Consumer Products Fund Grant

_Notes: Funding for this opportunity is awarded irregularly, as funding becomes available._

**

Eligibility

_ You can learn more about this opportunity by visiting the funder's [website]().

Application Details

About the Consumer Products Fund
The Rose Founda+on’s Consumer Products Fund was created to help consumers understand product
labeling, marke7ng, adver7sing, warran7es, and performance claims for consumer electronics; the
poten7al personal and environmental health impacts of product ingredients; and to promote truth-
in-adver7sing as well as truth-in-labeling with required warnings and disclosures. Over the past
several years, this fund has supported projects that promote accuracy in marke7ng and labeling, and
consumer understanding regarding product ingredients and performance to protect people’s rights,
health, and safety. This opportunity is enabled by a cy pres award from the Shamrell, et al. v. Apple
Inc. class ac7on seBlement related to marke7ng claims and product performance, and it will be
conducted in accordance with the requirements set by the seBlement.
Key Informa7on:

• • The 2024 grants opportunity seeks proposals that advance consumer education or consumer

rights in the State of California. Projects with a focus related to consumer products or
consumer technology are especially encouraged.

• National projects will only be considered if they clearly articulate a specific benefit to

Californians. Projects with mere tangential benefits to Californians will likely not be
considered even if they may be worthwhile projects, i.e. a campaign for a federal health
assessment of the bisphenol class of chemicals.
Foundation’s online application system at http://www.rosefdn.org/onlineapplication

• The maximum allowable grant request for the 2024 grants opportunity is $150,000. There will

be additional grants opportunities after this opening grant round.

• Multi-year projects are allowed. See below in the “Application Process” section for details.
• Applicants are encouraged to seek funding for projects starting February 1, 2025, or later.
• Read the entire RFP below for full details regarding this grant application opportunity.

Eligibility Criteria
Applicant must meet all the following criteria in order to qualify for this fund:

• • Applicants must demonstrate expertise in consumer rights or consumer education,
• especially related to consumer products or consumer technology.
• The applicant must be a 501(c)(3) nonprofit or be fiscally sponsored by a 501(c)(3) nonprofit.

Nonprofit colleges, universities, university clinics and graduate programs are eligible to apply,
but university overhead is limited to 5% of grant award.

• An applicant’s principal place of business must be within the United States

Scope of Allowable Projects and Prohibited Ac7vi7es

1. Proposals must primarily support and enhance consumer rights or consumer education, and

projects that focus on consumer products or consumer technology are especially encouraged.

1. Only proposals designed to advance consumer rights or consumer education in the State of

California are eligible for funding. However, proposals seeking general support, or which are
conducted nationally or across multiple states are also eligible if the applicant can clearly
articulate how the project specifically benefits Californians. Projects with mere tangential benefits
to Californians will likely not be considered even if they may be worthwhile projects, i.e. a
campaign for a federal health assessment of the bisphenol class of chemicals.

1. Eligible proposals may include, but are not limited to, the following issues or focus areas:

• Educating consumers about any consumer rights in California. However, projects focused on

rights under warranty or other consumer products issues will be given priority, including
exercising rights around product performance, making claims under warranty, or education
surrounding product advertising and marketing claims.
o Educational projects are encouraged to focus on specific goals and/or sectors of the
general public and should articulate at least some level of immediate outcomes
which are achievable within the grant period.
o Projects which create educational materials (guides, videos, worksheets, websites,
etc.) should clearly state the existing need for the resource, why it is not duplicative of
existing resources, why you think your resource would be effective, and a plan to
distribute the resource to its intended audience.

• Law clinics or classes which train law students in consumer rights issues.
• Promotion of best practices in transparency and accuracy related to marketing and

performance claims of consumer products.

• Policy and/or regulatory development and implementation, including related research.

However, proposals must articulate an action component describing how any research
activities will be used to advance protections and improvements around consumer products.

• General support for organizations that are primarily or wholly dedicated to advancing

consumer product rights or consumer education in California.

Priority Projects
It is expected that the selec7on process will be compe77ve. Therefore, proposals that include one or
more of the following have a greater chance of being selected for funding:

• • Proposals which specifically serve vulnerable or underserved populations including low-
• income communities, people of color, students, seniors, veterans, immigrants, and non-
• English speakers conducted by organizations that have a demonstrated track record of
• working with these communities.
• • Applicants who can clearly define their desired outcomes and express quantitative and
• qualitative metrics that will measure progress made towards those outcomes during the grant
• period – in other words, proposals with clear project goals, clear metrics to measure progress,
• and a clear and specific workplan.
• • Proposals which have the potential to impact significant numbers of people.
• • Proposals designed to affect long-term consumer behavior or ongoing educational activities
• that may continue beyond the grant period.
• Prohibited AcNviNes
• Applicants may not use this grant funding to engage in the following ac7vi7es:
• • Electioneering or other political or religious activities prohibited by IRS 501(c)(3) regulations.
• • Activities primarily targeted or conducted outside of the United States.
• • Litigation related activities are prohibited with these funds.
• Applica7on Process

Applicants must apply via the Rose Founda7on’s online grant applica7on portal. It is an7cipated that
the applica7on process will be highly compe77ve. Projects are generally 12-month grant periods,
however, mul7-year proposals are encouraged where appropriate.
You must register your organiza7on with our online grants system to submit an applica7on (if you
have previously applied for a grant from Rose Founda7on, you may use your exis7ng log-in
informa7on). No applicaNon materials will be accepted by email, fax, or any other means besides
the online system. To register, you will need the organiza7on’s name, tax ID number, website,
address, telephone number, email address, mailing address, contact person’s name, and posi7on.
Your email address will be your logon ID and you will set up a password. Visit our online grants system
here to get started: hBps://rosefdn.org/onlineapplica7on.
Once you log in to the online system, click “Apply” near the top lee of your screen. Scroll to the
heading “Consumer Products Fund Fall 2024”. Click “Apply” on the right side of your screen to get to
the applica7on. In the applica7on, you will have the opportunity to write a detailed descrip7on of
your proposed project or general support request, including importance and relevance of the project,
workplan, outcomes and evalua7on methods, staff and board lists, references, full financial

informa7on (including project budget, organiza7onal budget, income and expense statement, and
organiza7onal contributors), as well as other informa7on.

Consumer Products Fund – Request for Proposals 2024
About the Consumer Products Fund
The Rose Founda+on’s Consumer Products Fund was created to help consumers understand product
labeling, marke7ng, adver7sing, warran7es, and performance claims for consumer electronics; the
poten7al personal and environmental health impacts of product ingredients; and to promote truth-
in-adver7sing as well as truth-in-labeling with required warnings and disclosures. Over the past
several years, this fund has supported projects that promote accuracy in marke7ng and labeling, and
consumer understanding regarding product ingredients and performance to protect people’s rights,
health, and safety. This opportunity is enabled by a cy pres award from the Shamrell, et al. v. Apple
Inc. class ac7on seBlement related to marke7ng claims and product performance, and it will be
conducted in accordance with the requirements set by the seBlement.
Key Informa7on:

• The 2024 grants opportunity seeks proposals that advance consumer education or consumer

rights in the State of California. Projects with a focus related to consumer products or
consumer technology are especially encouraged.

• National projects will only be considered if they clearly articulate a specific benefit to

Californians. Projects with mere tangential benefits to Californians will likely not be
considered even if they may be worthwhile projects, i.e. a campaign for a federal health
assessment of the bisphenol class of chemicals.