Redirect
Redirect is a private foundation based in Ann Arbor, Michigan. It supports nonprofit organizations through grantmaking and programs centered on the Supportive Environments for Effectiveness (SEE) framework, including learning cohorts, coaching, and small-scale experimentation to help organizations address challenges in their work environments.
Redirect at a glance
In short: Redirect gave $156K across 32 grants in 2024 (avg $5K), top state Missouri. Source: 2024 IRS Form 990-PF.
- Annual giving (2024)
- $156,000
- +45.9% vs 2023
- Grants made (2024)
- 32
- +33.3% vs 2023
- Average grant
- $4,875
- +9.4% vs 2023
- Median grant
- $3,000
- Total assets
- $3,581,004
- +9.8% vs 2023
- Primary geography
- Missouri (37% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990-PF, 2024 View filing
Data from IRS Form 990-PF, 2024; updated October 2026.
How to apply to Redirect
- Accepts unsolicited proposals
- No
- How to Apply
-
Redirect states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. Its website nevertheless describes application processes for its cohort programs; requirements vary by program.
- Contact
Mailing address: 1213 South Forest Ave, Ann Arbor, MI 48104-3922
Phone: (734) 262-5800
Website: https://www.redirect.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Redirect funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Volunteer Center of Cedar Valley ($16K). Together the top 10 received $96K.
Grant Size Distribution
85 grants across all recorded years
The most common grant size was under $50K: 85 grants of 85 (100%).
Geographic Focus
Where this funder awards grants
In 2024, grant dollars went to recipients in Missouri (37%), Iowa (32%), Colorado (18%), Wisconsin (6%), and Michigan (5%).
Grant Distribution by State
Share of 2024 grant dollars across all 32 itemized grants.
States
Cities
How Redirect gives
- 41% of 2024 grantees were also funded in 2023. Method
- Giving grew 30% from 2021 to 2024. Method
- In 2024 it paid out 216% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $25K (2020) to $156K (2024). In 2024 it made 32 grants totaling $156K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Volunteer Center of Cedar Valley Waterloo, IA | Unrestricted, General Operating | $16,000 |
| Forest Releaf of Missouri St. Louis, MO | Unrestricted, General Operating | $10,000 |
| Junior Achievement of Eastern Iowa Cedar Rapids, IA | Unrestricted, General Operating | $10,000 |
| Missouri Gateway Green Building COU St. Louis, MO | Unrestricted, General Operating | $10,000 |
| Perennial St. Louis, MO | Unrestricted, General Operating | $10,000 |
| Rustic Roots Sanctuary St. Louis, MO | Unrestricted, General Operating | $10,000 |
| Urban Harvest STL St. Louis, MO | Unrestricted, General Operating | $10,000 |
| Wheelchair Ramp Accessibility ELY, IA | Unrestricted, General Operating | $10,000 |
| A Precious Child Broomfield, CO | Unrestricted, General Operating | $5,000 |
| CASA of Jefferson & Gilpin Counties Golden, CO | Unrestricted, General Operating | $5,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2024 | $3,581,004 | $807,413 | $487,412 | $156,000 | 32 | $466,534 | $137,413 | $216,421 |
| 2023 | $3,260,911 | $620,820 | $357,614 | $106,955 | 24 | $336,149 | $75,726 | $175,561 |
| 2022 | $2,997,212 | $776,392 | $184,028 | $73,695 | 12 | $179,204 | $71,192 | $147,345 |
| 2021 | $2,404,815 | $663,491 | $203,663 | $120,200 | 10 | $194,272 | $63,491 | $138,339 |
| 2020 | $1,944,698 | $243,519 | $127,100 | $24,500 | 7 | — | $34,059 | $101,856 |
Under IRS private-foundation payout rules, Redirect reported a distributable amount of $216K for 2024 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
Redirect’s mission is to be “a catalyst for nonprofit impact through collaboration and experimentation.” Its vision is a transformed nonprofit sector in which people flourish. Its stated values include small changes, evidence-based approaches, exploration, and collaboration.
Redirect’s cohort programs support 501(c)(3) public charities seeking to build organizational capacity and improve their environments. Participants explore the SEE framework, choose an organizational challenge, and try a small experiment. Redirect also describes a grants program for small, independent projects by organizations and affiliates already familiar with the SEE framework; those projects test applications of the framework or contribute to its development through research and case studies.
Grantees in 2024 included organizations with varied missions. For example, Volunteer Center of Cedar Valley says it promotes and supports effective volunteerism, while Forest ReLeaf of Missouri says it enriches communities by growing and planting trees. Perennial describes its work as transforming discarded items into valued resources, and Junior Achievement of Eastern Iowa says it prepares young people for economic success.
Grantmaking
Redirect reported 32 grants totaling $156,000 in 2024, compared with 24 grants totaling $106,955 in 2023 and 12 grants totaling $73,695 in 2022. In 2024, grants ranged from $1,000 to $16,000, with a median of $3,000. The largest listed award was $16,000 to Volunteer Center of Cedar Valley. Other notable awards of $10,000 went to Forest ReLeaf of Missouri, Junior Achievement of Eastern Iowa, Missouri Gateway Green Building Council, Perennial, Rustic Roots Sanctuary, Urban Harvest STL, and Wheelchair Ramp Accessibility.
For its SEE learning cohorts, Redirect describes benefits that include interactive training, coaching, collaborative learning, and grant funding. The general nonprofit cohort program lists grants of $2,500 to $5,000; the volunteer engagement cohort lists $2,500. Its grant opportunities page says eligible cohort applicants are 501(c)(3) public charities committed to capacity-building and improving organizational environments. The website also lists introductory SEE-101 attendance, reviewing a grant-information presentation, and completing an organizational self-assessment among application requirements for the general cohort.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Avik Basu as treasurer; Abram Kaplan as chair; Rachel Kaplan as secretary; and Jason Duvall, William Sullivan, and Nancy Wells as directors.
Redirect is led by Abram Kaplan, Chair Director on every filing since 2020; 1 of 6 officers listed in 2024 is compensated.
Officers on the 2024 filing
Abram Kaplan
Chair Director
On filings since 2020
4 hrs/week
No compensation reported
Jason Duvall
Director
On filings since 2020
2 hrs/week
No compensation reported
Nancy Wells
Director
On filings since 2020
2 hrs/week
No compensation reported
William Sullivan
Director
On filings since 2020
2 hrs/week
No compensation reported
Avik Basu
Treasurer
On filings since 2020
5 hrs/week
$18K (2021) → $10K (2024)
Rachel Kaplan
Secretary Di
On filings since 2020
10 hrs/week
No compensation reported
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $10K, to Avik Basu (Treasurer).
Frequently asked questions about Redirect
How much does Redirect give each year?
Redirect gave $156K across 32 grants in 2024, according to its 2024 IRS Form 990-PF. In 2023 it gave $107K across 24 grants.
What is Redirect's typical grant size?
Redirect's median grant in 2024 was $3,000, and its average grant was $4,875, across 32 grants on its 2024 IRS Form 990-PF.
Where does Redirect give grants?
Redirect's top state is Missouri, with 37% of the grant dollars itemized on its 2024 IRS Form 990-PF. The next largest states were Iowa (32%) and Colorado (18%). The most frequent recipient cities were St. Louis, MO (7 grants), Cedar Rapids, IA (5 grants), Denver, CO (4 grants) and Ann Arbor, MI (3 grants).
Does Redirect give general operating support?
Yes: 100% of Redirect's 2024 grants with a stated purpose (32 of 32) were for general or operating support, per its 2024 IRS Form 990-PF.
Who are Redirect's largest grantees?
Redirect's largest 2024 grantees include Volunteer Center of Cedar Valley ($16,000), Forest Releaf of Missouri ($10,000) and Junior Achievement of Eastern Iowa ($10,000), according to its 2024 IRS Form 990-PF. Together they received 23% of its itemized 2024 grant dollars.
How large is Redirect?
Redirect reported $3.6M in total assets on its 2024 IRS Form 990-PF. It paid out $467K in qualifying distributions that year, against a required minimum of $216K (roughly 5% of its investment assets).
What does Redirect fund?
Redirect’s mission is to be “a catalyst for nonprofit impact through collaboration and experimentation.” Its vision is a transformed nonprofit sector in which people flourish. Its stated values include small changes, evidence-based approaches, exploration, and collaboration. See mission & focus areas ↑
How do I apply for a grant from Redirect?
Redirect states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Redirect's EIN?
Redirect's EIN (Employer Identification Number) is 47-2094490. IRS Form 990 filing data is available on this page for 2020–2024.
Does Redirect accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2020 (received by the IRS November 2, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS November 10, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS November 9, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS October 31, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS November 4, 2025)
- IRS filings on file for fiscal years 2020–2024
Explore Open Grants
Browse active grant opportunities in Redirect's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Redirect funder profile. GrantGraph. Retrieved October 11, 2026, from https://grantable.co/funders/redirect-morg_33f6180dd4c14bd2bb01386a46f5e70e
BibTeX
@misc{grantable_472094490_2026,
author = {{Grantable}},
title = {{Redirect funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/redirect-morg_33f6180dd4c14bd2bb01386a46f5e70e},
note = {Accessed 2026-10-11. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Redirect's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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