Funding Amount

Up to $85,000 per business (varies by track)

Deadline

Rolling / Open

Grant Type

foundation

Overview

Motor City Match

Geographic Scope: Detroit, Michigan

Program Description: Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC), and the U.S. Department of Housing and Urban Development (HUD). The program helps Detroit entrepreneurs plan, formalize, and launch their business through multiple tracks of support.

Focus Areas:

  • New brick-and-mortar businesses

  • Business planning and development

  • Design services

  • Gap funding for small businesses

  • Physical improvements to existing spaces
  • Eligibility:

  • Detroit entrepreneurs

  • New and existing small businesses

  • Minority-owned businesses

  • Women-owned businesses

  • Detroit resident-owned businesses
  • Program Tracks:

  • Plan Track: Business planning classes, site-selection assistance, financial planning

  • Develop Track: Legal aid, technical assistance

  • Design Track: Design services

  • Cash Track: Direct grants for new businesses ($20,000-$85,000) and restoration grants for existing businesses

  • Restore Track: Physical improvements to existing spaces
  • Key Statistics (as of Round 25):

  • 165 brick-and-mortar businesses currently operating

  • 93 businesses under construction

  • $17.1+ million in total cash grants awarded

  • $98 million in leveraged investment

  • 81% minority-owned businesses

  • 71% women-owned businesses

  • 68% businesses owned by Detroit residents

  • 2,000+ businesses served since 2015
  • Funding Sources: American Rescue Plan Act (ARPA) federal funding, Bank of America, Fifth Third Bank, Ford Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative, W.K. Kellogg Foundation

    Contact: www.MotorCityMatch.com

    How to Apply

    Motor City Match Application Process

    Application Availability: Quarterly applications

    Submission:
    1. Visit www.MotorCityMatch.com
    2. Complete online application
    3. Submit required materials

    Competitive Selection:

  • Applications reviewed competitively

  • Awards given based on project viability and community impact

  • Multiple rounds of awards throughout the year
  • Available Support Beyond Cash Grants:

  • Business planning classes

  • Site-selection assistance

  • Financial planning

  • Legal aid

  • Design services

  • One-on-one advising

  • Business services and training
  • Focus Areas & Funding Uses

    Fields of Work

    small-businessesminority-businesseswomen-owned-businessesstartups

    Categories

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