How much funding does Dr Pepper Tuition Giveaway Contest provide?

Dr Pepper Tuition Giveaway Contest provides $100,000 - $25,000 in funding.

When is the deadline for Dr Pepper Tuition Giveaway Contest?

The funder has not published a deadline for this grant.

Who is eligible for Dr Pepper Tuition Giveaway Contest?

Eligible applicants: Students pursuing higher education; Students with compelling stories of how they plan to impact the world; Examples include students pursuing careers in aviation, law, public policy, and other fields.

How often is Dr Pepper Tuition Giveaway Contest offered?

Dr Pepper Tuition Giveaway Contest runs on an annual cycle.

Dr Pepper Tuition Giveaway Contest

American Beverage Association

Foundation Annual Grants for Education

Funding Amount

$100,000 - $25,000

Deadline

Deadline not published

Grant Type

Foundation

Deadline history & next window

Cycle: Annual
Tracked since: April 2026

Source: the cycle recorded on this listing. Confirm dates with the funder.

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Eligible organizations

Students pursuing higher education
Students with compelling stories of how they plan to impact the world
Examples include students pursuing careers in aviation, law, public policy, and other fields

Overview

An annual tuition assistance contest for students pursuing higher education. Students submit 60-second video applications explaining how they hope to impact the world with funding for education. Winners are selected to compete during NCAA College Football Conference Championship weekend.

Award Structure:

First Place: $100,000 in tuition assistance (5 winners per championship weekend)
Second Place: $25,000 in tuition assistance
Annual competition during NCAA College Football Conference Championship weekend
Competition consists of 20 students competing during halftimes of five championship games

Eligibility:

Students pursuing higher education
Open to students with compelling stories of how they plan to impact the world
Examples include students pursuing careers in aviation, law, public policy, and other fields

Application Method:

Submit 60-second video application
Video should explain how the student hopes to impact the world and why they need tuition assistance
Videos can be creative in format (examples: stop-motion animation, personal narratives)

Recurrence: Annual (held during NCAA College Football Conference Championship weekend)

Notable Winners (2020):

Hannah (Virginia Tech student pursuing aviation/commercial pilot career) - $25,000
Tyler (West Virginia University law student focused on opioid epidemic policy) - $100,000
Jazlyn (Texas Christian University undergraduate focused on financial literacy and poverty) - $100,000

How to Apply

Application Process

Step 1: Prepare Video Application

Create a 60-second video
Explain how you hope to impact the world
Describe why you need tuition assistance
Videos can be creative in format (animation, personal narrative, etc.)

Step 2: Submit Application

Submit video to the Dr Pepper Tuition Giveaway contest
Specific submission platform/link not provided in source material

Step 3: Selection

20 students are chosen to compete during NCAA College Football Conference Championship weekend
Competition occurs during halftimes of five championship games

Step 4: Competition

Contestants throw footballs into oversized cans of Dr Pepper
Winners receive tuition awards

Video Requirements:

60-second maximum length
Must explain impact goals and education needs
Can be any creative format

Apply with Grantable Learn more

What American Beverage Association actually gave

Source: IRS Form 990, 2024

Grants in 2024: 3
Total given: $2.66M
Median grant: $855K
Range: $206K–$1.59M

By dollars: District of Columbia 100%. Top recipient cities: Washington, DC.

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$855K
Americans for Food & Beverage Choice · Washington, DC

Website expense-messaging

$206K