatives that attract visitors to the locality; Initiatives that drive demand for and increase occupancy at lodging properties; or Initiatives that drive spending and generate revenue in the locality through tourism.

Eligibility

We've imported the main document for this grant to give you an overview. You can learn more about this opportunity by visiting the funder's website.