Priorities USA
Priorities USA is a public charity based in Washington, DC, formed in 2015. It works to activate voters through digital communications, research, and voting-rights efforts, and its grant program supports grassroots organizations building digital advertising capacity.
Priorities USA at a glance
In short: Priorities USA gave $335K across 10 grants in 2024 (avg $34K), mostly in North Carolina. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $335,000
- +10233.1% vs 2023
- Grants made (2024)
- 10
- Average grant
- $33,500
- Median grant
- $20,000
- Total assets
- $2,035,145
- +9.3% vs 2023
- Primary geography
- North Carolina (60% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
How to apply to Priorities USA
- Contact
Mailing address: 530 8Th St Se, Washington, DC 20003
Phone: (202) 540-8002
Website: https://priorities.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Priorities USA funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Strategic Victory Fund Ie Pac ($190K). Together the top 10 received $335K.
Grant Size Distribution
35 grants across all recorded years
The most common grant size was under $50K: 17 grants of 35 (49%).
Geographic Focus
Where this funder awards grants
The Grants Program says it invests in state and local organizations and describes support for grassroots groups with knowledge of their states and audiences. The 2024 filing’s grant dollars were distributed among recipients in North Carolina (60%), Washington, DC (12%), Illinois (6%), Pennsylvania (6%), and Montana (6%). The listed grants also include recipients in North Dakota, Arizona, and New Mexico.
Grant Distribution by State
Share of 2024 grant dollars across all 10 itemized grants.
States
Cities
How Priorities USA gives
- Giving fell 90% from 2021 to 2024. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $3K (2023) to $24.6M (2020). In 2024 it made 10 grants totaling $335K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Strategic Victory Fund Ie Pac Raleigh, NC | Digital Ad Grant | $190,000 |
| America Votes Washington, DC | Event Sponsorship | $20,000 |
| Asian American Midwest Progressives Chicago, IL | Digital Ad Grant | $20,000 |
| North Fund Washington, DC | Digital Ad Grant | $20,000 |
| Pennsylvania Stands up Inc Reading, PA | Digital Ad Grant | $20,000 |
| Western Native Voice Inc Billings, MT | Digital Ad Grant | $20,000 |
| North Dakota Native Vote Bismarck, ND | Digital Ad Grant | $15,000 |
| America's Future Fund Action Fund Mesa, AZ | Digital Ad Grant | $10,000 |
| NM Native Vote Albuquerque, NM | Digital Ad Grant | $10,000 |
| We Are Down Home Greensboro, NC | Digital Ad Grant | $10,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $2,035,145 | $26,482,903 | $26,363,513 | $335,000 | 10 | $29,874 |
| 2023 | $1,862,569 | $10,825,399 | $10,654,748 | $3,242 | Total only | — |
| 2022 | $1,961,552 | $27,376,634 | $31,474,884 | $205,000 | 5 | $-12,853 |
| 2021 | $5,947,758 | $14,237,293 | $13,338,320 | $3,202,477 | 2 | — |
| 2020 | $4,831,315 | $66,587,425 | $70,959,898 | $24,582,700 | 18 | — |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
In its 2024 filing, Priorities USA said its mission is to activate and empower Americans through digital communications investments and research, mobilize people on issues that matter to them, and help ensure the democratic process is accessible to every citizen. The filing describes programs in digital media and voting rights. For voting rights, it said it pursued litigation against laws restricting ballot access and supported programs working toward accessible elections.
The Grants Program supports grassroots organizations with state and audience knowledge that want to expand into digital advertising but need technical expertise or seed funding. Funding is paired with training and support for grantees’ staff. The organization’s September 2024 announcement described Digital Impact Initiative grants as supporting organizations’ digital capacity ahead of the 2024 election.
The grantees’ stated missions illustrate the range of organizations receiving support. America Votes says it works to coordinate progressive issues and pursue electoral reform that expands ballot access. Western Native Voice says it works to increase Native American civic engagement and voter participation and advocate for Native rights and community needs. Pennsylvania Stands Up says it seeks to overcome economic policies and social division affecting working families. The North Fund says it partners with community leaders and supports social entrepreneurship, education, and advocacy. We Are Down Home says it focuses on small-town and rural organizing and building multiracial bases. NM Native Vote says it works to build a Native American voting bloc and promote a Native American agenda.
Grantmaking
The 2024 filing reports 10 grants totaling $335,000. Individual grants ranged from $10,000 to $190,000, with a median of $20,000. The organization’s Grants Program page lists 34 grantees and an average grant range of $10,000–$50,000. Separately, a September 2024 announcement said the Digital Impact Initiative awarded 14 grants, with awards of $10,000–$30,000, and reported receiving more than 100 applications that year.
Notable grants reported in the 2024 filing include $190,000 to Strategic Victory Fund IE PAC for a digital ad grant; $20,000 each to America Votes for event sponsorship, Asian American Midwest Progressives for a digital ad grant, North Fund for a digital ad grant, Pennsylvania Stands Up for a digital ad grant, and Western Native Voice for a digital ad grant; and $15,000 to North Dakota Native Vote for a digital ad grant. The filing also lists $10,000 digital ad grants to America’s Future Fund Action Fund, NM Native Vote, and We Are Down Home.
The Grants Program describes seed funding paired with in-depth staff training. The 2024 announcement also describes ongoing program support, ad troubleshooting, help embedding tests, and assistance developing research questions.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Danielle Butterfield as president and Jacqueline Grimsley as treasurer. Listed directors include Virgil Miller, John Grabel, Carlos Odio, and Daria Dawson. Guy Cecil is listed as a director until June 2024 and senior advisor; Stephanie Schriock, Lee Saunders, and Randi Weingarten are listed as directors until May 2024.
Priorities USA is led by Danielle Butterfield, President since 2023 (on filings since 2020); 7 of 14 officers listed in 2024 are compensated.
Officers on the 2024 filing
Danielle Butterfield
President
Director of Paid Media → Executive Director, 2021
Executive Director → President, 2023
On filings since 2020
40 hrs/week
$200K (2020) → $331K (2024)
Ryanne Brown
Managing Director of Paid Media
Digital Paid Media Director → Managing Director of Paid Media, 2023
On filings since 2022
40 hrs/week
$177K (2022) → $201K (2024)
Chelsea Bukowski
Analytics Director
On filings since 2023
40 hrs/week
$168K (2023) → $171K (2024)
Chris Carlon
Creative Director
On filings since 2023
40 hrs/week
$168K (2023) → $171K (2024)
Shehn Datta
Political Director
New on the 2024 filing
40 hrs/week
$166K (2024)
Lee Saunders
Director
On filings since 2020
0.1 hrs/week
No compensation reported
Randi Weingarten
Director
On filings since 2020
0.1 hrs/week
No compensation reported
Virgil Miller
Director
On filings since 2020
0.1 hrs/week
No compensation reported
Stephanie Schriock
Director
On filings since 2023
0.1 hrs/week
No compensation reported
Carlos Odio
Director
New on the 2024 filing
0.1 hrs/week
No compensation reported
Daria Dawson
Director
New on the 2024 filing
0.1 hrs/week
No compensation reported
John Grabel
Director
New on the 2024 filing
0.1 hrs/week
No compensation reported
Jacqueline Grimsley
Treasurer
Treasurer → COO & Non-Voting Treasurer, 2022
COO & Non-Voting Treasurer → Treasurer, 2023
On filings since 2021
40 hrs/week
$104K (2021) → $201K (2024)
Nick Ahamed
Deputy Executive Director
On filings since 2023
40 hrs/week
$237K (2023) → $251K (2024)
Former officers (21)
- Former: Guy Cecil - Dir (2024) — Sen. Advisor · Filing note: Until 624
- Former: Guy Cecil (2020–2023) — Director
- Former: Tara Autovino (2023) — Associate Creative Director
- Former: Aneesa McMillan (2020–2022) — Dep. Executive Director Committee & Voting
- Former: Harold Ickes (2020–2022) — Director
- Former: Nicholas Ahamed (2020–2022) — Dep. Executive Director Analytics & Polling
- Former: Stephanie Schricok (2020–2022) — Director
- Former: Chelsea Harris (2022) — Director of Analytics
- Former: Christopher Carlon (2022) — Creative Director
- Former: Kim Kauffman (2022) — Director · Filing note: Thru 31722
- Former: Jill Shesol (2020–2021) — Non-Voting CFO & Treasurer
- Former: Kim Kauffman See Schedule L. (2020–2021) — Director
- Former: Stacey Abrams (2020–2021) — Director
- Former: Aneesa McMillan--Deputy (2021) — Executive Director - Communications
- Former: Nicholas Ahamed--Deputy (2021) — Executive Director - Political
- Former: Jennifer Stowe (2020) — Deputy Executive Director
- Former: Josh Schwerin (2020) — Senior Strategist & Committee Director
- Former: Katie Drapcho (2020) — Director of Research & Polling
- Former: Patrick McHugh (2020) — Treasurer
- Former: Rufus Gifford (2020) — Director
- Former: Sarah Kendrick (2020) — Director of Creative Strategy
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $331K, to Danielle Butterfield (President (See Sched O)). 8 officers or directors reported compensation on that filing.
Frequently asked questions about Priorities USA
How much does Priorities USA give each year?
Priorities USA gave $335K across 10 grants in 2024, according to its 2024 IRS Form 990. In 2023 it reported $3K in grants paid.
What is Priorities USA's typical grant size?
Priorities USA's median grant in 2024 was $20,000, and its average grant was $33,500, across 10 grants on its 2024 IRS Form 990.
Where does Priorities USA give grants?
Priorities USA gives mostly in North Carolina: 60% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest states were District of Columbia (12%) and Illinois (6%). The most frequent recipient cities were Washington, DC (2 grants).
Does Priorities USA give general operating support?
Not in 2024: none of the 10 grants with a stated purpose on Priorities USA's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Digital Ad Grant" (9 grants).
Who are Priorities USA's largest grantees?
Priorities USA's largest 2024 grantees include Strategic Victory Fund Ie Pac ($190,000), America Votes ($20,000) and Asian American Midwest Progressives ($20,000), according to its 2024 IRS Form 990. Together they received 69% of its itemized 2024 grant dollars.
How large is Priorities USA?
Priorities USA reported $2.0M in total assets on its 2024 IRS Form 990. Its revenue that year was $26.5M.
What does Priorities USA fund?
In its 2024 filing, Priorities USA said its mission is to activate and empower Americans through digital communications investments and research, mobilize people on issues that matter to them, and help ensure the democratic process is accessible to every citizen. See mission & focus areas ↑
How do I apply for a grant from Priorities USA?
Priorities USA has no public application process in the sources Grantable reviewed. Check priorities.org for current guidelines, or contact the foundation directly before submitting a request.
What is Priorities USA's EIN?
Priorities USA's EIN (Employer Identification Number) is 47-4596232. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS November 11, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 15, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 15, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 17, 2025)
- IRS filings on file for fiscal years 2020–2024
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Cite this profile
Grantable. (2026). Priorities USA funder profile. GrantGraph. Retrieved October 12, 2026, from https://grantable.co/funders/priorities-usa-morg_7136691de7d9471b97d0ed7ed9e8041e
BibTeX
@misc{grantable_474596232_2026,
author = {{Grantable}},
title = {{Priorities USA funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/priorities-usa-morg_7136691de7d9471b97d0ed7ed9e8041e},
note = {Accessed 2026-10-12. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Priorities USA's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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