Senior Market Match

A nutrition incentive match program that supplements the federal Senior Farmers Market Nutrition Program (SFMNP). Provides coupons to eligible seniors to purchase fresh produce at participating farmers markets.

Program Period: June through December annually

Eligible Participants:

• Seniors age 60 and older
• Must first receive SFMNP vouchers from their state agency
• Residents of Kansas and Missouri

Geographic Scope: 11 farmers markets across Kansas City metro area

How It Works:

• Seniors receive SFMNP vouchers from their state agency
• Seniors pick up Cultivate KC's Senior Market Match coupons at participating farmers markets
• Coupons can be redeemed for fresh produce from any participating vendor at the market

Recent Impact: Over $10,500 worth of coupons redeemed in prior year

Participating Farmers Markets Include:

• Historic Downtown Liberty Farmers' Market (added 2023)
• 10 other markets across Kansas City metro

Funders:

• Village Presbyterian Church
• Menorah Heritage Foundation

Kansas State Agencies:

• Wyandotte County: Wyandotte/Leavenworth Area Agency on Aging, 913-573-8531
• Johnson County: The Salvation Army of Olathe, 913-782-3640
• Leavenworth County: Leavenworth County Council on Aging, 913-684-0776

Missouri Agency:

• Kansas City Area: MU Extension, 888-515-0016

Contact:

• Address: 300 E 39th St, Kansas City, MO
• In partnership with: University of Missouri Extension office

How to Apply

1. Apply for SFMNP: Contact your local state agency to apply for Senior Farmers Market Nutrition Program vouchers (see contacts in overview)
2. Receive SFMNP Vouchers: Once approved and receive state vouchers
3. Pick Up Match Coupons: Pick up Cultivate KC's Senior Market Match coupons at any of the 11 participating farmers markets
4. Redeem: Use coupons to purchase fresh produce from participating vendors

Sign-up Events: Cultivate KC hosts periodic sign-up events (example: July 2023 event held at 300 E 39th St, Kansas City, MO)