Pure, Inc. (dba Pure Charity, Pure Mission) is a 501(c)(3) charitable organization based in Bentonville, Arkansas. The organization operates as a public charity and fund distributor focused on building technology solutions for the nonprofit sector.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.4M
+15.4% YoY
Annual Giving
$27.3M
-6.8% YoY
Grant Count
93
-5.1% YoY
Avg Grant Size
$294K
-1.8% YoY
Mission & Focus Areas
Pure Charity's mission is to build world-class technology solutions for nonprofit organizations, individual fundraising, and community advocacy. The organization's fundraising solutions work to increase fundraising results while reducing technology and operational expenses for nonprofits.
Primary funding focus areas include:
- Food
- Freedom
- Health
- Opportunity
- Water
- Relief
- Dental health
- School health
- Wellness and healthy living
- Health education
- Disaster preparedness and relief
- COVID-19 relief
Grantmaking
Pure Charity functions as a significant grantmaker, distributing substantial resources to nonprofit organizations and community initiatives.
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Geographic Focus
Where this funder awards grants
The organization operates primarily in the United States, with headquarters in Bentonville, Arkansas.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Current Financial Position (2024):
- Total assets: $1,377,996
- Total revenues: $30,954,278
- Total expenses: $30,667,956
- Total giving: $28,903,325
Historical Financial Data (2013):
- Assets: $589,715
- Income: $1,396,240
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,377,996 | $1,194,379 | $1,522,725 |
| Revenue | $30,954,278 | $31,567,422 | $29,751,168 |
| Expenses | $30,667,956 | $31,698,199 | $30,657,023 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | — | — | — |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
250 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include E3 Partners ($16,146,405), Help One Now ($800,317), Mercy House Global ($634,674).
| Recipient | Purpose | Amount |
|---|---|---|
| 2ND MILK SPRINGDALE, AR | GENERAL SUPPORT | $29,011 |
| 99 BALLOONS FAYETTEVILLE, AR | GENERAL SUPPORT | $236,315 |
| ABIDE COLLECTIVE FAYETTEVILLE, AR | GENERAL SUPPORT | $109,092 |
| ADVENTIST HEALTH GLOBAL MISSION ROSEVILLE, CA | GENERAL SUPPORT | $95,624 |
| AFRICAN LEADERSHIP DEVELOPMENT PRIEST RIVER, ID | GENERAL SUPPORT | $26,816 |
| AIM4INDIA CELINA, TX | GENERAL SUPPORT | $44,125 |
| ARISE GLOBAL PEARLAND, TX | GENERAL SUPPORT | $51,511 |
| ARRABON RICHMOND, VA | GENERAL SUPPORT | $106,039 |
| B LOVED FOUNDATION INC FORT WORTH, TX | GENERAL SUPPORT | $141,594 |
| BE2LIVE NOVATO, CA | GENERAL SUPPORT | $37,853 |
Leadership & Key People
Leadership team and compensation from IRS filings
- Managing Director: Michael Rusch
- In Care of Name: Kristin Copher
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| KRISTIN COPHER BUSE | PRESIDENT | 20 | — |
| MICHAEL GEBHART | TREASURER | 2 | — |
| ADAM COLEMAN | SECRETARY | 1 | — |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What does Pure Inc fund?
Pure Charity's mission is to build world-class technology solutions for nonprofit organizations, individual fundraising, and community advocacy. The organization's fundraising solutions work to increase fundraising results while reducing technology and operational expenses for nonprofits. Primary funding focus areas include: • Food • Freedom • Health • Opportunity • Water • Relief • Dental health • School health • Wellness and healthy living • Health education • Disaster preparedness and relief…
How do I apply for a grant from Pure Inc?
Pure Charity functions as a significant grantmaker, distributing substantial resources to nonprofit organizations and community initiatives. **Recent Grant Activity (2024):** • Total giving: $28,903,325 • Total assets: $1,377,996 • Notable grants include: • e3 Partners Ministry: $16,146,405 • Path International Otino Waa Children's Village: $1,630,413 • Help One Now: $800,317 The organization has made 79 grants totaling $26,770,478 in recent filings.
Where does Pure Inc make grants?
The organization operates primarily in the United States, with headquarters in Bentonville, Arkansas.
What size grants does Pure Inc award?
In 2024, Pure Inc awarded 93 grants totaling $27.3M — an average of about $294K per grant, based on its IRS Form 990 filings.
What is Pure Inc's EIN?
Pure Inc's EIN (Employer Identification Number) is 27-4586127. IRS Form 990 filing data is available on this page for 2019–2024.
Explore Open Grants
Browse active grant opportunities in Pure Inc's focus areas in our free grants database
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Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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