Thriving Wisconsin Inc
We cultivate a system of organizations and professionals across Wisconsin to promote quality, strengths-based, early childhood services in all communities.
Thriving Wisconsin Inc at a glance
In short: Thriving Wisconsin Inc gave $4.2M across 8 grants in 2024 (avg $521K), mostly in Wisconsin. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $4,171,744
- -19.0% vs 2023
- Grants made (2024)
- 8
- -20.0% vs 2023
- Average grant
- $521,468
- +1.3% vs 2023
- Median grant
- $451,667
- Total assets
- $1,565,356
- -2.9% vs 2023
- Primary geography
- Wisconsin (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
Who Thriving Wisconsin Inc funds
How this funder distributes its grants
Top Recipients
Top 8 recipients in 2024
The largest 2024 recipient was 4C - for Children Inc ($1.2M). Together the top 8 received $4.2M.
Grant Size Distribution
48 grants across all recorded years
The most common grant size was in the $500K–1M range: 17 grants of 48 (35%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2024 grant dollars across all 8 itemized grants.
States
Cities
How Thriving Wisconsin Inc gives
- Giving fell 48% from 2021 to 2024. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $4.2M (2024) to $8.0M (2021). In 2024 it made 8 grants totaling $4.2M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| 4C - for Children Inc Milwaukee, WI | Assist in the child care/development system that enriches the lives of children | $1,214,869 |
| Community Coordinated CC Madison Madison, WI | Assist in the child care/development system that enriches the lives of children | $673,189 |
| Child Care Partnership Eau Claire Eau Claire, WI | Assist in the child care/development system that enriches the lives of children | $538,139 |
| Childcaring Inc Mosinee, WI | Assist in the child care/development system that enriches the lives of children | $452,165 |
| Northwest Connection Family Resources Hayward, WI | Assist in the child care/development system that enriches the lives of children | $451,168 |
| Family & Childcare Resources of New Green Bay, WI | Assist in the child care/development system that enriches the lives of children | $348,385 |
| The Parenting Place La Crosse, WI | Assist in the child care/development system that enriches the lives of children | $291,134 |
| Family Connections Inc Sheboygan, WI | Assist in the child care/development system that enriches the lives of children | $202,695 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $1,565,356 | $7,139,589 | $6,340,123 | $4,171,744 | 8 | $7 |
| 2023 | $1,612,023 | $20,147,075 | $20,167,328 | $5,148,761 | 10 | $10 |
| 2022 | $1,916,219 | $18,749,236 | $18,780,331 | $7,369,422 | 10 | $6 |
| 2021 | $1,243,761 | $19,699,760 | $19,701,194 | $7,972,542 | 10 | $3 |
| 2020 | $1,388,396 | $10,739,876 | $10,730,107 | $7,057,223 | 10 | $3 |
About Thriving Wisconsin Inc
Based on IRS filings
Thriving Wisconsin Inc is a public charity focused on Employment, based in Madison, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $1.6M in total assets. In 2024, it awarded 8 grants totaling $4.2M. Net investment income was $7.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Thriving Wisconsin Inc is led by Jodi Widuch, Interim Executive Director on every filing since 2023; 2 of 13 officers listed in 2024 are compensated.
Officers on the 2024 filing
Jodi Widuch
Interim Executive Director
On filings since 2023
20 hrs/week
$26K (2023) → $17K (2024)
Heidi Luft
Executive Director
New on the 2024 filing
40 hrs/week
$86K (2024)
Marita Herkert-Oakland
President
Treasurer → Treasurer & President, 2023
Treasurer & President → President, 2024
On filings since 2020
1 hr/week
No compensation reported
Mary Beth Plane
President
Director → Board Member, 2021
Board Member → President, 2024
On filings since 2020
1 hr/week
No compensation reported
Agnes Ring
Director
Director → Board Member, 2021
Board Member → Director, 2024
On filings since 2020
1 hr/week
No compensation reported
Andrew Turner
Director
Director → Board Member, 2021
Board Member → Director, 2024
On filings since 2020
1 hr/week
No compensation reported
April Hartjes
Director
New on the 2024 filing
1 hr/week
No compensation reported
Deb Suchla
Director
New on the 2024 filing
1 hr/week
No compensation reported
Joann Grode
Director
New on the 2024 filing
1 hr/week
No compensation reported
Kate Maccrimmon
Director
New on the 2024 filing
1 hr/week
No compensation reported
Kathy Mullally
Frc Representative
Director → Board Member, 2021
Board Member → Frc Representative, 2024
On filings since 2020
1 hr/week
No compensation reported
Renee Ernsting
Ccr & R Representative
Board Member → Ccr & R Representative, 2024
On filings since 2022
1 hr/week
No compensation reported
Lana Wood
Treasurer
On filings since 2023
1 hr/week
No compensation reported
Former officers (9)
- Former: Jason Wutt (2020–2023) — President
- Former: Matricia Patterson (2021–2023) — Executive Director
- Former: Jo Ann Grode (2023) — Board Member
- Former: Colleen Lane (2020–2022) — Board Member
- Former: Jody Bartnick (2020–2022) — Board Member
- Former: Lana Nenide (2020–2022) — Board Member
- Former: Wanda Montgomery (2020–2022) — Board Member
- Former: Erik Larson (2020–2021) — Finance & Operations Manager
- Former: Lisa Hassenstab (2020–2021) — Co-Director of Programs An
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $86K, to Heidi Luft (Executive Director). 2 officers or directors reported compensation on that filing.
Frequently asked questions about Thriving Wisconsin Inc
How much does Thriving Wisconsin Inc give each year?
Thriving Wisconsin Inc gave $4.2M across 8 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $5.1M across 10 grants.
What is Thriving Wisconsin Inc's typical grant size?
Thriving Wisconsin Inc's median grant in 2024 was $451,667, and its average grant was $521,468, across 8 grants on its 2024 IRS Form 990.
Where does Thriving Wisconsin Inc give grants?
Thriving Wisconsin Inc gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there.
Does Thriving Wisconsin Inc give general operating support?
Not in 2024: none of the 8 grants with a stated purpose on Thriving Wisconsin Inc's 2024 IRS Form 990 were described as general or operating support.
Who are Thriving Wisconsin Inc's largest grantees?
Thriving Wisconsin Inc's largest 2024 grantees include 4C - for Children Inc ($1,214,869), Community Coordinated CC Madison ($673,189) and Child Care Partnership Eau Claire ($538,139), according to its 2024 IRS Form 990. Together they received 58% of its itemized 2024 grant dollars.
How large is Thriving Wisconsin Inc?
Thriving Wisconsin Inc reported $1.6M in total assets on its 2024 IRS Form 990. Its revenue that year was $7.1M.
What is Thriving Wisconsin Inc?
Thriving Wisconsin Inc is a public charity focused on Employment, based in Madison, WI. It holds $1.6M in total assets as of 2024.
What is Thriving Wisconsin Inc's EIN?
Thriving Wisconsin Inc's EIN (Employer Identification Number) is 36-5263016. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS October 12, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS October 7, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 13, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 12, 2025)
- IRS filings on file for fiscal years 2020–2024
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