Super Bowl LVI Business Connect

Super Bowl LVI Business Connect

Funder: Los Angeles Sports & Entertainment Commission, National Football League, Los Angeles Super Bowl Host Committee

Status: Past program (deadline was February 23, 2021; Super Bowl LVI occurred in February 2022)

Geographic Scope: Los Angeles County, California

Program Overview:
A partnership between the National Football League and the Los Angeles Super Bowl Host Committee designed to identify and prepare diverse local businesses to participate in procurement opportunities related to Super Bowl LVI at SoFi Stadium.

Primary Goals:
1. Link diverse Los Angeles suppliers to contracting opportunities related to Super Bowl LVI
2. Provide professional networking and development programming for member businesses

Focus Areas:

Supplier contracting and procurement

Professional networking and development

Business readiness preparation

Target Business Types:
Minority-owned, woman-owned, LGBTQ+-owned, and veteran-owned businesses

Eligibility Requirements:

51% ownership by a minority, woman, veteran, or LGBTQ+ individual

Certification as one of the following:

- Disabled Veteran Business Enterprise (DVBE)
- Disabled Veteran Owned Small Business (DVOSB)
- Lesbian, Gay, Bisexual and Transgender Business Enterprise (LGBTBE)
- Minority Business Enterprise (MBE)
- Small Minority Business Enterprise (SMBE)
- Small Woman Business Enterprise (SWBE)
- Veteran Owned Small Business (VOSB)
- Woman Business Enterprise (WBE)

Physical office location in Los Angeles County

In operation in Los Angeles County since February 2018 or earlier

Provide products or services requested by Business Connect

Direct source of goods and services proposed

Good standing and eligible to do business with City of Los Angeles, County of Los Angeles, or State of California

What They Fund:

Contracting opportunities for goods and services

Networking with NFL representatives, Host Committee staff, and corporate sponsors

Business development programming

What They Don't Fund:

Guaranteed contract awards (suppliers are not guaranteed work; suppliers are guaranteed access to development opportunities)

Important Note:
Suppliers participating in Business Connect are not guaranteed to be awarded work with Super Bowl LVI, the Los Angeles Host Committee, or the NFL. However, all participating suppliers are guaranteed full access to the program's development opportunities.

Contact Information:

Website: www.lasec.net/businessconnect

Media Contact: Jason Krutzsch, Vice President, Marketing, Content & Communications