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Dr Pepper Tuition Giveaway Contest

AMERICAN BEVERAGE ASSOCIATION

Foundation Annual Grants for Education
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Funding Amount

$100,000 - $25,000

Deadline

Rolling / Open

Grant Type

foundation

Overview

Dr Pepper Tuition Giveaway Contest

Funder: Dr Pepper (Keurig Dr Pepper subsidiary)

Overview: An annual tuition assistance contest for students pursuing higher education. Students submit 60-second video applications explaining how they hope to impact the world with funding for education. Winners are selected to compete during NCAA College Football Conference Championship weekend.

Award Structure:

  • First Place: $100,000 in tuition assistance (5 winners per championship weekend)

  • Second Place: $25,000 in tuition assistance

  • Annual competition during NCAA College Football Conference Championship weekend

  • Competition consists of 20 students competing during halftimes of five championship games

    • Eligibility:

  • Students pursuing higher education

  • Open to students with compelling stories of how they plan to impact the world

  • Examples include students pursuing careers in aviation, law, public policy, and other fields

    • Application Method:

  • Submit 60-second video application

  • Video should explain how the student hopes to impact the world and why they need tuition assistance

  • Videos can be creative in format (examples: stop-motion animation, personal narratives)

    • Recurrence: Annual (held during NCAA College Football Conference Championship weekend)

    Notable Winners (2020):

  • Hannah (Virginia Tech student pursuing aviation/commercial pilot career) - $25,000

  • Tyler (West Virginia University law student focused on opioid epidemic policy) - $100,000

  • Jazlyn (Texas Christian University undergraduate focused on financial literacy and poverty) - $100,000

    • Contact: Information available through Dr Pepper official website

    How to Apply

    Application Process

    Step 1: Prepare Video Application

  • Create a 60-second video

  • Explain how you hope to impact the world

  • Describe why you need tuition assistance

  • Videos can be creative in format (animation, personal narrative, etc.)

    • Step 2: Submit Application

  • Submit video to the Dr Pepper Tuition Giveaway contest

  • Specific submission platform/link not provided in source material

    • Step 3: Selection

  • 20 students are chosen to compete during NCAA College Football Conference Championship weekend

  • Competition occurs during halftimes of five championship games

    • Step 4: Competition

  • Contestants throw footballs into oversized cans of Dr Pepper

  • Winners receive tuition awards

    • Video Requirements:

  • 60-second maximum length

  • Must explain impact goals and education needs

  • Can be any creative format

    • Apply with Grantable Learn more

    Focus Areas & Funding Uses

    Fields of Work

    education

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