Pure, Inc. (dba Pure Charity, Pure Mission) is a 501(c)(3) charitable organization based in Bentonville, Arkansas. The organization operates as a public charity and fund distributor focused on building technology solutions for the nonprofit sector.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.4M
+15.4% YoY
Annual Giving
$27.3M
-6.8% YoY
Grant Count
93
-5.1% YoY
Avg Grant Size
$294K
-1.8% YoY
Mission & Focus Areas
Pure Charity's mission is to build world-class technology solutions for nonprofit organizations, individual fundraising, and community advocacy. The organization's fundraising solutions work to increase fundraising results while reducing technology and operational expenses for nonprofits.
Primary funding focus areas include:
- Food
- Freedom
- Health
- Opportunity
- Water
- Relief
- Dental health
- School health
- Wellness and healthy living
- Health education
- Disaster preparedness and relief
- COVID-19 relief
Grantmaking
Pure Charity functions as a significant grantmaker, distributing substantial resources to nonprofit organizations and community initiatives.
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Geographic Focus
Where this funder awards grants
The organization operates primarily in the United States, with headquarters in Bentonville, Arkansas.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Current Financial Position (2024):
- Total assets: $1,377,996
- Total revenues: $30,954,278
- Total expenses: $30,667,956
- Total giving: $28,903,325
Historical Financial Data (2013):
- Assets: $589,715
- Income: $1,396,240
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,377,996 | $1,194,379 | $1,522,725 |
| Revenue | $30,954,278 | $31,567,422 | $29,751,168 |
| Expenses | $30,667,956 | $31,698,199 | $30,657,023 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | — | — | — |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
250 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Leadership team and compensation from IRS filings
- Managing Director: Michael Rusch
- In Care of Name: Kristin Copher
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| KRISTIN COPHER BUSE | PRESIDENT | 20 | — |
| MICHAEL GEBHART | TREASURER | 2 | — |
| ADAM COLEMAN | SECRETARY | 1 | — |
Subject Areas
Focus areas based on grantmaking activity
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Similar funders by location and focus area
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Total Given
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—
Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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