Idaho Regional Travel and Convention Grant Program

The Idaho Regional Travel and Convention Grant Program supports non-profit organizations focused on tourism promotion through effective marketing strategies. This grant aims to enhance Idaho's appeal by fostering scenic attractions, maximizing return on investment from marketing efforts, and encouraging collaborative initiatives. By leveraging electronic and social media, the program targets a wider audience, ensuring that the beauty and opportunities within Idaho are effectively showcased, driving tourism and economic growth in designated regions.

The grant program distributes funds to non-profit, incorporated organizations which have a primary purpose of tourism promotion though a viable travel or convention marketing program. The goal is promoting the State of Idaho and the designated travel regions within the state through:
Meaningful programs to develop and promote scenic attractions and tourism assets of the state.Return on Investment, validated through reporting, that the implemented marketing plan is the best use of marketing dollars to achieve overnight stays.Use of cooperative marketing opportunities to leverage budget and market penetration.Collaboration and consolidation of marketing plan with partners to align strategies and leverage consistent messaging.Electronic and social media opportunities that have an ability to target a broader market base or specific niche audiences.